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Boxly is a 100% recyclable, cardboard fort-building kit that gives kids creative license over their space.
Boxly is a 100% recyclable, cardboard fort-building kit that gives kids creative license over their space.
Boxly is a 100% recyclable, cardboard fort-building kit that gives kids creative license over their space.
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341 backers pledged $31,425 to help bring this project to life.

About this project

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Boxly: The Cardboard Fort-Building Kit

$31,425

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We’re Alicia, Carolyn, and Sasha, three Stanford University Product Designers who believe creative play has the power to develop creative confidence and independence through hands-on exploration.

The Problem

We've found that so many of the latest toys come with a set of instructions or one "right way to play," limiting creativity and innovation. Defining your own play is a scary and unfamiliar activity, and it's even more daunting on a large scale -- unless it's in the form of a fort. But forts use up all of the furniture, consume the entire living room, and stay there for weeks.

The Solution

We created Boxly, a 100% recyclable fort building kit that allows kids to build their own life-size structures, giving them creative license over their space. Boxly is a toy where assembly is required, but instructions are not. It has the familiarity of a cardboard box without the constraining shape or size. This helps kids develop spatial awareness and encourages them to think outside of the box, literally.

The Boxly Kit 

The panels come in 4 different shapes: 20" x 20" squares, 20" x 20"windows, 10" x 20" rectangles, and 18.5" x 13" triangles. Rounded corners provide a friendly edge and help maintain the integrity of each panel. The large but light panels allow kids to build big. And the beauty of using cardboard is that kids can customize it -- in fact, we think doodles make Boxly better! 

The connectors are made of recyclable, food-grade plastic. They are engineered to be durable yet flexible. With one universal piece, kids won't be frustrated by running out of one special part. And each connector has 8 slots that work with all standard one-ply cardboard! 

We recommend Boxly for ages 3 and up.

What the Kids Say 

 "Do you have to take it back with you when you leave? Can't you get another one?"
 -Age 8 

"Stop helping me Dad, I want to build this on my own!"
 -Age 5 

"Can we play with your toy again? We need to build a sleepover room."
 -Age 3 

What the Grown-Ups Say 

“I love how Boxly lets kids explore, design, and construct on a large, life-sized scale. Allowing kids to try, fail, learn, and iterate by tapping into the joy and curiosity of building structures is a powerful way to create experiential learning and fun!”
 -Katie Krummeck (Program Manager, Stanford d.School K12 Lab Network & Current Lead, SparkTruck Project) 

"Fort building is one of those things that I can remember loving as a child - seeing my daughters build and discover the joys of making their own fort space is so fun. And all the better that Boxly is stand alone without using every one of my kitchen chairs!"
 -Kathy Davies (Lecturer in Design, Stanford University) 

“Boxly is a fantastic solution for getting your kids away from screens. My kids loved personalizing their creations, and honestly could have lost themselves in Boxly for hours.
 -Lindsey Shepard (Rainmaker + VP of Sales/Marketing, GoldieBlox)

The Donation

We are really excited about one reward in particular. We have partnered with Camp Kesem to give our backers the opportunity to donate Boxly kits! Camp Kesem is a nationwide community, driven by passionate college student leaders, that supports children through and beyond their parent’s cancer.

The Goal

Boxly started as a senior capstone project through the Stanford Product Design program, but has taken off and become so much more. "Assembly Required" is a way of approaching problems and thinking through solutions. We are passionate about getting kids building -- and building big. 

By supporting our campaign, you will help cover our initial tooling and manufacturing costs. A successful Kickstarter will allow us to begin production so we can bring Boxly into the homes and classrooms of builders everywhere! 

We've gone through countless product iterations and tons of user testing to reach the final, production-ready design. Throughout this process, we learned how kids play and what families value, and we incorporated these insights into the Boxly kit. We can't wait to share our journey with you, and are so grateful and excited that you are becoming a part of the future of Boxly. THANK YOU!

Support and Press

We've been publicly shared by GoldieBloxSparkTruck, Stanford d.school K-12 Lab, The Cardboard Guys, Stanford Brain Development, GenHERation, A Peace of Creativity, and IDEO Toy Lab!

Follow Us

Connect with us on Facebook, Instagram, and Twitter!

Check out our website: boxlyinc.com

Feel free to send us an email with any questions or feedback at hello@boxlyinc.com 


Risks and challenges

Ramping up to full-scale manufacturing comes with certain risks and challenges. To mitigate potential setbacks, we have partnered with experienced, local manufacturers. Over the past several months, we have been working closely with them to ensure the quality and timely delivery of the Boxly kit.

