To channel my voracious appetite for learning and innovation, my company “Bull & Dragon LLC” will be hosting a series of Pop-Up restaurants over the course of the next couple of months. We are EXTREMELY excited by this opportunity to share my cuisine, our brand of hospitality, and create a unique dining experience. To do this, we have put together three concepts for Bull & Dragon's Pop-Up restaurant series in Venice, California.
What is a Pop-Up restaurant you might ask? Pop-Up restaurants are creative dining concepts that temporarily "Pop-Up" as innovative events in fun interesting locations.
So, here’s the scoop! We’ve created three menus (included below) and contributors will be allowed to vote on which menu/concept they’d like us to produce first. Each menu/concept will run for two to three weeks at a cool location on the west side of Los Angeles (probably Venice) depending on your feedback. At the end of this series, our team will put together a cookbook documenting the dishes served at all three concepts! The first menu in the series will "Pop-Up" about 30 days after funding is reached. The other two will follow, each about three weeks apart. The cookbook will be released about 30 days after the end of the last Pop-Up in the series.
Our goal is to provide a really cool unique dining experience, and document it with a cookbook!
These extremely focused concept menus are each divided into three sections (Starters, Share Plates, and Entrée).
We will offer a three-course tasting menu (one selection from each section, serves one), a four-course tasting menu (adding a fourth selection from the entrée section, serves two), or a nine-course tasting menu for two (which will include ALL nine dishes per menu)!
The donations will be used for such things as plates, silverware, conceptual ambiance and cooking equipment. Most importantly though, they will be used to purchase amazing product from the ranchers, farmers, and seafood providers we’ve developed relationships with over the years. All produce will be farmer sourced non-GMO and organic! All meat will be range-fed (or wild) hormone and antibiotic FREE! Only the best will do…
Contributors will be added to our preferred guest list and made aware of Pop-Up dates, times, and locations. Contributors will also be given first chance at selecting dinner reservations for the Pop-Up(s) they'd like to attend. If contributors donate at a level in which a tasting dinner is part of their rewards, contributors will be able to decide which menu/concept they'd like to redeem their dinner at.
Risks and challenges
The restaurant/hospitality industry faces a TON of challenges, we live by Murphy's Law. That being said, we expect things to go awry, and do our best to come up with solutions ahead of time.
The biggest challenge will be preparing the locations. There are quite a few challenges that go along with the logistics of food service. We have negotiated with a few different locations which have incredible potential, however anything can happen when organizing logistics and creating a magical experience. :) This is the biggest reason why the first Pop-Up will "Pop-Up" about 30 days after funding. This period will give us time to add any necessary equipment, dress up the chosen location and prepare for any "unforeseen" curveballs.
The second biggest challenge will be product-sourcing. Wild, seasonal, and local farmer-sourced product is of the utmost importance to us. This means that the menus may have to be adjusted slightly due to availability of product. I do promise that any changes will reflect the integrity of the original dish and menu concept.
Our team has over 70 years of combined experience in the hospitality industry. We've become pretty good at thinking on our feet...
We are VERY EXCITED to have you as our guest!
Our promise to you is an amazing and unique dining experience :)Learn about accountability on Kickstarter
- (40 days)