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A 2016 photography calendar created by people who have been homeless. Unique photos, inspiring stories. A beautiful gift.
A 2016 photography calendar created by people who have been homeless. Unique photos, inspiring stories. A beautiful gift.
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852 backers pledged £17,500 to help bring this project to life.

About this project

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The Cafe Art 2016 My London calendar is a social enterprise initiative for London homelessness art groups and individuals who have been affected by homelessness. 

In July this year, at St Paul’s Cathedral, 100 FujiFilm single-use cameras were handed out, with the theme My London. Training on how to use the cameras was given by The Royal Photographic Society [The RPS] in June, and again on the day of the handout. 

From the eighty cameras returned to us in July, more than 2,500 photos were developed. From these, 20 photos were chosen by the selection panel which included representatives from FujiFilm, Amateur Photographer magazine, The London Photo Festival, Christie’s and Homeless Link

Since 2012 sales of calendars have raised more than £45,000 for art groups, artists and vendors. This year we want to do it again but, first, we have to print the 2016 calendar and to do that we need your support. 

My London is a quality product - a real art calendar, with FSC certified paper and designed for free by top London graphic firm, Carter Wong Design. The contributors to the calendar - the winning photographers - all wrote or edited their own stories. 

More than 2,400 votes were received for the top 20 photos at Spitalfields Arts Market in early August 2015, with the public being asked to choose the best photos for the 2016 My London calendar. 

It will cost us £10,000 to print 5,000 calendars. This is due in three instalments in October, November and December. We want to put all the money raised on Kickstarter towards the first payment to the printer in October, as well as covering other launch costs (paying the photographers, framing the exhibition and mailing the Kickstarter rewards). 

UPDATE SEPTEMBER 5: BREAKING NEWS!
Because of the international success of this project following viral coverage in the first two weeks (including Huffington Post USA, Petapixel, Bored Panda, NBC (New York), La Repubblica (Italy), and more here) we will now be able to pay for:
- the whole printing bill in October (now £10,400 for 6,000 calendars), 
- the photographers (£1,750 in prize money given out on 12 October at the Award Ceremony). All photographers will also receive 50% of profits from the sale of the individual photo rewards.
- printing the photograph rewards and 
- sending the rewards. 
We can now frame the exhibition in new frames. The original plans were to re-use the frames from last year. Now we can hang last year's photos in independent London cafes as part of our Art In Cafes programme.
Any excess money earned will go towards the project, including managing the markets table in Spitalfields E1 Market between late October and early January. Spitalfields E1 donates the table for no charge, but we help volunteers and participants with transport costs.

The calendar will be produced by PrintHouse Corporation, a London firm. This will support the local economy and will also reduce the environmental impact caused by shipping product from an overseas printer. 

The project is self-funding from calendar sales only, and receives no government money. We are supported in kind by The RPS and FujiFilm and endorsed by Homeless Link, the umbrella organisation for homelessness charities and organisations. 

Cafe Art has several goals: 
• To empower people affected by homelessness, not only through photography and art, but through connecting with the public. 

• To tell the stories of individuals who are affected by homelessness,

• To raise awareness in the general public about issues from the participant’s personal perspective.

All the money raised goes back into the project, either to pay for the printing of the photographs and calendar, rewarding the winning photographers, providing art materials for art groups affected by homelessness or helping individuals attend art courses. 

Art is seen as a major way for people to recover from the trauma of being homeless. 

