Project image
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£7,512
pledged of £15,000pledged of £15,000 goal
22
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, March 21 2018 11:59 PM UTC +00:00
Last updated March 21, 2018

Brander: The world's first digital branding platform

A simple, easy-to-use platform to brand your organisation and communicate authentically.

Brander: The world's first digital branding platform

A simple, easy-to-use platform to brand your organisation and communicate authentically.

£7,512
pledged of £15,000pledged of £15,000 goal
22
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, March 21 2018 11:59 PM UTC +00:00
Last updated March 21, 2018

About

CBC Radio: "[Branswer discovered] that an interactive marketing app is sorely needed by many small business and charities."

Disrupts: "When you go through the process, not only will you have a better understanding of what a brand is, and specifically what yours is, but you’ll also have something tangible – like a press release or a mission statement – to help communicate those messages."

Prolific North: "Brander will act as a virtual consultant, asking users questions about their business, to create outputs including press releases, social media planners, business pitches and mission statements."

Kickstarter Nation: "Their Brander simplifies the process giving your business what it needs, when it needs it."

Tech North: "Brander is dynamic and provides guidance, giving you an understanding of the process while giving you something at the end of it. It feels conversational, but you’re not talking to anyone."

 And we want to help you share it. Our Brander will give you the tools to find the right audience for your idea and the best way to communicate it – perfect for businesses and charities who are just starting out or scaling up. 

Our Brander includes everything an entrepreneur needs to conceptualise their brand. We'll help you create your mission statement and write a vision statement to help you define where you're going. We'll also help you select values for your organisation to create a personality and voice that your community will respond to and help you do some competitor analysis so you can discover what makes your offering unique from everyone else. 

Learn to speak human again. We believe simple, honest content is the best way to get your message across. We'll help you get there by offering suggestions on the way you speak and where you speak it. Branding shouldn't be complicated because at the end of the day, it's just about your relationship with your customers. Our Brander simplifies the process giving your business what it needs, when it needs it. 

You know your business more than anyone. That's why we think every organisation should be its own brand consultant. Our Brander empowers entrepreneurs and philanthropists, anywhere in the world, to build authentic relationships with their community – with nobody in between. 

We want to do more than just build a platform. We want to create a movement and engage with other entrepreneurs and change makers. Sharing our project on Kickstarter means we can keep our community (you) at the heart of what we're doing. We're also offering all of our Kickstarter backers a 50% discount from our future retail price – pre-order today!

Our Kickstarter campaign will give us the funds we need to develop our Brander. It will help us cover the costs of research, designing and developing the platform. 

Mission Statement  | Prototype

Our mission statement generator asks you few questions about your business or service and then helps you draw out the real benefits for your customers. An editable mission statement will be generated for you and you're free to chop and change it as you like. Copy it when you're done or we can email it to you - simple.

Vision Statement | On the way

We'll ask you a series of questions about your goals as a business and how you would like to change the world with your product or service and provide you with a tailored vision statement to inspire your team.

Competitor Analysis | On the way

We'll help you complete a competitor analysis to help you compare against similar businesses and identify what makes your offering unique. From this we'll help you define your unique selling proposition that will support your sales strategy. 

Values | On the way

Once we've defined that uniqueness, we'll help you identify key words to describe it. We'll also show you how to communicate that personality to your customers. This will help your customers recognise what you stand for and build rapport with them. 

Tone | On the way

It's not what you say, it's how you say it. We'll help you find a tone that resonates with your customers and stays true to your values and vision. A consistent tone can be as useful as a logo to help customers pick you out in a crowd. 

Social Media Planner | On the way

We'll help you identify the right social media platforms based on your target market. We'll give you the confidence to use these platforms and reach out to customers quickly and easily.

Press Release Creator | On the way

We'll help you get your message out there from local papers to national press. Our press release creator will get to the heart of the story, with all the key information, helping journalists understand your angle.

Business Pitch Maker | On the way

First impressions count and you only have seconds to get your idea across. We'll help you define your business proposition and communicate succinctly to potential stakeholders. We do this by collecting and tailoring the information you give us about your business into a clear business pitch.

We ask you a series of questions about your organisation and put those answers together to give an insight into your business, just like a brand consultant would but without the months of research or high fees. 

Our value isn't in the knowledge we have because you can find that anywhere on the internet, it's in how we put it together dynamically to suit your individual needs. It's more than just a static template you're left to fill in yourself, we take you through each part and make suggestions on the way – completely automated. 

We'll deliver this service over a web-based application, allowing you to access our Brander wherever you are! 

 


We're a Leeds-based startup with a big mission and an even bigger vision.


We want to help the world tell their own stories. But instead of consulting, we thought, why not build software that can share the same processes and questions we would ask? This way, we can reach more people and make it more accessible to businesses, like startups and charities, that need the help most. 

We want to see a world where every organisation is empowered to define their own brand. We think we can achieve this by providing accessible, easy-to-use, digital tools for organisations to access and use anywhere in the world.

