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First of its kind air purifier that not only tells you when it needs water but also cleans the air with the power of almost 200 plants!
First of its kind air purifier that not only tells you when it needs water but also cleans the air with the power of almost 200 plants!
779 backers pledged $139,684 to help bring this project to life.

About

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brēth™ - The Next Generation Air Purifier

$139,684

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Did you know?

Americans spend 90% of their time indoors breathing stale air.  We strive to make our homes energy efficient, but in doing so trap all of the toxins inside with no way for them to escape.  Compounding this problem, studies have found that indoor pollutants can be more harmful to our bodies than outdoor pollutants, with some health effects not noticeable until years later. 

That's where brēth comes in. 

How does brēth help?

The technology is pretty straight forward. brēth actively feeds the plants all of the toxins and carbon dioxide in the air around it. The plants then use this as fertilizer to grow stronger. These health-giving plants only need light from the lamp above, and water to create filtered, fresh, and clean air.

  • Turbo-charges real plants for 100% natural purification (non-natural air purifiers and ionizers can actually be more harmful to your airflow )
  • Purifies the air in a 10×10 ft room more than 4x per day
  • Removes upwards of 70% of air toxins with a single pass through the unit 
  • Is engineered with a perfect and sleek design - all your friends will wish they had one  
  • Tells you via app when to water or not, never needs fertilizing - perfect for those who don't have a green thumb! 
  • Grow light automatically turns on/off every 12 hours or with a custom timer
  • Water reservoir lasts for 10 days and the sensor tells you exactly when to add more water

Simply download the brēth app to monitor how much air is being purified at any given time. brēth measures the plant’s water level and alerts you when you need to add more. The unit's sensors make sure the water levels are always at an optimal level to keep you from over-watering or under-watering your plants. Zero plant care skills needed. 

We’re especially excited about this product because it also gives parents the chance to provide clean air to their young children. Babies breathe about 40 times per minute, which is 2x as much as an adult, and brēth is helping us give these little ones the purest air for their healthy development.

What's the science behind brēth?

First, we developed the patented technology behind brēth in 2013 in the form of giant indoor green walls that force air toxins in a building through the plants to clean the air. In 2016, our green wall system successfully passed air purification tests run by Staffordshire University in England.

Then, in 2017, we had the idea to develop a table-top version of our green wall.  The idea of the smaller unit is to bring the same air purification of a green wall to your personal space. Thus, brēth was born.

In August, we contracted a 3rd party research team, Ambient Group Inc., to run official air purification tests on the brēth prototype. After running the initial test, the research team insisted that the results must be wrong - but brēth produced the same amazing results again and again. Even we were astounded at the breakthrough! 

Here's a chart of the test results from the official study that shows brēth removes upwards of 70% of air toxins with just 1 pass through the unit!  You can view the full study release here.

This graph illustrates the culmination of testing experiments where formaldehyde was introduced directly into the air intake of the brēth™ Unit. The gas, at the dosing point, was allowed to reach a steady state concentration (blue). Note that the proportional concentrations of formaldehyde within chamber (green) and the outlet from the chamber (red) do not increase appreciably during the dosing experiment. This equates to an approximate seventy percent formaldehyde removal rate from the airstream. 

With brēth’s technology, air is purified naturally using photosynthesis and bacteria cleaning processes in plants. The brēth unit uses a fan to capture indoor airflow and deliver it back to the plants, who convert toxins into organic compounds that they can use as food. The sugars plants produce in photosynthesis assist in this process by breaking down harmful bacteria into useful compounds. Using this active process versus the passive photosynthesis plants usually undergo, brēth has the bacteria-cleaning power of approximately 200 houseplants.

This is awesome! Now what?

Help brēth make a difference in air quality and plant care enjoyment by clicking the ‘Back This Project’ button at the top of the page, and by helping us spread the word by sharing our page.

We're also excited to announce that the Bonobo Conservation Initiative has partnered with brēth in a special campaign because we both love the rainforest and the bonobo!  brēth is an all natural air purifier that is scientifically proven to clean the air in your home with the power of almost 200 plants (like a mini rainforest). 5% of proceeds go to support the BCI.  

