Bruvelo. Simplify and elevate your coffee.
Bruvelo. Simplify and elevate your coffee.
Compact, smart and beautifully simple. It was built to do one thing and everything in between: Brew. Amazing. Coffee.
Compact, smart and beautifully simple. It was built to do one thing and everything in between: Brew. Amazing. Coffee. Read more
The Bruvelo is more than just a coffee maker, it's a fully integrated pour over brew system that was developed with one objective in mind - to brew the best cup of coffee possible. With a built-in grinder and perfectly optimized ratios, temperatures and steep times the Bruvelo sets the bar on single-cup coffee makers. It's incredibly compact and its beautiful understated design saves precious counter space.
Use the mobile app to start your morning ritual after your alarm goes off or after that last snooze - regardless, your coffee will be ready when you are.
This is not your average single-cup coffee maker. This is a single-cup coffee maker built to do one thing, and to do it extremely well.
Below is a rough, unedited, end-to-end demonstration of the latest build of the Bruvelo shown in Update #5.
Great coffee requires fresh roasted whole beans, after that, it's all about proper brewing to bring out their best. No more worrying about proper ratios, grinder settings, weigh-scales, temperatures or if your bloom and steep times are just right.
Whether you have more space than you'll ever need, or barely enough room for a coffee mug, the Bruvelo fits anywhere. Perfectly.
The Bruvelo is incredibly easy to use, and we wanted the mobile app to be no different. Using your smartphone or tablet, set the Bruvelo to begin brewing when your alarm goes off, or simply click 'Brew' in the Bruvelo app when you wake up and your coffee will be ready when you are.
An immense amount of thought was put into every detail. The goal was to take something complex - handcrafted pour over coffee - and make it incredibly easy.
For instance, coffee aficionados know that the grind particle size needs to match the steep time and filter. Great care was taken to ensure the grinder settings are perfectly balanced with the rest of the brew process - regardless if you prefer paper or metal filters.
When designing the Bruvelo, we had one simple goal in mind: to make it incredibly easy to enjoy the kind of coffee you expect from a fine coffee house - at home. That means starting with fresh whole beans ground at the last moment, perfect ground-to-water ratios, ideal temperatures and steep times.
Ideal Ratios - Made Easy
Bruvelo has a perfectly sized bean hopper, holding just the right amount of beans for one incredible cup. No more weighing beans!
In addition, it senses how much water is being added and notifies you when it has just the right amount.
Perfect Brew Temperatures
Even temperatures are critical to great coffee and ensure all the delicate oils and flavors are extracted from the grounds. Bruvelo maintains a consistent 199°F throughout the entire brew process. It's truly a detail that matters - a detail that you can actually notice in the cup.
Typical coffee makers simply boil the water (212°F) ultimately burning the coffee.
Fresh Ground Beans Matter
The Bruvelo supports a wide array of readily accessible coffee filters - allowing you to brew your favorite coffee just the way you like.
Finally, great coffee from fresh whole beans - made easy!
Being an avid coffee lover, I was pretty excited when my old drip coffee maker broke. Unable to find a new one that could replicate what I could brew by hand - I set out to build one with the simple goal of automating my morning ritual.
With that goal - Bruvelo was born in 2014. After having created two, fully functional prototypes I launched a Kickstarter campaign in October 2014 to bring the second prototype to market. During final contract negotiations with manufacturers it was discovered that the Bruvelo was going to cost more than what I was selling it for. This was obviously a big problem.
In the best interest of the campaign's backers - I canceled the campaign. It was difficult, but the right thing to do.
In November 2014 I set out to re-build the Bruvelo. I was laser focused on what's important, leaving out what isn't, and working with Contract Manufacturers from the beginning to ensure it's within an ideal price point.
After several months of testing it's ready for its debut. We're once again turning to Kickstarter and the wonderful crowdfunding community to help bring it to market.
In the prior Kickstarter campaign, I wrote "In the end, I'd rather pour my heart into this... and give it all I've got... than to be 80 and wonder "What if?""
And that couldn't be more true today, than it was then.
If you enjoy amazing coffee but would like to enjoy it at home - without the hassles of weighing and grinding the beans, measuring water volumes and temperatures, timing everything out and all the equipment that goes with it... I'd love your support in bringing the Bruvelo to market!
