Funding for this project was canceled by the project creator on May 16, 2013.
About this project
BORO: to wear an universe of visions
BORO, since 2008, 101% Made in Italy, a brand that feeds on visions, tranforming them into graphics that acquire a body on canvas printings and come alive becoming clothing items.
It all began with a dj, Antonio “BORO” Diaconale, who was trying to synthetize in a single language the ocean of sensations in wich we are immersed: music & art, dance & trade, past centuries and future mysteries, cohabitation of cultures and mondi lontanissimi (ref. Franco Battiato).
To come into the BORO world means to explorate a galaxy in which the sounds turn to images, the suggestions, the memories, the emotions and the feelings smash together, sparlke and create something new.
We call them visions: on the canvas thet we print , in the objects thet we handmade, in the clothes we create, this is how we give a body to these visions, and this is how you, taking possessions of them, give life to these visions.
BORO, simply from Borotalco® [i.e. the talcum powder].
In the sixties the soul boys turned the club culture into a lifestyle.
The talcum powder was their secret trick to slip and slide on the dance floor.
This was where it all began and it's still evolving...this is where we started to create our continuum.
♦♦♦ (No) Time, (No) Space ♦♦♦ Today’s geography includes the sharing of illusions, the coexistence of religions, con-fusion. Communication is a utopia: a technological explosion that woos the mystery.
♦♦♦ Strageways, here we come ♦♦♦ The body is a changeable interface: the prison of the soul, the stage of dreams, the scene of pleasure. What you wear is the screen where movies are shown: love movies, war movies, tragedies, comedies. BORO wants to be an underground director of visions that can be worn.
♦♦♦ Horizons (not) lost ♦♦♦ Punk as Battiato, hardcore drugged by Fellini, elegant as a pill with New Order, refined as a Black Flag 12”, esoteric as a journey on the highway with Neu!, changing,as Quentin Tarantino’s facial expressions, canonical as a 7'' by The Smiths.
▲ Our style: 101% Made in Italy
crafts, quality and know-how to do our things in another way.
About the immaterial part of our creations...what can we say?
We live immersed in a visceral, deep and sensual relationship between the forms of expression.
Mass and avant-garde that chase themselves, music and fashion having sex.
Uniformation and alternativeness that punch themselves and then have a drink together.
Asphalt, cement, dancefloors, i-phones, traffic lights and stations cohabiting with centuries of history, museums, parchments, frescos, coloumns and marble lions.
► Our story
BORO becomes a brand on 2008 to be an underground director of visions created to be worn.
As every movie has plot, evolving through the chapters of the screenplay, so every collection by BORO comes from a concept, developing in a series of graphic visions.
In the beginning, at the end of the past, the first inspiration came from the electric urban colors, the in-your-face attitude, the electro music scene.
Then the brand took up a journey toward the origins of the club culture, producing an aesthetic remix of pop-icons, reconstrucing the black culture-dancefloor continuum, with the Bill Cosby collection.
The next step is synthetized in the sentence “Research, Exploration Evolution”, that led the productions by BORO to worlds that are just apparently distant the one form the other.
The suggesions of the cosmic spaces and the vibrations of underground dj-ing were in fact the concept behind the 2011 spring/summer collection, and then the continous evolution conducted the brand to the alchemic mantra “Image Vision Sense”.
This esoteric formulation enlighted the ~Leoni di Marmo~ (Marble Lions) collection, released in the autumn of 2011, that was born from ~Pictures at an Exhibition~, the first exibit/vernissage by Antonio Diaconale alias BORO: 15 prints on canvas that later became the basis of a clothing collection.
Art-galleries are not the only battlefield for BORO: a fashion brand conceived by a dj for his own graphic visions linked to sounds means that the music, the dance and the parties are an essential part of the story of this adventure, and you can consider all this elements as parts of a continuum.
Check out this video: it's a report of one of our summer 2012 parties, and it was named, how odd, BORO ~ Clothing Continuum Party: more that 1000 human beings gathered together to join us in our visions:
In 2012 BORO released Divisionario, a collection that explored the intersections among music and cult, love and utopy, giving de facto a post-punk face to the aesthetic of the brand.
These feelings was developed also in the next colection, named DI-Divisionario, achieving a division of the mistery, the dream and the nightmare introducing the element of time.
