In July this year, at St Paul’s Cathedral, 100 FujiFilm single-use cameras were handed out, with the theme My London. Training on how to use the cameras was given by The Royal Photographic Society [The RPS] in June, and again on the day of the handout.
The following 7 images are part of the 2015 My London exhibition (Spitalfields Arts Market, 12-18 October) and although they missed out on being in the calendar, they are still available for purchase as rewards (as single photos, with a calendar, or framed):
Credits: The video was produced by Roman Sheppard Dawson http://cargocollective.com/romanphotographer
Risks and challenges
This is the third My London calendar we have produced, so we are experienced in the process of writing, editing and printing the calendar. We know we need it ready for the week-long exhibition in Spitalfields Arts Market (12-18 October) so we have a fixed deadline for the launch. However we need to reach our Kickstarter target to confirm the final amount printed.
A challenge we have after we print the calendar is the same as the past two years: selling the remaining calendars in arts markets while providing work experience to people who have been and are homeless.
The challenge will be to increase the sales on last year when we sold 4,500 calendars. Last year's total was up from 3,000 sold in 2013 (50% increase).
This year we have decided to keep our goals modest: if we sell all 5,000 calendars, mostly for £10 each in the markets, it will be a 12% increase.
Following feedback from the participants we have changed to a fairer sales structure. From this year all sales in the markets will go directly to the project, but people on work experience will be reimbursed for their travel costs and be provided lunch.
Vendors affected by homelessness who want to sell the calendar for themselves will still be able to do so through the vendors programme: buying the calendar for £5 and selling it for £9.99.
The calendar revenue in the markets will go towards project expenses (the rest of the printing bill, food and transport costs for the vendors) and framing art by homeless people for cafes which is Cafe Art's main focus.Learn about accountability on Kickstarter
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