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The Brand Strategy Kit enables designers and strategists to facilitate the branding process quickly, playfully, and successfully.
The Brand Strategy Kit enables designers and strategists to facilitate the branding process quickly, playfully, and successfully.
54 backers pledged $9,888 to help bring this project to life.
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The Brand Strategy Kit

$9,888

54

Hi, I’m Egle Karalyte (call me EK), a results-driven brand strategist and founder of a brand agency Taika Ström

For the last 15 years, I’ve been catching waves of creativity with the other makers out there on almost every continent. Together with my team, we've helped to level up such brands as Fotolia/Adobe, Cooper/Designit, The New School, Paris Telecom Incubator, Google Campus London, MTV Lebanon, etc.

I’ve created the Brand Strategy Kit for the fellow brand strategists and designers out there who have a burning desire to level up their practice. Just like a good surfer needs a good surfboard, so does a good strategist need a good toolkit in order to successfully serve world-class clients and catch the next wave of his/her dreams.

The Brand Strategy Kit
The Brand Strategy Kit

How does the Kit work?

This Kit will take you through the inside-out strategic branding process which I have fine-tuned over the years while serving clients world-wide (Fotolia/Adobe, Cooper/Designit, The New School, MVB Lebanon, etc.)

It outlines the concrete steps with examples and provides fun brainstorming tools which you can adapt for yourself. Using this Kit, you’ll learn how to cut through the clutter of all floating ideas during the client meetings, how to get to the essence of it all and create a solid foundation (the Brand Brief) for packaging a product or service into an authentic brand that drives action and excites people to come back for more.


What's included in the Kit?

You’ll find six buoys to keep you afloat.

  • The Branding Workbook
  • The A2 Brand Canvas Template
  • 15 Tone of Voice Cards
  • 40 Brand Personality Cards
  • 200 Style Cards categorized into 10 styles
  • The Brand Cards Box

Here's a bit more on each of them:


The Branding Workbook 

Crystallize it all using this Branding Workbook
Crystallize it all using this Branding Workbook

This workbook will take you through a proven inside-out branding process in a step by step fashion. It will show you how to facilitate the brand strategy sessions, uncover the client's whys, the brand's authentic points, define the target audience, the positioning statement and set the right direction for the brand's identity. 


The Brand Canvas 

Visualize it all through the A2 Brand Canvas Template
Visualize it all through the A2 Brand Canvas Template

At the end of the process, you’ll have created a Brand Canvas, which clearly communicates a brand's vision. At this point everyone experiences that "aha" moment of blissful clarity. Using the Brand Canvas it is very easy to get everyone on board for the next move and then put together a comprehensive Brand Brief for leveling up the brand.


15 Tone of Voice Cards 

Sculpt the brand's tone of voice.
Sculpt the brand's tone of voice.
The reverse side of each card contains examples.
The reverse side of each card contains examples.

When shaping a brand's identity we need to define its tone of voice. These 15 examples of tone of voice with help you to make the right choices fast. Each card’s verso contains an explanation and real-life examples so you could better imagine how each tone of voice will be carried out through copy. 


40 Brand Personality Cards 

Help a brand take a stand using the brand personality cards.
Help a brand take a stand using the brand personality cards.

A brand isn’t just a product or a service, it’s also a story of who it is and why it exists. The pillars of every brand story are the principles that define a brand’s personality. These 40 hand-picked personality cards will help you to lay the foundation for the brand by defining its guiding principles. 


200 Style Cards Curated into 10 Styles 

10 styles, 200 cards to help you set the design direction for the brand.
10 styles, 200 cards to help you set the design direction for the brand.

We’ve curated the best in design work from around the world and organized it into 10 different aesthetic styles. Using these style cards, you’ll be able to save lots of research time near the computer, discover the trending design work, and create a mood board that visually communicates the design direction for a brand's identity.


The Brand Cards Box

Your treasure chest, holding all the cards you need to help you shape the brand’s identity.



Ready to level up your practice and step into the next level surf?

If you are a designer, strategist, marketer, solopreneur or a creative team who wants to level up your practice and move into a new surf, this tool is for you. It will save you time as well as head-scratching troubles by making options tangible and concrete.

It ensures smooth sailing for any branding project, cutting branding time in half and making any branding decisions easier to follow for everyone involved. You'll be able to serve your clients faster and more profitably.


Where are we with the project?

This edition of the Kit is already created and ready for printing. We are currently fine-tuning all the details with the printer. Almost there! Thank you in advance for supporting us. I hope you will love this tool as much as I do and take us with you to your next client meeting!


A bit more about me

For the last 15 years, I’ve been catching waves of creativity with the other makers out there on almost every continent. Together with my team, I’ve helped to launch and level up very diverse brands: the global players, the dreamers, the industry conquerors, the life-stylers, the hobbyists, and even the confused ones. We've served such clients as Fotolia/Adobe, Cooper/Designit, The New School, Paris Telecom Incubator, Google Campus London, MTV Lebanon, etc.

