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Updated basics to elevate your wardrobe. Made in Toronto by mother-daughter duo, using sustainable organic cotton knitted in Montreal.
166 backers pledged $25,311 to help bring this project to life.

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$25,311

166

Add a piece of effortless rarity in your wardrobe with statement sweatshirts by āsum. 

**BEFORE YOU PLEDGE A REWARD**

Please use: kickstarter-calculator-form 

Instructions

Step 1) Follow link above & calculate pledge: fill in order, shipping, tax info (if applicable).
Step 2) Keep that form open & checkout on Kickstarter (use "Total Pledge" in USD at the given reward level).
Step 3) Fill in the remaining form and Submit

Features

Toronto Star  https://www.thestar.com/life/fashion_style/2019/06/06/10-under-the-radar-canadian-fashion-brands.html 

The Kit  https://thekit.ca/style/shopping/canadian-clothing-brands/ 

Design Milk's @designmilkeveryday  https://www.instagram.com/p/ByT9xajhvSX/ 

Gotham Gal  https://gothamgal.com/2019/05/what-i-have-always-loved-about-the-internet

Minimalissimo  https://minimalissimo.com/asum-sweatshirts/ 

Brooklyn Paper  https://www.brooklynpaper.com/stories/42/21/dtg-flatbush-fashion-kickstarter-2019-05-24-bk.html

Project Contents

Backstory
āspirations
Collection
Reward Guide --> https://www.byasum.com/kickstarter-calculator-form  <-- use for reward
Stretch Goals
Development & Manufacturing
Timeline --> December may be possible
How to help? 
Collaborators & Enablers  

Backstory

Watching my mother, a veteran in apparel manufacturing, produce countless sweatshirts for decades, I always thought that they were all a bit too similar. While I appreciated the comfort of sweatshirts as an everyday basic, it bothered me that by and large, their designs differed little other than their branded logo.

Fast forward to today, my mom actually owns and operates her own small factory in Toronto, specializing in sweatshirts. So it would be a missed opportunity if I didn't try to contribute a more distinctive design for the beloved North American staple.

My mother's factory -- proudly Canadian 🍁
My mother's factory -- proudly Canadian 🍁

āspirations

āsum creates elevated basics that strives to be inventive in design yet effortless in style. āsum is born out of the desire to add that piece of effortless rarity in your closet. The hope is to add an element of art in your clothes and infuse creativity into your everyday life.

In addition, āsum is dedicated to: 

The goal is to create distinctive pieces that easily complements casual staples in your wardrobe season after season. Slow fashion does not have to be just classic or basic pieces; in a balanced design, it can be creative yet timeless in elegance (kind of like artistic modern architecture).

The issue with fast fashion and seasonal trends is that the short cycle encourages and produces wasteful clothing--wear and throw out after one season. Furthermore, this attributes to low wages as unethical producers place huge pressures on its workers. To illustrate, in some sweatshops, workers do not get paid at all if they do not complete their impossible weekly quota, thus forcing 18+ hour work days seven days a week [Lilly Paltsev, "The Dark Truth About Child Sweatshop Labour, From A Girl Who Escaped", Narcity].

The problem with today is we need to put value back into clothing. Slow fashion simply supports better wages and proper working conditions, in addition to less waste for a better environment. 

āsum makes conscious thoughtful choices in regards to materials, favoring more natural materials over synthetic ones (which use toxic chemicals harmful to the environment) . 

This collection uses 100% G.O.T.S. certified organic cotton. GOTS or the Global Organic Textile Standard defines "world-wide recognized requirements that ensure organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing up to labeling in order to provide a credible assurance to the end consumer." Organic cotton is grown without harmful chemicals and uses far less water than conventional cotton. Organic farming is healthier and safer for farmers and their communities. As there are no organic cotton producers in Canada, the organic cotton is imported from India and knitted in Montreal.

Local small batch manufacturing not only leaves a smaller carbon footprint to our environment, but it counter acts against wasteful over-production the fashion industry is used to accepting. Numerous established labels are guilty of burning billions of unsold merchandise each year. Instead of over-producing whilst estimating a season's trends and demands, small local production goes hand in hand with non-seasonal slow fashion methodologies.

āsum comes from a long history in apparel manufacturing. My mother is a veteran in the industry. To help pay my way through school, I worked all odds and ends in garment factories. The people that sew the garments and cut the threads—they are my neighbors as they have watched me grow over the years. Additionally, I have had the opportunity to learn tailoring and couture techniques from skillful masters at FIT.   Thus, with immense respect for the backbone and artistry of the industry, āsum only seeks to partner with manufacturers that uphold a high level of quality and respectable ethical practices. 

Ethical practice and partnership is not a goal for āsum, it is a moral standard. In fact, because of my hands-on approach to production and my decision to work with small family-owned operations, it is nearly impossible for unethical practice to go unnoticed.

Lastly, apparel manufacturing is a highly skilled trade. Even my mother with her experience will humbly share that she knows little about other divisions of apparel manufacturing (she's skilled in knits). Yet the value and artistry in clothing has been highly lost by society. Fashion should benefit beyond glossy editorials and fast sales; for a viable ecosystem, it needs to equally benefit the makers and the environment as well.

