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Nostalgic Viewer Reels turned into 19" picture frames. It doesn’t rotate or light up. It does something more, it brings back memories.

REEL-Master Picture Frame

Don't forget to play the video above!

We've taken one of those nostalgic, stereoscopic REELS that you put in that little, red viewer and viewed 3D images of cartoons, our nation’s landmarks, and pop culture and turned it into a 19" picture frame. Plain and simple, it doesn’t rotate, light up, or make sounds. It does something more, it brings back memories.


After making our first prototype, we purchased some 1940's Viewmaster ® viewers and reels from a very kind gentleman. We met up at Applebee’s to make the exchange. When he saw my initial prototype, he chuckled and grinned like a little boy, asking to purchase the first production piece. The response made my daughter a believer in the idea. It was at this time that we understood the significance of this product and how it can touch the heart. We really love this product.

Every reward with a frame comes as a kit including:

  • Reel-Master REEL Picture Frame
  • Reel-Master Sleeve
  • Template for cropping larger photos
  • Instructions on printing and mounting photos
  • A couple of our business cards

The Family Project:

From all five of us, thanks so much for showing interest in our project. We have three lovely, talented daughters and there’s always a craft project taking place at home. Some time ago, I ran across a vintage store display of a 3D reel sold by Viewmaster ®. I thought, "That would make a great picture frame". I took the idea home and asked the family if they were interested in embarking on a small business that they could create, manage, and build all on their own.  They have an entrepreneurial spirit and were all in. Everyone had a chance to get their hands dirty and be involved with the entire process from concept to finished product. They were the primary decision makers on how it was designed, helped tremendously with production and assembly, and made it fun. They also persevered through some of the grief, mistakes, and hard work associated with a project like this. With your help, they will realize the gains from hard work.

For Everyone

Buying a gift for someone? Here’s the ticket. From ages 8 to 88, we’ve all been touched by the 3D viewers. Some claim they have traveled the world as a child through the viewers.
It all started in 1939 and is still in existence today. Many companies joined in, including Viewmaster ®, Sawyer ®, GAF ®, Tyco ®, Mattel ®, Tru-Vue ®, and Hasbro ®. To my amazement, over 1.5 BILLION of the reels have been sold. If you didn’t have one, then one of your friends certainly did.

Made in the USA

More specifically, made in our garage, basement, and kitchen.  All of the rewards are made in the USA.

Funding

With your generous pledges, we’ll be able to fund tooling and a production run large enough to reduce the cost to make it reasonable to provide to great customers like you. Your pledges will go towards advanced sales.

Funding Surprise
If funding is exceptional, we’ll set a new funding goal to take this to a whole new level. It will involve a new piece of equipment. It’s going to be left as a surprise, but it will benefit everyone that pledged for one of the rewards that included a REEL Picture Frame.

The REEL Frame Features:

The nearly 19” frame holds (14) 2.5” x 3.5” wallet size photos. It’s a perfect fit if you print wallet size photos from Windows Fax and Photo Viewer or Office Picture Manager. We’ll also provide a template and instructions that you can use to crop images from larger photos, there’s no need to struggle to print it exactly right.
All of the materials are professional grade, acid-free, archivable substrates. The picture windows are defined and bordered by the ¼” thick material, giving it depth and detail. 

For true collectors:

You may choose not to put monoscopic pictures in it.  We intentionally used a black backing that is matt black on both sides for this reason.  Without pictures, you'll capture the depth and detail of the windows. You could also get creative and populate it with some digital transparencies.


Everything looks better when it is mounted flush and flat to the wall. On the back side, we integrated a zero thickness way to hang it on the wall. A pocket in the backing and a relief in the frame work together to accept and receive just about any screw or nail that you put in the wall. The frame is lightweight and only needs a small nail to support it.

A thick die-cut backing is held on with SEVEN turn buttons to make sure the photos are all held tight and flush. We went overboard with seven, but didn’t mind putting in the extra quality.

Packaging

“Are you kidding me?” and “Get out of here!” are the most popular comments heard when someone sees our packaging. It comes to you in a large scale version just like the original. No need for gift wrapping.

Shipping

Shipping is included on any item shipping within the Intercontinental United States.  We know we have a lot of friends in Europe, especially the UK. For international shipping please add the following:

  • Business Cards $2
  • Keychain $4
  • Prints $3
  • Shirt $6
  • For the following items, please provide a postal code or use the dimensions and weight for a quote from UPS 
  • REEL Picture Frame 20" x 20" x 1"  3#     
  • Half a Viewer 20" X 24" X 6"  15#
  • The Other Half a Viewer 20" x 24" x 12"  20#
  • The WHOLE Viewer  20" x 24" x 16"  25#

Hanging Around

Display it in Kids Rooms, Home Theatres, Rec Rooms, Baby Rooms, Man Caves. Even the garage!  We have a lot of positive feedback from Hot Rodders that they love this type of nostalgia.  Home Theates are a no brainer.

Themes

Populate the frame with common pictures and develop a theme that is near and dear to your heart. Take a look at some themes that have been recommended to us from some initial customers.

Sports - Use it to display the past season or all the past seasons, there’s plenty of spots to show the progression, growth, and membership with organizations

    Thru the Years - A great idea is to load it up with school pictures K thru 12th grade +1 graduation picture
    Family Vacations
    Dance/Cheerleading
Hot Rods: show your build history or just your favorite Rods
 
 

More ideas......