You can read more about Bruvelo's story and follow us going forward on the Bruvelo blog.
* Actual brew times are heavily dependent on starting water temperature. In addition, the internal heating element has yet to be finalized.
WHAT WE'RE CURRENTLY WORKING ON
- Balanced brew settings for all filter types. During testing we've found the need to improve how the Bruvelo extracts coffee using filters with very finer pore sizes.
- Mobile App. The current software is running on iOS and needs a nicer UI.
- Component testing / validation (ongoing). The components I'm most interested in focusing on are the grinder motor and water pump. Both have been performing well, but there's room for improvement. For instance, the current grinder motor has never stalled on me, but it seems a little under-powered at times (which will affect its lifespan).
SOMETHING TO NOTE
When designing the Bruvelo one of the primary requirements I had was to make it as small as possible. One way to do this is to remove the power supply from inside the Bruvelo and place it on the wall.
Taking this approach will free up space where it's at a premium (on the counter top) and uses space that's out of the way not being used, on the wall below the outlet.
I haven't talked much about the power supply because its size, location and implementation method will most likely change over the next few months as I work with those who have deeper expertise in electrical management/distribution.
I realize that the Goal amount for Bruvelo is higher than Bruvelo's first Kickstarter campaign. Having gone through the process of getting a product to manufacturing before - I've learned the hard way that things are more expensive than they appear.
With that said, I'd like to provide a breakdown of what the funds will be used for. I view you, the Backer, as an investor - therefore you have a right to know where your investment is going.
I also realize that I'm "opening myself up" on a number of levels. (hello competitors!) But in the end, I think the upsides outweigh the downsides. Hopefully this help others that are building their own Kickstarter campaign for a hardware product. Keep in mind this is high-level. Each line item has its own supporting Sheet of data. But this is a good overview.
High-Level Fund Allocation Breakdown
Bruvelo Needs Your Support!
To bring the Bruvelo to market, it's extremely important to get the word out there! We're doing all we can, and your help would be greatly appreciated. A simple click would go a long way. Thank you!
Risks and challenges
RISKS AND CHALLENGES
As with any complex project there are inherent challenges... blah blah blah. Okay.. let's be open with each other from the get-go shall we... :) I learned *a lot* when going through the Kickstarter/manufacturing process during Bruvelo's first campaign. I experienced first hand the challenges of projecting timelines, costs, potential problems, setbacks, etc. Although the costs and timelines might seem "outrageous", I've worked directly with contract manufactures, shipping companies, certification organizations, legal entities, etc and I have a high-level of confidence in these estimates. And besides, looking at the historical averages of other projects - isn't this about how things end up in the long run? I figured I'll share with you upfront how I anticipate things going, versus after the 3rd delay. :)
Accordingly, I've factored in what I feel is an appropriate amount of buffer to each area of the project. (notice the Chinese New Year... no work gets done in China the month of Feb, plus it's slow leading up and coming out of Feb.) From a cost perspective holy #*!& that number's high! Yep. That's what it costs to bring a moderately complex product to market. I can't apologize or make excuses and I'm not going to try and cover it up. It is what it is.
Don't let the number prevent you from backing... if you back Bruvelo and it doesn't meet the goal, then no funds exchange hands... so you're not out anything.
But I can guarantee you this: No matter what - I'll work as hard as I possibly can to bring the Bruvelo to market within the time-frame and costs projected. And I'll provide complete transparency every step of the way. Good or bad. You'll always be fully aware of what's going on.
And in return - I ask that you back Bruvelo - the Kickstarter project. And not back it with the mindset of "My Bruvelo will be delivered on ...". That's not what Kickstarter is about.
There are Risks and Challenges *every step of the way*. Even something as "simple" as selecting a color can have profound complications (how's it finished, what material will it be applied to, how will it react to the environmental variables it's subjected to, will multiple manufacturer's colors be the same...). You get the point.
With that said, the major obstacles I see that could impact timelines are:
1. This Kickstarter campaign not reaching its Funding Goal. :)
If you have any questions.. you can reach me directly at firstname.lastname@example.org or through Kickstarter.
- (58 days)