Project image
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$17,050
pledged of 15.000 $pledged of 15.000 $ goal
207
backers
12days to go

All or nothing. This project will only be funded if it reaches its goal by Mon, June 3 2019 2:29 PM UTC +00:00.

BrightLocBy BrightLoc
First created
BrightLocBy BrightLoc
First created
$17,050
pledged of 15.000 $pledged of 15.000 $ goal
207
backers
12days to go

All or nothing. This project will only be funded if it reaches its goal by Mon, June 3 2019 2:29 PM UTC +00:00.

About

This tough-as-nails, watertight U-lock is constructed with hardened steel and a keyed double deadbolt for maximum security. Combined with an advanced 360-degree lighting system, BrightLoc is the ultimate cycling accessory.

Detachable light modules light up night rides to walking or camping. BrightLoc holds strong even under harsh conditions, including inclement weather and untraditional lock attachments, like jagged street signs. 

                                            BrightLoc’s modular pieces snap in and out! 

BrightLoc is a 4x8 maximum-security double dead-bolted U-lock. It’s constructed with hardened steel, so you know your bike is guaranteed to be safe when it’s locked up. 

Unlock BrightLoc with one of the several included keys. You can even lock up your BrightLoc lights to keep them safe and secure while you take care of business.

BrightLoc provides 360-degree visibility while cycling. Its front and rear lights remain on when in use so you can see the road, and drivers on the road can see you, no matter the conditions. 

BrightLoc includes a FL-1-certified headlamp when you need that extra visibility. The headlamp has a wide range of light settings, ranging anywhere from 400 to 1000 Lumens.

BrightLoc includes multiple mount points so that it can fit on a wide range of bicycles, from strand cruisers to top performing bikes. 

Our team developed BrightLoc as part of the Product Design and Development course in the Product Innovation Lab at NC State. With an initial idea of improving cycling safety, the course led us through a process of determining the true user needs by conducting multiple rounds of interviews, surveys, prototypes and stakeholder testing. 

We created multiple prototypes, honing in on the design, size and construction of a product that could provide a safety benefit while also be easily used by cyclists. The first of these prototypes was a simple PVC constructed mock up with small off the shelf bike lights strapped to it - I think this is when the potential of the opportunity was truly realized and when the excitement really hit. Seeing the potential, our professors' interest grew as well and they really started to challenge us to engineer a fully working prototype and develop a plan for how we could make this product a reality to improve safety for the cycling community.

It's no secret that cycling has many benefits to a community, but rider entry can be challenging. To put it plainly, many people are afraid to be on the road with motorists, and for good reason.  

Cycling and pedestrian accidents with vehicles total 50,000 and cycling collision deaths are between 650-850, for each year of the last decade in the USA. This is where the heart of BrightLoc sits -- providing a product that improves safety and helping riders feel secure on the road. We wanted to create a product that gets people cycling by feeling secure on the road as well as with their property. The combination of highly visible lights with the robust U-lock is our unique approach for making every cyclist feel secure

The unique accessory combination is what really sets BrightLoc apart from other products. There hasn't been any other product to address the two most pressing cycling issues (road safety and property security) in such a convenient way. Combining necessary accessories into one streamlined product allows riders to only worry about one thing: where they are going -- because they know BrightLoc is taking care of the rest. We believe the launch of this effective and unique product can expand the cycling community because riders know they are better protected! 

We can’t thank you enough for checking out our project and helping us make BrightLoc a reality. 

We know not everyone will be able to support us with a pledge, so even if you can’t purchase BrightLoc right now, you can help us spread the word on Twitter, Facebook, Reddit, Instagram and anywhere else you can think of! 

Risks and challenges

There are always certain risks that can arise at any moment during a project like this. That being said, we’re confident in our ability to produce, and have taken all the necessary measures. We have a highly qualified team and have partnered with leading manufacturing and fulfillment companies around the world. We just need your help to bring everything to fruition. Don’t worry, we’re completely prepared to bring you BrightLoc and we have the manpower to make it happen, but if anything comes up along the way, you’ll be the first to know.

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    Pledge $5 or more About $5

    Thank You!

    Thanks for supporting BrightLoc! We’ll be sure to keep you updated as we get going on the ride of our lives!

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    Pledge US$ 65 or more About US$ 65

    Early Bird BrightLoc

    Back this reward and you’ll receive one BrightLoc for over 45% off of the retail price.

    Retail: $120

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    Ships to Anywhere in the world
    Limited (7 left of 125) 118 backers
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    Pledge $85 or more About $85

    BrightLoc Kickstarter Special

    Back this reward and you’ll receive one BrightLoc for almost 30% off of the retail price.

    Retail: $120

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    17 backers
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    Pledge $169 or more About $169

    BrightLoc Bi-Pack

    Back this reward and you’ll receive two BrightLocs for over 30% off of the retail price.

    Retail: $240

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    3 backers
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    Pledge $234 or more About $234

    BrightLoc Tri-Pack

    Back this reward and you’ll receive three BrightLocs for over 35% off of the retail price.

    Retail: $360

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    1 backer
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    Pledge $289 or more About $289

    BrightLoc Quad-Pack

    Back this reward and you’ll receive four BrightLocs for over 40% off of the retail price.

    Retail: $480

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    Pledge $54 or more About $54

    Super Early Bird BrightLoc

    LIMITED TIME ONLY! Back this reward and you’ll receive one BrightLoc for 55% off of the retail price.

    Retail: $120

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    Reward no longer available 54 backers
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