History is the most important compilation of stories told and the inspiration behind The Americana Project by Brillier. The watches or “chapters” in this collection will not only tell time, but also signify a very important part of American history.
Each chapter will help us write a new story for American Watchmakers told through a collection of timepieces that represent its history. By backing this campaign and the chapters thereafter you’ll help us bring the craftsmanship and culture of watchmaking back to the States where it belongs. Every story must come to an end and ours will do so with a watch that is fully designed, produced and assembled here in the States.
To best tell a story you need to start at the beginning. Meet the “Native Watch” - the inaugural timepiece in the Americana Project. Created to illustrate the colorful and culturally rich Native American people, the watch was inspired by the scenery of our beautiful desert and tribal art of all kinds.
The carefully constructed face of the Native Watch was crafted using thinly sliced pieces of the natural gems of the Southwest. The last year was spent working with different natural stones that best represented the culture to give the watch a truly unique look. The case diameter measures at 43mm and the strap width measures at 22mm.
To really take care of our backers, we designed a "Part II" in the collection to give off a more classic and timeless feel. We stayed true to the beautiful deserts of the Southwest and went for a more vintage mindset when creating the color pallette. By backing at $295 or above you will get both watches in our first chapter and the interchangeable American leather strap.
This is the first step in our master plan of bringing watchmaking back the States. Reaching this goal will allow us to start gathering the plans needed to open a “clean-room” workshop for commercial watch assembly and testing that would employ up to 10 people. At this funding amount we’d be able to train the new employees on all the tools needed for assembly and testing as well as the art of assembly. We would also be able to purchase the necessary equipment to test the watches including water resistance, to open and close case backs and a watch shock tester (to test durability). This facility would give the more than 70 US watch companies a well priced domestic option for assembling and testing their watches.
Once we have an assembly facility we would be able to implement the making of the case and other smaller components such as hands, markers, buckles, etc. at $225,000 in funding. The money would go towards purchasing milling machinery for true customization, metal plates for the backing of dials and more. At this level we’d only be able to purchase the machine and would need to earn more to actually staff it. Our other option would be partnering with a CNC router company in the States to keep costs low and production more efficient.
Now that we’d have a team and all the necessary equipment to create the foundation of the watches, we would then look at making sure all straps used are American. Regardless of materials, we want to partner with artisan shops around the country to find the best American leather, and other straps made in America. We want to keep things sustainable as well as humane so that any watches produced are truly unique and of the highest quality, reaching and even exceeding the quality of the Swiss companies.
Risks and challenges
1. Competition from low wage / low price countries.
2. The lack of machinery and tools for watch making, assembling, and testing in the United States. Most of these machines are only available in Switzerland and / or other parts of the world.
3. The lack of already skilled workers in this industry. There are several good US based designers and some good fabricators, but not really in the world of watches.
1. The most important and significant reward of such a grand endeavor would be to bring the lost art of Watchmaking back to the United States where it belongs. This first chapter is only the beginning of this ambitious journey and by the end of it we hope to not only provide jobs for skilled American workers, but to also build a sustainable industry for future generations.
2. Providing a cost effective alternative to other watch companies and brands to provide assembly, testing, and even watch designs and components for their models.
3. Bringing America back to the forefront of watch design and production.
Get the Native Watch at the absolute lowest price with turquoise accented strap and handmade bison leather pouch. Comes with a 2 year warranty (AND you’ll get it before the holidays)! Oh, and free US shipping.
Same deal as the one above but better. Get the Native Watch with the turquoise accented strap as well as the limited edition bison leather pouch. The pouch includes a custom Native American painting. Comes with a 2 year warranty AND you’ll get it before the holidays! Free US shipping included.
Our favorite option as you will get the Native Watch Part 1 and Part 2. It also will come with the turquoise accented strap as well as the limited edition bison leather pouch. The pouch includes a custom Native American painting. Comes with a 2 year warranty AND you’ll get it before the holidays! Free US shipping included.
Can’t decide what strap you want? Just get both! This reward gets you the Native Watch (Part 1 & Part 2), the turquoise AND neutral straps, as well as the handmade bison leather pouch. We’ll throw in free US shipping and a 2 year warranty.
Not only do you get both versions of the Native Watch, both straps, and the handmade bison leather pouch but you’ll receive a Brillier watch care kit. The kit comes with a leather kit as well as cleaning kit for your watch. This package comes with a 5 year warranty and free US shipping.
Your best friend or significant other wants one too? Get 2 Native Watches, 2 turquoise accented straps, 2 handmade bison leather pouches. Both will come with 2 year warranties and free US shipping. You’ll also get the award for “best gift giver.”
Your best friend or significant other wants one too? Get 2 of each version of the Native Watch, 2 turquoise accented straps, 2 handmade bison leather pouches. Both will come with 2 year warranties and free US shipping. You’ll also get the award for “best gift giver.”
Someone will owe you an even bigger “thank you” because this reward will get you everything listed above as well as the neutral strap. That’s right! Take both versions of the 2 Native watches, 2 of each strap, 2 handmade bison leather pouches, the 2 year warranties and free US shipping.