  • A very sweet idea from a graduating senior was to load it with pictures of all her high school friends and then put it on her wall at college.
  • Photographers - the memories REEL frame has a lot of sayings that resonate with photographers. Load up your favorite pictures that you’ve taken.

REWARDS  REWARDS  REWARDS  REWARDS

Our Business Card $2

Really? Yep, and thanks for your generosity. It’s cute. Everyone says “How ingenious”. The whole product line and theme melds together.

Vintage Viewmaster Reels $3

Pledge $3 and get a random reel in the original sleeve. Included in this group are the Eisenhower Inauguration Reel, Cypress Gardens, and Canadian Mounted Police. You may be the lucky one to get these rare reels.

REEL-Master Brand Super Sized Sleeve $10

Maybe you just want to show off a super sized sleeve made from 22 point chipboard printed with our REEL-Master brand.  19.5" x 19" 

REEL-Master Key Chain $12

What cooler thing could we make a round REEL into? A keychain!  Zinc die cast keychain pendant comes with a chain and key ring. 

REEL T-Shirt $18

Custom, handmade bleach shirts.  Each one is unique and handmade using a Jerzees T-shirt.


REEL SCHOOL Print $20

Show your colors with our very sharp, custom print. It shows a REEL-Master Viewer squashing an ipod symbolizing how toys from our era crush the digital world of today.  11" x 14" Lustre Finish

Limited Signed REEL SCHOOL Print $25

To fit in with the nostaglia of this beloved classic, we are offering 100 of the above prints signed using my childhood signature that I used on all my artwork in the 70's.

 Our Exclusive “Memories” REEL Picture Frame $45

  "I remember that....", "I had those...." will be the start of every conversation when someone sees this frame.  Bring back the memories and watch the smiles grow. 

Limited Edition Charleston REEL Picture Frame $50

Charleston Reels were quite popular.  This design gives a more classic feel.  It's perfect for Charleston vacation pictures.

Limited Edition "funded KICKSTARTER" REEL Picture Frame $55

For all the successful Kickstarters to show where it all started and display the evolution with photographs of the process. Thanks for paying it forward.  You'll also have an opportunity to recommend and vote on the quotes that will be printed.  This is a KICKSTARTER exclusive, only offered during our campaign.

Half a Viewer Display $375

We took the back half of the Viewer, blew it up 5X. It is professionally made using urethanes and materials found in outdoor signs and displays at Theme Parks. Comes with your choice of REEL Picture Frame!

The “Other’ Half Viewer Display $550

More Distinctive and recognizable than the white half, this is the red half with the eyepieces and raised Reel-Master brand name.  Comes with your choice of REEL Picture Frame!

Gynormous Viewer Display $750

What’s better than half a display? A WHOLE DISPLAY! Huge, 5X Viewer, great for hanging so that it can be seen from all sides. Comes with (2) REEL Frames, one to put in it and one to display next to it on the wall.

 Thanks for helping bring back the memories!!!

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FAQ

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    2 backers

    Our Business Card - Really? Yep, and thanks for your generosity. It’s cute. Everyone says “How ingenious”. The whole product line and theme melds together.

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  • Pledge $3 or more
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    3 backers Limited (62 left of 65)

    Vintage Viewmaster Reels - Get a random reel in the original sleeve. Included in this group are the Eisenhower Inauguration Reel, Cypress Gardens, and Canadian Mounted Police. You may by the lucky one to get one of these rare reels.

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    REEL-Master Brand Super Sized Sleeve - Maybe you just want to show off one of our giant sleeves.

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    2 backers

    REEL-Master Key Chain - What cooler thing could we make a round REEL in to? A keychain! Zinc die cast keychain pendant comes with a chain and keyring. Show your roots.

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    REEL T-Shirt - Bleach Shirt with blazing reel. Each one is hand made and unique.

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    REEL SCHOOL Print - Show your colors with our custom print. It shows a REEL-Master Viewer squashing an ipod symbolizing how toys from our era crushes the digital world of today.

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    0 backers Limited (100 left of 100)

    REEL SCHOOL Print - Limited Signed Print, signed with my 70's signature that I put on all my artwork, including my school desk.

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    16 backers

    Our Exclusive “Memories” Reel Frame - Holds 14 Wallet Size Photos

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    9 backers Limited (91 left of 100)

    Limited Edition Charleston, SC - A limited edition run REEL-Master Picture frame that has a more vintage appearance.

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    Special Edition KICKSTARTER Frame - For all you Kickstarters out there, here's an opportunity to give back. Document and display your success with a frame emblazoned with what got you started.

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    Half a Viewer - We took the back half of the Viewer, blew it up 5X. It is professionally made using urethanes and materials found in outdoor signs and displays at Theme Parks. Comes with your choice of REEL frame (Memories, Charleston, KICKSTARTER).

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    Small Retail Package - (1) Dozen Memories REEL Frames priced @ $35 each.

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    The “Other’ Half Viewer - More Distinctive and recognizable than the white half, this is the read half with the eyepieces and raised Reel-Master brand name. Comes with your choice of REEL frame.

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    Gynormous Viewer Prop - What’s better than half a display? A WHOLE DISPLAY! Huge, 5X Viewer, great for hanging so that it can be seen from all sides. Comes with (2) REEL Picture Frames, one to put in it and one for the wall. Your Choice of REEL Frames!

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    Huge Retail Package - (3) Dozen Memories REEL Picture Frames priced @ $30 each.

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Funding period

- (60 days)