The calendar is still in the production stage, but here is a sneak preview of the 13 photographs chosen by public vote in Spitalfields Arts Market in early August: See a map of the photograph locations here. (Credit NBC, Today Show, New York)

COVER image, Cutty Sark Selfie, Greenwich, by ROL.
COVER image, Cutty Sark Selfie, Greenwich, by ROL.
JANUARY 2016: Tyre Break, Hackney, by Desmond Henry.
JANUARY 2016: Tyre Break, Hackney, by Desmond Henry.
FEBRUARY 2016: Bags for Life, Strand, by David Tovey.
FEBRUARY 2016: Bags for Life, Strand, by David Tovey.
MARCH 2016: Light at the End, Stratford, by Ellen Rostant.
MARCH 2016: Light at the End, Stratford, by Ellen Rostant.
APRIL 2016: Telephone Row, Lincoln's Inn, by XO.
APRIL 2016: Telephone Row, Lincoln's Inn, by XO.
MAY 2016: Past & Present, City of London, by Ioanna Zagkana
MAY 2016: Past & Present, City of London, by Ioanna Zagkana
JUNE 2016: Colour Festival, Olympic Park, by Goska Calik.
JUNE 2016: Colour Festival, Olympic Park, by Goska Calik.
JULY 2016: Tower Bridge Picnic, Southwark, by Cecie.
JULY 2016: Tower Bridge Picnic, Southwark, by Cecie.
AUGUST 2016: Royal Geese Sunset, Kensington Gardens, by Maciek Walorski.
AUGUST 2016: Royal Geese Sunset, Kensington Gardens, by Maciek Walorski.
SEPTEMBER 2016: Left Boot, East London, by Ellen Rostant.
SEPTEMBER 2016: Left Boot, East London, by Ellen Rostant.
OCTOBER 2016: West End Bird, Westminster, by Zin Vaitiekunas.
OCTOBER 2016: West End Bird, Westminster, by Zin Vaitiekunas.
NOVEMBER 2016: The Artist, Whitechapel, by Michael Crosswaite.
NOVEMBER 2016: The Artist, Whitechapel, by Michael Crosswaite.
DECEMBER 2016: Shadow of Self, Hyde Park, by Goska Calik.
DECEMBER 2016: Shadow of Self, Hyde Park, by Goska Calik.

The following 7 images are part of the 2015 My London exhibition (Spitalfields Arts Market, 12-18 October) and although they missed out on being in the calendar, they are still available for purchase as rewards (as single photos, with a calendar, or framed):

Summer Shade, Hyde Park, by Goska Calik. My London Exhibition finalist.
Summer Shade, Hyde Park, by Goska Calik. My London Exhibition finalist.
Ducks on Serpentine, by Stephen James. My London Exhibition finalist.
Ducks on Serpentine, by Stephen James. My London Exhibition finalist.
Facing the Wall, Stratford, by Ellen Rostant. My London Exhibition finalist.
Facing the Wall, Stratford, by Ellen Rostant. My London Exhibition finalist.
Red & Yellow Surprise, Islington by Frances Whitehouse. My London Exhibition finalist.
Red & Yellow Surprise, Islington by Frances Whitehouse. My London Exhibition finalist.
Rough Sleeping, Tottenham Court Road, by Amadeus Quadeer. My London Exhibition finalist.
Rough Sleeping, Tottenham Court Road, by Amadeus Quadeer. My London Exhibition finalist.
Hyde Park Picnic, London, by Goska Calik. My London Exhibition finalist.
Hyde Park Picnic, London, by Goska Calik. My London Exhibition finalist.
Picnic, South London. My London Exhibition finalist.
Picnic, South London. My London Exhibition finalist.

Credits: The video was produced by Roman Sheppard Dawson http://cargocollective.com/romanphotographer

Risks and challenges

This is the third My London calendar we have produced, so we are experienced in the process of writing, editing and printing the calendar. We know we need it ready for the week-long exhibition in Spitalfields Arts Market (12-18 October) so we have a fixed deadline for the launch. However we need to reach our Kickstarter target to confirm the final amount printed.

A challenge we have after we print the calendar is the same as the past two years: selling the remaining calendars in arts markets while providing work experience to people who have been and are homeless.

The challenge will be to increase the sales on last year when we sold 4,500 calendars. Last year's total was up from 3,000 sold in 2013 (50% increase).

This year we have decided to keep our goals modest: if we sell all 5,000 calendars, mostly for £10 each in the markets, it will be a 12% increase.

