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A food truck serving craft beer battered fish. Partnering with local breweries, we create bespoke batters unique to each brew.
A food truck serving craft beer battered fish. Partnering with local breweries, we create bespoke batters unique to each brew.
282 backers pledged $25,850 to help bring this project to life.

About

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Brooks High Beer Battered | Eat Craft Beer

$25,850

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We're successfully FUNDED!! We can't thank you all enough. The outpouring of support has been wonderfully humbling. We can't wait for you all to try the food! See you on the streets!
We're successfully FUNDED!! We can't thank you all enough. The outpouring of support has been wonderfully humbling. We can't wait for you all to try the food! See you on the streets!
      
    
   
  

We are a food truck providing classic and reimagined takes on heroic Midwestern dishes. Brooks High Beer Battered will serve to honor and elevate the traditional fish fry, featuring local brews as the core ingredient of a rotating batter selection. Picture your favorite beer, an IPA, a Pilsner, a stout, we will use each of these as the central ingredient for a variety of uniquely crafted beer batters that will bathe walleye in a deliciously fluffy, crispy and craft beery layer - so you know it’s good.

Partnering with local breweries, we’ll feature their beers as the heart of a rotating selection of “batters-on-tap” that bathes walleye in a crisp, fluffy layer taking on the distinct qualities of the beer serving as its foundation. As the core dish, fresh fish is deep-fried in your choice of batter (2-3 options) laid on a locally sourced bun spread with housemade tartar sauce and topped with a creamy slaw crafted specifically for that batter. Additionally, battered walleye can be served as a whole filet wrapped in paper or a sampler made for testing each unique batter. Each of these will include an option to add handcut fries to the side.

Our “light” battered walleye served on a petite baguette spread with  housemade tartar and topped with a lemon, green apple, creamy slaw.
Our “light” battered walleye served on a petite baguette spread with housemade tartar and topped with a lemon, green apple, creamy slaw.
Our “dark” battered walleye served on a pretzel bun spread with  housemade tartar and topped with a malty, stone ground mustard slaw.
Our “dark” battered walleye served on a pretzel bun spread with housemade tartar and topped with a malty, stone ground mustard slaw.

In addition, Brooks High Beer Battered will feature a rotating selection of modern Midwestern comfort dishes - such as beer bread, cheese curds, wild rice and house-made slaw. The Brooks High Beer Battered truck will serve as a test kitchen for a brick-and-mortar space. This will allow us to run small batches of planned menu items and test their success and cost viability—all while building brand recognition and momentum toward a restaurant opening. A rotating selection from our pub menu will also be features of the truck. These include a 3-Cheese, Bacon Mac & Cheese, Beer Bread, Beer Cheese Soup and other Midwestern beer-inspired dishes yet to be dreamed up!

 That’s right, their beers, our food.

Wonderstuff and Stargrazer turned into food? How could you go wrong?
Wonderstuff and Stargrazer turned into food? How could you go wrong?
Ponyboy Gold and Sideburns Milk Stout surrounding your food? It's like your grandma's kitchen, only beerier.
Ponyboy Gold and Sideburns Milk Stout surrounding your food? It's like your grandma's kitchen, only beerier.
Local, open source brewing? Sign us up.
Local, open source brewing? Sign us up.
A co-op of beer lovers? Done.
A co-op of beer lovers? Done.
                                     
The premier custom truck builder wants to partner up? #NoBrainer
The premier custom truck builder wants to partner up? #NoBrainer

Brett Drake is a 10-year veteran of the hospitality industry with tenures at The Tin Fish in Minneapolis and The Iron Horse Tap Room in Washington, DC. He graduated from The George Washington University School of Business with a degree in Business Administration and concentrations in International Business and Marketing. Brett is fluent in social and digital media with experience in developing and executing award-winning social marketing strategies. His clients include Cadillac, Budweiser and Mercedes-Benz.

Pete Toft’s experience includes 12 years in the hospitality industry including 8 years as an employee and recent manager of the Tin Fish Minneapolis. Pete graduated from the University of Minnesota with a Bachelors of Design in Architecture. He combines a restaurant background with experience as a graphic artist, social media brand developer and industrial designer. He has shaped aesthetics for Fortune 50 companies, New York fashion brands, fledgeling social startups, and organic farm co-ops. These projects included identity branding, print and web design, project management, and creative direction.

After meeting at Minneapolis-based Tin Fish restaurant, we began a 7-year working relationship that turned quickly into a lasting friendship. Throughout our time in college, we found various common interests including a craving for culinary knowledge and strong entrepreneurial spirits.

As college ended we both found ourselves in Minneapolis. Pete working in the hospitality industry in a number of facets and Brett focused on social media strategy at an advertising agency. Yet we each felt something missing—passion. We knew we had to build something ourselves. This led to ideas for a number of business ventures, based mainly in the hospitality industry, and also a move to New York City.

While in New York, Brett continued his work in social media strategy for major clients in the beverage and automotive industries. Peter worked as a graphic artist with clients including fashion icons, venture capital firms, family-run farms and tech start-ups.