All this is now converged in ~ FLUXUS - Musiqua Antiqua et Nova ~, a flux of images tightly embraced to some sounds.
◄ Fluxus – Musiqua Antiqua et Nova, Ss 013
Life, love, friendship, music, family...
"...if the mind is disciplined, the heart turns quickly from fear towards love..." [John Cage]
Eveything goes fast. Flowing to the right, drifting to the left, while everything is quitely dashing straight, it suddenly overflows its banks, while each thing is stuck, it abruptly comes to a waterfall.
What does remain?
Situations, emotions, colors, musics.
It's a masquerade ball, where the stages of life are disguised as songs: some brawls break out, someone falls in love, old friends meet themselves, conspiracies, jokes, weddings and treaceries simply happen.
“...there is no solution...because there is no problem...” [Marchel Duchamp]
The mind, the heart, the eyes and the ears are nothing but a djs collective, and they inventend the mash-up, with lots of laughs.
"...Eyes that light up, eyes look through you...cover up the blank spots...hit me on the head..." [Talking Heads, “This must be the place"]
Practically, it's a flux of images tightly embraced to some sounds.
That's what ~ FLUXUS - Musiqua Antiqua et Nova ~, by BORO is.
Boro Against the Indiana | Purple Hand | Vs | A Cure for the BORO
In 1961 someone wrote the term “Fluxus” on the invitations to a set of conferences named “Musiqua antiqua et nova”.
Fight & break | Killer on the Road [ft.Lherpiniere Nicolas Salerno] | Stereo Mike ticketing in L.A. | For me
But...what does Fluxus really mean, or is?
Seven | Pig on the Moon | No love (lost) | (no) Style no.
Musicians, architects, gallerists: none of the ones involved in these happenings has ever answered clearly to this question.
Visionary Boy | Shadow | Pig on the Moon | Love will tear us apart | Alchimia | Galileo [printings on canvas, ltd. editions hand-signed by the author, other visions/subjects are still available]
George Maciunas said laughing, that he stabbed a dictionary, and stroke exactly that word...
CollageCollapse | Teen Youth Sonic Riot | the END | The end of
Instead Ben Vautier affirmed very seriously that Fluxus was the only artistic movement that was able to bite its own tail. Than he stated a metaphor, describing Fluxus as a cactus stuck up...a not very noble anatomic part of the body of arts...
Never for money, always for love | John Cage 4'33'' | BOROtalco | Just a t-shirt
Emmett Williams once declared that Fluxus...has not yet been invented, while Philip Corner was sure that the less we know about Fluxus, the better, and Ben Patterson noticed that there are always been lots of people certain to know what it was...but they were surely wrong...
ylloP | Neon!111 | Alchimia | HG
Anyway, fifty years of Fluxus mean: experimentation, bravery, music, irony, everything is possible, nothing is motionless, silence doesn't exist, art is all around you, and if you're not aware of it and you're looking for that in a museum...you have some sad problem.
Rip it up | Ill Use | DIVISIONario JD | Galileo
So, we tried to find our own definition of the the word Fluxus, and we found out twenty-eight visions...they are tightly embranced to some sounds, in matter of facts that's musiqua antiqua et nova.
So, enjoy this visionary journey and choose your favourite way to delve into this ocean.
John Yates (UK) - launching & financial
PAXX LTD (UK) - www.paxxltd.com - coordination & financial
Risks and challenges
Every thing that BORO realizes can be considered a challenge, but we are used to these battles, and we are not afraid.
We are not a mainstream brand, maybe we're kind of a post-punk little collective industry: the art, the meanings of our productions and the values we believe in come first of all.
Since our beginnings we never changed our attitude...and we're pretty sure that we'll never change it.
In fact, we don't buy stocks of black t-shirts and print on them graphics that a washing mashing would melt in a week.
We choose the cotton, we choose the shapes, we care for the details.
We realize the labels (the tissue ones you find sewn inside our clothes), the tags (the cardboard ones you find tied to our clothes), the canvas and the clothes in four different manufactures, because each of them can fulfill our standards of quality in its own field.
And we're used to this kind of tour-de-force since 2008.
So, we sincerely don't think that there could be any risk in believing in us and in our project: your pledges will be simply fuel on our fire.Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (30 days)