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Canine CEO introduces the "Moonlight-Hoodie" that magically glows in the dark. Back this project and you may save a shelter pups life.
Canine CEO introduces the "Moonlight-Hoodie" that magically glows in the dark. Back this project and you may save a shelter pups life.
24 backers pledged $2,445 to help bring this project to life.

About

by alfie. // Walk of Style to the Rescue! project video thumbnail
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$2,445

24

 

 

 

 

 

 

                                                     IG: @itsbyalfie                      

                                  

NNEKA:  Hi. I’m Nneka and this is Alfie, the most talented and luckiest dog in the world.

ALFIE: Doggone right, Nneka! I wouldn’t be here talking to you if this fine lady hadn’t rescued me from a shelter...or was it the other way round? Anyways, you see, I was hours away from meeting my maker, kicking the bucket, knocking on heaven’s doggy door… until she saw my sweet puppy face on Facebook. And the rest is history. And I’m not.      

MY MISSION  

ALFIE: As the world’s first entre-paw-neur, I’m a rebel with a cause. My line of street-smart contemporary pup apparel is designed not only to make your own dog look like a million bucks, but also to help shelter dogs with every purchase. Did you know that over 2.7M animals get killed in US shelters each year because they didn´t find someone to adopt them in time (That’s the people population of Chicago!)

That’s why I’m here on Kickstarter. Our “buy one hoodie, give a goodie” promise is all about supporting second chances by rewarding people who adopt a dog at our partner rescue organizations.

 

I was saved in the nick of time and now I’m on a mission. My goal is to disrupt the pup fashion world one cool hoodie at a time and to stop the slaughter of so many wonderful dogs. 

You can support this project with as little as 1 dollar. If a dog hoodie doesn´t personally fit you or you don´t have a (rescue) dog yet, you can get a cool #squat shirt instead. 

 

 

THE MOONLIGHT HOODIE MAGICALLY "GLOWS IN THE DARK"

Alfie inventing the "MOONLIGHT HOODIE"
Alfie inventing the "MOONLIGHT HOODIE"

 

 PARTNERS IN STYLE SETS

Partners in Style - MOONLIGHT HOODIE "glows in the dark"
Partners in Style - MOONLIGHT HOODIE "glows in the dark"

 

 SQUAT SHIRTS

 

  

 TWERKING EDITION

Bunny (IG: @furbyandbunny), Twerking Princess Hoodie
Bunny (IG: @furbyandbunny), Twerking Princess Hoodie

 

TWERKING EDITION: available in sizes small to large
TWERKING EDITION: available in sizes small to large

 

 NYC COLLECTION

 

NYC COLLECTION: sizes extra small to extra large
NYC COLLECTION: sizes extra small to extra large

 

 

WHY I BECAME A FASHION DESIGNER  

Now having four legs doesn’t mean you have to look like a schmuck. Those tacky sweaters we’re forced to wear are an insult to any breed, even poodles!

Well, I love my assistant, but...

 

 

We are clothes conscious too, ya know! And no more walks of shame! By Alfie is “walk of style” and it closes the fashion gap between humans and their best furry friends. When they wear my street-smart hoodies, Bruno and Princess are gonna strut their stuff with pride!

 

 

 

See, my plan is to dominate the industry by working my tail off. As the ambassador for my line of kickass pooch-wearI invite all of you to join me on this journey. Just don’t kick my ass. 

So, show your love to your special someone or just anyone who is suffering from really bad taste.

Do you love being in the spotlight? Yeah, figured as much. Treat your bad self with an entourage #squat shirt.  

Best part, my stuff glows in the dark...cool, right?!     

