Kickstarter Update 5 - we're shipping!
We have begun shipping Kickstarter orders. Once your order ships we'll send you an email confirmation.
We're shipping in this order:
- 1. X1 UV
- 2. X2 UV, ND3, ND6
- 3.... Read more
I'll be sending out email updates to each and every backer over the next month. I'll keep you apprised on our progress, deadlines and ultimately shipping dates and details.
I'll... Read more
Manufacturing is well underway
Ever since we ended Nathan and I have been working around the clock creating coupons and getting all of your orders organized and ready for shipment.
It's a lot of... Read more
We made it + Survey Sent
Not only did we make our $50,000 goal, and our $100,000 goal for the X2 CPL, but we also hit $151,963
SURVEY'S HAVE BEEN SENT
We have just sent survey's... Read more
Getting Your Rewards: How It Works
You have successfully backed our project, and now it's time to get you your rewards. How is this going to work?
1.We're going to send you a survey asking... Read more
Filters Arriving + How To Order + Nathan
Filters are arriving!
We'll be shipping a number of finished filters to backers tomorrow, Day 1, which we're very excited about. For the rest of the filters we're currently manufacturing... Read more
77mm Step-Up Ring - Order Now
Due to popular demand we're now adding a 77mm Step-Up Ring at the very last moment.
HOW TO ORDER
To add it as an add-on, simply click 'MANAGE PLEDGE... Read more
X3 10-stop Neutral Density filter & $100,000 goal met
I'm so excited to announce that early this morning we hit the $100,000 mark! Thanks so much to all of our backers for the support, we're really excited to get... Read more
X2 Circular Polarizer Launch + X3 Redesign Vote!
With only 9 days left in our campaign we're super excited to announce two new traction filters and our new and improved X3 design, plus your chance to vote on... Read more
X2 CPL LE Design Shootout Winner
Design Shootout Results
Design B had a clear win with a 77% vote. Thanks to all our backers for voting!
We're lowering the number of editions the X2 CPL... Read more
Great News: X2 & X3 NDs are insanely color neutral.
As a follow up to my post on NDs yesterday, we have now achieved a level of color neutrality with the X2 and X3 NDs that even exceeds a few... Read more
Neutral Density Update
Although often difficult to control and a bit tricky get the hang of at first, over the years I've come to really love long exposure photography.
Pushing exposures out really... Read more
X2 Circular Polarizer Limited Edition
Okay, I'm going to jump the gun and share with you a couple rough prototype images of the X2 CPL Limited Edition. (This won't be available as a reward... Read more
Fulfillment, Logistics, Packaging and X2 Circular Polarizer
In addition to getting fulfillment & logistics coordinated and setup for our international delivery schedule, as well as finalizing our packaging designs, I'm also finalizing the design of our X2... Read more
X-Series UV Review by The Gadgeteer
We're really excited to bring you a review written by one of our favorite websites - The Gadgeteer.
Check it out: http://the-gadgeteer.com/2014/11/19/breakthrough-photography-x1-x2-and-x3-uv-filters-review/
In this review Mark, a tech writer and reviewer... Read more
X3 ND 3-stop + ND 6-stop Bundle (up to $15 discount)
By popular demand we are offering an X3 Neutral Density bundle. When you select the X3 ND Bundle you save $15 on top of the already discounted filters.
Neutral Density filters... Read more
We made it! (In 10 Days)
Thanks to each and every single one of incredible backers we made it. Only 15% or so of Kickstarters actually get funded, we wouldn't have gotten this far without your... Read more
With my flight set to depart for Hong Kong at 1:10AM and partners at the ready to begin your traction filters, my car unexpectedly started to overheat en route to... Read more
How To Back Us Simplified!
One of our most frequently asked questions is "How Do I Order Multiple Filters?"
Backing this project (aka 'ordering') is not as straightforward as say, Amazon, where you just 'Add... Read more
The Beautiful Countryside & 200+ Interviews
INTERVIEWS & ON-SITES
We started work on the X-Series Traction Filters last April, and since that time I have traveled to China 5 times. Tomorrow will be my 6th, and... Read more
$40,000 Milestone & I'm Off To Asia
I can't believe that our project is already at $40,000! Thank YOU so much for your support.
Starting a Kickstarter campaign is a pretty stressful experience, to say... Read more
Exciting News: Amazon & Adorama
AMAZON & ADORAMA
I'm excited to announce that after Kickstarter we'll be working with a small number of retail partners, with Amazon and Adorama being two of the largest.
We... Read more
Will X-Series Filters Work With Lens Caps? Yes.
We've been getting lots of great questions, with the single most asked question beingDo the X-Series filters work with lens caps due to their ultra-slim 3.2mm and 3.5mm traction... Read more
Kickstarter Staff Pick!
We couldn't have been more excited to open an email this morning notifying us know that our X-Series Traction Filters project was chosen as a Staff Pick!
As of this... Read more
Reward Levels Simplified
Thanks to all the great feedback (keep it up!) we have simplified the reward levels to an even greater degree:
What else is it missing? Send me an email at... Read more
Mix and Matching + Comparison Tables!
We've been getting excellent feedback (keep it up!) including suggestions for a comparison table between the X-Series filters (thanks Jauvane!) and their counterparts, as well as bundles.
MIX AND... Read more
We're live! (and Kickstarter Exclusives)
We couldn't be more excited to launch the X-Series filters on Kickstarter. Although this is our first project on Kickstarter and we just hit the 'GO LIVE' button... Read more