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A helmet that alerts you when cars are in your blind spot and activates turn signals & brake lights based on your body movements.
A helmet that alerts you when cars are in your blind spot and activates turn signals & brake lights based on your body movements.
A helmet that alerts you when cars are in your blind spot and activates turn signals & brake lights based on your body movements.
920 backers pledged $149,212 to help bring this project to life.

About this project

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CLASSON: Tech & Design for a Seamless Cycling Experience

$149,212

920

Get peace of mind with awareness of your environment, and added visibility to others while on the road.

Introducing Classon: The intelligent bike helmet that detects cars approaching in your blind spot, and has motion activated brake and turn signals so that you are visible to others. Simple and intuitive, this helmet allows you to communicate your intentions to those around you without even thinking about it.

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    Know when cars are approaching, so you can make better decisions on the road.

    Cameras (front & back) scan the environment. This info is interpreted by our algorithm and communicated to you, using our visor interface. A non-disruptive light under the visor blinks in your peripheral vision as cars are approaching from behind. Light intensity is adjustable.

     

    Intuitive Turn Signals: Gesture sensors read your natural movements and activate the turning lights.

    Indicate which way you are turning simply by using your hand signals. The sensors read your movement and activate your turning lights on the right or left side. Turn lights are located in the front and back of the helmet, ensuring that you are visible to others.

     

    Brake lights turn on automatically when you reduce speed. 

    Let those behind you know your intentions just by doing what you would normally do. The integrated accelerometer detects when you are braking and a red light turns on at the back of the helmet.  

     

     

     

    Set your destination and the CLASSON Helmet ​will guide you there.   

    Get step-by-step navigation guidance in the simplest way. ​Our proprietary interface is simple and doesn't require you to take your eyes off the road. Use the Classon App and your phone communicates with the helmet. A series of directional lights under your visor tell you whether to go left, right or straight.

     

    Live stream your ride or quickly capture ​and share videos on the fly.

    Your ride is automatically recorded. Access the video and edit to make small videos or GIFs to share with friends. ​You could even live stream your commute!

     

    A hole to lock your helmet with your bike.

    This lock opening allows you to secure your CLASSON helmet to your bike.

     

    The "Classon Club" is a subscription service that allows you to experience the CLASSON Helmet to the fullest.

    The CLASSON Helmet without the subscription, comes with the following features: 

    • Blind Spot Detection
    • Gesture Turn Lights
    • Automatic Brake Lights
    • Safety Lights 
    • Classon App

    When you pledge during this campaign, you automatically get a 6-month "Classon Club" subscription with your helmet. 


    With the "Classon Club" subscription, these features/benefits are added:
    • Helmet Replacement: If your helmet gets damaged in an accident, we will send you a new one. For free!
    • Video Access: Get access to the video you record with your helmet. Edit, share with friends and it could also be useful in the event of an accident.
    • GPS Navigation: Access the guided navigation features though the App. Input your destination and your CLASSON Helmet will guide you through a series of non-disruptive lights under your visor.
    • New Features and Updates: Access to all new features that will be released with future updates.
    • Join Our Community: Connect with other riders who are using The CLASSON Helmet.
    When in production the "Classon Club" Subscription will be $99 a year or $9.99 a month.


    The Classon App is the perfect compliment to your CLASSON Helmet. Here are some of the things that the app can do:

    • Connect to the CLASSON Helmet
    • Manage helmet settings like light intensity and gesture sensor sensitivity
    • Manage video
    • Manage the GPS navigation feature
    • Access data and stats from your commute

    The Classon App is included with your pledge and will be available for download when you receive your helmet.

     

    Your support enables us to reach the numbers required to place our first production order at a reduced cost per unit. 

    These rewards gets you the awesome CLASSON Helmet!  It comes with the four main features (see below) and 6 months of free "Classon Club" access.

    Estimated Shipping Charges:

    • USA Single Helmet $15
    • USA Double Helmet $25
    • Canada Single Helmet $25
    • Canada Double Helmet $35
    • Europe Single Helmet $30
    • Europe Double Helmet $45
    • Rest of the World Single $40
    • Rest of the world Double $60

    When in production the CLASSON Helmet will retail starting at $299

    With these rewards you get:

    • The awesome Classon Helmet 
    • Blind spot detection
    • Gesture signals
    • Safety lights
    • Automatic brake light
    • 6 months free "Classon Club" Subscription

    This reward gets you the awesome CLASSON Helmet and a Transportation Alternatives Membership. 

