Broadway+Thresher is a digital magazine that will be published bi-monthly, starting this July.
We will focus on individuals, couples, and families expressing their identity as artists, trendsetters and innovators living boldly and without compromise in non-urban settings, bringing the diversity and dynamism that has been traditionally the province of the city to rural America and beyond. Not only will Broadway+Thresher focus on the rural lifestyle, but also the cutting edge of architecture, art, food and artisanal manufacturing and the untold stories of the people who have made it possible. The magazine will highlight both people and product, but will never lose sight of the aesthetics and artistry that are central to the articulation of the sophisticated rural perspective.
We have been fortunate to find dedicated people across the country who have given their time and talents for Broadway+Thresher. While there are countless lifestyle magazines on the news stand today, none have taken the time to explore the rich diversity of our rural areas, and the influence urban migration has had on them. Family artisans, practicing the craft of their forefathers, can now communicate with countless folks and source new, exciting materials from around the world. As their perspective grows, so to do their products and their talents.
Broadway+Thresher is actually a crossroads in the village of Granville, Ohio. One day, while cruising an antique mall, Andrew found the old street sign for this intersection. It was David, looking at a picture of the sign, who declared it the perfect name for our magazine. Not only does the name represent a wonderful small town in the heartland of America, it also represents the urban (in Broadway) and the rural (in Thresher) at a crossroads.
Risks and challenges
Broadway+Thresher has faced, and will continue to face, many obstacles as we move forward with our first digital publication to be released July 2013. The greatest challenge is the fear we will not produce the quality product we envision. For instance, with very limited funds, we have only been able to gain consultation from graphic designers. To develop a brand, and create a successful layout, we need your monetary support.
We are blessed to have an extensive bench of talented individuals, experts in their craft, who contribute to Broadway+Thresher. We have the vision, the concept and the talent to bring our magazine to life. Your donations will ensure that these talented individuals, who have given selflessly of their time and talent, will receive a hearty thank you while also having the resources to explore new and exciting stories supportive of our mission.Learn about accountability on Kickstarter
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