Though the vibrance of New York City fulfilled a void for the both of us, there was still the need for something more. We revived an idea that we’d had for years—a gastro-pub serving modern takes on delicious and sustainable comfort food paired with local brews, in an unpretentious neighborhood atmosphere—a place to call your own. With the plan nearly complete, we saw an overlooked opportunity. Going back to the drawing board, we streamlined the concept down to essential pieces. A food truck! we thought. This would allow us to test our ideas, build brand recognition and develop our skills as entrepreneurs—all under the reduced financial burden of a mobile eatery. 

The Brooks High Beer Battered truck was born. Starting with this mobile concept and learning from it, we can expand Brooks High into a brick-and-mortar space and continue to build our company with confidence, knowledge and creativity.

Passion. Our mission is to grow Brooks High into something meaningful to the communities we serve.

Our short-term goals include:

1. Becoming profitable within the first year.

2. Beating revenue projections for our first 6-months. 

3. Paying back all debt prior to scheduled term.

4. Establishing meaningful consumer and vendor relationships.

Our long-term goals include:

1. Locating a space and opening a brick-and-mortar restaurant within 3 years.

2. Becoming a respected staple of the community.

3. Expanding to an umbrella company with multiple concepts and locations throughout the country. 

4. Developing a hospitality company that is considered an industry leader and innovator.

A unique used step-van:                                                                      $5,000

Bring it up to code (hood/sinks/generators/etc):                                $12,000

Freshen it up with a custom paint job (We’ve got a buddy):                $1,000

3 40-lb Commercial Fryers:                                                                  $2,200

24in Flat Top Griddle:                                                                              $800

Pizza Prep Refrigerator:                                                                        $1,600

Shelving/Storage:                                                                                 $1,000

POS System (iPads):                                                                               $800

Misc Commercial Equipment (Knives, Utensils, Accessories):               $800

 We have come a long way from where this idea started. A year and some change in the making means we have some people to thank! Hunter Johnson for his masterful videography, direction and script consulting. ProleteR for the only music that could have ever worked for this video. Jim Smart, the best "Fancy Chef Man" anyone could ever ask for. Adam Tapper, sound guy extrodinaire and one liner king. Melissa Toft for her awkward coffee drinking and willingness to help out on short notice (oh and being a great sister...kind of). Sheff and Athena Priest for their generosity and location help. St. Mary's Greek Orthodox Church for allowing us to take over their kitchen for a night. Christian Korab, master of the still-life product photography. Madison Vermette and Emily Delay for dealing with us throughout this process. Last but most definitely not least, all of you! Everyone of our friends, family, acquaintances and people we have yet to meet who donate to this Kickstarter and deal with our constant sharing, retweeting and general social bombardment of information related to this campaign. We could not be more excited to bring this to you. All of you. 

Risks and challenges

We can hear you thinking it right now, "WHY ANOTHER FOOD TRUCK?" And we don't blame you, there are a ton of them out there and it's going to be tough to cut through the noise. We genuinely believe we've created something special, something that will immediately demand attention and our established brewery partners will help give us a much needed boost in visibility to hit the ground running.

As our backers, you are faced with the obvious risk of standing by a new company and all of the challenges that come with trying to become established and profitable. We've thought and planned, planned and thought, projected and then planned some more trying to account for every situation. We're confident it's time to go.

We're more than happy to provide you with robust financial projections and our entire business plan, should you so desire.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Brooks High Branded Digital Recipe

    Pledge $1.00 and receive one of our favorite recipes where beer is king.

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    Brooks High Sticker

    Our logo, displayed on a sticker with our amazingly clever hashtag added on.

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    A Genuine Lake Superior Skipping Stone

    Hand picked from the shores of Gitche Gumee, we bring you this bespoke skipping rock, guaranteed to make you feel like a one-time rock skipping champion.

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    Sandwich and Fries Combo

    Redeemable for one of our signature Light or Dark battered Walleye sandwiches and some handcut fries. This is a proper meal. Finish it, you get a high five.

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    Brooks High Coozie

    Do you drink beer? Do you like when it gets warm? Yea, neither do we. Keep your beer cold with this Koozie that says the name of our company. Good for us, better for you.

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    Sandwich and Curds

    Oh yeah, this is the one. Redeemable for your choice of our signature Light or Dark battered Walleye sandwich and Light or Dark battered cheese curds. Nice to meet you, Mr. Bunyan.

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    Pledge $20 or more About $20

    Brooks High Branded Digital Recipe Book

    You thought one recipe was all we found on the interwebs? Yea right, that place is huge. Get 20 of our favorite recipes that feature your favorite beers. Sent directly to you in a convenient PDF. #Technology

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    Pledge $25 or more About $25

    Brooks High Batter Mix

    Your choice of light or dark batter mix just like the pros use. Yes, we're the pros. Beer sold seperately...from a beer store. Did we mention it comes in a mason jar? Yeah, 'cause we're trendy like that. #So2014

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    Brooks High T-Shirt

    Want a shirt? We got 'em. Look just like we did in that video you just watched, but probably not as good looking. JK LOL OMG!