This led me to live 7 different lives in the world’s most inspiring cities such as NYC, London, Paris, Barcelona, Santiago de Chile, Casablanca, and Beirut. Along this way, I’ve been mastering strategic brand experience design for brands who make waves world-wide. 


There's nothing sweeter in life than going after your dreams. So shoot for the stars and let this Kit be an additional pair of wings for your successful flight!

Risks and challenges

We are printing the Kit in Lithuania with a family-owned printer who works with sustainable and recyclable materials. The only possible risk I see is the hard-to-estimate shipping time once the product is printed. However, since the infrastructure in the country is very efficient this shouldn't be a problem.

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Support

  1. Select this reward

    Pledge $80 or more About $80

    The Brand Cards

    The Brand Cards can be used as a visual brainstorming tool on its own to generate mood boards and transform your ideas into tangible brand or design concepts.

    Includes:
    • 200 style cards curated into 10 styles.
    • 15 Tone of Voice Cards
    • 40 Brand Personality Cards
    • The Brand Cards Box
    Less
    Estimated delivery
    Ships to Anywhere in the world
    10 backers
    $

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  2. Select this reward

    Pledge $120 or more About $120

    The Brand Strategy Session - 1hr

    Keen to take your practice to the next level but have doubts and lack of clarity on your next move? I'm good with getting to the essence of the situation, pointing out the blocks and steering into the right direction.

    If you're ready to level up your practice, need some guidance or validation, let's talk it over.

    We'll see how you could step into a new surf that would enable you to catch the next wave of your dreams!

    Includes:
    • 1 hr brand clarity session via Zoom
    Less
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    1 backer
    $

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  3. Select this reward

    Pledge $160 or more About $160

    The Brand Strategy Kit (Digital)

    The digital kit is a skinnier version of the full Kit. It includes the digital editable templates of the Branding Workbook, the Brand Canvas, and the Brand Brief. All templates include the guidelines. You'll be able to customize them for yourself and add your own branding.

    Perfect if you are looking for a customizable solution.

    Includes:
    • The Branding Workbook (Digital)
    • The Brand Canvas (Digital)
    • The Brand Brief (Digital)
    Less
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    3 backers
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  4. Select this reward

    Pledge $200 or more About $200

    The Brand Strategy Kit

    Get the complete Brand Strategy Kit to help you facilitate the brand strategy sessions with your clients. It includes the step-by-step inside-out brand strategy development process and some fun brainstorming tools.

    Includes:
    • The Branding Workbook
    • The A2 Brand Canvas
    • 200 style cards curated into 10 styles.
    • 40 Brand Personality Cards
    • 15 Tone of Voice Cards
    • The Brand Cards Box
    Less
    Estimated delivery
    Ships to Anywhere in the world
    12 backers
    $

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $300 or more About $300

    The Brand Strategy Package

    After you've gone through the Kit yourself, new questions often pop up. This option gives you the best of two worlds at a reduced price. The Brand Strategy Kit and 1-hour consultation will put you on a solid start.

    Includes:
    • The Branding Workbook
    • The A2 Brand Canvas
    • 200 style cards curated into 10 styles.
    • 40 Brand Personality Cards
    • 15 Tone of Voice Cards
    • The Brand Cards Box
    • 1 hr brand clarity session via Zoom
    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    $

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    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge $720 or more About $720

    The Brand Cards (10 pack)

    The Brand Cards can be used as a visual brainstorming tool on its own to generate mood boards and transform your ideas into tangible brand or design concepts. Perfect tool for teams to jump-start the branding process.

    Free shipping included in this option.

    Includes:
    • 200 style cards curated into 10 styles.
    • 40 Brand Personality Cards
    • 15 Tone of Voice Cards
    • The Brand Cards Box
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

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  7. Reward no longer available

    Pledge $60 or more About $60

    The Brand Cards - Early Bird

    The Brand Cards can be used as a visual brainstorming tool on its own to generate mood boards and transform your ideas into tangible brand or design concepts.

    Includes:
    • 200 style cards curated into 10 styles.
    • 15 Tone of Voice Cards
    • 40 Brand Personality Cards
    • The Brand Cards Box
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 7 backers
    $

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Reward no longer available

    Pledge $160 or more About $160

    The Brand Strategy Kit - Early Bird

    Get the complete Brand Strategy Kit to help you facilitate the brand strategy sessions with your clients. It includes the step-by-step inside-out brand strategy development process and some fun brainstorming tools.

    Includes:
    • The Branding Workbook
    • The A2 Brand Canvas
    • 200 style cards curated into 10 styles.
    • 40 Brand Personality Cards
    • 15 Tone of Voice Cards
    • The Brand Cards Box
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 14 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Reward no longer available

    Pledge $540 or more About $540

    The Brand Cards (10 pack) - Early Bird

    The Brand Cards can be used as a visual brainstorming tool on its own to generate mood boards and transform your ideas into tangible brand or design concepts. Perfect tool for teams to jump-start the branding process.

    Free shipping included in this option.

    Includes:
    • 200 style cards curated into 10 styles.
    • 40 Brand Personality Cards
    • 15 Tone of Voice Cards
    • The Brand Cards Box
    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)