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Stretch Goals Achieved & Surprises Unlocked!

We unlocked this stunning Rainforest Plant Combo once our campaign reached $75,000!

Now on to $100,000! Help us reach this new stretch goal of $100k so we can unlock the next brēth color option. Vote for your favorite color by commenting on this video here. Midnight is in the lead, so if your favorite is Rose Gold, Sunflower, Red or Sky Blue, get your friends involved to help promote your favorite color!!  

 We’re now over $100,000!!! Thanks to your help and votes, we’ve unlocked the brēth Midnight color option! 

Newest Stretch Goal: 

When our campaign hits $125,000 we’ll be unlocking 3 more $1 units!! (This very limited reward will be released within a 1 hour time frame after we hit $125k, so make sure to keep on the lookout because only 3 lucky backers will receive them!! Note: to show our appreciation to our loyal backers, we'll send out a specific update (visible to only current backers) letting them know the exact 10 minute window when these units will be released, so make sure to pledge before then to get notified!)

More stretch goals and features to unlock will be announced soon.

Stay tuned!

Our Story

Ray Greenstreet, co-founder of brēth, got started in the plant business in high school & worked as a wholesale grower. By 2000, he was able to buy his own nursery in Lothian, MD. Today, Greenstreet Gardens has 3 thriving locations where Ray continues to supply 100% organic plants (many of which are grown on his own farm) to the entire DC metropolitan area. 

Mark Prescott, co-founder of brēth, is an inventor and has been in the green industry for over 35 years. He's developed a number of products in the industrial air cleaning arena using phytoremediation to improve the air quality in buildings.

In 2013, Mark Prescott joined forces with Ray Greenstreet, and together they developed the patented technology behind brēth - first in the form of giant indoor green walls that force air toxins in a building through the plants to clean the air.

In 2017, they engineered the first table-top version of this active and 100% natural air purifier, and brēth was born! 

Behind the Scenes  

This demo is meant to showcase how this product works, where we are in the process, and what you can expect from brēth in the future.

Risks and challenges

No one wants to see a good idea executed poorly, especially the inventors. We have worked extremely hard to ready this product for Kickstarter as well as for full-scale manufacturing and fulfillment. But here are what we see as the risks and challenges:

MANUFACTURING: The great news is that we’re already ahead of the game. The mold for brēth is created. We are now producing and testing brēth units to ensure that they are ready for our backers. However, unforeseen revisions to the mold can happen. We want to ensure that our supporters are receiving a product that will last and that they will love. To minimize the possibility of unforeseen revisions, we’ve already begun manufacturing testing before our kickstarter launch. This gives us additional time in case of unforeseen delays. We are also working with experienced and professional manufacturing partners who have a track record for efficiency and quality.

We are also in the process of finalizing the brēth app. After kickstarter, we’ll be making final touches on the app development as well as fine-tuning the app’s performance to ensure the best customer experience and the best accuracy of the sensor data. Then the app needs to be approved by Android and Apple, which can take time. In order to minimize any delays concerning the app, we have involved experienced app development partners that know this process forwards and backwards.

PRODUCT ADJUSTMENTS: As brēth gears up for production, there will likely be some minor adjustments to improve the final product. We have already made a pre-production prototype to test and refine brēth and allow us to incorporate our adjustments. This will always be beneficial for you, the consumer, and we will keep you up to speed if any changes are made and why.

FULFILLMENT: Even with greatest foresight and planning, unexpected circumstances can arise: a supplier misses a deadline, a machine breaks down, or a shipment gets lost. Those things could cause a delay. To minimize the possibility of manufacturing setbacks, we have already begun the process and partnered with a reliable and efficient manufacturer, and just in case, we will have at least one back-up supplier for each component pre-located. We also have product commercialization experts who will help ensure smooth sailing from our suppliers and factories.

Regarding plant shipping, especially international shipping, please take into consideration that there are shipping restrictions on soil and plants from the U.S. to certain countries. To handle this challenge effectively, we will be working with plant suppliers in those specific areas of the world that don’t allow U.S. plant and soil exports.