 

 

   

   1. It supports a rescue doggy   

    

 2. Functional & "glows in the dark"!

 3. High-end quality that lasts 

 4. Super comfy cotton blend material.

 5. Translates what dogs think (kidding!)

6. Flattering fit & adjustable neckline

7. Allows you to be partners in style

8. Gives you more game

 

 

 

 

ALFIE:  Again, 2.7 Million cute little schmucks like me get killed in U.S. shelters each year*. The money raised will be used for production and to support rescue organizations such as “Unwanted NYC Pets”, the good people who helped my assistant Nneka to get me out of death row last minute, 

Will I beg? Will I roll over? Yes, I will. It’s THAT important. And by combining passion with fashion, you’ll feel as good as your puppy looks.  

NNEKA: Right you are, Alfie! By backing Alfie´s project, we’ll send goodie packs to people who adopt a rescue; and after we’re funded, we’ll donate a generous portion of our future net profits generated after Kickstarter to rescue groups.

By backing our Kickstarter campaign, you are an angel; Isn’t that right, Alfie?      

ALFIE: What was that? Sorry, I was licking.

*Learn more about "how to fix" the broken animal shelter system here 

 

 

 

 

 

 

 

 

 

 

Risks and challenges

I want you guys to know that I’m on a mission to rescue my pals in all the shelters around the country. Just buy one of my streetwise rebellious hoodies and I’ll donate goodie packs for all of you who adopt a rescue pooch. How’s that for a deal?
So, what could possibly go wrong, besides me eating the whole yummy collection, napping all day, getting into fights with fellow buddies, being arrested for being cute or spending all the money at strip clubs...?
Well kidding aside, we are perfectionists! We have done our homework, so the risks are minimal. We have identified and locked in our manufacturers who will be able to deliver rewards starting as early as February (virtual hugs) regardless of project outcome. Other items will be shipped step by step in the following months. You will be able to enjoy your very own "by alfie. - glow in the dark" hoodie or other lavish rewards by August 2017 the latest...and that´s being said, before they are available for anyone else on the market.

Also, what you are seeing are prototypes, so expect the final products to be even more polished and of supreme quality. In particular, we are developing the best version of super comfy and functional material you´ll have ever seen in pet apparel. In case a certain color/style is not available, you can choose from a different style/color and get a free treat to make it up! Thrilled to do some magic together!

- Alfie, CEO & Founder

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  1. Reward no longer available

    Pledge $5 or more About $5

    VALENTINES SPECIAL: VIRTUAL HUG!

    Whoops...you forgot about Valentine's Day? Too busy working your abs, snooping around on Instagram and making selfies?

    Figured! Don't worry, Alfie's got you covered!

    He´ll put on his adorable cupid outfit and then will drop a badass message to your crush, favorite pal or furry friend! Drum roll please..this special perk gets delivered regardless of campaign outcome! Needless to say, you can buy this treat even after V-Day for all your squeezes...just don´t get in trouble!

    *delivery starts during campaign
    **Alfie speaks multiple languages, available in English, Spanish, German, Russian, Mandarin, French, Portuguese

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    Pledge $5 or more About $5

    VIRTUAL HUGS & KISSES

    Whoops...you forgot about Valentine's Day? Too busy working your abs, snooping around on Instagram and making selfies?

    Figured! Don't worry, Alfie's got you covered!

    He´ll put on his adorable cupid outfit and then will drop a badass message to your crush, favorite pal or furry friend! Drum roll please..this special perk gets delivered regardless of campaign outcome! Needless to say, you can buy this treat even after V-Day for all your squeezes...just don´t get in trouble!

    *delivery starts during campaign
    **Alfie speaks multiple languages, available in English, Spanish, German, Russian, Mandarin, French, Portuguese

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  3. Select this reward

    Pledge $25 or more About $25

    3 PICK-UP LINES OR MEMES SUBSCRIPTIONS

    Need to ramp up your game or want to kickstart your week with awesome memes? These fail-safe pickup lines will be delivered with love straight to your inbox and two peeps of your choice who really need it - 3 times a week for one year!

