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The X-Series Neutral Density, Circular Polarizer & UV filters feature critically sharp performance and cutting edge designs.
Our Kickstarter has ended and now we're shipping to 180+ countries. Thanks to all our backers! Click 'Shop Now' below to visit the store and buy yours today:
Our Kickstarter has ended and now we're shipping to 180+ countries. Thanks to all our backers! Click 'Shop Now' below to visit the store and buy yours today:
1,164 backers pledged $151,963 to help bring this project to life.

Recent updates


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Kickstarter Update 5 - we're shipping!


We have begun shipping Kickstarter orders. Once your order ships we'll send you an email confirmation.

We're shipping in this order:

  • 1. X1 UV
  • 2. X2 UV, ND3, ND6
  • 3. X3 UV, ND3, ND6, ND10
  • 4. X2 CPL
  • 5. X2 CPL LE

We can't change your shipping address once it's en route so if you need to update your shipping address now is the time.

Send us an email at with your updated address and we'll get it taken care of right away. Alternatively you can click here to visit our site and catch Nathan or myself on live chat.

This post was sent as an email to all Kickstarters, but I'll be sending X2, X3 and X2 CPL/LE specific timeline emails as well, so stay tuned.


ps - I'm in Asia essentially until all orders have shipped successfully. If you have any questions let me know and I'll ll get back to you as soon as I can.

Manufacturing Updates


I'll be sending out email updates to each and every backer over the next month. I'll keep you apprised on our progress, deadlines and ultimately shipping dates and details.

I'll be sending out updates specific to each filter type: X2 UV, X3 ND, X2 CPL etc. You'll be receiving updates only for the filters you bought.

Click here and 'Like' us on Facebook to stay up to date on our other news aside from manufacturing updates. Lot's of exciting things coming, including new products in the near future!

All emails will be sent from my email . As manufacturing nears completion I'll be sending out critical and actionable shipping updates, so make sure you add my email to your email program so it doesn't get flagged as junk.

If you have any questions send me an email at


ps - I'm in Asia right now so my responses may be a bit delayed!

Manufacturing is well underway


Ever since we ended Nathan and I have been working around the clock creating coupons and getting all of your orders organized and ready for shipment.

It's a lot of work and we're nearing the end of the logistics of the entire process, which is one of the most important aspects of getting your filters successfully delivered.

Meanwhile manufacturing begun two weeks ago. Our approximate timeline is as follows:

  • All UV + X2 CPL + X2 CPL LE: January 15th or so
  • All NDs: February 1st or so
Preparing for MRC and Nano Coating
Preparing for MRC and Nano Coating


Although we're hoping delays won't enter into the equation, it's always possible we'll see delays somewhere in the process. We've manufactured over a thousand traction frames so far, and we've received glass from our manufacturers in Japan and Germany.

The points where we may see delay are:

  • Packaging
  • Lens Cloths

Having non-essential elements be the cause of delay is better than the other way around! To ensure our deadlines are met I'll be flying to Asia again in a few days, one day after Christmas. I'll personally oversee the entire process to ensure the fastest turnaround possible.

I'll essentially be there until every order is shipped out successfully, however long that takes.

CNC Machining an X2 Traction Frame
CNC Machining an X2 Traction Frame


If you have used your coupon and checked out on our site we have your order and all you have to do is wait for your order. We'll keep you updated by email as each specific filter you ordered is nearing completion.

If you you have received your coupon but haven't used it to check out on our site head over to our site and finish that.

If you haven't received your coupon yet please be patient, we are still creating coupons. There's a lot! But we're nearing the end, so you should receive it later this evening or tomorrow, Wednesday at the latest.

If you have completed the checkout and your address changes between now and when we send the final email out before we start shipping, you must notify us by email otherwise your reward will be permanently lost and we can't ensure that you will get them.

AGC Glass finished, ready for QA
AGC Glass finished, ready for QA

Let me restate that: If you don't tell us that your address has changed and we ship your products to an old address and they get lost we're not responsible for them. We'll send two emails out before we ship to re-confirm and then re-confirm again your address and if it has changed, so no worries if you think it might :)  If it won't then just sit tight.

If you have any questions at all don't hesitate to get in touch! We're here nearly around the clock until we ship everything out, so shoot us an email if you need anything at all.

We also have a very exciting news update soon, so stay tuned!

Coupon Update + Timeline + 7 Mistakes


For backers only. If you're a backer of this project, please log in to read this post.

We made it + Survey Sent


Not only did we make our $50,000 goal, and our $100,000 goal for the X2 CPL, but we also hit $151,963


We have just sent survey's to all of our backers asking for additional information.

Here's how it works:

1. We sent you a survey

2. The survey asks you to specify which add-on's you ordered

3. Once we receive your response we create a coupon code for you

4. Once you get the coupon code you can navigate to our website and add all your filters to the shopping cart

5. You enter the coupon code on the cart, the cart then reflects a zero dollar amount (you already paid on Kickstarter)

6. You enter your correct name, email and physical address, and you place your order!

7. We'll notify you as each of your filters becomes available. Some are already ready and shipping, some are currently in manufacturing, some will start manufacturing as soon as our funds transfer from Amazon Payments. 

8. That's it!


Have questions? Click here to contact us, email Nathan at, call us at +1 707 702-2116 or click here to visit our site and click the Live Chat button in the lower right.