Also, based on country and availability, actual plant types may vary. We assure you that if plant substitutes are needed, we will personally reach out to each of our customers to notify them of the acceptable plant substitution(s). We will always choose the best plant substitutions that adhere to brēth’s air purification standards, so that you still have the best product we can provide.

CONCLUSION:
In the event that things don't go as planned, whether it's a delay in the manufacturing timeline, shipping date, or something else, we promise to communicate honestly with you and work around the clock until we correct the issue.

THANK YOU:
Any pledge amount brings us one step closer to our goal. Help brēth make a difference in air quality and plant care enjoyment by clicking the ‘Back This Project’ button at the top of the page, or by helping us spread the word by sharing our page.

We thank you for your support on our mission to help others grow simply, live healthy & breathe easy!

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Questions about this project? Check out the FAQ

Support

  1. Reward no longer available

    Pledge US$ 1 or more About US$ 1.00

    1 and only 1 brēth for a $1

    The early bird catches the worm. The earliest bird gets our app-controlled brēth unit for only a buck! Regular retail price will be $199.

    Includes:
    • 1 plant combination: Green & Pure, Garden Bloom, or Exotic Trio
    • Early delivery for Kickstarter backers
    • 1 app-controlled brēth unit
    • brēth Insiders Club membership to help shape new product features
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 1 backer
    $
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  2. Reward no longer available

    Pledge US$ 1 or more About US$ 1.00

    Kickstarter LIVE $1 brēth unit

    Thank you for joining us on our Kickstarter LIVE today (09/27)! As a special thank you to our viewers, we're unlocking 1 unit for only $1.

    Includes:
    • 1 app-controlled brēth unit
    • 1 plant combination: Green & Pure, Garden Bloom, or Exotic Trio
    • Early delivery for Kickstarter backers
    • brēth Insiders Club membership to help shape new product features
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 1 backer
    $
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  3. Reward no longer available

    Pledge US$ 1 or more About US$ 1.00

    (Stretch Goal Unlocked) 1 Unit for $1

    As a special thank you to all our supporters, now that we've reached $125,000 in raised funds, we want to give back by unlocking these $1 units. (Limited to 3 backers)

    Includes:
    • 1 app-controlled brēth unit
    • 1 plant combination: Green & Pure, Garden Bloom, or Exotic Trio
    • brēth Insiders Club membership to help shape new product features
    • Early delivery for Kickstarter backers
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 3 backers
    $
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  4. Select this reward

    Pledge US$ 5 or more About US$ 5

    Personalized Thank You

    Support brēth with $5 or more and we'll keep you in the loop about our product and future products.

    Includes:
    • Signed thank you letter from the founders
    Less
    Estimated delivery
    Ships to Anywhere in the world
    11 backers
    $
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    Pledge US$ 25 or more About US$ 25

    Show Some Love - Represent the Brand

    You love the look of brēth & want to be a part of the story. But you can't pledge for the full product. We appreciate your support and at this level will give you one of our stunning brēth t-shirts made from 100% organic material. Help the environment by helping brēth.

    Includes:
    • 1 eco-friendly brēth t-shirt
    Less
    Estimated delivery
    Ships to Anywhere in the world
    7 backers
    $
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  6. Reward no longer available

    Pledge US$ 99 or more About US$ 99

    Early Bird Deal

    Get the app-controlled brēth unit at 50% off. Regular retail price will be $199.

    Includes:
    • 1 plant combination: Green & Pure, Garden Bloom, or Exotic Trio
    • Early delivery for Kickstarter backers
    • 1 app-controlled brēth unit
    • brēth Insiders Club membership to help shape new product features
    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 550 backers
    $
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  7. Select this reward

    Pledge US$ 129 or more About US$ 129

    Bonobo Conservation Initiative Supporter

    As a supporter of BCI, you get the app-controlled brēth unit at 35% off. Regular retail price will be $199. 5% of proceeds will be donated to support rainforest conservation and the creation of the Bonobo
    Peace Forest in the Congo Basin.

    Includes:
    • 1 plant combination: Green & Pure, Garden Bloom, or Exotic Trio
    • Early delivery for Kickstarter backers
    • 1 app-controlled brēth unit
    • brēth Insiders Club membership to help shape new product features
    Less
    Estimated delivery
    Ships to Only United States
    Limited 88 backers
    $
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  8. Select this reward

    Pledge US$ 139 or more About US$ 139

    Happy Deal

    Get the app-controlled brēth unit at 30% off. Regular retail price will be $199.

