IG: @itsbyalfie
NNEKA: Hi. I’m Nneka and this is Alfie, the most talented and luckiest dog in the world.
ALFIE: Doggone right, Nneka! I wouldn’t be here talking to you if this fine lady hadn’t rescued me from a shelter...or was it the other way round? Anyways, you see, I was hours away from meeting my maker, kicking the bucket, knocking on heaven’s doggy door… until she saw my sweet puppy face on Facebook. And the rest is history. And I’m not.
MY MISSION
ALFIE: As the world’s first entre-paw-neur, I’m a rebel with a cause. My line of street-smart contemporary pup apparel is designed not only to make your own dog look like a million bucks, but also to help shelter dogs with every purchase. Did you know that over 2.7M animals get killed in US shelters each year because they didn´t find someone to adopt them in time (That’s the people population of Chicago!)
That’s why I’m here on Kickstarter. Our “buy one hoodie, give a goodie” promise is all about supporting second chances by rewarding people who adopt a dog at our partner rescue organizations.
I was saved in the nick of time and now I’m on a mission. My goal is to disrupt the pup fashion world one cool hoodie at a time and to stop the slaughter of so many wonderful dogs.
You can support this project with as little as 1 dollar. If a dog hoodie doesn´t personally fit you or you don´t have a (rescue) dog yet, you can get a cool #squat shirt instead.
THE MOONLIGHT HOODIE MAGICALLY "GLOWS IN THE DARK"
PARTNERS IN STYLE SETS
SQUAT SHIRTS
TWERKING EDITION
NYC COLLECTION
WHY I BECAME A FASHION DESIGNER
Now having four legs doesn’t mean you have to look like a schmuck. Those tacky sweaters we’re forced to wear are an insult to any breed, even poodles!
Well, I love my assistant, but...
We are clothes conscious too, ya know! And no more walks of shame! By Alfie is “walk of style” and it closes the fashion gap between humans and their best furry friends. When they wear my street-smart hoodies, Bruno and Princess are gonna strut their stuff with pride!
See, my plan is to dominate the industry by working my tail off. As the ambassador for my line of kickass pooch-wear, I invite all of you to join me on this journey. Just don’t kick my ass.
So, show your love to your special someone or just anyone who is suffering from really bad taste.
Do you love being in the spotlight? Yeah, figured as much. Treat your bad self with an entourage #squat shirt.
Best part, my stuff glows in the dark...cool, right?!
1. It supports a rescue doggy
2. Functional & "glows in the dark"!
3. High-end quality that lasts
4. Super comfy cotton blend material.
5. Translates what dogs think (kidding!)
6. Flattering fit & adjustable neckline
7. Allows you to be partners in style
8. Gives you more game
ALFIE: Again, 2.7 Million cute little schmucks like me get killed in U.S. shelters each year*. The money raised will be used for production and to support rescue organizations such as “Unwanted NYC Pets”, the good people who helped my assistant Nneka to get me out of death row last minute,
Will I beg? Will I roll over? Yes, I will. It’s THAT important. And by combining passion with fashion, you’ll feel as good as your puppy looks.
NNEKA: Right you are, Alfie! By backing Alfie´s project, we’ll send goodie packs to people who adopt a rescue; and after we’re funded, we’ll donate a generous portion of our future net profits generated after Kickstarter to rescue groups.
By backing our Kickstarter campaign, you are an angel; Isn’t that right, Alfie?
ALFIE: What was that? Sorry, I was licking.
*Learn more about "how to fix" the broken animal shelter system here
Risks and challenges
I want you guys to know that I’m on a mission to rescue my pals in all the shelters around the country. Just buy one of my streetwise rebellious hoodies and I’ll donate goodie packs for all of you who adopt a rescue pooch. How’s that for a deal?
So, what could possibly go wrong, besides me eating the whole yummy collection, napping all day, getting into fights with fellow buddies, being arrested for being cute or spending all the money at strip clubs...?
Well kidding aside, we are perfectionists! We have done our homework, so the risks are minimal. We have identified and locked in our manufacturers who will be able to deliver rewards starting as early as February (virtual hugs) regardless of project outcome. Other items will be shipped step by step in the following months. You will be able to enjoy your very own "by alfie. - glow in the dark" hoodie or other lavish rewards by August 2017 the latest...and that´s being said, before they are available for anyone else on the market.
Also, what you are seeing are prototypes, so expect the final products to be even more polished and of supreme quality. In particular, we are developing the best version of super comfy and functional material you´ll have ever seen in pet apparel. In case a certain color/style is not available, you can choose from a different style/color and get a free treat to make it up! Thrilled to do some magic together!
- Alfie, CEO & Founder
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Funding period
- (37 days)