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$100K STRETCH GOAL UNLOCKED!
We hit our $100K stretch goal, so now every BullRest will come equipped with a pouch to keep it protected along with a carabiner that will easily attach to the outside of your bag!
COLOR CHOICES & DESIGN INSPIRATION
Drawing inspiration from sneaker design, headphones and even automotive interiors, we have selected four initial color options, so there is a BullRest that matches any style.
OUR STORY: CAN'T SLEEP ON PLANES? NEITHER COULD WE.
So, we re-imagined the travel pillow to function better as well as fit into our carry-on.
The BullRest is 80% smaller than traditional travel pillows using a unique ergonomic design that offers better support, keeping the head comfortably stable without wrapping around the entire neck.
It is also designed to fit each user specifically using memory foam that molds to each neck, regardless of shape or size.
And... it will be made in the USA, allowing us to closely monitor the production process and ensure it lives up to our extremely high standards.
PATENTED DESIGN - THAT IS A ONE SIZE FITS ALL SOLUTION
If a traditional travel pillow works for you, so will the BullRest.
Our engineers developed a world first ergonomic shape that supports the upper neck vertebrae C1-C7 (critical for achieving maximum support and comfort in a sitting position). They then coupled this with memory foam that specifically molds to each users neck (regardless of size) while keeping the head from moving side-to-side.
MEMORY FOAM COMFORT
We wanted to make sure that the BullRest is not only small, but comfortable to use. We have used memory foam to ensures that it specifically molds to each users neck size and shape.
DESIGNED FOR THE MODERN TRAVELER
For us it was simple. We needed something that enabled us to sleep on planes. Fitted into our carry-on. And didn't look ridiculous. It also works great with headphones, and is so compact that you can take it anywhere.
SEAN O'MEARA // FOUNDER, PRESIDENT, IDEAS GUY, FUN EXPERT, FATHER, ETC.
GLENN MADDOCKS // CO-FOUNDER, CEO, ENTREPRENEUR, OPERATIONS GUY, SKI INSTRUCTOR, DAD, ETC.
Glenn is a former ad-man who met Sean when he was on one of his walks through the corridors... He's ultimately the guy behind our marketing, the driver of the business and our resident badass. A native of the land down under, Glenn is a shark on the golf course, a menace on the ski slopes, and master of the art of diaper changing (he's a brand new father). His agency experience is equally impressive, working for iconic agencies such as Crispin Porter + Bogusky, DDB and BBDO while helping clients like Microsoft, Michelin, Corona and Philips become the revered brands they are today.
Oh, and if you ask Glenn to say "let's put another shrimp on the barbie," he'll politely refuse (because Australians don't call shrimp, shrimp, they call them prawns. I know, who knew?).
WHY IT'S CALLED THE BULLREST
Because bulls are awesome and everything should be named after them, duh. Well that, and the fact that, bulls have the strongest necks in the animal kingdom, making them the perfect representation of our “travel strong” mentality and your bullish attitude.
HOW WE ARRIVED AT OUR FINISHED DESIGN
It's taken us over a year to arrive at the right solution. We partnered with MindFlow Design in Carlsbad, CA who took some of the very crude (and somewhat rude) drawings of our initial ideas and blew them up (literally... I think they used M-80s). Together, we went round-after-round before landing on the current design. It was love at first site. We turned it into various 3D prints and then a working prototype, before embarking on our initial production run with our manufacturing partners in Seattle, Washington.
These drawings were rude... so we threw them out, but not before scanning them so you can have a laugh. Still, these were some of the earliest doodles that became the inspiration for the Bull Rest concept.
Then it started to take shape... we played around with some options that folded to become compact, but that just added complexity and cost, not to mention they didn’t quite meet our ergonomic criteria. So despite being pretty cool looking, they hit the trash can.
Getting warmer... an ergonomic approach surfaced, creating a single form unit that supported the key vertebrae, but without moving parts. It remained compact by having a structural frame, and by not wrapping around the entire neck.
Then we played with some foam... We created some backyard foam type prototypes to get a sense of how the ergonomic design functioned before moving forward.
And then... Liftoff! A symmetrical ergonomic shape allowing the Bull Rest to be used regardless of which way it is flipped. Our first-ever digital rendering (isn't she adorable?).
OUR MANUFACTURING PLAN
We are incredibly proud to say that the BullRest will be manufactured right here in the US of A. Our Seattle based partner is extremely collaborative, and will work to make sure the BullRest delivers on it's promise to provide you with comfort and style as you fly the friendly skies. We are ready for manufacturing immediately following a successful campaign (thank you to everyone who is making this happen!). Because we are producing locally, we can expedite production and remove the need to navigate an entire ocean to get the product here. That said, we want to under promise and over deliver, so we are preparing for a June delivery date as a conservative estimate. We will keep you all updated throughout the process.
OUR FULFILLMENT CAPABILITIES
In the amazing incredible event that we become flooded with backers and retailers seeking the BullRest, we're ready to handle it. We have lined up a fullfilment facility in Salt Lake City that will package and ship products all over the world. It means we're already capable of scaling quickly to meet any demand. This really helps, because our garages are already overloaded with baby stuff.
Other questions you may be asking yourself:
How can I choose the color I want? We will send out a survey following the campaign where you can select your preferred color.
How do I specify my shipping address? Easy, with our post campaign survey. Once our campaign comes to an end, (providing we meet our goal), we will ask for all your juicy details, including where to ship your very own BullRest(s).
Who can use a BullRest? It is designed to fit almost all adults, both male and female. We conducted ergonomic studies to ensure that the BullRest can meet the needs of almost anyone.
Does it come in different sizes? No. We conducted extensive tests and analysis to ensure the BullRest is designed to fit approximately 90% of the adult population.
Can Bulls use the BullRest? Sorry Bull, but no. I'm sure you need sleep as much as the next business traveler, but your neck is humungous.
Can it be washed? Yes. Hand-wash only at this stage. We have selected 'high wicking' fabrics that allows liquids to be easily wiped off with a wash cloth and minimal elbow grease.
When will new colors/versions be available? We have a ton of great ideas for new colors, different fabrics and materials and can't wait to make them available. A lot depends on how well they do on the open-market. So tell all your friends!
What will the KickStarter funds be used for? The funds are needed to finance the initial production run. We may also use a minimal amount to cover some basic administrative costs such as international patent applications and trade show registration fees.
We wanted to thank the following people for helping to make this project a reality. In no particular order:
Chris Ross @ MindFlow Design
Ryan Held @ MindFlow Design
Karen and Dennis O'Meara
Matt Carasella (matthewcarasella.com)
Our wives! Amy and Leslie (you guys are awesome!)
And of course to everyone who has contributed!
Thank you. We love you!
Risks and challenges
Rest assured, we have done and are continuing to do all things possible to ensure a smooth take off for our product. However, like all good traffic controllers… there are some things we just can’t control. We have teamed up with an extremely experienced US based manufacturer, who has worked with some of the biggest brands out there. We've completed much of the discovery phase and are ready to roll, but we can’t guarantee we will be delayed somewhere along the way. We are determined to make the BullRest the preferred travel pillow and won't let a few logistical hurdles stand in our way!Learn about accountability on Kickstarter
- (35 days)