For the last 15 years, I’ve been catching waves of creativity with the other makers out there on almost every continent. Together with my team, we've helped to level up such brands as Fotolia/Adobe, Cooper/Designit, The New School, Paris Telecom Incubator, Google Campus London, MTV Lebanon, etc.
I’ve created the Brand Strategy Kit for the fellow brand strategists and designers out there who have a burning desire to level up their practice. Just like a good surfer needs a good surfboard, so does a good strategist need a good toolkit in order to successfully serve world-class clients and catch the next wave of his/her dreams.
How does the Kit work?
This Kit will take you through the inside-out strategic branding process which I have fine-tuned over the years while serving clients world-wide (Fotolia/Adobe, Cooper/Designit, The New School, MVB Lebanon, etc.).
It outlines the concrete steps with examples and provides fun brainstorming tools which you can adapt for yourself. Using this Kit, you’ll learn how to cut through the clutter of all floating ideas during the client meetings, how to get to the essence of it all and create a solid foundation (the Brand Brief) for packaging a product or service into an authentic brand that drives action and excites people to come back for more.
What's included in the Kit?
You’ll find six buoys to keep you afloat.
- The Branding Workbook
- The A2 Brand Canvas Template
- 15 Tone of Voice Cards
- 40 Brand Personality Cards
- 200 Style Cards categorized into 10 styles
- The Brand Cards Box
Here's a bit more on each of them:
The Branding Workbook
This workbook will take you through a proven inside-out branding process in a step by step fashion. It will show you how to facilitate the brand strategy sessions, uncover the client's whys, the brand's authentic points, define the target audience, the positioning statement and set the right direction for the brand's identity.
The Brand Canvas
At the end of the process, you’ll have created a Brand Canvas, which clearly communicates a brand's vision. At this point everyone experiences that "aha" moment of blissful clarity. Using the Brand Canvas it is very easy to get everyone on board for the next move and then put together a comprehensive Brand Brief for leveling up the brand.
15 Tone of Voice Cards
When shaping a brand's identity we need to define its tone of voice. These 15 examples of tone of voice with help you to make the right choices fast. Each card’s verso contains an explanation and real-life examples so you could better imagine how each tone of voice will be carried out through copy.
40 Brand Personality Cards
A brand isn’t just a product or a service, it’s also a story of who it is and why it exists. The pillars of every brand story are the principles that define a brand’s personality. These 40 hand-picked personality cards will help you to lay the foundation for the brand by defining its guiding principles.
200 Style Cards Curated into 10 Styles
We’ve curated the best in design work from around the world and organized it into 10 different aesthetic styles. Using these style cards, you’ll be able to save lots of research time near the computer, discover the trending design work, and create a mood board that visually communicates the design direction for a brand's identity.
The Brand Cards Box
Your treasure chest, holding all the cards you need to help you shape the brand’s identity.
Ready to level up your practice and step into the next level surf?
If you are a designer, strategist, marketer, solopreneur or a creative team who wants to level up your practice and move into a new surf, this tool is for you. It will save you time as well as head-scratching troubles by making options tangible and concrete.
It ensures smooth sailing for any branding project, cutting branding time in half and making any branding decisions easier to follow for everyone involved. You'll be able to serve your clients faster and more profitably.
Where are we with the project?
This edition of the Kit is already created and ready for printing. We are currently fine-tuning all the details with the printer. Almost there! Thank you in advance for supporting us. I hope you will love this tool as much as I do and take us with you to your next client meeting!
A bit more about me
For the last 15 years, I’ve been catching waves of creativity with the other makers out there on almost every continent. Together with my team, I’ve helped to launch and level up very diverse brands: the global players, the dreamers, the industry conquerors, the life-stylers, the hobbyists, and even the confused ones. We've served such clients as Fotolia/Adobe, Cooper/Designit, The New School, Paris Telecom Incubator, Google Campus London, MTV Lebanon, etc.
This led me to live 7 different lives in the world’s most inspiring cities such as NYC, London, Paris, Barcelona, Santiago de Chile, Casablanca, and Beirut. Along this way, I’ve been mastering strategic brand experience design for brands who make waves world-wide.
There's nothing sweeter in life than going after your dreams. So shoot for the stars and let this Kit be an additional pair of wings for your successful flight!
Risks and challenges
We are printing the Kit in Lithuania with a family-owned printer who works with sustainable and recyclable materials. The only possible risk I see is the hard-to-estimate shipping time once the product is printed. However, since the infrastructure in the country is very efficient this shouldn't be a problem.Learn about accountability on Kickstarter
- (30 days)