    Includes:
    • 1 plant combination: Green & Pure, Garden Bloom, or Exotic Trio
    • Early delivery for Kickstarter backers
    • 1 app-controlled brēth unit
    • brēth Insiders Club membership to help shape new product features
    Less
    Estimated delivery
    Ships to Only United States
    12 backers
    $
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    Pledge US$ 149 or more About US$ 149

    International Deal

    If you're outside the U.S. we want you to enjoy brēth too! See the countries we are currently shipping to.

    Includes:
    • 1 plant combination: Green & Pure, Garden Bloom, or Exotic Trio
    • 1 app-controlled brēth unit
    • brēth Insiders Club membership to help shape new product features
    Less
    Estimated delivery
    Ships to Only certain countries
    34 backers
    $
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  10. Select this reward

    Pledge US$ 260 or more About US$ 260

    2-brēth Bundle

    One for you and one for a friend. Get 2 app-controlled brēth units at 35% off. ($130/unit).

    Includes:
    • 1 plant combination: Green & Pure, Garden Bloom, or Exotic Trio
    • Early delivery for Kickstarter backers
    • 2 app-controlled brēth units
    • brēth Insiders Club membership to help shape new product features
    Less
    Estimated delivery
    Ships to Only United States
    41 backers
    $
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  11. Select this reward

    Pledge US$ 625 or more About US$ 625

    Small Business Bundle

    Get a brēth unit for each member of your team. Includes 5 units at 37% off. ($125/unit). Option for app-controlled or not.

    Includes:
    • Early delivery for Kickstarter backers
    • 5 brēth units (option for app-controlled or not)
    • Choice of 1 plant combination for each unit
    • brēth Insiders Club membership to help shape new product features
    Less
    Estimated delivery
    Ships to Only United States
    Limited 13 backers
    $
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  12. Select this reward

    Pledge US$ 625 or more About US$ 625

    Earlybird Europe Bundle

    If you're in the European Union, with this package you can get a brēth unit for each member of your team with a discount on shipping. Includes 5 units at 37% off. ($125/unit). Option for app-controlled or not.

    Includes:
    • 5 brēth units (option for app-controlled or not)
    • Choice of 1 plant combination for each unit
    • brēth Insiders Club membership to help shape new product features
    Less
    Estimated delivery
    Ships to Only European Union
    Limited 3 backers
    $
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  13. Select this reward

    Pledge US$ 1,200 or more About US$ 1,200

    Small Corporate Bundle

    Get a brēth unit for each of your 10 team members at 40% off ($120/unit). Option for app-controlled or not.

    Includes:
    • Early delivery for Kickstarter backers
    • Choice of 1 plant combination for each unit
    • 10 brēth units (option for app-controlled or not)
    • brēth Insiders Club membership to help shape new product features
    Less
    Estimated delivery
    Ships to Only United States
    Limited 5 backers
    $
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  14. Select this reward

    Pledge US$ 5,750 or more About US$ 5,750

    Medium Corporate Bundle

    Get a brēth unit for each of your 50 team members at 42% off ($115/unit). Option for app-controlled or not. FREE SHIPPING!

    Includes:
    • Early delivery for Kickstarter backers
    • Choice of 1 plant combination for each unit
    • 50 brēth units (option for app-controlled or not)
    • brēth Insiders Club membership to help shape new product features
    • FREE SHIPPING!
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    Ships to Only United States
    Limited 0 backers
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    Pledge US$ 8,250 or more About US$ 8,250

    Large Corporate Bundle

    Get a brēth unit for each of your 75 team members at 45% off ($110/unit). Option for app-controlled or not. FREE SHIPPING!

    Includes:
    • Early delivery for Kickstarter backers
    • Choice of 1 plant combination for each unit
    • 75 brēth units (option for app-controlled or not)
    • brēth Insiders Club membership to help shape new product features
    • FREE SHIPPING!
    Less
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    Ships to Only United States
    Limited 0 backers
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Funding period

- (32 days)