About this project
Comfort of Athleisure Meets Sleek Design
As modern women, we're moving fast. Between working, working out, and making things happen - our days are jam-packed.
These days demand a jacket that keeps up. One that combines the comfy elements of athleisure with a sleek design. Jackets that make us look and feel confident.
Introducing The ‘Do Anything’ Jacket
We’ve taken the moto silhouette, an iconic symbol of power and confidence, and combined it with technical performance materials.
An essential jacket that is the answer to your morning routine. Simply throw it on and look instantly put together.
Think of it as your wardrobe cheat code.
Together We Can Do Anything
I set out to create the ‘Do Anything’ jacket with the mission to make women feel confident. I personally struggle with confidence and I found a lot of women do as well. Yet, confidence is essential for modern women. If fact, studies show there's a strong correlation between confidence and success.
Confidence goes beyond looking the part though, it’s about building one another up. That’s why I’m partnering with women-owned factories in the USA to produce each and every jacket.
When I embarked on this journey, I had no idea my manufacturing partners would become my biggest advocates. After vetting several patternmakers, I was delighted to meet Susan. As a fellow female founder, she was able to lend her expertise in perfecting the design while motivating me on the journey. Through this partnership, I learned how essential it is to collaborate with and support women.
Made in the USA at Women-Owned Factories
When it came to production, I was determined to work with a local women-owned factory. I’m based in San Francisco and with brands offshoring, there aren’t very many factories here. It was nearly impossible to find one owned by a woman.
After a long search, I was introduced to Connie. She’s owned her factory for 30 years and has a team of exceptionally skilled sewers. Because of her fair and ethical labor practices, most of her team has been with her for over 20 years. Through decades of experience, Connie has become renowned for her impeccable craftsmanship.
The Future Is Now
After a year of designing, testing, blood, sweat and tears, we are so excited to share Brevity with you!
Now we need your help to fund our initial production run. To thank you for your generous support, we are offering special rates and bundles.
In order to offer the very best rate possible to our early supporters, we are limiting the quantity of jackets available at this exclusive price.
We did it!
We're beyond excited to share we've reached our stretch goal of $25,000 to bring you the 'Do Anything' jacket in 'Blushing Ambition'.
'Blushing Ambition' will be a new neutral, light beige with a hint of blush. Modern and versatile with a touch of femininity.
You’ll get to pick between ‘Black’ or ‘Blushing Ambition’!
With meticulous attention to detail we reworked the jacket pattern countless times over a number of months, to get the fit just right.
A few tips...
- Our fit is most similar to the fit of contemporary brands (e.g. Theory, Rag & Bone)
- If you are in between sizes, size down if you prefer a slim fit, size up if you plan to layer
- Models are wearing a size S and their heights range from a 5’4” to 5’10”
*NOTE: We will email you after the campaign ends to collect your size and info
US Backers - receive FREE shipping on all rewards
International Backers - shipping costs will be added to your pledge
If there are customs fees for your country, you will be responsible
We will accept exchanges for a different size of the ‘Do Anything’ jacket within 14 days. Unlike most Kickstarter campaigns, we will cover free shipping both ways because we want to ensure it fits you perfectly. Just email us at email@example.com.
Because our Kickstarter prices are significantly discounted and we’re investing these funds into the first production run, we will not be able to accept returns. Custom jackets and international shipments will not qualify for exchanges.
As an emerging brand, we need your help spreading the word. Everything from liking a post to sharing our mission with a friend goes a long way. Let's make our voices stronger through the power of amplification.
If you’re a writer or blogger, I’d love your help sharing our story. I’m available any time firstname.lastname@example.org
A big warm thank you to everyone who has supported, inspired and motivated me on this adventure. I could not have done it without you!
A special thank you to:
Connie, Production Partner
Eline, Model, Friend + Software Engineer
Julia, Model, Friend + Private Equity Investor
Justin, Videographer, Husband + Girl Boss Supporter
All our family and friends, you know who you are and I am immensely grateful for all your love and support!
Risks and challenges
We have incredible production partners and have been working closely together this past year. Because we’re producing the jacket locally in San Francisco, we’ll be able to keep everything on track and pay close attention to every detail. We estimate we’ll be able to fulfill all the rewards by February. We have buffered in extra time for the unpredictable. Nonetheless, manufacturing of physical goods is no simple task but we’re committed to doing everything in our power to ensure we keep to our timeline.
I look forward to updating you every step of the way with exciting updates and any challenges as well. Can’t wait to be on this journey with you!Learn about accountability on Kickstarter
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- (30 days)