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Lightstrap - Flash & Video Light for iPhone (Canceled)'s video poster
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Shoot breathtaking low-light photos and videos on your iPhone. Straps on like a case - lights up like a professional ring light. Read more

Oakland, CA Hardware
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540
backers
$67,197
pledged of $245,000 goal

Funding Canceled

Funding for this project was canceled by the project creator on December 11, 2013.

Shoot breathtaking low-light photos and videos on your iPhone. Straps on like a case - lights up like a professional ring light.

Oakland, CA Hardware
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Sorry we couldn't do it

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Hello Lightstrap Backers

Today I regret to announce that we have officially suspended our efforts to bring Lightstrap to market.  

Thank you for your support during our Kickstarter campaign. We appreciate your pledge and are very disappointed to be writing this message instead of sending you a beautiful new Lightstrap. 

Many backers were rightly confused and upset that we cancelled our campaign. The truth is, our campaign was not performing well and we were trying our hardest to save the product. We came darn close. If you're interested, you can read a full account of what went wrong, how we tried to recover and the lessons learned on Medium.

Goodbye Lightstrap - Lessons from a botched hardware startup. 

Thanks again for your support.

 Cassidy

Keeping In Touch

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For backers only. If you're a backer of this project, please log in to read this post.

New Directions

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Dear Kickstarter Community, Backers & Internet At Large,

We launched Lightstrap on Kickstarter seven days ago. We’d like to thank all of you for your encouragement, ideas and support.

Our campaign was trending toward its goal but was not a slam dunk. $245,000 is a lot of backers and there was a chance we wouldn’t make it. In the last week, new opportunities emerged that could allow us to bring Lightstrap to market through more traditional channels. 

We’re excited by this possibility because it increases the probability that Lightstrap will be successfully manufactured and end up in your hands – even if that means you’ll have to buy it at a store or order it online.

We must cancel our campaign so we can focus on putting together the best deal we can. We hope you understand. Like you, we believe in Lightstrap and we’re trying to make the right choice for the product. 

Warm regards,

Cassidy and the Brick & Pixel Team

Shots from the Field

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THUMBS UP FROM KICKTRAQ.COM

Day by day, hour by hour, people across the world find Lightstrap and decide to pledge. Every pledge brings us one step closer to putting a Lightstrap in your hands, so you can shoot amazing photos and videos at night. 

Remember to share Lightstrap on Facebook, tweet Lightstrap to your followers, and tag #lightstrap on Instagram. We can't do this without you.

A FEW SHOTS FROM THE FIELD

@drewbeck uses Lightstrap "off camera" for dramatic lighting in a dark BART station.
@drewbeck uses Lightstrap "off camera" for dramatic lighting in a dark BART station.
Another "off camera" shot of @sprinklesfriday in a SF lounge.
Another "off camera" shot of @sprinklesfriday in a SF lounge.
@sprinklesfriday poses with San Francisco's finest. Shot in complete darkness on max brightness mode. Notice the lack of highlights and great detail in the blacks.
@sprinklesfriday poses with San Francisco's finest. Shot in complete darkness on max brightness mode. Notice the lack of highlights and great detail in the blacks.
@sprinklesfriday by @drewbeck in a dark lounge. This photo demonstrates the "fashion look" of the ring light. Holly pops from the background. Soft shadows from the diffuse light enhance perception of depth and perspective
@sprinklesfriday by @drewbeck in a dark lounge. This photo demonstrates the "fashion look" of the ring light. Holly pops from the background. Soft shadows from the diffuse light enhance perception of depth and perspective

 UNBOXING VIDEO

Check the Lightstrap page for an official "unboxing video." It covers much of the same ground as the video in our previous update but with better detail. We love the tear-away packaging. What do you think?

COMING SOON - INTERVIEWS WITH @DREWBECK

We'll soon post videos showing how Lightstrap beta-tester and prominent Instagrammer @drewbeck is using Lightstrap to create original creative work in the dark. Look for the first segment later this week. 

Warm regards,

Cassidy

A closer look at Lightstrap

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's video poster
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Make sure to share Lightstrap on Facebook & Twitter

And enter to win a prototype on Instagram!

Video Summary

  • Thank you for your support & share
  • Walk through of device and advanced modes
  • A look inside the case
  • Shooting a photo with Lightstrap

Warm regards,

Cassidy