The Final 23 Hours
This is my last update during the campaign. I'll send out one more when the campaign finishes.
As always, I want to thank you for contributing to The Root Kit. This would never be possible within the Hollywood studio system, nor even what passes for the indepdendent studios.
Most of what I want to say, I already wrote to the cast, so I'm going to pull back the curtain a bit more and just give you all the same email I sent out about 30 minutes ago, to the cast:
What you've been doing already to promote The Root Kit's Kickstarter campaign has been amazing! As of the writing of this email, we've made it to $26,429 or just below %53 percent from 500 backers! That's amazing! I mean, that's incredibly amazing. I'm blown away! I'm so excited I was supposed to be taking a bit of a nap for the past few hours but I couldn't only get about 45 minutes. That's how excited I am!
Why was I napping instead of sleeping, you might ask?
Wile 53% is amazing, unless we reach 100%, we get nothing. So, I'm going to be doing what I'm calling a 24hrathon for the last 24 hours of the campaign. Will it make a difference? Who knows? But, I'm doing everything I can to make sure The Root Kit gets made.
But, as I've been saying, I can't do this on my own. I know you've been sharing The Root Kit everywhere, a lot, on all the various social media sites you're on, even in person, I'm sure. As I have been. We've got to double our efforts. We have to make these last 24 hours an unavoidable flood of content. We've got to get #rootkit trending on Twitter. I've got my social media mavens doing what they can, but we've got to go all-in now!
Again, if we don't at least reach $50,000 in the next 23 hours, we get nothing. The Root Kit doesn't get made, ever. This project is too fringe for Hollywood to ever make it. I've broken almost every rule Hollywood judges movies by: there's no nudity, there's no explosions, and there aren't any bankable famous actors in it.
What I've done is found the absolutely perfect actor for each role. I've written a script that means something. I've written a script that grips you by the throat and doesn't let go until page 141! After we get funded, I'm going after a crew that matches the quality of the rest of the project!
Tell your friends. Tell your enemies. Tell everyone about The Root Kit. The website to share is www.therootkit.com. If you're not sure about what to say/tweet/update, just follow me on Twitter (@jschiefer). I'm going to be flooding my stream with witty, related statements. Those statements are mirrored on The Root Kit's Facebook page: https://www.facebook.com/pages/The-Root-Kit/187336001318998
I want to leave you with a quote from one of the producers of The Root Kit, Lucas McNelly, "If we don't make it we get nothing and the movie doesn't happen and a puppy dies and the bad guys win and the world ends."
Help me spread the word. 23 hours left!
My battle cry is: WE CAN DO THIS!
P.S. Since I've been writing this, we got two more backers and are now at $26,461 with 502 backers! It happens that fast (about 20 minutes)!