 Collection

This project is about freeing the classic elements of a sweatshirt into a less expected form. The pieces are crafted in Toronto, by my mother and a partnering factory, using 100% G.O.T.S certified organic cotton--a lightweight fleece knitted in Montreal.

View men's collection / women's collection from shop 

DUNDAS -- crew neck sweatshirt

more details & photos here
more details & photos here
more details & photos here
more details & photos here

BLOOR -- hoodie

more details & photos here
more details & photos here
more details & photos here
more details & photos here

YONGE -- hoodie

more details & photos here
more details & photos here
more details & photos here
more details & photos here

SPADINA -- asymmetrical zip hoodie

more details & photos here
more details & photos here
more details & photos here
more details & photos here

Materials & Details:

  •  100% G.O.T.S certified organic cotton 
  • light-medium weight cotton fleece (265 gsm), great for most climates
  • spandex in rib trimming prevents over-stretching in cuffs and body-band rib
  • crafted in Canada—fabrics are knitted in Montreal, sweatshirts are sewn, dyed and finished in Toronto
  • sweatshirts have a beautiful soft washed finish
  • bottom-line 99+% pre-shrunk

FOR HOODIES:

  • side pockets
  • jersey-lined hood

SIZE-GUIDE, COLOR-GUIDE

Reward Guide

In order to facilitate a flexible reward offering, I have provided a pledge-calculator/order-form. Any available earlybirds will be shown on the calculator/form.

INSTRUCTIONS:

(0) Select the styles you want. 

(1) Go to the calculator/form here. Fill in the order, shipping, and tax info (if applicable) in order to calculate the total pledge and reward level.

(2) While keeping the calculator/form open, checkout here on Kickstarter using the "Total Pledge" in USD and the given reward level calculated.  

(3) Fill in the remaining form and click "Submit". This is required to match your order.--Please don't hesitate to reach out with any questions or concerns.

REWARD SUMMARY (prices in USD)

Click here to use the calculator/form to determine your reward pledge.
Click here to use the calculator/form to determine your reward pledge.

ADDITIONAL NOTES:

  • The prices shown in the rewards (on the right) are just a minimum. The actual pledge required will depend on your selection.
  • The actual earlybird availability is per style and is shown on the calculator/form.
  • For Canadians, because rewards are shipped from within Canada (avoiding international shipping), I am required to collect HST/GST tax. The tax will be calculated on the form. (Sorry, I wish I didn't have to do this...) 
  • For shipping to Maryland, there is sales tax. (This project started in Brooklyn but I will be relocating to Maryland.) 
  • Prices are in USD. This is because my current business residence are located in the US at the moment. (I do travel frequently to Toronto to my mother's for this project.)
  • If a particular style is very very unpopular, I may need to consider cancelling the style as it may be too costly. To avoid this, please share this project and help me grow! 

Stretch Goals

At the start, the color options will be limited to 3 colors, voted through the calculator/form. 

  • 30K stretch goal --> 4 color options
  • 60K stretch goal -- > 5 color options
  • 100K stretch goal --> 6 color options

To reach stretch goals and make this a success, please share this project!  Every bit helps!

see color options here
see color options here

Development & Manufacturing

My mother has been working in apparel manufacturing nearly all her life. Since immigrating to Canada, she's produced sweatshirts for numerous high quality brands. From taking my design room prototypes to making and testing production samples, her expertise throughout has been indispensable.

Production will be completed by my mother's small factory and a partnering factory, both in the Toronto greater area, with my mother's help in over seeing all the manufacturing set up and process. (Because my mother's factory has ongoing work for existing clients, it would be much too stressful and difficult for her to take on an entire side project like this.)

Timeline

I purposely chose January as the shipping date as to avoid promising the Christmas deadline. However, shipping in December is not entirely out of reach. So if you have some flexibility (like alternative gift options), I would love for you to consider backing this project for potential Christmas gifts.

To be honest, the idea of a scheduled Kickstarter production timeline is a bit contradictory. To explain, I cannot schedule production with my manufacturer until the funding period and the surveys are complete. So the timeline below is simply my best guess based on all my preparation. Nonetheless, from the successful completion of my previous project, I hope you can trust I will do my best to follow timelines and provide frequent updates. 

 How to help? 

  •  Back this project NOW! The earlier you help, the better chances this project can succeed and grow.
  •  Share my story & project. #basicsElevated #byAsum 
  •  Follow āsum on facebook, instagram, pinterest, twitter.

THANK YOU!  This project cannot happen without your help! Thank you for believing in me and encouraging me as an artist. 

Collaborators

First, thank you family, friends, and fans for all your support and encouragement over the years. I could not get to this point without your loving support.

