An important update about our Augmenting the Web project
We'd like to thank you, all our backers, family and friends for your AWEsome support.
Since we started planning our "Augmenting the Web" Kickstarter project we've learned an incredible amount. From the preparation of the core message, through to when we kicked it off, and then over the past month through the interactions with all of the people that have expressed interest in our vision. And when we say we've learned a lot...we mean "A LOT" 8)
Firstly, we've learned that the vision of the “Augmented Web”, a web where Augmented Reality can be unlocked without the need for proprietary apps, has resonated with so many people around the world. This goes far beyond just those of you who’ve backed our project.
Secondly, we always knew it was going to be a challenge to promote a "big picture" vision like this through a crowd-funding platform like Kickstarter. Historically most of the funded projects had physical or very tangible products as rewards. But we love a good challenge!
We also learned that there's an amazing demand for us to run in-house workshops and training to help people learn more about the Augmented Web. This has been fantastic! However, what we hadn’t anticipated is that most organisations simply can’t support the Kickstarter payment model. Engaging a company to provide services in most organisations or in the government and education sectors requires that this be processed through a defined procurement process that results in payment via bank transfer with a purchase order. And that process, no matter how hard anyone tries to fit a square peg in a round hole, just doesn’t align well with raising funds on Kickstarter. To give you an idea, had all the people that have booked in workshops with us been able to pay through our Kickstarter project we would now be over our Kickstarter funding goal!
So while we’ve learned a lot and attracted support from all the people that are keen to participate in the future of the Augmented Web, we've decided it's time to wrap up this Kickstarter project.
NOTE: Please email us at kickstarter@buildAR.com with your backer details and to thank you for your support we'll include you in our new "early adopters" community and provide you with 3 months free access to buildAR.
We’ve got a pretty ambitious timeline that we’re tracking towards and we’ll be sure to post updates on our progress, including an announcement coming in the very near future about an Augmented Web event to be held in Sydney later this year in conjunction with a very awesome and innovative cultural organisation!
So thank you all so much for your support and we hope you'll continue supporting us in the future.
Rob & the buildAR team