Following feedback from the participants we have changed to a fairer sales structure. From this year all sales in the markets will go directly to the project, but people on work experience will be reimbursed for their travel costs and be provided lunch.

Vendors affected by homelessness who want to sell the calendar for themselves will still be able to do so through the vendors programme: buying the calendar for £5 and selling it for £9.99.

The calendar revenue in the markets will go towards project expenses (the rest of the printing bill, food and transport costs for the vendors) and framing art by homeless people for cafes which is Cafe Art's main focus.

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Support this project

  1. Select this reward

    Pledge £5 or more About $8

    One hot drink in Parts & Labour Cafe, Qbic Hotel, 42 Adler Street London, E1 1EE with calendar photographers.

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  2. Select this reward

    Pledge £9 or more About $14

    10% discount compared to the price after the launch! One 2016 Cafe Art My London calendar plus entry to the launch evening event at the Qbic Hotel on Monday 12 October (or pick up calendar during the week 12-18 October at the Spitalfields Arts Market exhibition, London E1)

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    95 backers
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    Pledge £9 or more About $14

    10% discount compared to the price after the launch! One 2016 Cafe Art My London calendar posted to the UK and European Union.

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    Ships to Only European Union
    214 backers
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    Pledge £9 or more About $14

    10% discount compared to the price after the launch! One 2016 Cafe Art My London calendar posted by sea mail to the Rest of the World.

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    Ships to Anywhere in the world
    232 backers
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  5. Select this reward

    Pledge £18 or more About $28

    10% discount compared to the price after the launch! Two 2016 Cafe Art My London calendars plus entry to the launch evening event at the Qbic Hotel on Monday 12 October (or pick up calendar during the week at the exhibition)

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    36 backers
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  6. Select this reward

    Pledge £18 or more About $28

    Two 2016 Cafe Art My London calendars to any country outside the EU, sent via surface mail (£5). (RRP £20). Buy one for yourself and give one as a present! How many gifts does the person receiving have to look at every day of the year?!

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    52 backers
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  7. Select this reward

    Pledge £25 or more About $39

    A4-sized original photograph from 2016 My London calendar. Signed certificate of authenticity from the photographer.

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    31 backers
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  8. Select this reward

    Pledge £35 or more About $55

    One 2016 My London calendar and one A4-sized original photograph from 2016 My London calendar. Signed certificate of authenticity from the photographer.

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    36 backers
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  9. Select this reward

    Pledge £38 or more About $60

    One 2016 My London calendar and one A4-sized original photograph from 2016 My London calendar. Signed certificate of authenticity from the photographer. Choose this option if you live outside the EU. Shipped by sea to rest of world.

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    34 backers
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  10. Select this reward

    Pledge £45 or more About $71

    10% discount compared to the price after the launch! Five 2016 Cafe Art My London calendars plus entry to the launch evening event at the Qbic Hotel on Monday 12 October (or pick up calendar during the week at the exhibition)

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    1 backer
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  11. Select this reward

    Pledge £45 or more About $71

    Five 2016 Cafe Art My London calendars (RRP £50).

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    5 backers
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  12. Select this reward

    Pledge £50 or more About $78

    Framed A4-sized original photograph from this year's calendar. Signed certificate of authenticity from the photographer.

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    Limited 27 backers
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  13. Select this reward

    Pledge £90 or more About $141

    10% discount compared to the price after the launch! Ten 2016 Cafe Art My London calendars plus entry to the launch evening event at the Qbic Hotel on Monday 12 October (or pick up calendar during the week at the exhibition)

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    8 backers
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  14. Select this reward

    Pledge £200 or more About $313

    Photo session in studio with photographer David Tovey

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  15. Select this reward

    Pledge £500 or more About $784

    Champion Community Builder. As a corporate sponsor of calendar you will get your business's logo in the 2016 My London calendar plus receive 10 calendars.

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    2 backers
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Funding period

- (30 days)