    TransAlt members get discounts to bike shops, coffee shops, bike tours around the city and much more. Learn more about Member Benefits

    Reaching $125,000 everyone gets Video Access Included!

     
    This Includes:  
    • The awesome Classon Helmet 
    • Blind spot detection 
    • Gesture signals 
    • Safety lights 
    • Automatic brake light 
    • 6 months free "Classon Club" Subscription
    • Video Access

    .

    Reaching $250,000 Everyone Gets "Classon Club" Benefits Included!

     

    This Includes:
    • Helmet Replacement: If your helmet gets damaged in an accident, we will send you a new one. For free! 
    • Video Access: Get access to the video you record with your helmet. Edit, share with friends and it could also be useful in the event of an accident.
    • GPS Navigation: Access the guided navigation features though the App. Input your destination and your CLASSON Helmet will guide you through a series of non-disruptive lights under your visor. 
    • New Features and Updates: Access to all new features that will be released with future updates. 
    • Join Our Community: Connect with other riders who are using The CLASSON Helmet.


     

     

     

The shell of the Classon Helmet comes in 5 awesome colors so that your helmet can reflect your personality. Orange, blue and yellow also help make you more visible to those around you.  We wanted to have something for everyone, you can get your CLASSON in black or white as well.

We will contact our backers after the campaign to confirm what color you want your CLASSON Helmet to be.

 

Sizing for the CLASSON Helmet starts at Junior (about 12 years and up) and is also available in medium and large. To determine the size of your CLASSON Helmet see the chart below.  To measure your head please use one of the methods below.

  • Method 1: Wrap a flexible tape measure around your head above your eyebrows and in the middle of your forehead.
  • Method 2: Wrap a piece of string around your head in the same manner as method 1. Determine length of the string with a ruler.
We will reach out to our backers after the campaign for size information. The CLASSON Helmet will also have an adjuster to make sure your helmet fits properly.

 

 

 

We’ve come to Kickstarter to share our idea with you and the awesome community of bikers and bike commuters around the world. We want to learn from you, and with your support, we will get this product to market that much faster.

Our design for the helmet is almost ready for tooling and mass production, and the app is in development, but only your help will get us to the finish line.

We have 15 years experience in developing and manufacturing products and have already brought to market more than 50 products.  For the helmet we have partnered with a top tier manufacturer that works with top brands like (GIRO-BELL, Melon, Specialized) and for the electronics we enlisted a long time supplier to Yamaha and Panasonic. We have a great team and together, we can make this happen.

We’re hoping to raise $20K with our campaign. The money will be spent on initial tooling for mass production and sourcing of materials.

 

 

We are designers and entrepreneurs. We wanted to create a brand that would represent all the beautiful things associated with living in the city. At the same time we wanted to solve a real issue that our cities face; Urban Mobility. That is why we created BROOKLYNESS. Our first product is the “CMYK Folding Electric Bike” designed to bridge the gap between the first and last mile <from home to the subway/train and from there to the office>

We are not new to crowd funding, actually we did two successful campaigns already. The first was the CMYK 2.0 on KICKSTARTER in 2012 where we delivered the products and had very happy costumers. This helped us to start making the bikes in larger numbers. 

Based on customer feedback we made improvements to the bike and in 2015 we launched the CMYK 4.0 on INDIEGOGO, where we are on schedule to deliver the first bikes in August 2016.

In these past years we've learned that Safety is the number one issue why people do not ride bikes in the city on a regular basis. That is why we focused our efforts on addressing safety with our newest product, The CLASSON Helmet. 

Here are some pictures of this awesome journey and the people that are making it possible. We thank you for being part of this.

 

 

 

 

 

This project is promoted by Jellop, a direct­ response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.

Special Thanks to Kickstarter for helping us get this project to you!

We believe the backer community will play an integral role in the development of the CLASSON Helmet. 

Our prior experience shows that the Kickstarter community engages and gives real thought to the problem and the solution proposed, your feedback will help us create an awesome helmet that people will love.

If you’re ready for an urban mobility revolution, please support our campaign and spread the word!

 

 

 

 

 

 

Risks and challenges

Manufacturing and Industrial Production:

Kickstarter projects are a risky undertaking and the reality is that they have the potential to encounter problems in the phases after funding.

