About

The Bruvelo is more than just a coffee maker, it's a fully integrated pour over brew system that was developed with one objective in mind - to brew the best cup of coffee possible. With a built-in grinder and perfectly optimized ratios, temperatures and steep times the Bruvelo sets the bar on single-cup coffee makers. It's incredibly compact and its beautiful understated design saves precious counter space.

Use the mobile app to start your morning ritual after your alarm goes off or after that last snooze - regardless, your coffee will be ready when you are.

This is not your average single-cup coffee maker. This is a single-cup coffee maker built to do one thing, and to do it extremely well.

Below is a rough, unedited, end-to-end demonstration of the latest build of the Bruvelo shown in Update #5

Great coffee requires fresh roasted whole beans, after that, it's all about proper brewing to bring out their best. No more worrying about proper ratios, grinder settings, weigh-scales, temperatures or if your bloom and steep times are just right.

Whether you have more space than you'll ever need, or barely enough room for a coffee mug, the Bruvelo fits anywhere. Perfectly.

The Bruvelo is incredibly easy to use, and we wanted the mobile app to be no different. Using your smartphone or tablet, set the Bruvelo to begin brewing when your alarm goes off, or simply click 'Brew' in the Bruvelo app when you wake up and your coffee will be ready when you are.

An immense amount of thought was put into every detail. The goal was to take something complex - handcrafted pour over coffee - and make it incredibly easy.

The grinder has 2 simple settings: Metal or Paper
The grinder has 2 simple settings: Metal or Paper

For instance, coffee aficionados know that the grind particle size needs to match the steep time and filter. Great care was taken to ensure the grinder settings are perfectly balanced with the rest of the brew process - regardless if you prefer paper or metal filters. 

When designing the Bruvelo, we had one simple goal in mind: to make it incredibly easy to enjoy the kind of coffee you expect from a fine coffee house - at homeThat means starting with fresh whole beans ground at the last moment, perfect ground-to-water ratios, ideal temperatures and steep times.

Ideal Ratios - Made Easy

Bruvelo has a perfectly sized bean hopper, holding just the right amount of beans for one incredible cup. No more weighing beans!

In addition, it senses how much water is being added and notifies you when it has just the right amount.

Perfect Brew Temperatures

Even temperatures are critical to great coffee and ensure all the delicate oils and flavors are extracted from the grounds. Bruvelo maintains a consistent 199°F throughout the entire brew process. It's truly a detail that matters - a detail that you can actually notice in the cup.

Typical coffee makers simply boil the water (212°F) ultimately burning the coffee.

Fresh Ground Beans Matter

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The Bruvelo supports a wide array of readily accessible coffee filters - allowing you to brew your favorite coffee just the way you like.

Finally, great coffee from fresh whole beans - made easy!

Being an avid coffee lover, I was pretty excited when my old drip coffee maker broke. Unable to find a new one that could replicate what I could brew by hand - I set out to build one with the simple goal of automating my morning ritual.

In the kitchen. Where it all started.
In the kitchen. Where it all started.

With that goal - Bruvelo was born in 2014. After having created two, fully functional prototypes I launched a Kickstarter campaign in October 2014 to bring the second prototype to market. During final contract negotiations with manufacturers it was discovered that the Bruvelo was going to cost more than what I was selling it for. This was obviously a big problem.

In the best interest of the campaign's backers - I canceled the campaign. It was difficult, but the right thing to do.

In November 2014 I set out to re-build the Bruvelo. I was laser focused on what's important, leaving out what isn't, and working with Contract Manufacturers from the beginning to ensure it's within an ideal price point.

After several months of testing it's ready for its debut. We're once again turning to Kickstarter and the wonderful crowdfunding community to help bring it to market.

In the prior Kickstarter campaign, I wrote "In the end, I'd rather pour my heart into this... and give it all I've got... than to be 80 and wonder "What if?""

And that couldn't be more true today, than it was then.

If you enjoy amazing coffee but would like to enjoy it at home - without the hassles of weighing and grinding the beans, measuring water volumes and temperatures, timing everything out and all the equipment that goes with it... I'd love your support in bringing the Bruvelo to market!

Thanks,
Dustin

You can read more about Bruvelo's story and follow us going forward on the Bruvelo blog.

 * Actual brew times are heavily dependent on starting water temperature. In addition, the internal heating element has yet to be finalized.

WHAT WE'RE CURRENTLY WORKING ON

  • Balanced brew settings for all filter types. During testing we've found the need to improve how the Bruvelo extracts coffee using filters with very finer pore sizes.
  • Mobile App. The current software is running on iOS and needs a nicer UI.
  • Component testing / validation (ongoing). The components I'm most interested in focusing on are the grinder motor and water pump. Both have been performing well, but there's room for improvement. For instance, the current grinder motor has never stalled on me, but it seems a little under-powered at times (which will affect its lifespan).

SOMETHING TO NOTE

When designing the Bruvelo one of the primary requirements I had was to make it as small as possible. One way to do this is to remove the power supply from inside the Bruvelo and place it on the wall.

Taking this approach will free up space where it's at a premium (on the counter top) and uses space that's out of the way not being used, on the wall below the outlet.

I haven't talked much about the power supply because its size, location and implementation method will most likely change over the next few months as I work with those who have deeper expertise in electrical management/distribution.

I realize that the Goal amount for Bruvelo is higher than Bruvelo's first Kickstarter campaign. Having gone through the process of getting a product to manufacturing before - I've learned the hard way that things are more expensive than they appear.

With that said, I'd like to provide a breakdown of what the funds will be used for. I view you, the Backer, as an investor - therefore you have a right to know where your investment is going.

