ELPHLAND - The Story of Santa's Elves
ELPHLAND - The Story of Santa's Elves
Elphland is the inspiring "back story" of Santa's Elves, and was named among Babble.com's "10 Totally Awesome Christmas Books" of 2011.
Elphland is the inspiring "back story" of Santa's Elves, and was named among Babble.com's "10 Totally Awesome Christmas Books" of 2011. Read more
About this project
Where did Santa's Elves come from? What are their names? How did they end up in the North Pole? Why do they build toys?
Children have been asking these questions for as long as there has been a Santa Claus and Elves to build his toys. My new book, Elphland–The Story of Santa's Elves, answers all those questions and many more. And in so doing, explains the very origins of Christmas gift-giving. Please visit the Elphland website (www.elphlandelves.com) to read reader and blogger reviews, see and read a brief bio about each of the main characters, listen to a short clip of the audio book and read about our award-winning contributors!
I have been in the toy industry for over 25 years. I know how to create, produce and market successful toys. Having worked with major licensors over the years, I have learned the secrets to building strong, enduring entertainment properties. In my roles as Creative Director and VP of Product Development for several major toy companies, I have worked with the licensors of such Christmas properties as Frosty the Snowman, Rudolph the Red-Nosed Reindeer, Alvin & the Chipmunks and The Grinch Who Stole Christmas. These are properties that were created in the 50's and 60's, yet they are as strong and popular today as they were when they were first introduced. My vision and my objective is to develop ELPHLAND into an enduring Christmas classic and a valuable entertainment property.
I've already published a simple soft cover version, which was distributed to all the top parenting and "mommy bloggers" in the fall of 2011. Babble.com (the top parenting blog on the web) listed Elphland as among the Top 10 most Totally Awesome Christmas Books. And the mommy bloggers loved it and told all their followers. Now I wish to publish the fully illustrated storybook and an audio book with music, sound effects and character voices, a musical soundtrack (CD) with songbook, a coloring book and plush dolls and animals based on the storybook characters. My ultimate vision is to produce an animated Elphland movie that will air on TV every Christmas season.
But first things first. I need to raise enough cash to pay a professional children's book illustrator to create between 25 and 30 full color illustrations. Then I'll need to go back onto the recording studio to record the character voice-overs, music and sound effects for the audio book. The books will be offered for distribution via national book store chains such as Barnes & Noble, Borders and Amazon, and in specialty toy stores as well as on our own website. We'll also make full use of social networking (Facebook, Twitter, YouTube,etc.) to promote ELPHLAND.
Please help me realize my vision for Elphland with your pledge. I promise to create a quality entertainment property that you'll be proud to say you helped make a reality.
Because the Christmas Story is incomplete without them! Everyone knows Rudolph and Santa's other reindeer. Most adults can still name all of them. And who doesn't remember how Frosty the Snowman comes to life? But can you tell me why Santa's Elves toil all year long building toys? What's in it for them? What's so special about the North Pole? What are their names? I just found it odd that everyone knows about the Elves, but nobody actually knows the Elves or their story. I set out to "complete" the Christmas story...to tie up all the loose ends. You'll even learn a few things about Santa and Mrs. Claus that will surprise you!
At what age did you first believe in Santa Claus? Obviously, I don't expect a 3-year-old to understand every nuance of the story. But any child that age loves to be read to and can understand the basic principals of right and wrong, fear and security, sadness and joy. The message of Elphland is real. And what kids will take away from learning of the Elves' plight will serve them well in life.
I can't remember a time when I didn't know who was really putting the toys beneath the Christmas tree in our home. But for me, there was still a magical feeling around the holiday season. It's that same magical feeling I still get now. It's the one time of year when you're thinking of others rather than yourself, whether you're consciously aware of it or not. Whether you're shopping for a gift for someone you love, or for a needy family whose name you drew at random. The entire process is so rewarding.
As a child, it had to have been an artist's easel set fully stocked with dozens of jars of finger paints. I can still recall the sweet smell of the paint to this day! As an adult, without a doubt, it was the group portrait that my four children gave my wife and me several years ago when they were in their early teens. It wasn't necessarily the best portrait they've ever sat for. But it was the first time, and the only time since in fact, that they collectively...without any financial help or prodding from either me or their mother...conceived an idea, scheduled the appointment, arranged transportation, split the cost and presented us with their portrait. That gift meant more to me than they could ever imagine.
That love (in Elphland's case, in the form of gift-giving), can conquer hate and prejudice. The Elves were feared, mistrusted, hated and persecuted because they didn't look like everyone else. Later they learn that by giving of themselves and expecting nothing in return they are able to overcome ignorance and evil and become one of the most special and beloved people in the world.
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