The quality of Boxly and your satisfaction are our top priorities. If we are thrown off track, we will be completely transparent with any issues and how we plan to address them.

We have an incredible network of mentors and advisors who are excited to help us along the way. We would not be here without them!

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Support this project

  1. Select this reward

    Pledge $10 or more About $10

    SUPPORT THE TEAM

    For our Boxly backers: A hand-written thank you card from us and a sticker. We really appreciate your support!

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    Pledge $20 or more About $20

    SET OF CONNECTORS

    For our cardboard collectors: A set of 30 connectors and a Kickstarter limited edition canvas bag. Build your own Boxly creation using any standard one-ply cardboard!

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    Ships to Only United States
    41 backers
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    Pledge $25 or more About $25

    MINI BOXLY

    For both our youngest and oldest builders: A limited edition 5" x 5" mini set of 12 panels, a bonus kickstarter panel, 15 connectors, and a canvas bag for small hands or office desks. Your choice of kraft or white cardboard.

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    Limited 32 backers
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    Pledge $40 or more About $40

    EARLY-BIRD KRAFT BOXLY

    For our fastest classic cardboard box fans: A set of 24 kraft panels, 30 connectors, and a Kickstarter limited edition canvas bag. Build your own Boxly creation with the truest cardboard box feel.

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    Reward no longer available 50 backers
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  5. Select this reward

    Pledge $50 or more About $50

    KRAFT BOXLY

    For our classic cardboard box fans: A set of 24 kraft panels, 30 connectors, and a Kickstarter limited edition canvas bag. Build your own Boxly creation with the truest cardboard box feel.

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    22 backers
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  6. Select this reward

    Pledge $60 or more About $60

    WHITE BOXLY

    For our doodlers: A set of 24 white panels, 2 chalkboard panels, 30 connectors, and a Kickstarter limited edition canvas bag. Customize your Boxly creation with any of your favorite art supplies.

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    42 backers
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  7. Select this reward

    Pledge $60 or more About $60

    DONATE BOXLY TO CAMP KESEM

    For our supporters who want to gift a kit: Donate a kraft Boxly to a Camp Kesem in the San Francisco Bay Area. We will gift-wrap and hand deliver the kit!

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    19 backers
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  8. Select this reward

    Pledge $110 or more About $110

    TWO BOXLY KITS

    For multiple builders: Receive one kraft and one white Boxly kit. You can even send the kits to two different locations!

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    26 backers
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  9. Select this reward

    Pledge $120 or more About $120

    DONATE BOXLY TO CAMP KESEM AND RECEIVE A KIT FOR YOURSELF

    For our supporters who want to give and receive: Gift a kraft Boxly kit to a Camp Kesem in the San Francisco Bay Area and receive a white Boxly kit for yourself. We will gift-wrap and hand deliver the donated kit!

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    11 backers
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  10. Select this reward

    Pledge $250 or more About $250

    STANFORD BOXLY BUILD PARTY

    For builders in the San Francisco Bay Area: Join us at Stanford University for a day of food, fun, and building with the Boxly team. Take home a white Boxly kit with a personalized connector bag.

    We will do our best to find a day that works for everybody!

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    1 backer
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    Pledge $500 or more About $500

    BOXLY PLAY DATE

    For builders in the San Francisco Bay Area: We bring Boxly to you! We will hand deliver one white Boxly kit to you plus five extra sets of connectors for siblings or friends. We will bring extra panels for a big day of building.

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    Reward no longer available 5 backers
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  12. Select this reward

    Pledge $1,000 or more About $1,000

    CLASSROOM KIT

    For supporters in the classroom: Receive ten kraft Boxly kits for your classroom or donate ten to the school of your choice! Includes 100 additional connectors for the cardboard already at school. If you are in the San Francisco Bay Area, we will come build with your class! If you are far away, we will send you booklets of building basics tailored to the class.

    Free shipping!

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    3 backers
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  13. Select this reward

    Pledge $5,000 or more About $5,000

    BOXLY INSIDER

    For builders who want all access: Meet the founders at Stanford University to see our development and process, take a private tour of the campus, and go out to dinner with us. Also, recieve a Boxly Suite: Mini Boxly, Boxly, and Mega Boxly!

    Travel and lodging not included.

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    Limited 1 backer
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Funding period

- (30 days)