We greatly appreciate the vote of confidence and trust our backers have put in us and in our project. We are working hard to avoid issues and have been planning a contingency strategy to get the products to the backers and fulfill our goal of getting more people riding bikes.

Our combined experience and a network of resources in the US and overseas will allow us to quickly react to eventual issues. More importantly, we are doing our homework beforehand so that we do not run into unexpected problems.

In the last 12 months, we have been working diligently on fine-tuning the design, testing and making adjustments in order to have an end result that is the best possible experience that is free of “bugs” and does things that people never imagined.

We have more than 15 years experience designing and manufacturing. We also have partners in China and Taiwan for manufacturing. Our design is finalized and we have partnered with the best manufacturers to make sure we have things in place once we go to full production. We've also already spent a few months collaborating with factories and suppliers during the prototyping phase.

Software:

The software and app are in development and we are working to build all the features that we want to include in the Brooklyness app. Software development sometimes takes longer than expected, but our team is experienced in this area and we are ready to identify external help should the need arise.

Even though we are thinking ahead and preparing for the worst, some things may escape our control. We want to rely on our backers for support and patience if we run into difficulties, and we promise we will not stop until the project is completed!

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FAQ

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Support this project

  1. Select this reward

    Pledge $99 or more About $99

    Super Early Bird Kickstarter Special

    Be the first!
    Save $200 (Estimated retail price $299)

    With this you get:
    - The awesome Classon Helmet
    - Blind spot detection
    - Gesture signals
    - Safety lights
    - Automatic brake light
    - 6 months free "Classon Club" Subscription ($50 Value).

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 50 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge $129 or more About $129

    Super Early Bird Extended

    Save $180 (Estimated retail price $299)

    With this you get:
    - The awesome Classon Helmet
    - Blind spot detection
    - Gesture signals
    - Safety lights
    - Automatic brake light
    - 6 months free "Classon Club" Subscription ($50 Value).
    Shipping charges will be added later based on location.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 49 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge $149 or more About $149

    Early Bird Kickstarter Special

    Save $150 (Estimated retail price $299.

    With this you get:
    - The awesome Classon Helmet
    - Blind spot detection
    - Gesture signals
    - Safety lights
    - Automatic brake light
    - 6 months free "Classon Club" Subscription ($50 Value).
    Shipping charges will be added later based on location.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 380 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $169 or more About $169

    CLASSON + TransAlt Membership

    Save $200 (Estimated retail price $299)

    With this you get:
    - The awesome Classon Helmet
    - Blind spot detection
    - Gesture signals
    - Safety lights
    - Automatic brake light
    - 6 months free "Classon Club" Subscription ($50 Value).
    TransAlt Membership
    Shipping charges will be added later based on location.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 27 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  5. Select this reward

    Pledge $198 or more About $198

    DUAL Super Early Bird

    For you and someone you love :)
    Save $400 (Estimated retail price $599)

    With this you get:
    - Two awesome Classon Helmet
    - Blind spot detection
    - Gesture signals
    - Safety lights
    - Automatic brake light
    - 6 months free "Classon Club" Subscription ($50 Value).
    Shipping charges will be added later based on location.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 319 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $199 or more About $199

    Kickstarter Special

    Save $100 (Estimated retail price $299)

    With this you get:
    - The awesome Classon Helmet
    - Blind spot detection
    - Gesture signals
    - Safety lights
    - Automatic brake light
    - 6 months free "Classon Club" Subscription ($50 Value).
    Shipping charges will be added later based on location.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    8 backers
    $
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    It's a way to bring creative projects to life.

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  7. Select this reward

    Pledge $249 or more About $249

    DUAL Early Bird

    For you and someone you love :)
    Save $350 (Estimated retail price $599)

    With this you get:
    - Two awesome Classon Helmet
    - Blind spot detection
    - Gesture signals
    - Safety lights
    - Automatic brake light
    - 6 months free "Classon Club" Subscription ($50 Value).
    Shipping charges will be added later based on location.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 40 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $599 or more About $599

    Kickstarter Dealer Special

    Save $896 (Estimated retail price $1,495)

    With this you get: 
    - Five awesome Classon Helmets 
    - Blind spot detection 
    - Gesture signals 
    - Safety lights 
    - Automatic brake light 
    - 6 months free "Classon Club" Subscription ($50 Value). 
    Shipping charges will be added later based on location.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    $
    Kickstarter is not a store.

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Funding period

- (31 days)