Collaborators--This project could not happen without your help and expertise:

Calvin Lai - Video script copy-editor & branding advisor 

Arnold Lan -  Video Director/Producer/Editor

Jenn Inkol - Photographer

Video Credits (models in order of appearance in video)

@nikyla.mua - makeup artist

@maria.kwon.mua - makeup artist

@bullchicbeauty - hair stylist

Khadijah Salawu - model

@nikkidannn - model

@evanschristian - model

@_karikari - model

@mattkanstyle - model

@polinaivanovv - model, dancer

@amandaweinhofer - model

@RohainArora - model

Photo Credits

@odaramakeup - makeup artist

@nvartistry - makeup artist

@bullchicbeauty - hair stylist

@kevinnwankwo - model

@tobiasdublin - model 

@alessa_aleks  - model

@samchiappetta - model

@brandonn.s.s - model

@kennijohn - model

Risks and challenges

Growing up working in apparel factories, I have witnessed countless things gone wrong during production. I have done as much planning and sampling work as possible to prepare for this and avoid delays. All the production and suppliers I have lined up are ready for what's ahead.

Please be assured that I am a very honest and reliable individual. I have worked for a number of large technology and financial firms and my performance reviews are always stellar. I was also ranked at the top in one of the most reputable engineering schools and have won numerous awards in a number of fields. I try my best in everything I do. If anything, you can review my previous project comment section to see how well I communicated and delivered.

I will be keeping open and honest communication with all my backers. Thank you for believing in me.

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1

    Thank You Shout Out

    As an enabler in my creative work, your name/alias will appear on a special thank you page on my website :)

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  2. Select this reward

    Pledge US$ 78 or more About US$ 78

    DUNDAS

    DUNDAS crewneck pre-order (mens/womens)

    Additional taxes shipping to Canada & Maryland. Please use the provided calculator/form (see "Reward Guide") and submit.

    retails $100 USD

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  3. Select this reward

    Pledge US$ 98 or more About US$ 98

    BLOOR

    BLOOR hoodie pre-order (mens/womens)

    Additional taxes shipping to Canada & Maryland. Please use the provided calculator/form (see "Reward Guide") and submit.

    retails $130 USD

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  4. Select this reward

    Pledge US$ 98 or more About US$ 98

    YONGE

    YONGE hoodie pre-order (mens/womens)

    Additional taxes shipping to Canada & Maryland. Please use the provided calculator/form (see "Reward Guide") and submit.

    retails $130 USD

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  5. Select this reward

    Pledge US$ 118 or more About US$ 118

    SPADINA

    SPADINA asymmetrical zip hoodie pre-order (mens/womens)

    Additional taxes shipping to Canada & Maryland. Please use the provided calculator/form (see "Reward Guide") and submit.

    retails $150 USD

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  6. Select this reward

    Pledge US$ 378 or more About US$ 378

    āsum 4-piece collection PRE-ORDER

    All four styles in mens or womens (or more).

    Use the provided calculator/form (see "Reward Guide") to calculate your pledge.

    (retail value $510+up)

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  7. Select this reward

    Pledge US$ 678 or more About US$ 678

    āsum FULL collection *EARLYBIRD*

    All four styles in both mens and womens (or more).

    Use the provided calculator/form (see "Reward Guide") to calculate your pledge.

    (retail value $1020+up)

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    Limited 0 backers
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    āsum FULL collection PRE-ORDER

    All four styles in both mens and womens (or more).

    Use the provided calculator/form (see "Reward Guide") to calculate your pledge.

    (retail value $1020+up)

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  9. Reward no longer available

    Pledge US$ 68 or more About US$ 68

    āsum 1+ sweatshirt *EARLYBIRD*

    For one or more sweatshirts.

    Use the provided calculator/form (see "Reward Guide") to calculate your pledge.

    *actual EARLYBIRD availability: 30 per style, please check the provided calculator/form (the availability here will update accordingly).

    (retail value $100+up)

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  10. Reward no longer available

    Pledge US$ 78 or more About US$ 78

    āsum 1+ sweatshirt PRE-ORDER

    For one or more sweatshirts.

    Use the provide calculator/form (see "Reward Guide") to calculate your pledge.

    (retail value $100+up)

    Less
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    Ships to Anywhere in the world
    Reward no longer available 8 backers
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  11. Reward no longer available

    Pledge US$ 338 or more About US$ 338

    āsum 4-piece+ collection *EARLYBIRD*

    All four styles in mens or womens (or more).

    Use the provided calculator/form (see "Reward Guide") to calculate your pledge.

    *actual EARLYBIRD availability is shown on the provided calculator/form.

    (retail value $510+up)

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    Ships to Anywhere in the world
    Reward no longer available 10 backers
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  12. Reward no longer available

    Pledge US$ 378 or more About US$ 378

    āsum 4-piece+ collection PRE-ORDER

    All four styles in mens or womens (or more).

    Use the provided calculator/form (see "Reward Guide") to calculate your pledge.

    (retail value $510+up)

    Less
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    Ships to Anywhere in the world
    Reward no longer available 4 backers
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  13. Reward no longer available

    Pledge US$ 678 or more About US$ 678

    āsum full+ collection *EARLYBIRD*

    All four styles in both mens and womens (or more).

    Use the provided calculator/form (see "Reward Guide") to calculate your pledge.

    *actual EARLYBIRD availability is shown on the provided calculator/form.

    (retail value $1020+up)

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    Ships to Anywhere in the world
    Reward no longer available 2 backers
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Funding period

- (29 days)