$5,652
pledged of $33,975pledged of $33,975 goal
13
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, March 3 2014 9:00 PM UTC +00:00
$5,652
pledged of $33,975pledged of $33,975 goal
13
backers
Funding Unsuccessful
The project's funding goal was not reached on Mon, March 3 2014 9:00 PM UTC +00:00

About

Who We Are...

Bully For You!!! began in 2012 as a home-based craft business in the southwest Atlanta suburb of East Point, GA.  

As a former conference planner for a major New York teaching hospital I have been in the business of catering (literally), event planning and merchandising since the early 1980s.  Part of my job involved  creating rewards, incentives and gift bags for large groups of conference participants, so when friends started asking me to help with their corporate and private parties, I couldn't resist .  I turned those skills into my own event planning company and began creating elaborate events and customizing favors for my clients.  

My fascination with mascots began when I fell in love with a plush bulldog I found at a local retailer that seemed like a perfect graduation gift for my daughter and her friends.  A glaring light bulb came on and the inspiration for endless costume designs came from everywhere as I started creating outfits and characters based on their high school mascot - the bulldog -- and thus Bully For You!!! Mascots (BFY!!!) was born.

Reinforcement of the concept came while traveling in 2012 when I noticed how many teddy bear souvenirs I saw in airports and gift shops...when it dawned on me that a costumed longhorn for Texas or a grizzly bear for California would be just as cute and equally as popular considering the more than 573 million tourists that pass through the 50 top airports nationwide, let alone the 92 million annual travelers through the world's largest airport -- Hartsfield-Jackson -- home of the Falcons, the Hawks and the Bulldogs!

What We Do...

At BFY!!! we create customized, high-quality and uniquely crafted stuffed plush mascots, apparel and collectibles for fans or just about anyone with a pet they love.

The first litter - December 2011
The first litter - December 2011

How We Got Started...

Ideas for the product line came from everywhere I looked and I started making samples for school fundraisers. 

This basic black tee shirt was a gift I customized for graduates of the Class of 2012.
This basic black tee shirt was a gift I customized for graduates of the Class of 2012.

or the 

This Bulldog  Graduate phone case personalized with Property of (owner's name), school's initials and the Class of (year)!  A fun way to safeguard your valuables or to show off at Homecoming!
This Bulldog Graduate phone case personalized with Property of (owner's name), school's initials and the Class of (year)! A fun way to safeguard your valuables or to show off at Homecoming!

Excitement grew as I started creating costumes for the Bulldogs, and the Eagles and the Panthers...oh my!!!.  Confident I could make the animals myself considering I'd designed and sewn entire wedding ensembles for clients (and myself) and their bridal parties along with costumes for my children's recitals and over-the-top Halloween costumes for myself each year, I figured turning my ideas into sketches and sketches into patterns was a no-brainer!  

Chef Uniform pattern - November 2011
Chef Uniform pattern - November 2011

I started with a Chef -- celebrating fellow culinarians. 

Next I made a graduation cap and gown for friends preparing to march in 2012.

The first graduate gowns were made from "blackout" curtains I bought from a local discount store before I discovered a retailer who would sell me the bolts of fabrics I needed. - November 2011
The first graduate gowns were made from "blackout" curtains I bought from a local discount store before I discovered a retailer who would sell me the bolts of fabrics I needed. - November 2011
I got even more creative and found that I could make uniformly measured pleats and press them in place using a clean metal pastry spatula.
I got even more creative and found that I could make uniformly measured pleats and press them in place using a clean metal pastry spatula.
The body of each gown is individually sewn in-house while the yoke is monogrammed separately according to the client's specifications
The body of each gown is individually sewn in-house while the yoke is monogrammed separately according to the client's specifications
Our Judge model was ordered as a Christmas gift for a local judge. - Christmas 2011
Our Judge model was ordered as a Christmas gift for a local judge. - Christmas 2011

I spent weeks hand drafting patterns and researching programs to create the patterns for dozens of animals and then I realized it would be far more practical to simply get a commercial toy manufacturer to produce the animals in the quantities I needed with the consistency, quality and the speed I require.

I hired a graphic artist to render sketches for the samples --  sent them to the manufacturer and within days we received a quote, followed by a sample! The entire process takes between 30 and 45 days from the factory to the BFY!!! home office. 

Certainty in the popularity of our graduate model increased with research that identified the millions of high school and college graduates in 2012, coupled with the number of alumni association and Greek organization members nationwide.
Certainty in the popularity of our graduate model increased with research that identified the millions of high school and college graduates in 2012, coupled with the number of alumni association and Greek organization members nationwide.

