Where did Santa's Elves come from? What are their names? How did they end up in the North Pole? Why do they build toys?
Children have been asking these questions for as long as there has been a Santa Claus and Elves to build his toys. My new book, Elphland–The Story of Santa's Elves, answers all those questions and many more. And in so doing, explains the very origins of Christmas gift-giving. Please visit the Elphland website (www.elphlandelves.com) to read reader and blogger reviews, see and read a brief bio about each of the main characters, listen to a short clip of the audio book and read about our award-winning contributors!
I have been in the toy industry for over 25 years. I know how to create, produce and market successful toys. Having worked with major licensors over the years, I have learned the secrets to building strong, enduring entertainment properties. In my roles as Creative Director and VP of Product Development for several major toy companies, I have worked with the licensors of such Christmas properties as Frosty the Snowman, Rudolph the Red-Nosed Reindeer, Alvin & the Chipmunks and The Grinch Who Stole Christmas. These are properties that were created in the 50's and 60's, yet they are as strong and popular today as they were when they were first introduced. My vision and my objective is to develop ELPHLAND into an enduring Christmas classic and a valuable entertainment property.
I've already published a simple soft cover version, which was distributed to all the top parenting and "mommy bloggers" in the fall of 2011. Babble.com (the top parenting blog on the web) listed Elphland as among the Top 10 most Totally Awesome Christmas Books. And the mommy bloggers loved it and told all their followers. Now I wish to publish the fully illustrated storybook and an audio book with music, sound effects and character voices, a musical soundtrack (CD) with songbook, a coloring book and plush dolls and animals based on the storybook characters. My ultimate vision is to produce an animated Elphland movie that will air on TV every Christmas season.
But first things first. I need to raise enough cash to pay a professional children's book illustrator to create between 25 and 30 full color illustrations. Then I'll need to go back onto the recording studio to record the character voice-overs, music and sound effects for the audio book. The books will be offered for distribution via national book store chains such as Barnes & Noble, Borders and Amazon, and in specialty toy stores as well as on our own website. We'll also make full use of social networking (Facebook, Twitter, YouTube,etc.) to promote ELPHLAND.
Please help me realize my vision for Elphland with your pledge. I promise to create a quality entertainment property that you'll be proud to say you helped make a reality.