Project image
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$31,811
pledged of $80,000pledged of $80,000 goal
515
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, January 3 2014 4:08 AM UTC +00:00
$31,811
pledged of $80,000pledged of $80,000 goal
515
backers
Funding Unsuccessful
The project's funding goal was not reached on Fri, January 3 2014 4:08 AM UTC +00:00

About

Press Kit

Kickstarter alum IDRAW Creative Goods sought to improve upon the current lot of cheaply made, poorly designed pencil sharpeners on the market and we've done just that with our newest products, the IDRAW Electric & Manual Pencil Sharpeners.

Electric + Manual Sharpeners in Satin Silver Finish. *Laser etched logo subject to change
Electric + Manual Sharpeners in Satin Silver Finish. *Laser etched logo subject to change

A pencil sharpener for the modern age

The IDRAW Electric Pencil Sharpener is the world's first premium, compact, portable USB Rechargeable Pencil Sharpener. 

The most important tool in any creative’s toolbox is the pencil and we’ve made it our goal to keep that pencil sharp so creatives can keep on creating.  By re-imagining the sharpening experience from the ground-up we were able to design something completely new, filling the unmet need for a premium, portable rechargeable pencil sharpener.

Uncompromising quality

Designed with premium materials for a premium experience, the IDRAW Pencil Sharpeners are constructed of Aircraft-Grade 6061 T6 Aluminum and injection molded ABS for durability and beauty.  Over time, the sharpeners will improve with wear resulting in a beautiful Wabi-Sabi finish.

Edge Detail
Edge Detail
Satin Silver, Tactical Black and Ltd. Edition Gold Anodized finishes
Satin Silver, Tactical Black and Ltd. Edition Gold Anodized finishes

Engineered Precision

Sure, we could have used off-the-shelf parts to construct the internal assembly, but after pulling apart several store-bought pencil sharpeners we knew we could do better.  We’ve designed and sourced a high-powered custom-spec inline gear motor, lithium ion battery and custom designed PCB to handle charging from a 5v USB power source.

With a focus on simplicity and ease of use, we’ve developed a configuration that puts a priority on sharpening and shaving management, resulting in an altogether balanced package that feels great in the hand and fits snugly in a pocket.

 Portability is key for creatives, so we worked tirelessly with our suppliers to minimize components and shrink the footprint of our design.  In the end the work was worth it, as we've achieved a beautiful, functional design that goes where you go - no strings attached.

Our custom engineered slide simplifies shavings disposal - something creatives do several times a day.  Simply slide, ditch the shavings and slide back into place.  An elegant aesthetic that nods to function yet doesn't distract or demand attention.

Our Process

This project has been an exciting one for us, and what kind of Industrial Designers would we be if we didn't show you our work?  Here's a look at our design process beginning January 2013.

 Master Prototype tweaks in the shop:

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Master Prototype sharpens 10 Prisma pencils in 28 minutes

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Specifications

We've worked with our suppliers to source components and materials of the highest quality and efficiency.  If any components must change, we will be sure to send out an update with any impact to the design or timeline.

Funding

We've been designing, refining and re-designing for the last 11 months to get to this point.  After countless mock-ups, form studies, electrical + mechanical tests we are finally ready to take our working prototypes to the next level and we need Kickstarter - and you - to get us there.

The funds will be used for the following: 

$45,000 - Moulds for our Die-Cast Aluminum and ABS Plastic Injection Molded Parts.  We've built in funds to cover two rounds of tooling in order to make any changes as needed after first run parts are made.

$10,000 - PCB Design, Development and testing costs.  Our PCB vendor is experienced working locally in Michigan, as well as Asia and India.  Backed by a team of Designers, Engineers and Manufacturers we're confident we will receive a premium product.

$25,000 - Design development, Electrical Engineering and Quality Control costs from project end until final delivery.  This also includes funds to cover trips to Shenzhen to meet with our various vendors.

Vendors

We've sourced vendors for all components of our design - from our custom-spec gear motors and blades to our machined aluminum and injection molded plastic - and we will be working closely with them to ensure that the final product is of the highest possible finish quality.

After many hours of Skype chats and emails regarding specs, lead times, MOQ's, RFQ's and DIM's we've narrowed our main vendors down to 5 in order to simplify assembly and logistics.  We are confident in who we've chosen to move forward with; after having ordered and tested samples from many other vendors we've seen the good, the bad and the ugly.

We went with the good, in case you're wondering.

Timeline

As professional Industrial Designers, we are familiar with the processes involved with having precision parts made to spec.  We will stick to this timeline as closely as possible and promise to keep you all in the loop with updates along the way.

Fulfillment

This isn't our first rodeo.

IDRAW has had two previously successful Kickstarter Campaigns and we know what it takes to communicate consistently and deliver promptly. Having tried both indie fulfillment as well as contracted fulfillment help, there simply is no better way to stay in contact with our pledgers and our product than by personally packing and shipping every single pledge ourselves.  It's the right thing to do.

