About this project
MOST BED SHEETS ARE EITHER PLAIN OR HEAVILY OVERLOADED WITH PRINTED DESIGNS.
When we moved into our new apartment, we had great difficulties finding the perfect bed sheets. In the European market, bed sheets are very functional and plain, while in our home continent Asia, textiles are very ›noisy‹ in terms of colors and printed designs.
With NINDYAA, we want to offer you the perfect mix — the plain and minimal feel of European sheets, combined with beautiful patterns from countries and artists around the world. We see art as a medium to bring the world closer together. Our patterns are travel inspired and each carefully chosen. Instead of using random patterns, we focus on patterns that carry meaning and tell stories.
Our very first collection PUNJAB is inspired by patterns spotted around the Northern regions of Pakistan. Hundreds of years of heritage spawned by various kingdoms and dynasties have shaped this awe-inspiring region and its architecture. This collection is a tribute to that.
L A H O R I D I R W A Z A
Our first bed sheet is inspired by a beautiful geometric pattern that we have seen on pillars inside the Lahore Airport and around the Punjab region. This design pays tribute to South Asian heritage and invites you to explore the many stories hidden behind the little doors.
K A T A S R A J
Our second bed sheet is inspired by a gorgeous painting that we have seen on the Katasraj temple, one of the oldest Hindu temples in the North of Punjab. Booming cement factories are currently overshadowing this temple from all sides and it is being slowly forgotten. We want to honor the Katasraj temple and raise awareness with this design.
YOU CAN TOUCH AND FEEL THE PATTERNS
Unlike printed designs, we love the look and feel of embroidery — it adds character and texture to even the simplest fabric. Inspired by this, we chose embroidery instead of print designs on our sheets, so you can touch and feel the wonderful patterns with your fingertips. Our sheets are embroidered with soft cotton threads, so they won't leave any marks on your skin.
WE DON’T DISCRIMINATE AGAINST BED SIZES
NINDYAA sheets are thoughtfully designed to cover most beds and mattresses perfectly. We keep our sheet size flexibly large (260 × 240 cm) so it can cover most sizes of beds (Twin, Double, Queen, King). We place our patterns exactly where they can be seen subtly between your pillows and duvet. The sheets are versatile and can be used as top sheets as well. We see them as unique pieces of art so why not even hang them up?
NEW! INTRODUCING LIMITED EDITION BASE BED SHEETS
You can now get your hands on the Limited Edition NINDYAA base bed sheets with elegantly stitched borders that come along with our PUNJAB Collection. Available in two colors: Katas Raj White & Lahori Dirwaza Grey. These simple sheets are perfect on their own or in combination with our embroidered sheets. You can select your color choice at the end of the campaign when we contact all our backers.
WE NOT ONLY PRODUCE IN PAKISTAN — WE CELEBRATE IT!
Working exclusively with highly skilled Pakistani manufacturers of the Punjab and Sindh region, we want to show the world how amazing Pakistani craftsmanship is. It is our way of giving back to a country whose economic backbone is the Textile industry. Be it weaving, finishing or embroidery techniques, these guys know how to make fabrics look and feel amazing.
BREATHABLE 300 THREAD COUNT SHEETS WITH SATIN FINISH
To ensure excellent quality sheets, we work with a thread count of 300 on all our sheets, where breathability, softness, and durability are at their optimum and prime comfort is guaranteed. We wouldn’t want to offer you anything less!
WE WORK ONLY WITH 100% GOTS CERTIFIED ORGANIC COTTON
Worth noting, organic cotton is not induced with pesticides or other toxic chemicals. This makes it great for the environment while sustaining the farmer’s health and your own health too. Although organic cotton is expensive to source, we believe that if more people ›go green‹ by denouncing fast consumerism, the demand for resourceful and organic fibers will rise globally and more organic farms will be planted.
WE ACTIVELY SEEK TO MINIMIZE WATER WASTAGE
In standard textile manufacturing, a large amount of water is wasted during production and dyeing. Industrial water pollution is very harmful for the environment and the local population. This is why we only work with suppliers that actively prevent water wastages. Our current supplier recycles 99% of their wastewater.
NINDYAA BEDSHEETS ARE DESIGNED TO LAST YOU A LIFETIME
The high quality of NINDYAA sheets will ensure that even after many many washes, your bed sheets will remain soft and in good shape. We take extra care to make our designs timeless, so you can even pass it on to your children.
UNIQUE SINGLE-PIECE PACKAGING MADE OF RECYCLED MATERIAL
We not only care about great design, but we are also mindful of our planet and aim at minimizing as much waste as possible. Our unique packaging is made of a single-piece recycled paper and the bed sheet is rolled inside of it. All you need to know about the sheets (washing instructions etc.) are directly printed on the packaging, along with a beautiful surprise.
For future products, our vision is to collaborate with artists and designers from around the world showcasing and honoring many other cultures and stories. We will be doing this by also exploring other product categories.
BÜŞRA TODIL — Founder & Creative Director
Büşra founded NINDYAA with the vision of creating a new lifestyle brand that provides beautiful home textiles that can each be seen as art. Creating meaningful products that are ethically sourced is key to her. Büsra is a Psychology graduate and received her master’s degree from ›The London School of Economics‹ . For the past 4 years, she has worked at Facebook and Twitter in the field of Advertising & Sales.
EHSAAN QADIR — Co-Founder & Head of Operations
Ehsaan is fascinated by the textile craftsmanship of his home country Pakistan. As Head of Operations, Ehsaan leads the day-to-day operations of NINDYAA and ensures the smooth performance of our e-commerce solutions and technology. As a Software Engineer, Ehsaan has worked in the aerospace industry for the past 5 years. He is obsessed with building the best user experience possible.
Graphic Design & Layout: Chris Magiera. Photography & Direction: Elif Kücük, Ali Khurshid, Noorulain Ali. Videography: Nilgün Akinci. Model: Ngoc Anh Ha.
A big shout out to Team NINDYAA! Carmen, Chris and Christoph! You’re our Power C’s. ❤
Risks and challenges
Our supplier is ready & all set to produce our NINDYAA Sheets! We have already tested multiple product samples and have used, washed and reused the sheets ourselves to make sure they meet our strict quality standards.
We are working with a very established supplier that has the capability to produce and deliver any quantity of orders and we have the utmost faith in them. However, as with any large scale production cycle, the biggest risk is timing. We have done our research and discussed with our logistics experts to come up with our production and shipping timeline. We have also added some buffer to ensure your bedsheets are delivered latest before Christmas time. We nonetheless promise to be very transparent about the production and shipment of your products and will inform you during every step. Please feel free to shoot us an email. We are there for you!Learn about accountability on Kickstarter
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