Project image
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HK$ 57,810
pledged of HK$ 468,000pledged of HK$ 468,000 goal
29
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, August 2 2018 10:32 AM UTC +00:00
HK$ 57,810
pledged of HK$ 468,000pledged of HK$ 468,000 goal
29
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, August 2 2018 10:32 AM UTC +00:00

About

  When you hear the words "Hong Kong", its famous moniker as the "Pearl of the Orient" with a beautiful night view of its Harbour, its good food and tax-free shopping must come to mind. In fact, Hong Kong is so much more than that! 

Feel free to find us on @burlap_watches
Feel free to find us on @burlap_watches

  Since the earliest days of Hong Kong, various manufacturing industries have already emerged in the city. The earliest was shipbuilding, then watchmaking also sprouted in the 1920-30s. Although the World War II almost halted all the manufacturing sectors, the post-war efforts from all parties contributed in rebooting vigorous industrial developments; the production of some major watch components – straps and cases – began in the city soon after, making Hong Kong even more prosperous.

  The 1970s and 80s marked the rise and fall of what is known as the Golden Age in Hong Kong’s watch manufacturing industry, during which the trendy electronic watches and cheap quartz movement imports became the corner stone to the famous quartz watches assembly lines in the city. By 1992, Hong Kong-made watches made up almost 70% in the world’s export, symbolising its glorious stature as well as becoming one of the four pillars in the export sector.  

  However, with the city’s gradual shift to financial sectors and the liberalisation of Chinese markets, many factories then relocated into mainland China, causing this industry to slowly fading out.

  All will not succeed without our people's great grasp of time, relentlessly working day in, day out, thus founded what we aspire as the Hong Kong Spirit. With a humble heart and inheriting this spirit, we as a Hong Kong based start-up, are here to tell the world what Hong Kong stands for.

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 Building on the traditional pilot watch aesthetics, Burlap Propeller Automatic celebrates several key features. One of the highlights is the large legible dial coming in with several textured colours. Another would be the alternating English-Chinese days to represent our heritage. 

And more on the following!!

Working prototypes of our Burlap Propeller Automatic collection
Working prototypes of our Burlap Propeller Automatic collection
    
Our Turquoise dial uniquely paired with beige and rose gold accents.
Our Turquoise dial uniquely paired with beige and rose gold accents.

   Our Burlap Watches will have their own unique emblem at the 6H position. The little "®" seen on our Propeller's emblem, mimicking the aircraft propellers with its rotor spinning as seen through the case back exhibition lens just like the running engine of an aircraft. This symbolises our drive to celebrate the Hong Kong watch movement.

All equipped with a transparent case back display.
All equipped with a transparent case back display.

At this moment, our watches are not wholly manufactured in Hong Kong; only our assembly lines are located within the city, with components sourced from our trusted vendors.

With your help and support, we aim to bring back our manufacturing lines phase by phase!!

 The lugs are specially designed to be oblique, which is unconventional when compared to a normal horizontal approach, making the overall appearance of the watch more unique and tasteful. This design will serve as an iconic Burlap feature in all our watches.

Specially designed with a slant interior.
Specially designed with a slant interior.

   To celebrate our city's vogue and virtue, we proudly designed our watches to be both functional and fashionable! 

Each buckle is carefully "burlaped".
Each buckle is carefully "burlaped".
Each buckle is carefully "burlaped".
Each buckle is carefully "burlaped".

Our watch box has a two-layer design - one for your watch, and the other for extra straps to be elegantly seated without creasing the leather.

We are able to cut out the middle distributing parties that would really mark up the prices. We source our watch components from our trusted vendors, assemble the timepieces using our in-house facilities and ship straight to our customers. 

For our CHINESE readers!!  