Rewards

Creators

 Matt Marrocco

Chicago-based Industrial Designer Matt Marrocco has built the IDRAW brand over the last 2 years with 2 successful Kickstarter projects.  When he's not designing for clients or working on the next IDRAW project, he is hanging with his beautiful wife, cycling around Chicago or playing with their bulldogs.

@MattMarrocco

instagram

Brave Cadet

Daniel Schaumann

Industrial Designer and Materials Engineer by day, bicycle frame builder and tinkerer by night, Daniel Schaumann is possessed by an insatiable curiosity for the world around him.  When he's not designing for clients, shredding trails, or brazing up his latest custom-built frame, he's spending time with his family, cooking or playing fetch with his pooch.

@DanielSchaumann

instagram

Pachyderm.cc

Connect with IDRAW

instagram

Twitter

Facebook

http://idraw.co

Special Thanks

Huge thanks to our wives Kerry Marrocco and Amanda Schaumann for their undying love, support and encouragement.  

Katie Ozamiz & Trevis Kurz at Inch and Mile - Makerspace

Brian Levin - Cinematographer, Editor

Joe Carpita - Producer, Photographer, Strategist

Risks and challenges

As professional, trained Industrial Designers, we are no strangers to the product development process. We are experienced in materials sciences, precision engineering and all the tools necessary to successfully bring a product to market. Having said that, there are always unexpected challenges that can arise during development and we plan to mitigate those issues to the best of our abilities.

The IDRAW brand is a Kickstarter alum, having 2 successful Kickstarter Campaigns in our past, we can attest to what it takes to both deliver on time, and keep backers informed if we cannot. We plan to use our combined knowledge and expertise to deliver our product as specified and on-time, as promised.

PREVIOUS IDRAW BACKERS: If you pledged for I DRAW COMICS last year or I DRAW CARS in 2011 and for any reason did not receive your items, please contact us at info@idraw.co immediately to let us know. We are dedicated to 100% fulfillment and employ a "No backer left behind" policy in our campaigns.

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    Every single dollar counts - including this one!
    To show you our appreciation you'll receive a heartfelt Thank-You tweet from the IDRAW team, as well as a front row seat to all updates as we continue development up to mass-production!

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    Pledge $15 or more About $15

    LIMITED EDITION IDRAW Cahier Sketchbook set.
    A Kickstarter exclusive, get a set of 3 IDRAW paperback sketchbooks to draw, take notes or simply keep in your bag to show everyone how creative you are!
    US Shipping included.

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    14 backers
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  3. Select this reward

    Pledge $25 or more About $25

    IDRAW Manual Pencil Sharpener. Sleek, minimal, machined aluminum body with sandblasted, polished and anodized finish in Satin Silver or Tactical Black. Threaded, knurled cap keeps shavings at bay.
    US Shipping included.

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  4. Select this reward

    Pledge $40 or more About $40

    LTD EDITION GOLD IDRAW Manual Sharpener. The same sleek, minimal, machined aluminum body with sandblasted, polished and anodized finish - only in a rare gold color-way exclusive to Kickstarter! US Shipping included.

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    13 backers
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  5. Select this reward

    Pledge $65 or more About $65

    IDRAW Electric Pencil Sharpener. Sleek, minimal, machined aluminum body with sandblasted, polished and anodized finish in Satin Silver or Tactical black. US Shipping included.

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    116 backers
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  6. Select this reward

    Pledge $80 or more About $80

    LTD EDITION GOLD IDRAW Electric Sharpener. The same sleek, minimal, machined aluminum body with sandblasted, polished and anodized finish - only in a rare gold color-way exclusive to Kickstarter! US Shipping included.

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    3 backers
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  7. Select this reward

    Pledge $90 or more About $90

    You had to have them both, didn't you?! COMBO IDRAW Electric + Manual Sharpeners. Get both sharpeners for ultimate preparedness! Sleek, minimal, machined aluminum body with sandblasted, polished and anodized finish in Satin Silver or Tactical black. US Shipping included.

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  8. Select this reward

    Pledge $100 or more About $100

    KING MIDAS PLEDGE! LTD EDITION GOLD IDRAW Electric + LTD EDITION GOLD IDRAW Manual Sharpener. The same sleek, minimal, machined aluminum body with sandblasted, polished and anodized finish - only in a rare gold color-way exclusive to Kickstarter! US Shipping included.

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  9. Select this reward

    Pledge $1,000 or more About $1,000

    BIKE RIDE + BRUNCH W/ IDRAW TEAM: Spend the morning on an invigorating bike ride around Chicago with Matt + Daniel, followed up by brunch at one of our favorite spots in the city.
    You're also getting all the gear: IDRAW Electric + Manual Sharpeners in your choice of finish and the Ltd. Edition IDRAW Cahier set.

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    Pledge $1,000 or more About $1,000

    CREATIVE DINNER W/ IDRAW TEAM: Spend an evening with Matt + Daniel at one of our favorite Chicago spots chatting design, our process or even brainstorming your project. You're also getting all the gear: IDRAW Electric + Manual Sharpeners in your choice of finish and the Ltd. Edition IDRAW Cahier set.

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Funding period

- (30 days)