Like yearbooks and class rings graduates cherish keepsakes marking those special  times in their lives.  Projections for the sale of our mascots to a mere 25% of our primary markets, multiplied by the number of teams nationwide makes it a win-win-win!  

The better part of the last year was spent on detailed market research, while writing and rewriting a solid, well-documented business plan and creating an aggressive marketing plan.  I've been reassured by mentors and successful start-up experts alike that our plan is viable and clearly fills a niche...so we are confident we will be successful enough to expand the brand quarterly, as the sales of each mascot model breaks even. This will enable us to continue creating jobs, increasing our profit margin by ordering in larger quantities at a bigger discount, to ensure the company's solvency and maintain quality and integrity...a must-must.

Cap and gown clad Bulldog model given to Class of 2013 graduates - May 2013.  Pre-orders for graduates of the class of 2014 have begun coming in by word-of-mouth and we haven't even circulated flyers or orders forms yet!
Cap and gown clad Bulldog model given to Class of 2013 graduates - May 2013. Pre-orders for graduates of the class of 2014 have begun coming in by word-of-mouth and we haven't even circulated flyers or orders forms yet!
Inspiration came from school activities, hobbies, sporting events and members of the community and before I knew it I had dozens. - November 2011
Inspiration came from school activities, hobbies, sporting events and members of the community and before I knew it I had dozens. - November 2011
Santa Bulldog -- The first models were given to friends, family and local high school students, staff and faculty to celebrate the holidays. - December 2011
Santa Bulldog -- The first models were given to friends, family and local high school students, staff and faculty to celebrate the holidays. - December 2011
I couldn't resist crafting this display piece in honor of a local high school principal -- who happens to also be a former marching band drum major at this high school...GO Bulldogs! - May 2013
I couldn't resist crafting this display piece in honor of a local high school principal -- who happens to also be a former marching band drum major at this high school...GO Bulldogs! - May 2013

Since then we've expanded our line to include more than 50 costumed models for the 100 most popular mascots in the United States. There are 18 mascots in prototype ready to move into production once the bulldog campaign is successfully launched!

Nationwide ranking of the 100 most popular mascot names.     Phase I:  Go Bulldogs!!!   ----   Phase II: Animal mascots    ----   Phase III: Human and Character mascots.
Nationwide ranking of the 100 most popular mascot names. Phase I: Go Bulldogs!!! ---- Phase II: Animal mascots ---- Phase III: Human and Character mascots.
Football Jersey pattern -  I've been asked to make a 5' life-size football bulldog for a fan.
Football Jersey pattern - I've been asked to make a 5' life-size football bulldog for a fan.
Our original Bulldog Recruit was dressed in fatigue patterned infant wear with dog tags. Now we create the costumes in-house.
Our original Bulldog Recruit was dressed in fatigue patterned infant wear with dog tags. Now we create the costumes in-house.
Original Recruit and miniature Football player (sample) modeled by a family fan - May 2012
Original Recruit and miniature Football player (sample) modeled by a family fan - May 2012
Football costume crafted for a 16" Bulldog - May 2013
Football costume crafted for a 16" Bulldog - May 2013

Many of the original costumes have been modified to client specifications and accessories added to include shoes, boots, miniature football, hockey, lacrosse and batting helmets with 7" miniature baseball bats and the mitts to fit!  

This Witch costume started from an unfinished Graduate/Judge/Choir robe. - October 2012
This Witch costume started from an unfinished Graduate/Judge/Choir robe. - October 2012

We start with a high-quality product that appeals to fans who support a sport, school mascot,  collect personalized mementos or they just love cute, cuddly stuffed animals. Our customers are people just like you... students, neighbors, friends, family and alumni of schools throughout the United States as well as the millions of sports fans, Greek organizations, tourists ...and our potential is limitless.

This Bulldog Ballerina came to me while watching "The Black Swan" - January 2013
This Bulldog Ballerina came to me while watching "The Black Swan" - January 2013
Q Dog statue commissioned by the TCHS mentoring program in honor of the Atlanta PKK Chapter of Omega Psi Phi.. - May 2013
Q Dog statue commissioned by the TCHS mentoring program in honor of the Atlanta PKK Chapter of Omega Psi Phi.. - May 2013

In development:  Our executive model comes dress in a tailored suit, with dress shirt and matching patterned tie and kerchief The suits are done in classic black, blue, grey or pinstripe and for the Qs we've made both a purple dress suit and a casually dressed Bulldog in traditional purple tee shirt and khaki or fatigue patterned cargo pants and gold boots!