      Burlap,承傳香港專業鐘錶製作的精神,推出首個香港創造的航空系列,為香港的鐘錶業以至整個製造工業的發展再推一步,國際大都會如香港,絕對值得擁有一個自家的品牌,繼續將所積累的鐘錶生產經驗發揚光大。

      小小的香港,昔日漁港,柔韌之力不容小覷。早期已出現不同的製造工業,最早的算是造船業,鐘錶業亦於20至30年代間逐步萌芽。雖於香港淪陷期間各工業幾近停頓,但戰後復原迅速,加上各種外圍因素,更令香港工業發展蓬勃。  

      香港鐘錶業由早期的錶帶及錶殼生產為主,至50年代中期有關生產漸趨成熟,加上歐洲廉價機芯的進口,令本港鐘錶組裝工業成為主流之一。於 1992年,港製手錶出口佔全球供應量高達七成,更是香港四大出口產品之一,成績斐然。  

      以 Burlap命名,取其義及特質:天然、具柔韌、耐用、多用途的特性。公司經歷二十五載,跟香港重點工業之一的鐘錶業同步發展,而且設計多樣、品質可靠。過往一直接收外國代工生產的訂單,根據客戶不同需求而調整以及研發出新穎設計。來到2018年,是時候將經驗及知識投放入自家的出品中,推出Burlap的腕錶品牌。  

      Burlap 強調 Built in Hong Kong 香港創造精神,由概念、設計、開發、用料及品質檢驗,全部帶有香港人處事認真而不矯揉造作的精神,用料一絲不苟,亦對細節講究。錶殼的背面全部均刻有 Built in Hong Kong 字句,極具香港道地,亦是對香港輝煌工業 – 鐘錶業的致敬。

 作為品牌的首個設計,航空型自動系列 ‘Propeller ‘ 的腕錶設計線條簡約鮮明,營造一份綺雅的氣質,樸實而不浮誇。不同細節經過巧妙的安排,道出了設計師的細密心思。驟眼看,錶盤上只簡單地載有時間刻度及三個數字;但大凸字設計的6、9、12,配合同色跳脫的大刻度,簡單的線條頓時變得不平庸。3時位置以白底黑字顯示日期,錶面整體的編排富美感而不浮誇。日曆窗旁邊的小三角形,就像一個小標記,提示你珍惜寶貴的每一天。粗而頭尖的時分針,與錶盤上大凸數字配對,視覺上有如小船游戈在深沉的錶面;用色與錶面底色來一個強烈的反差,令平面的錶面更為有層次感。右側的8.5毫米錶冠較一般的大而明顯,與大凸字互相輝映。錶耳特意做內斜設計,有別於一般的水平線條,令腕錶整體外型更為典雅而具層次感。此設計亦將成為 Burlap 其他系列的設計特色。  

      43毫米 錶身內藏日本 MIYOTA 8205 自動機芯,錶殼及錶殼圈為316L 精鋼物料,備有經典銀色、冷酷黑色、時尚的軍綠色及優雅的玫瑰金色。全個系列的款式均配以有防反光鍍膜 (anti-glare coating) 的藍寶石水晶錶頂玻璃,晶瑩通透,於不同光度下仍能清晰顯示。凸字及刻度用上來自瑞士的優質夜光物料,柔和的光度恰到好處。防水能力達50米水深。 

     航空型自動系列共有6個型號,式樣相同但配以不同的錶面顏色組合,款款皆獨特。原裝搭配不同顏色的皮帶,與錶面相近或對比,營造出斯文、率性、典雅或活力的自我個性,不論是任何年齡的男女皆可選配到適合自己形象的一款。設計錶耳時亦考慮到令用家可以簡易地自行更換錶帶,換上自己心儀的顏色錶帶,造出個人生活風格。

Risks and challenges

Delivery time: We are aiming to ship out our rewards as gift-sets during Christmas and New Year's periods; which maybe quite hectic for the couriers and may experience some delay. However, we will do our best to have our watches shipped to your doorstep by then! We will keep you updated.

Manufacturing lead time: There is always a risk that vendors do not delivery on time. That being said, we have added buffering into our lead time to account for this possible outcome. However, do not worry as we will be extremely hands on with our vendors to ensure everything runs smoothly on schedule

Customs: Customs processing in some countries can be quite complex and rather time consuming, you may probably know if you live in one. We apologise ahead should that occurs, we will do our best to make your delivery as smooth as possible.

