Did you know?
Americans spend 90% of their time indoors breathing stale air. We strive to make our homes energy efficient, but in doing so trap all of the toxins inside with no way for them to escape. Compounding this problem, studies have found that indoor pollutants can be more harmful to our bodies than outdoor pollutants, with some health effects not noticeable until years later.
That's where brēth comes in.
How does brēth help?
The technology is pretty straight forward. brēth actively feeds the plants all of the toxins and carbon dioxide in the air around it. The plants then use this as fertilizer to grow stronger. These health-giving plants only need light from the lamp above, and water to create filtered, fresh, and clean air.
- Turbo-charges real plants for 100% natural purification (non-natural air purifiers and ionizers can actually be more harmful to your airflow )
- Purifies the air in a 10×10 ft room more than 4x per day
- Removes upwards of 70% of air toxins with a single pass through the unit
- Is engineered with a perfect and sleek design - all your friends will wish they had one
- Tells you via app when to water or not, never needs fertilizing - perfect for those who don't have a green thumb!
- Grow light automatically turns on/off every 12 hours or with a custom timer
- Water reservoir lasts for 10 days and the sensor tells you exactly when to add more water
Simply download the brēth app to monitor how much air is being purified at any given time. brēth measures the plant’s water level and alerts you when you need to add more. The unit's sensors make sure the water levels are always at an optimal level to keep you from over-watering or under-watering your plants. Zero plant care skills needed.
We’re especially excited about this product because it also gives parents the chance to provide clean air to their young children. Babies breathe about 40 times per minute, which is 2x as much as an adult, and brēth is helping us give these little ones the purest air for their healthy development.
What's the science behind brēth?
First, we developed the patented technology behind brēth in 2013 in the form of giant indoor green walls that force air toxins in a building through the plants to clean the air. In 2016, our green wall system successfully passed air purification tests run by Staffordshire University in England.
Then, in 2017, we had the idea to develop a table-top version of our green wall. The idea of the smaller unit is to bring the same air purification of a green wall to your personal space. Thus, brēth was born.
In August, we contracted a 3rd party research team, Ambient Group Inc., to run official air purification tests on the brēth prototype. After running the initial test, the research team insisted that the results must be wrong - but brēth produced the same amazing results again and again. Even we were astounded at the breakthrough!
Here's a chart of the test results from the official study that shows brēth removes upwards of 70% of air toxins with just 1 pass through the unit! You can view the full study release here.
This graph illustrates the culmination of testing experiments where formaldehyde was introduced directly into the air intake of the brēth™ Unit. The gas, at the dosing point, was allowed to reach a steady state concentration (blue). Note that the proportional concentrations of formaldehyde within chamber (green) and the outlet from the chamber (red) do not increase appreciably during the dosing experiment. This equates to an approximate seventy percent formaldehyde removal rate from the airstream.
With brēth’s technology, air is purified naturally using photosynthesis and bacteria cleaning processes in plants. The brēth unit uses a fan to capture indoor airflow and deliver it back to the plants, who convert toxins into organic compounds that they can use as food. The sugars plants produce in photosynthesis assist in this process by breaking down harmful bacteria into useful compounds. Using this active process versus the passive photosynthesis plants usually undergo, brēth has the bacteria-cleaning power of approximately 200 houseplants.
This is awesome! Now what?
Help brēth make a difference in air quality and plant care enjoyment by clicking the ‘Back This Project’ button at the top of the page, and by helping us spread the word by sharing our page.
We're also excited to announce that the Bonobo Conservation Initiative has partnered with brēth in a special campaign because we both love the rainforest and the bonobo! brēth is an all natural air purifier that is scientifically proven to clean the air in your home with the power of almost 200 plants (like a mini rainforest). 5% of proceeds go to support the BCI.
Stretch Goals Achieved & Surprises Unlocked!
We unlocked this stunning Rainforest Plant Combo once our campaign reached $75,000!
Now on to $100,000! Help us reach this new stretch goal of $100k so we can unlock the next brēth color option. Vote for your favorite color by commenting on this video here. Midnight is in the lead, so if your favorite is Rose Gold, Sunflower, Red or Sky Blue, get your friends involved to help promote your favorite color!!
We’re now over $100,000!!! Thanks to your help and votes, we’ve unlocked the brēth Midnight color option!
