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Modern jackets for modern women (aka girl bosses). Made in the USA at women-owned factories.
Meet your work-life wardrobe, starting with the Do Anything Jacket. Made in women-owned factories in San Francisco.
Meet your work-life wardrobe, starting with the Do Anything Jacket. Made in women-owned factories in San Francisco.
155 backers pledged $28,529 to help bring this project to life.

About this project

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THE DO ANYTHING JACKET | Athleisure Meets Sleek Design

$28,529

155

Comfort of Athleisure Meets Sleek Design

As modern women, we're moving fast. Between working, working out, and making things happen - our days are jam-packed. 

These days demand a jacket that keeps up. One that combines the comfy elements of athleisure with a sleek design. Jackets that make us look and feel confident.

Introducing The ‘Do Anything’ Jacket 

We’ve taken the moto silhouette, an iconic symbol of power and confidence, and combined it with technical performance materials.

The result? 

An essential jacket that is the answer to your morning routine. Simply throw it on and look instantly put together. 

Think of it as your wardrobe cheat code. 

 

 

 

  

 

 

 

 

 

 

Together We Can Do Anything

I set out to create the ‘Do Anything’ jacket with the mission to make women feel confident. I personally struggle with confidence and I found a lot of women do as well. Yet, confidence is essential for modern women. If fact, studies show there's a strong correlation between confidence and success.

Confidence goes beyond looking the part though, it’s about building one another up. That’s why I’m partnering with women-owned factories in the USA to produce each and every jacket.

When I embarked on this journey, I had no idea my manufacturing partners would become my biggest advocates. After vetting several patternmakers, I was delighted to meet Susan. As a fellow female founder, she was able to lend her expertise in perfecting the design while motivating me on the journey. Through this partnership, I learned how essential it is to collaborate with and support women.

Made in the USA at Women-Owned Factories

When it came to production, I was determined to work with a local women-owned factory. I’m based in San Francisco and with brands offshoring, there aren’t very many factories here. It was nearly impossible to find one owned by a woman.

After a long search, I was introduced to Connie. She’s owned her factory for 30 years and has a team of exceptionally skilled sewers. Because of her fair and ethical labor practices, most of her team has been with her for over 20 years. Through decades of experience, Connie has become renowned for her impeccable craftsmanship.

The Future Is Now

After a year of designing, testing, blood, sweat and tears, we are so excited to share Brevity with you!

Now we need your help to fund our initial production run. To thank you for your generous support, we are offering special rates and bundles. 

In order to offer the very best rate possible to our early supporters, we are limiting the quantity of jackets available at this exclusive price.

 

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We did it!

We're beyond excited to share we've reached our stretch goal of $25,000 to bring you the 'Do Anything' jacket in 'Blushing Ambition'.

'Blushing Ambition' will be a new neutral, light beige with a hint of blush. Modern and versatile with a touch of femininity.

You’ll get to pick between ‘Black’ or ‘Blushing Ambition’!

Fit Details

With meticulous attention to detail we reworked the jacket pattern countless times over a number of months, to get the fit just right. 

A few tips...

  • Our fit is most similar to the fit of contemporary brands (e.g. Theory, Rag & Bone)  
  • If you are in between sizes, size down if you prefer a slim fit, size up if you plan to layer
  • Models are wearing a size S and their heights range from a 5’4” to 5’10” 

*NOTE: We will email you after the campaign ends to collect your size and info

 

US Backers - receive FREE shipping on all rewards

International Backers - shipping costs will be added to your pledge

If there are customs fees for your country, you will be responsible

We will accept exchanges for a different size of the ‘Do Anything’ jacket within 14 days. Unlike most Kickstarter campaigns, we will cover free shipping both ways because we want to ensure it fits you perfectly. Just email us at hello@brevitybrand.com.

Because our Kickstarter prices are significantly discounted and we’re investing these funds into the first production run, we will not be able to accept returns. Custom jackets and international shipments will not qualify for exchanges.

 

As an emerging brand, we need your help spreading the word. Everything from liking a post to sharing our mission with a friend goes a long way. Let's make our voices stronger through the power of amplification.

 

 

 

 

 

 

If you’re a writer or blogger, I’d love your help sharing our story. I’m available any time dara@brevitybrand.com

Here’s a bit more of the inspiration behind the brand... 