We will update you on a regular basis about our progress, and if there are any issues along the way, we will let you know ASAP!

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Support

  1. Reward no longer available

    Pledge HK$ 2,115 or more About $270

    1 Burlap Propeller Watch (48-Hour Kit)

    You will receive 1 Burlap Propeller Automatic watch accented with Burlap's signature icons and retrofitted with the heritage Hong Kong Spirit.

    You can choose any colourway as displayed (As the campaign ends, an email will be sent for confirmation).

    Future Retail Price: HK$ 3,650 (Approx. US$ 465)
    Now: HK$ 2,115 (Approx. US$ 269).
    You save up to 42% off the FRP!

    EXTRA Leather or Nato Options:
    One extra Strap - Add HK$ 150 (Approx. US$ 19)
    Two extra Straps - Add HK$ 250 (Approx. US$ 31)

    FREE WORLDWIDE SHIPPING!!

    Includes:
    • 1 x Burlap Propeller Watch of Choice
    • 1 x Burlap's Iconic Watch Box + User Manual
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 16 backers
    HK$

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge HK$ 2,345 or more About $299

    1 Burlap Propeller Watch

    You will receive 1 Burlap Propeller Automatic watch accented with Burlap's signature icons and retrofitted with the heritage Hong Kong Spirit.

    You can choose any colourway as displayed (As the campaign ends, an email will be sent for confirmation).

    Future Retail Price: HK$ 3,650 (Approx. US$ 465)
    Now: HK$ 2,345 (Approx. US$ 299).
    You save up to 36% off the FRP!

    EXTRA Leather or Nato Options:
    One extra Strap - Add HK$ 150 (Approx. US$ 19)
    Two extra Straps - Add HK$ 250 (Approx. US$ 31)

    FREE WORLDWIDE SHIPPING!!

    Includes:
    • 1 x Burlap Propeller Watch of Choice
    • 1 x Burlap's Iconic Watch Box + User Manual
    Less
    Estimated delivery
    Ships to Anywhere in the world
    10 backers
    HK$

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge HK$ 3,942 or more About $502

    2 Burlap Propeller Watches

    You will receive 2 Burlap Propeller Automatic watches accented with Burlap's signature icons and retrofitted with the heritage Hong Kong Spirit.

    You can choose any colourway as displayed (As the campaign ends, an email will be sent for confirmation).

    Future Retail Price for 2: HK$ 7,300 (Approx. US$ 930)
    Now: HK$ 3,942 (Approx. US$ 502).
    You save up to 46% off the FRP!

    EXTRA Leather or Nato Options:
    One extra Strap - Add HK$ 150 (Approx. US$ 19)
    Two extra Straps - Add HK$ 250 (Approx. US$ 31)

    FREE WORLDWIDE SHIPPING!!

    Includes:
    • 2 x Burlap Propeller Pilot Watches of Choice
    • 2 x Burlap's Iconic Watch Box + User Manual
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    HK$

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge HK$ 11,380 or more About $1,451

    FULL Burlap Propeller Auto Collection

    You will receive 6 Burlap Propeller Automatic watches accented with Burlap's signature icons and retrofitted with the heritage Hong Kong Spirit.

    You can choose any colourway as displayed (As the campaign ends, an email will be sent for confirmation).

    Future Retail Price for 6: HK$ 21,900 (Approx. US$ 2,790)
    Now: HK$ 11,380(Approx. US$ 1450).
    You save up to 48% off the FRP!

    EXTRA Leather or Nato Options:
    One extra Leather Strap - Add HK$ 150 (Approx. US$ 19)
    Two extra Leather Straps - Add HK$ 250 (Approx. US$ 31)

    FREE WORLDWIDE SHIPPING!!

    Includes:
    • 6 x Burlap Propeller Automatic Watches of Choice
    • 6 x Burlap's Iconic Watch Box + User Manual
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    HK$

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)