Hi Backers! I'm Tony Morales, founder and co-owner of Desert Smoke BBQ, LLC. My wife, Leanne, and I thank you so much for checking out our #BoycottBlandFood KickStarter campaign!
We make hand-crafted Dippin’ – Moppin’ BBQ Sauces, Fiery Hot Sauces and Zesty Seasonings, that people love. Now, we have a great opportunity to open our first retail store in what will be the HOTTEST food centric development project in Southern California – Liberty Public Market. We're offering a wide range of cool rewards for every level of support and can't wait to elevate your favorite foods with some of our flavorful creations. With your help, we will bring salvation to taste buds throughout the world suffering from bland, boring food!
We have a shot at participating in a development similar to some of our favorite food destinations (Pike Place Market, San Francisco Ferry Building, etc.). As foodies who love to travel and experience new things, we just couldn’t pass this up. In order to maintain our current obligations and take advantage of this once in a lifetime opportunity, we need a little help. So we decided to bring our project to the KickStarter community because people like you want to get involved in cool projects.
My love for food started in my Great Grandmother's kitchen. Every meal was scratch made in her giant cast iron skillet. The vegetables came out of the garden 50 feet away; she was a part of the farm to table movement before there was one. The most important lesson Grandma taught me was to use the freshest, highest quality ingredients and take my time to get it right.
In 2009, I started Desert Smoke BBQ in my home kitchen because I couldn't find BBQ sauce done the way I thought it should be. So, I followed my Grandma’s example and decided to make my own. I wanted flavor combinations that could be used on traditional backyard BBQ items and fancy schmancy dishes, as well. It needed to be spicy, but not stupid hot. Most importantly, it had to be made with REAL food found in a kitchen, not things I couldn’t pronounce, from a laboratory. So I played around with different ingredients and methods of preparation until I found a base that just did it for me. That base is now our Award Winning Sweet & Spicy BBQ Sauce.
Our product line has grown to include a wide variety of BBQ sauces, hot sauces, and specialty seasonings. My wife and I have participated in National BBQ sauce competitions, television cooking segments, specialty food events, festivals, and weekly local farmers markets. We are running a small, wholesale and retail business, and are ready to take the next step.
Liberty Public Market is set to open Fall 2015 with a mix of restaurant spaces as well as small, medium and large retail spaces. We've opted to take one of the small spaces in a prime location to build our dream. We've gotten the ball rolling with savings and estimate that we need the $12,500 we will raise on Kickstarter to complete our build out and open strong.
Below is an approximate breakdown of how the additional funds raised will be spent.
Increasing our participation in the local business and food community, as well as nationally through events and our website, will allow us to support other small businesses. There will be space dedicated in our store for a rotating selection of our favorite local and regional products. We’ve been looking for ways to increase our contribution to a community that has done so much for us and opening our store lets us do just that. We will announce our partnership with a worthy charitable organization at our grand opening.
-Use the hashtag #BoycottBlandFood on your Social Media Channel!
-Follow Us on Instragram @DesertSmokeBBQ
-Like Us on Facebook/Desert Smoke BBQ
-Follow Us on Twitter @DesertSmokeBBQ
Dippin' - Moppin' - BBQ Sauces
Fiery Hot Sauces
Risks and challenges
COMMUNICATION, COMMUNICATION, COMMUNICATION! While there can always be unforeseen delays or complications in any project, our solution to any and all is as simple as our K.I.S.S. (Keep It Simple Stupid) motto, we intend to communicate openly and as often as necessary about the progress of our project as well as directly with any affected backers.
The most likely issue that could arise is a change in our opening date, as our space is located in a larger development. With any construction project there's always the possibility that the timeline for material availability, build-out and opening could be delayed.
- This will only effect those backers whose names will be included in the physical construction of our space. All other rewards will be shipped in a timely manner.
"The expected shipping date for my rewards has come and gone and i haven't received my loot!"
- We currently ship product nationwide and have procedures in place to track every order from inception to delivery but from time to time, the mail man needs a little bonus and a package doesn't make it to it's destination. What we do and will continue to do, is get a replacement shipment on its way immediately and worry about figuring out what happened later. Getting our supporters and customers taken care of is and will always be our #1 priority, PERIOD.Learn about accountability on Kickstarter
- (30 days)