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AU$ 8,990 pledged of AU$ 48,000 goal
AU$ 8,990 pledged of AU$ 48,000 goal

An important update about our Augmenting the Web project


We'd like to thank you, all our backers, family and friends for your AWEsome support.

Since we started planning our "Augmenting the Web" Kickstarter project we've learned an incredible amount. From the preparation of the core message, through to when we kicked it off, and then over the past month through the interactions with all of the people that have expressed interest in our vision. And when we say we've learned a lot...we mean "A LOT" 8)

Firstly, we've learned that the vision of the “Augmented Web”, a web where Augmented Reality can be unlocked without the need for proprietary apps, has resonated with so many people around the world. This goes far beyond just those of you who’ve backed our project.

Secondly, we always knew it was going to be a challenge to promote a "big picture" vision like this through a crowd-funding platform like Kickstarter. Historically most of the funded projects had physical or very tangible products as rewards. But we love a good challenge!

We also learned that there's an amazing demand for us to run in-house workshops and training to help people learn more about the Augmented Web. This has been fantastic! However, what we hadn’t anticipated is that most organisations simply can’t support the Kickstarter payment model. Engaging a company to provide services in most organisations or in the government and education sectors requires that this be processed through a defined procurement process that results in payment via bank transfer with a purchase order. And that process, no matter how hard anyone tries to fit a square peg in a round hole, just doesn’t align well with raising funds on Kickstarter. To give you an idea, had all the people that have booked in workshops with us been able to pay through our Kickstarter project we would now be over our Kickstarter funding goal!

So while we’ve learned a lot and attracted support from all the people that are keen to participate in the future of the Augmented Web, we've decided it's time to wrap up this Kickstarter project.

NOTE: Please email us at with your backer details and to thank you for your support we'll include you in our new "early adopters" community and provide you with 3 months free access to buildAR.

From the get go our project was as much about raising awareness as it was about raising the funds and we've definitely achieved that part of our goal. The R&D costs involved far exceed our Kickstarter funding goal. But we’ve always been committed to making the Augmented Web a reality no matter what. We're continuing the research and development on our Javascript image tracking library that we’ll Open Source once it’s completed. Well also continue extending our awe.js library. We’re continuing our integration of the Augmented Web into our AR Authoring Platform, to add support for the creation of Augmented Reality experiences that can be delivered via a web browser across smartphones, tablets and wearables like the Oculus Rift and Google Glass. And we're also working hard on developing support for gesture recognition devices like the Myo from Thalmic Labs and scene/object capture devices like the Structure Sensor from Occipital and the Project Tango device from Google.

We’ve got a pretty ambitious timeline that we’re tracking towards and we’ll be sure to post updates on our progress, including an announcement coming in the very near future about an Augmented Web event to be held in Sydney later this year in conjunction with a very awesome and innovative cultural organisation!

So thank you all so much for your support and we hope you'll continue supporting us in the future.

Check out and follow @buildAR on twitter for news about our latest developments over the coming months.

Rob & the buildAR team

Silvia Pfeiffer and Dave Lorenzini like this update.


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    1. Creator on April 17, 2014

      Thanks Dave - love the positive feedback. You've been a great help so far and we can't wait to see what comes out of the next phase 8)

    2. Dave Lorenzini on April 17, 2014

      Thanks for the update. Its not how you do it that matters... Its why you do it that matters. Open AR and real world mark up tools are critical to getting this party started proper. Thanks for making this happen.

    3. Creator on April 17, 2014

      Thanks Richard. Really appreciate your support 8)

      We'll be running an event in Sydney in August so I hope you can make it along then. More announcements soon.

    4. Richard Fleming on April 17, 2014

      Shame the KS couldn't have gone forward but I will be interested to follow the progress of the programme in whatever form you recast it and hope to get to one of your workshops or open days.