Finished product! - May 2013
Finished product! - May 2013
I've been commissioned to craft this Old School Q-dog for a local fraternity.
I've been commissioned to craft this Old School Q-dog for a local fraternity.

Why We Need Your Help…

The purpose of this campaign is to raise capital to meet increased production of our signature mascots for the graduating class of 2014 and acquire sufficient stock to fulfill orders from the launch of our website http://www.bully4umascots.com/ (UNDER CONSTRUCTION) by purchasing a minimum order quantity of 500 units of each model from a commercial plush toy manufacturer and the fabric necessary to produce and personalize the costumes in-house ($17,275), hire production staff ($6,300/6 mos.) while passing the savings on to our customers, reduce man-hours previously spent acquiring products from multiple locations -- totaling ($23,575).

We have recently acquired this state-of-the-art, computerized and fully digitized Babylock 10 Needle Embroidery Machine ($14,000) to increase our personalization and monogramming services - January 2014
We have recently acquired this state-of-the-art, computerized and fully digitized Babylock 10 Needle Embroidery Machine ($14,000) to increase our personalization and monogramming services - January 2014

Where We're Going...

Phase I includes plans to secure the lease and overhead expenses necessary to operate this multipurpose property in East Point, which will serve as our showroom, design studio, production facility and warehouse to support increased production, and enable us to move the operation out of our home office.

The former home of The Clothing Warehouse is a great value ($1500 per mos.) in downtown East Point - blocks from mass transit - centrally located between downtown Atlanta and the world's largest airport - Hartsfield-Jackson
The former home of The Clothing Warehouse is a great value ($1500 per mos.) in downtown East Point - blocks from mass transit - centrally located between downtown Atlanta and the world's largest airport - Hartsfield-Jackson

Though we have no immediate plans for a typical retail store, the large front-facing windows create a roadside display that allots for elaborate seasonal window dressing and directs passersby to our showroom where we can graciously service walk in customers. 

Plans for the design studio/showroom makes it easy for customers to come in and order from our website or to create one of their own design aided by our helpful in-house professional design specialists.

The property is for lease with a second brick building available depending upon our need for expansion -- both offer  excellent visibility at a signalized intersection, ample parking and blocks from mass transit, the local law enforcement headquarters and the East Point seat of government ...all at a reasonable price with a newly renovated roof, plumbing and heat/cooling system. They both feature rear roll-up doors -- perfect for shipping and receiving. 

Sales...

Our peak seasons are the Spring in preparation for May and June graduations and the opening of festival season and the Fall for Homecoming season.  

Increased social media participation and search engine optimization tools leading to the website, http://www.bully4umascots.com/  (currently under construction), our networking sites Linkedin www.linkedin.com/pub/bully-for-you-mascots/78/36/641/, Twitter https://twitter.com/BullyForYou1 and Facebook https://www.facebook.com/BullyForYouMascotCustomDesigns  launched in January 2013 should increase sales well above last years figures. 

Creating Jobs in Georgia

Start-up of the company and its entire production has been a one person operation, working 12 -20 hours daily.  Expansion demands that staff be hired to assist with everything from sales, marketing and customer service to shipping and handling.  Design, graphic arts, marketing, multimedia and textile consultants are sought from local schools like SCAD and my alma mater, the Art Institute of Atlanta.  We are interviewing local high students, graduates and fellow entrepreneurs to create employment opportunities for candidates throughout the summer months/school year...and who better to sell their teams' mascots than students and fans interested in earning extra money, while honing marketable skills as they head off to college?  

Successful candidates may be offered a territorial sales position which will allow them to take the job with them to colleges all over the United States and thereby create their own "territory."  Arriving with a job on campus can certainly help their parents and offset their own college expenses (which sounds like a win-win-win) and all they have to do is follow up on BFY!!! leads as the local representative to mascot organizations in their vicinity!