 

  

 

A big warm thank you to everyone who has supported, inspired and motivated me on this adventure. I could not have done it without you!

A special thank you to:

Susan, Patternmaker

Connie, Production Partner

Eline, Model, Friend + Software Engineer

Julia, Model, Friend + Private Equity Investor

Justin, Videographer, Husband + Girl Boss Supporter

All our family and friends, you know who you are and I am immensely grateful for all your love and support!

 

Risks and challenges

We have incredible production partners and have been working closely together this past year. Because we’re producing the jacket locally in San Francisco, we’ll be able to keep everything on track and pay close attention to every detail. We estimate we’ll be able to fulfill all the rewards by February. We have buffered in extra time for the unpredictable. Nonetheless, manufacturing of physical goods is no simple task but we’re committed to doing everything in our power to ensure we keep to our timeline.

I look forward to updating you every step of the way with exciting updates and any challenges as well. Can’t wait to be on this journey with you!

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Support this project

  1. Select this reward

    Pledge $5 or more About $5

    The Future Is HUGS

    Receive a warm and fuzzy virtual thank you hug + digital wallpapers featuring our signature ‘The Future Is’ logo

    Includes:
    • Virtual Hug
    • Digital Wallpapers
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    8 backers
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  2. Select this reward

    Pledge $9 or more About $9

    The Future Is LOVE LETTERS

    Receive a snail mail love letter + a sew-on patch featuring our signature ‘The Future Is’ logo + digital wallpapers

    Includes:
    • Love Letter
    • Sew-On Patch
    • Digital Wallpapers
    Less
    Estimated delivery
    Ships to Only United States
    3 backers
    $
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  3. Select this reward

    Pledge $19 or more About $19

    The Future Is POCKET BOOKS

    Receive a marble pocket-sized notebook featuring our signature ‘The Future Is’ logo in rose gold

    Includes:
    • Pocket Book
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    7 backers
    $
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  4. Select this reward

    Pledge $29 or more About $29

    The Future Is FEMALE (TANKS)

    Receive a super soft and flattering tank top featuring our signature ‘The Future Is’ logo

    Includes:
    • Tank Top
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    6 backers
    $
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  5. Select this reward

    Pledge $38 or more About $38

    The Future Is POWER DUOS

    Receive the tank top + pocket book at a bundled price

    (Save $10)

    Includes:
    • Tank Top
    • Pocket Book
    Less
    Estimated delivery
    Ships to Only United States
    11 backers
    $
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  6. Reward no longer available

    Pledge $218 or more About $218

    The Future Is EARLY BIRDS

    Receive the ‘Do Anything’ jacket at a super special price (jacket will retail at $299) + receive the pocket book (fits perfectly inside interior jacket pocket)

    (Save $100)

    Includes:
    • The 'Do Anything' Jacket
    • Pocket Book
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 100 backers
    $
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  7. Select this reward

    Pledge $238 or more About $238

    The Future Is NOW

    Receive the ‘Do Anything’ jacket at a special price (jacket will retail at $299) + receive the pocket book (fits perfectly inside interior jacket pocket)

    (Save $80)

    Includes:
    • The 'Do Anything' Jacket
    • Pocket Book
    Less
    Estimated delivery
    Ships to Anywhere in the world
    6 backers
    $
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  8. Select this reward

    Pledge $257 or more About $257

    The Future Is POWER TRIOS

    Receive the ‘Do Anything’ jacket + tank top + pocket book at a bundled price

    (Save $90)

    Includes:
    • The 'Do Anything' Jacket
    • Tank Top
    • Pocket Book
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    Ships to Anywhere in the world
    5 backers
    $
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  9. Select this reward

    Pledge $549 or more About $549

    The Future Is WHAT YOU MAKE IT

    Receive a custom ‘Do Anything’ jacket. On back, hand-painted lettering by local artist (up to 16 letters of your choice). On interior pocket, rose gold monogram initials (up to 4 letters). Plus, receive a tank top + pocket book.

    Includes:
    • The 'Do Anything' Jacket
    • Custom Hand Lettering
    • Custom Rose Gold Monogramming
    • Tank Top
    • Pocket Book
    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    $
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Funding period

- (30 days)