I also realize that I'm "opening myself up" on a number of levels. (hello competitors!) But in the end, I think the upsides outweigh the downsides. Hopefully this help others that are building their own Kickstarter campaign for a hardware product. Keep in mind this is high-level. Each line item has its own supporting Sheet of data. But this is a good overview.

High-Level Fund Allocation Breakdown

Bruvelo Needs Your Support!

To bring the Bruvelo to market, it's extremely important to get the word out there! We're doing all we can, and your help would be greatly appreciated. A simple click would go a long way. Thank you!

  

Risks and challenges

RISKS AND CHALLENGES

As with any complex project there are inherent challenges... blah blah blah. Okay.. let's be open with each other from the get-go shall we... :) I learned *a lot* when going through the Kickstarter/manufacturing process during Bruvelo's first campaign. I experienced first hand the challenges of projecting timelines, costs, potential problems, setbacks, etc. Although the costs and timelines might seem "outrageous", I've worked directly with contract manufactures, shipping companies, certification organizations, legal entities, etc and I have a high-level of confidence in these estimates. And besides, looking at the historical averages of other projects - isn't this about how things end up in the long run? I figured I'll share with you upfront how I anticipate things going, versus after the 3rd delay. :)

Accordingly, I've factored in what I feel is an appropriate amount of buffer to each area of the project. (notice the Chinese New Year... no work gets done in China the month of Feb, plus it's slow leading up and coming out of Feb.) From a cost perspective holy #*!& that number's high! Yep. That's what it costs to bring a moderately complex product to market. I can't apologize or make excuses and I'm not going to try and cover it up. It is what it is.

Don't let the number prevent you from backing... if you back Bruvelo and it doesn't meet the goal, then no funds exchange hands... so you're not out anything.

But I can guarantee you this: No matter what - I'll work as hard as I possibly can to bring the Bruvelo to market within the time-frame and costs projected. And I'll provide complete transparency every step of the way. Good or bad. You'll always be fully aware of what's going on.

And in return - I ask that you back Bruvelo - the Kickstarter project. And not back it with the mindset of "My Bruvelo will be delivered on ...". That's not what Kickstarter is about.

There are Risks and Challenges *every step of the way*. Even something as "simple" as selecting a color can have profound complications (how's it finished, what material will it be applied to, how will it react to the environmental variables it's subjected to, will multiple manufacturer's colors be the same...). You get the point.

With that said, the major obstacles I see that could impact timelines are:

1. This Kickstarter campaign not reaching its Funding Goal. :)

If you have any questions.. you can reach me directly at dustin.sell@bruvelo.com or through Kickstarter.

Thank you,
Dustin

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Support

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    Pledge US$ 5 or more About US$ 5

    THANK YOU

    You're awesome! (but you already knew that.) Every bit helps and we're happy to have you along for the journey.

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    BRUVELO HAT

    A Kickstarter exclusive Bruvelo ball cap. Washed cotton twill with lofted front embroidered Bruvelo logo and a self-fabric backstrap. Testers have commented on the wonderful mouthfeel and extra smooth finish this hat gives their favorite coffee.

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    BRUVELO TOTE BAG

    A large, unfastened tote bag perfect for caring around your favorite beans to wherever you'd like to tote them.

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    BRUVELO T-SHIRT

    A Kickstarter exclusive! A super soft American Apparel t-shirt that looks great and feels even better! Made with care in the USA. Able to be worn inside-out, so you're really getting two t-shirts for the price of one!

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    BRUVELO COFFEE MUG

    We're working with a top-notch pottery to create a high quality ceramic coffee mug with a subtle, understated design. This drinking vessel has an ergonomic, luxurious handle and a beautiful opening located on top. The opening, which feels round against the lips, complements Bruvelo's shape perfectly.

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    Pledge $49 or more About $49

    BRUVELO COFFEE KIT

    Includes 2 special edition Bruvelo coffee mugs, 2 coasters and a sample bag of some of our favorite fresh roasted whole beans. A great 'Add on' to this Reward would be a Bruvelo for just $299.

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    Pledge $99 or more About $99

    BRUVELO HOODIE

    Just like other hoodies, only better. Maybe because of the quality and craftsmanship, or perhaps because of the subtle embroidered Bruvelo logo. We'll let you decide. Includes strategically placed holes for neck, arms and torso.

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    Pledge $275 or more About $275

    BRUVELO - EARLY BIRD SPECIAL

    Congratulations! Like eating dinner at 4pm, you're getting your Bruvelo far below what other's are paying! Act fast and get your Bruvelo at $144 off retail!

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    THE BRUVELO!

    Your very own Bruvelo (at $120 off retail)! No one else's. This one will be yours to love and to hold. You'll enjoy many incredible cups of coffee together and create countless lasting memories. Be sure and include your favorite 'Add On' at the end of the checkout process to show your love and support with some great swag!

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    BRUVELO DELUXE PACKAGE

    Your very own Bruvelo complete with everything you need to get started. Includes the Coffee Kit which is 2 coffee mugs, 2 coasters and a bag of fresh roasted whole beans.

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    BRUVELO - SIGNATURE EDITION

    A (very) limited edition, custom signed Bruvelo. Complete with build number, build date and production run number. Each one will be truly unique and one of a kind.

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    BRUVELO - DEVELOPER EDITION

    Get early access to the Bruvelo API before anyone else. Customize the entire brew process by adjusting temperatures, steep times and schedules. In addition - create mobile applications that interface with the Bruvelo!

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    BRUVELO - GUARANTEED FIRST RUN

    During the manufacturing phase, there will be a very limited run of Bruvelos before mass production begins. This very special Reward is for one of those units! You'll get one of the very first Bruvelos to roll off the assembly line months before anyone else. In addition, I'll include a personalized Thank You gift as well to show my appreciation for your support.

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Funding period

- (58 days)