Yorkshire born (Tom) and bred (Kayla), our founders came together with a vision to help organisations around the world tell their own stories. 

The Brand Expert

Kayla is the recipient of an Exceptional Talent Visa from Tech City UK for her international expertise in digital marketing and communications, a field she has worked in for seven years. She has spent most of that time offering support and advice on branding for SMEs and charities. Originally from Canada, she has a Bachelor of Arts in English Literature from McGill University in Montreal, is an associate member of the Chartered Institute of Marketing (CIM) and a professional member of the Chartered Institute of Public Relations. She is also the Digital Ambassador for the Yorkshire Regional Board of the CIM. 

The Tech Expert

Tom is full-stack web developer and has been creating websites for over 18 years. He has developed a variety of other web-based applications and has a first-class honours degree in Interactive Media with Animation from Sheffield Hallam University. He specialises in problem solving and technical solutions, and has been consulting in business for over four years. He has a keen interest in technology and emerging trends and how these can be applied to help companies better understand their brands. 

Would you like to help startups and charities communicate better? 

Here's what you can do to help:

1. Pledge to help us reach our goal. Kickstarter has an an all or nothing model, so every contribution counts and gets us closer to building our Brander. 

2. Share this with your friends and family!

3. Join us! We're looking for passionate people to join our campaign – if you'd like to help send us an email on: kickstart@branswer.com

Risks and challenges

As with any software development project the biggest risk and challenge is releasing on time. To ensure we're on track, we'll be setting regular milestones and keeping our backers updated with our progress.

We're confident we will complete on time as we're both experienced in successfully managing large projects.

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Support

  1. Select this reward

    Pledge £20 or more About US$ 25

    Name on backers page + Branswer badge

    We'll include your name/company name on our backers page and send you a digital Branswer badge to add to your website!

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    5 backers
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  2. Select this reward

    Pledge £30 or more About US$ 38

    Early access + Two month subscription

    Early access and a two month subscription to our Brander. We'll also include your name/company name on our backers page.

    Redeem for yourself or gift it to your favourite startup/charity!

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    2 backers
    £

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  3. Select this reward

    Pledge £75 or more About US$ 94

    Early access + Six month subscription

    Our Kickstarter backers get 50% off the future retail price of our Brander.

    You'll receive early access and a six month subscription to our Brander. We'll also include your name/company name on our backers page.

    Redeem for yourself or gift it to your favourite startup/charity!

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    0 backers
    £

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  4. Select this reward

    Pledge £100 or more About US$ 125

    Early access + One year subscription

    Early access and a one year subscription to our Brander. We'll also include your name/company name on our backers page.

    Redeem for yourself or gift it to your favourite startup/charity!

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    1 backer
    £

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  5. Select this reward

    Pledge £250 or more About US$ 313

    Early access + Lifetime license

    You'll get early access as well as a lifetime license to our Startup Brander. We'll also include your name/company name on our backers page.

    Redeem for yourself or gift it to your favourite startup/charity!

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    4 backers
    £

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  6. Select this reward

    Pledge £850 or more About US$ 1,062

    Startup Stars

    Brander + Business Pitch Generator

    Our Kickstarter backers get 50% off the future retail price of our Brander.

    As well as getting early access and a lifetime license to our Brander, we'll also give you access to our exclusive business pitch generator!

    We'll include your name/company name on our backers page too and include one hour of brand support to help you get started on our Brander.

    Redeem for yourself or gift it to your favourite startup/charity!

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    0 backers
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  7. Select this reward

    Pledge £1,500 or more About US$ 1,873

    Brand Leaders

    Being a Brand Leader means we'll name a release of our Brander after you and thank you publicly on our blog, social media channels, and newsletter (with your logo and link) when it's released.

    Plus you'll also get everything in our Startup Stars level! We'll organise with you which release you'd like to be a part of, and you'll be featured heavily when it goes out.

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    Limited 0 backers
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  8. Select this reward

    Pledge £5,000 or more About US$ 6,242

    Platinum Partner List

    You don't just believe in this early version of our Brander, you believe in the vision and what it stands for.

    Being a Branswer partner means you will be part of our launch activities and gets your logo and link on every page of our website and newsletters for at least the next year.

    We'll help you get started on our Brander and feature you as a case study on our website.

    And, of course, you'll get everything in our Startup Stars package.

    Put your organisation firmly behind this innovative project and help us change the world.

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    Limited 1 backer
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  9. Reward no longer available

    Pledge £500 or more About US$ 625

    SALE: Startup Stars

    For the first three days of our campaign we're offering our startup package for £500 (you'll save £350)!

    As well as getting early access and a lifetime license to our Brander, we'll also give you access to our exclusive business pitch generator!

    We'll include your name/company name on our backers page too and include one hour of brand support to help you get started on our Brander.

    Redeem for yourself or gift it to your favourite startup/charity!

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    Reward no longer available 0 backers
    £

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Funding period

- (29 days)