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Time-honored Swiss precision meets contemporary Danish design.
Time-honored Swiss precision meets contemporary Danish design.
201 backers pledged DKK 358,617 to help bring this project to life.

About this project

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DKK 358,617

201

 

 

 

 

Oblong is a bold, contemporary take on the classic rectangular timepiece. A hybrid of past and present with a distinctly modernist edge. Oblong is made from the best, most resilient components available, such as Italian leather, sapphire crystal, steel mesh bands from Pforzheim in Germany and a Swiss-made movement with 10 years of battery life.

We believe that combining a design philosophy seeking timelessness with high-grade, durable materials, creates watches that are truly long-lasting.  

 

 

Oblong 05 / Matte, Golden Steel on Brown, Italian Leather.
Oblong 05 / Matte, Golden Steel on Brown, Italian Leather.

 

Oblong 01 / Matte, Black Steel on Black Italian Leather.
Oblong 01 / Matte, Black Steel on Black Italian Leather.

 

Oblong 07 / Matte, Golden Steel on Black, Italian Leather.
Oblong 07 / Matte, Golden Steel on Black, Italian Leather.

 

 

 

 

Packaging: Oblong 07 with the signature blue Bulbul packaging.
Packaging: Oblong 07 with the signature blue Bulbul packaging.

 

 

     

 

     

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Swiss Made, 14K Gold Plated Ronda 762 Movement, with 4 Jewels and Ten Years of Battery Life.
Swiss Made, 14K Gold Plated Ronda 762 Movement, with 4 Jewels and Ten Years of Battery Life.

 

 

 

 

 

 

 

 

               

 

                                        

 

 

 

                                                                                       

 

  

 

 

 

 

 

 

 

 

 

 

                                                                     

 

 

 

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We have received the working samples and they look fantastic.

Risks and challenges

We have been working with our manufacturers for more than five years and Oblong has been under way for more than a year.
The entire production is lined up and ready to go. Everything has been checked and tested in terms of technical drawings, water proof testing, prototypes and so on.
As soon as we reach our funding target, we will press the button and start production.
We're confident that we will meet - and possibly beat - our delivery targets.
In fact, we have pre-booked an ultra-express production that will allow us to produce and ship the first 400 watches before Christmas 2016.
Having said that, manufacturing always involves an element of risk and uncertainty. We will keep you updated and should anything occur that might affect delivery you will be the first to know.

Duty/VAT charges: Our watches will be shipped from Denmark, so please note that you will be responsible for any applicable duty/VAT charges.
Unfortunately there's not much we can do to help with this issue, so if in doubt, we recommend you check with your local customs to learn more about the procedure in your country.

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  1. Select this reward

    Pledge DKK 1,450 or more About $218

    SUPER EARLY BIRD - Oblong 01 - 05, or 07

    Approx 215$ / 195€
    SAVE 42% off expected retail price
    DELIVERY BEFORE CHRISTMAS 2016!

    Your choice of Oblong 01, 02, 03, 04, 05 or 07

    You'll choose the model later.

    Only 40 pcs available per model!

    Free Worldwide shipping

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 115 backers
    DKK
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  2. Select this reward

    Pledge DKK 1,500 or more About $226

    Early Bird - Oblong 01 - 05 or 07

    Approx 225$ / 199€
    SAVE 40% off expected retail price

    Your choice of Oblong 01, 02, 03, 04, 05 or 07.

    You'll choose the model later.

    Free Worldwide shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    6 backers
    DKK
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  3. Reward no longer available

    Pledge DKK 1,600 or more About $241

    SUPER EARLY BIRD - Oblong 06

    Approx 240$ / 214€
    SAVE 42% off expected retail price.
    DELIVERY BEFORE CHRISTMAS 2016!

    Premium model
    Matte Steel on German Made Steel Meshband.

    Only 40 pcs available!

    Free Worldwide shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 40 backers
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  4. Select this reward

    Pledge DKK 1,650 or more About $248

    Early Bird - Oblong 06

    Approx 245$ / 220€
    SAVE 40% off expected retail price

    Premium Model
    Matte Steel on German Made Steel Meshband.

    Free Worldwide shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    DKK
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  5. Select this reward

    Pledge DKK 1,740 or more About $262

    SUPER EARLY BIRD - Oblong 08

    Approx 262$ / 233€
    SAVE 42% off expected retail price.
    DELIVERY BEFORE CHRISTMAS 2016!

    Premium Model
    Matte Golden Steel on Golden German Made Steel Meshband
    Only 40 pcs available!

    Free Worldwide shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 8 backers
    DKK
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  6. Select this reward

    Pledge DKK 1,800 or more About $271

    Early Bird - Oblong 08

    Approx 271$ /241€
    SAVE 40% off expected retail price

    Premium Model
    Matte Golden Steel on Golden German Made Steel Meshband

    Free Worldwide shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    DKK
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  7. Select this reward

    Pledge DKK 2,900 or more About $437

    2 WATCHES - SUPER EARLY BIRD

    Approx 435$ / 389€
    Save 42% off expected retail price

    DELIVERY BEFORE CHRISTMAS 2016!
    Your choice of Oblong 01, 02, 03, 04, 05 or 07.
    You'll choose the models later.

    Free Worldwide shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 12 backers
    DKK
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  8. Select this reward

    Pledge DKK 3,050 or more About $459

    2 WATCHES - CHOOSE ANY MODELS

    Approx 458$ / 409€
    Save 42%+ off expected retail price

    DELIVERY BEFORE CHRISTMAS 2016!
    Choose any Oblong models.
    You'll choose the models later.

    Free Worldwide shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 8 backers
    DKK
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  9. Select this reward

    Pledge DKK 4,500 or more About $678

    3 WATCHES - Choose any models

    Approx 675$ /600€
    SAVE 40%+ off expected retail price

    Choose any 3 pcs Oblong watches
    You'll choose the models later.

    Free Worldwide shipping.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
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  10. Select this reward

    Pledge DKK 12,500 or more About $1,882

    10 WATCHES - Choose any models

    Approx 1880$ / 1678€
    SAVE 50%+ off expected retail price

    Choose any 10 pcs Oblong watches.
    You'll choose the models later.

    Free Worldwide shipping.

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    Estimated delivery
    Ships to Anywhere in the world
    2 backers
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Funding period

- (30 days)