Our Superman was created for a campus-wide birthday celebration honoring the school's principal -- well that and I'd seen the movie "Superman - Man of Steel" last summer and thought it looked really cool.... August 2013
Our Superman was created for a campus-wide birthday celebration honoring the school's principal -- well that and I'd seen the movie "Superman - Man of Steel" last summer and thought it looked really cool.... August 2013

BFY!!! mascots come in: 

  • key chain 
  • 6" in t-shirt
  • 8" in t-shirt
  • 12" in t-shirt, sweatshirts, sweater or costume
  • 16" in t-shirt, sweatshirts, sweater or costume
  • 22" in t-shirt, sweatshirts, sweater or costume and our 
  • 3 ft. and 5 ft. full costumed models

The mascot key chain model comes dressed in a color coordinated tee shirt.  Our graduate key chain comes dressed in a cap with the year of graduation charm dangling from the tassel
The mascot key chain model comes dressed in a color coordinated tee shirt. Our graduate key chain comes dressed in a cap with the year of graduation charm dangling from the tassel

Phase I markets are the over 1,000 bulldog organizations nationwide not including the Greek chapters and their members. The custom designed button, 3.5" mascot key chains and the 6” models are designed as gifts, rewards, fundraiser incentives and attention grabbers for school administrators and key decision makers. 

We've determined  that  1 unit, sold to 25% of the Bulldog market (not including Greeks) which represents a total sales of 279 units at an average cost of $19.99, that territory's minimum sales would start at $5,000+. Consider the successful sales of 1 unit to all 1,100 Bulldog organizations or 400 units sold locally during peak seasons...or to 25% of the students in 4 area schools should yield a sizable profit...not to mention the Greek organizations, alumni associations and gift shop traffic. Commissions are assessed quarterly.

First Quarter sales to the 29 bulldog organizations in Georgia and the opening of festival should prove very lucrative!
First Quarter sales to the 29 bulldog organizations in Georgia and the opening of festival should prove very lucrative!

Future Plans

Following the successful completion of  Phase I and throughout the first quarter, we plan to produce polar bears for a high school reunion, panthers for a local middle school and followed over the next 24 months by eagles, tigers, owls, grizzlies, dolphins, stallions, lions, elephants, gators, bulls, huskies and 45 more animal mascots yielding increasing discounts from manufacturers. 

.

Polar Bear Key Chain
Polar Bear Key Chain

We're encouraged by the enthusiastic customer response evidenced by what we refer to as the "Awww factor" --  when people see our signature Graduate Bulldog dressed in one of e 15 color-coordinated caps and gowns, their initial, unsolicited reaction is typically, "Awww". Then they compliment the ingenuity, the company’s viability and ask how to order one!

Customer requests to reserve a Bulldog for them began in September 2013!!!  Our Phase I launch is scheduled for March 2014 to meet May and June graduations nationwide!!!
Customer requests to reserve a Bulldog for them began in September 2013!!! Our Phase I launch is scheduled for March 2014 to meet May and June graduations nationwide!!!
Graduate caps and gowns are made from a quality crepe back satin in 15 colors with monogramming coordinated to match the school's colors.
Graduate caps and gowns are made from a quality crepe back satin in 15 colors with monogramming coordinated to match the school's colors.

 In Production

I'd been racking my brain about showroom presentation, then it dawned on me...why not make mini bleacher-shaped displays!
Getting ready for Festival season 2014!!!
Getting ready for Festival season 2014!!!

 I started sketching, sawing, drilling and hammering and came up with 

My supervisor appears to approve.
My supervisor appears to approve.
Building mini bleachers for product display
Building mini bleachers for product display

The stands (UNDER CONSTRUCTION) will display models currently in stock..

Soccer player- January 2014
Soccer player- January 2014

Proud to Support Our Troops? So are our Marine, Army, Navy and Air Force service dogs.

Marine - Oorah!!! - January 2014
Marine - Oorah!!! - January 2014
L.E.O - Salute to Law Enforcement officers dressed in color coordinated uniforms and hats. - January 2014
L.E.O - Salute to Law Enforcement officers dressed in color coordinated uniforms and hats. - January 2014

 and the possibilities are endless!

THANK YOU!!!  Your support means the world to us!!!  Tell your friends, graduates or anyone looking for a great gift for a special occasion...and stay tuned for regular updates!  We value your input, so email us directly at bullyforyoucustomdesigns@gmail.com and tell us what you think!

Bully For You!!! Mascots...Celebrating Life's Little Victories, One Smile at a Time!!!

Risks and challenges

Over the last 24 months the base models were purchased from a retailer that only stocked 100+ units seasonally at each of 8 locations for the 16" and 22" models at $8 - $15 each ($18,400 before shipping and handling). Other retailers were used to purchase fabric for the caps and gowns, slacks, vests, dress shirts, ties, shoes and other accessories varying from $5 - $15 each ($4,600) to complete orders for graduates in 2012 and 2013. Cost of Goods: $24, 800

We love everything about the product so maintaining consistency is key to our success. As interest has increased, we feel confident it's time for the company to grow with it, so we've identified the original manufacturer of our prototype to meet the demand for 2014. The purchase of products from one source ensures consistency and brand stability, thus decreasing man hours spent shopping around for product leaving time to increase the focus on marketing, R&D and production.