Newest Stretch Goal:
When our campaign hits $125,000 we’ll be unlocking 3 more $1 units!! (This very limited reward will be released within a 1 hour time frame after we hit $125k, so make sure to keep on the lookout because only 3 lucky backers will receive them!! Note: to show our appreciation to our loyal backers, we'll send out a specific update (visible to only current backers) letting them know the exact 10 minute window when these units will be released, so make sure to pledge before then to get notified!)
More stretch goals and features to unlock will be announced soon.
Ray Greenstreet, co-founder of brēth, got started in the plant business in high school & worked as a wholesale grower. By 2000, he was able to buy his own nursery in Lothian, MD. Today, Greenstreet Gardens has 3 thriving locations where Ray continues to supply 100% organic plants (many of which are grown on his own farm) to the entire DC metropolitan area.
Mark Prescott, co-founder of brēth, is an inventor and has been in the green industry for over 35 years. He's developed a number of products in the industrial air cleaning arena using phytoremediation to improve the air quality in buildings.
In 2013, Mark Prescott joined forces with Ray Greenstreet, and together they developed the patented technology behind brēth - first in the form of giant indoor green walls that force air toxins in a building through the plants to clean the air.
In 2017, they engineered the first table-top version of this active and 100% natural air purifier, and brēth was born!
Behind the Scenes
This demo is meant to showcase how this product works, where we are in the process, and what you can expect from brēth in the future.
Risks and challenges
No one wants to see a good idea executed poorly, especially the inventors. We have worked extremely hard to ready this product for Kickstarter as well as for full-scale manufacturing and fulfillment. But here are what we see as the risks and challenges:
MANUFACTURING: The great news is that we’re already ahead of the game. The mold for brēth is created. We are now producing and testing brēth units to ensure that they are ready for our backers. However, unforeseen revisions to the mold can happen. We want to ensure that our supporters are receiving a product that will last and that they will love. To minimize the possibility of unforeseen revisions, we’ve already begun manufacturing testing before our kickstarter launch. This gives us additional time in case of unforeseen delays. We are also working with experienced and professional manufacturing partners who have a track record for efficiency and quality.
We are also in the process of finalizing the brēth app. After kickstarter, we’ll be making final touches on the app development as well as fine-tuning the app’s performance to ensure the best customer experience and the best accuracy of the sensor data. Then the app needs to be approved by Android and Apple, which can take time. In order to minimize any delays concerning the app, we have involved experienced app development partners that know this process forwards and backwards.
PRODUCT ADJUSTMENTS: As brēth gears up for production, there will likely be some minor adjustments to improve the final product. We have already made a pre-production prototype to test and refine brēth and allow us to incorporate our adjustments. This will always be beneficial for you, the consumer, and we will keep you up to speed if any changes are made and why.
FULFILLMENT: Even with greatest foresight and planning, unexpected circumstances can arise: a supplier misses a deadline, a machine breaks down, or a shipment gets lost. Those things could cause a delay. To minimize the possibility of manufacturing setbacks, we have already begun the process and partnered with a reliable and efficient manufacturer, and just in case, we will have at least one back-up supplier for each component pre-located. We also have product commercialization experts who will help ensure smooth sailing from our suppliers and factories.
Regarding plant shipping, especially international shipping, please take into consideration that there are shipping restrictions on soil and plants from the U.S. to certain countries. To handle this challenge effectively, we will be working with plant suppliers in those specific areas of the world that don’t allow U.S. plant and soil exports.
Also, based on country and availability, actual plant types may vary. We assure you that if plant substitutes are needed, we will personally reach out to each of our customers to notify them of the acceptable plant substitution(s). We will always choose the best plant substitutions that adhere to brēth’s air purification standards, so that you still have the best product we can provide.
In the event that things don't go as planned, whether it's a delay in the manufacturing timeline, shipping date, or something else, we promise to communicate honestly with you and work around the clock until we correct the issue.
Any pledge amount brings us one step closer to our goal. Help brēth make a difference in air quality and plant care enjoyment by clicking the ‘Back This Project’ button at the top of the page, or by helping us spread the word by sharing our page.
We thank you for your support on our mission to help others grow simply, live healthy & breathe easy!
- (32 days)