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    Sandwich and Curds x2

    We get it, you have a friend and you want to eat with them too. Well this is the one for you.

    Redeemable for two of our signature Light or Dark battered Walleye sandwiches and two orders of Light or Dark battered cheese curds.

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    Pledge $40 or more About $40

    Handmade Driftwood Walking Stick

    Inspired by a design developed from an entire childhood of whittling in the North Woods, this walking stick is 100% genuine driftwood. Scavanged from the North Shore, there are no two alike.

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    Pledge $45 or more About $45

    Brooks High Batter Mix Gift Set

    Why choose just one?! You'll receive both light and dark batter mix just like the pros use. Yes, we're the pros. Beer sold seperately...from a beer store. Yeah these also come in mason jars. And you just saved $5. Look at you, keeping that New Year's resolution.

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    Founders Club

    As a show of our appreciation, your name will be placed on the Brooks High Beer Battered Truck in recognition of your greatness. It's like you'll always be with us, but not in that creepy, always watching kind of way.

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    Join Us For The Party

    We're gonna have a party to break in the new truck, we want you there. You can be one of the first to experience craft beer batter in its natural habitat. Yeah, there will be beer to drink and a whole pile of merch we'll be raffling away.

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    Office Hero

    Redeemable for FIVE signature beer battered Walleye sandwiches of your choice and a large order of Light or Dark battered cheese curds. Get that raise you so deserve.

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    Pledge $75 or more About $75

    Badass Brooks High Growler

    Be the envy of all your friends with this awesome growler. We'll even include some rope so you can attach it to your bike.

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    Pledge $100 or more About $100

    The Brooks High Experience

    In celebration of our first 100 backers, you will get to experience life in the truck for a day! Hang out with us, learn all kinds of crafty stuff, get a free shirt to look the part and a free meal at the end of the shift...because, well, labor laws. You'll tell your grandkids about it, trust us.

    Fine Print...You guessed it! You must be in or around Minnesota. We would love to travel to wherever you are but we aren't made of money ya know? If you want, you can travel to us but that's on you.

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    Flannel Onesie

    Oh yeah, we said Flannel Onesie. Because...Minnesota. This custom onsie will keep you oh so warm next winter. Want your name on the butt? We can do that too.

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    Pledge $150 or more About $150

    Brooks High Hard Cover Recipe Book

    You know that e-book from the people who spent twenty bucks? Well you spent more. You'll get a hard cover book that includes every recipe from above plus some additonal ones. This book will also include some behind the scenes shots of our road to building out the Brooks High Beer Battered Food Truck. It'll be awesome.

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    Much Merch

    Sticker + Coozy + T-Shirt + Growler. If you post all that on Instagram, we'll even hit it with a like.

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    So Much Merch

    Sticker + Coozy + T-Shirt + Growler + Digital Recipe Book + Beer Batter Mix. LOVE THE ENTHUSIASM!

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    Pledge $500 or more About $500

    Merch Fo' Lyfe

    Sticker + Coozy + T-Shirt + Growler + Digital Recipe Book + Beer Batter Gift Set + Flannel Onesie. LOOK AT ALL THE MERCH!!!!

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    Pledge $1,000 or more About $1,000

    Your Name, Our Menu

    We'll get together and you will partake in the majesty that is a Brooks High creative sesh. At the end of this journey we'll have a completely new menu item and it will bare your name until the end of time. Careful, that's a whole lot of awesome you just stumbled into right there.

    Fine Print...You must be in or around Minnesota. We would love to travel to wherever you are but we aren't made of money ya know?

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    The Ola Värmlänning League of Folk

    In loving memory of the exploits of this drunken prankster, we're giving you all the merch and a number of special privileges. You'll have exclusive invites to Brooks High events, first looks at new merch, opportunities to try new recipes before they hit the menu and a secret perk that we can't yet reveal. (Don't worry, we won't steal your pig)

    Learn all about Ola: http://bit.ly/18DEUjM

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    Pledge $5,000 or more About $5,000

    In recognition for your supreme excellence in the arts of generosity, we will cater a party for you and 20 of your closest friends. We will even throw in some beverages of the adult kind to make the party less like an eighth grade dance!

    You'll also be induced into The Ola Värmlänning League of Folk.

    Fine Print...You must be in or around Minnesota. We would love to travel to wherever you are but we aren't made of money ya know?

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    Pledge $10,000 About $10,000

    Holy Moly!

    You just funded 40% of our kickstarter. Just you. By yourself. You get everything. All the stuff. But, instead of a catered party for 20 we will tack on food for 20 more people and a couple more beverages for good measure. #YoureAwesome

    You'll also be inducted into The Ola Värmlänning League of Folk.

    Fine Print...You guessed it! You must be in or around Minnesota. We would love to travel to wherever you are but we aren't made of money ya know?

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Funding period

- (30 days)