    Best part, Alfie promises he’ll donate a goodie bag whenever some kind and spiritually evolved human adopts a doggie.

    *Alfie speaks multiple languages, available in English, German

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    Pledge $39 or more About $39

    NYC COLLECTION OR SQUAT SHIRT

    Oh my, you are a giver! Alfie promises he’ll donate a gift bag whenever some kind human adopts a doggie.

    Plus, we'll feature you or/and your dog dressed up in the new hoodie or shirt in our Hall of Fame.

    Dog hoodie: Standard colors are grey and red, but we´ll try to accommodate all color and style preferences!

    Fan shirt comes as one size fits all.

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    Pledge $39 or more About $39

    THE MOONLIGHT HOODIE (glows in the dark)

    Oh my, you are a giver! Alfie promises he’ll donate a gift bag whenever some kind human adopts a doggie.

    Plus, we'll feature you or/and your dog dressed up in the new hoodie or shirt in our Hall of Fame.

    Dog hoodie: Standard colors are grey and red, but we´ll try to accommodate all color and style preferences!

    Fan shirt comes as one size fits all.

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    Ships to Only certain countries
    1 backer
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    Pledge $89 or more About $89

    TWERKING LIMITED EDITION

    Oh you are an angel! Not only that your pooch will be thrilled to wear this stylish new outfit, Alfie promises he’ll donate a goodie bag whenever some kind human adopts a doggie.

    Plus, you´ll get a virtual hug and we'll feature your dog wearing the new hoodie in our Hall of Fame.

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    Pledge $149 or more About $149

    PARTNERS IN STYLE SET

    Walk in Style with your best friend. Your pup will be so happy that you guys can look like twins now!

    Also, Alfie promises he’ll donate a shirt or gift bag whenever some kind human adopts a doggie. So generous of you guys!

    Plus, we'll feature pics of you guys rocking your new hoodies in our Hall of Fame.

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    Pledge $349 or more About $349

    CELEB TREAT: UNIQUE MATCHING HOODIES

    Oh man, you have earned your place in Heaven! Alfie wants to lick each and every one of you! As a Founding Member, if you buy the unique matching hoodies (1 human/1 doggie or 2 doggies), Alfie says he'll sponsor, for one year, one rescue pooch by donating food, treats, and clothing.

    Alfie will also personally create a unique design, a monogrammed set, even though he still doesn’t have thumbs.

    And drum roll please, you´ll be featured on our Founding Fathers and Mothers VIP list!

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    Pledge $1,000 or more About $1,000

    AWESOME LUNCH DATE WITH ALFIE

    Oh man, you are a philanthropist. Take notice, Bill Gates! Alfie wants to give high fives to each and every one of you... even though he has no thumbs.

    Alfie says, because you're so doggone generous, he will sponsor, for one year, one rescue pooch with treats and clothing.

    Alfie will also personally create a unique design, a monogrammed hoodie set, even though he doesn’t have any art school training.

    And drum roll please, you´d be on our Founding Fathers and Mothers VIP list! This reward is available in NYC only.

    + goodie bag
    + lunch on us
    + 2 monogrammed hoodies

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    Pledge $5,000 or more About $5,000

    BECOME A STAR!

    Oh man, you are one beautiful and amazing human! Can sainthood be far away? Alfie would feel honored that you are his personal star! Not only that, you’ll be featured in his next promo video and he says he will sponsor, for one year, two rescue pooches with treats and clothing.

    And drum roll please, you´ll be on our Founding Fathers and Mothers VIP list!

    This fantastic reward includes:

    + stay for 2 days at a top notch NYC Hotel (pooch-friendly)

    + a professional makeover from a stylist

    + strut your stuff like one tough mutt in front of the camera.

    + Alfie will be your personal tour guide as he takes you to his favorite spots and hydrants around the Big Apple.

    + walk in style with your brand new matching hoodies

    + needless to say, lunch is on us!

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Funding period

- (37 days)