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Developer relations is on the rise. What is it and where did it start? How can your business use it effectively? Learn this and more.
Developer relations is on the rise. What is it and where did it start? How can your business use it effectively? Learn this and more.
167 backers pledged $6,566 to help bring this project to life.

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Developer Relations: A Book for Technology Professionals

$6,566

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Developer Relations is at least as old as the original Macintosh. It has been employed by the most successful software companies in the world. It is a long-standing tool of Microsoft, Apple, Salesforce, and Google. More recently, successful startups like Twilio and Slack have employed developer relations to help drive their growth.

But it's often misunderstood. Many new practitioners are repeating the mistakes that their predecessors made. There's no comprehensive resource for those that want to learn.

I want to change that. But I need your help.

This book is based on more than five years of direct experience, starting as a solo Developer Evangelist to managing a team as Director of Developer Relations. 

There will also be contributions from experts in the field. These first-hand experiences will be supplemented with data from peer-reviewed journals.

I have 50+ primary sources as research, and there’s still many crates to dig through. 

By the end of June I will be at the halfway mark with at least 35,000 words. That comes out to a pace of under 400 words per day. I have been writing 500 words per day on unrelated projects most days since last October. I am confident I can achieve the necessary pace.

To finish by Halloween, I will need to write fewer than 300 words per day. To account for contingency and provide ample time for edits and proofs, January 2018 is the target for delivery.  

 

All backers will have their name printed in the acknowledgements section.

I am not planning to keep any money. All funds raised will go directly towards materials and service providers needed to produce a quality finished product. I am targeting the low end of the estimated costs and will try to do as much as I can by myself.

  • Edits/designs/proofs: $3,000 - $4,000
  • First print run: $1,500
  • 9% fees: $405
  • ISBN: $125
  • Total : $5,030

If there’s additional funding, I’ll use it to make the book accessible to a broader audience.

  • $6,500 - Spanish Translation
  • $7,500 - English Audiobook

Nice to meet you. I’m Brandon. I’ve had a lifelong interest in technology, starting with the Apple ][gs my parents purchased in the late 80s. A little later, many of my nights were spent playing on local BBSes. Then the world wide web happened, and I got a job in high school working in IT. After a year, my boss gave me a chance to try my hand at programming, and it became my profession for the next decade.

Most recently, I've been at SendGrid learning about developer relations while helping scale the business from 30 to 370 employees. That job took me to 17 countries giving conference talks and attending technical events. You can read a quick summary of my journey.

Writing a book has been a dream of mine since I was a little kid. I always imagined it would be a badass fantasy novel, probably with elves, but software communities are pretty cool too. With your support, writing Developer Relations will help me add a checkmark to my bucket list.

I appreciate your time and attention. Thanks for sharing this adventure with me.

The music in the video is "Something Elated" by Broke for Free, used under a CC 3.0 attribution license.

Risks and challenges

I studied English Literature at the University of Colorado. I am comfortable writing several thousand words per week. But I have never produced something of this length. I have not worked with third-party copyeditors, proofreaders, book designers, or printers. Sourcing and evaluating those experts will take time that could cause delays. Fulfillment is another potential risk, though I hope to find a printer than can also help in this area.

The goal for this project is set on the low end of my estimate of costs. Any tasks that are required beyond the budget will be done by me. I have intermediate experience with graphic design, layout, and typography. Delivery dates might change depending on how much work is left.

I am also exploring new opportunities for work. Depending on the next adventure timelines may be pushed slightly, though I will negotiate this project as part of any work I do.

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    Thanks for your support. Your name will be printed in the acknowledgements.

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    Alpha Backer

    Early bird! Save $5 by being one of the first 20 backers. One hardcover book, one digital book, and your name printed in the acknowledgements.

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    Gimme the Book

    One hardcover book, one digital book, and your name printed in the acknowledgements.

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    • Hardcover copy of Developer Relations
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    Two Pack

    Two hardcover books and two digital books

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    Digital Multipack

    Five digital copies of the book

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    Special Limited Edition Book

    One Extra Special Limited Edition book, 1 digital book, one hour video chat with Brandon, and your name printed in the acknowledgements.

    Includes:
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    • Digital Copy of Developer Relations
    • Extra Special Limited Edition Copy of Developer Relations
    • One Hour Video Chat with Brandon
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    M-m-m-multipack!

    Five hardcover books, five digital books, one hour video chat with Brandon, and your name printed in the acknowledgements.

    Includes:
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    • Digital Copy of Developer Relations
    • Hardcover copy of Developer Relations
    • One Hour Video Chat with Brandon
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    That's Very Generous

    Five hardcover books + ebooks, one Extra Special Limited Edition book, one hour video chat with Brandon (or in person in Denver/Boulder), and a special thank you in the acknowledgements

    Includes:
    • Digital Copy of Developer Relations
    • Hardcover copy of Developer Relations
    • Extra Special Limited Edition Copy of Developer Relations
    • One Hour Video Chat with Brandon
    • Special Thank You Printed in Acknowledgements
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    Holy @#%!

    Five hardcover books + ebooks, five Extra Special Limited Edition books, three one-hour video chats with Brandon (or in person in Denver/Boulder), and a special thank you in the acknowledgements

    Includes:
    • Digital Copy of Developer Relations
    • Hardcover copy of Developer Relations
    • Extra Special Limited Edition Copy of Developer Relations
    • One Hour Video Chat with Brandon
    • Special Thank You Printed in Acknowledgements
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Funding period

- (30 days)