We have more than 48 models primed for production over the next 2 years and are prepared with the prototypes for our polar bears, panthers, lions, tigers, and countless others of comparable quality.

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  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    THANK YOU!

    We are grateful you care and we'll send you
    -- a "Shout Out! on our Bully For You Mascot Designs Facebook page ...https://www.facebook.com/BullyForYouMascotCustomDesigns and regular MailChimp updates

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    Pledge US$ 10 or more About US$ 10

    We created a Bulldog Key chain for the Class of 2014 fans who want to take their mascot everywhere they go. Let us send you one..Go BULLDOGS!!! And to thank you even more...we'll give you a "Shout Out" on our BFY!! Facebook page.

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    Pledge US$ 18 or more About US$ 18

    We'll send you one (1) of our original 6" Bulldog mascot in Class of 2014 tee shirt and a "Shout Out! on our Bully For You Mascot Designs Facebook page!
    Be sure to "Like" us on Facebook in the interim so we can keep you in touch and let you know as the selection is made.

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    Pledge US$ 20 or more About US$ 20

    Participants at this level receive one (1) 8" Bulldog plush mascot in a color-coordinated 2014 monogrammed sweatshirt. These make a great mini gift for the fan in your life...

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    Pledge US$ 25 or more About US$ 25

    Contributors at this level will receive our 12" Bulldog mascot in a "Class of 2014" tee shirt or sweatshirt.

    Alumni! Tell us what year you graduated and we'll imprint the most popular years for 10 or more participants within any particular year.

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    Pledge US$ 30 or more About US$ 30

    GETTING READY FOR GRADUATION? This is a great opportunity to get our signature 16" Graduate Bulldog in a color coordinated cap and gown from your choice of 15 satin colors just in time for that big day!

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    Pledge US$ 35 or more About US$ 35

    At this level we feature our 16" Sports Editions: and you get to choose from our adorable Basketball, Soccer (with ball) or Cheerleader Bulldogs (with pompoms)

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    Pledge US$ 40 or more About US$ 40

    At this level we'll create our 16" Chef Bulldog in chef's jacket (in your choice of black, white,red, pink, orange or green ) and matching toque with check, black or paw print pants.

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    Pledge US$ 42 or more About US$ 42

    GREAT GIFT FOR YOUR FAVORITE ATHLETE! We'll personalize 100 of your very own Baseball, Football or Soccer 3.5" x 2.5" business size trading cards to share with friends and family!

    Stand out from your friends with custom business cards featuring your picture and stats!

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    Pledge US$ 45 or more About US$ 45

    Know a Homecoming or prom queen you'd like to honor...at this level we'll send you our 16" Homecoming OR Prom Queen in an off the shoulder or strapless gown with tiara and sash. We'll design the gown and you'll provide the details for the sash and your selection from one of 15 satin colors.

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    Pledge US$ 55 or more About US$ 55

    Our 16" Football model comes ready to rock in a color coordinated uniform and shoes with a mini football 3" trophy

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    Pledge US$ 60 or more About US$ 60

    Our salute to Drum Majors: Your custom designed Bulldog Drum Major comes dressed in a full color coordinated uniform with shoes and a mace.

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    Pledge US$ 65 or more About US$ 65

    We'll produce one (1) 16" BFY!!! Bulldog Executive in a tailored business suit with a coordinated dress shirt. Our guy BFY dog comes dressed with a (with pantsuit) Windsor knot knit bowtie and wingtips, and our girl dog comes professionally dressed with pants or a skirt suit, a classic strand of pearl like beads and dress shoes (black flats or heels) with a briefcase.

    We'll design the suit in your choice of black, navy pin stripe, grey...OR purple... and we'll match the shirt and pocket kerchief!

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    Pledge US$ 75 or more About US$ 75

    Is there a doctor in the house? 16" "Doctor Bulldog" comes ready for the E.R. or the O.R. in your choice of our patterned scrubs, white monogrammed lab coat, with stethoscope*, clogs, surgical booties, mask and cap!

    *stethoscopes are on back order...but we'll stay on top of it to you make sure you get yours the minute they come in!!!

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Funding period

- (30 days)