Project image
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£20,668
pledged of £30,000pledged of £30,000 goal
121
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, October 15 2015 10:34 AM UTC +00:00
Last updated November 17, 2015

The Boston & Stewill Tourer II Chronograph Watch

Boston & Stewill bring to you the latest in British design in a fantastic new timepiece - may we present to you the Tourer II watch

The Boston & Stewill Tourer II Chronograph Watch

Boston & Stewill bring to you the latest in British design in a fantastic new timepiece - may we present to you the Tourer II watch

£20,668
pledged of £30,000pledged of £30,000 goal
121
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, October 15 2015 10:34 AM UTC +00:00
Last updated November 17, 2015

About

We all have a passion and ours revolves around watches. In an age where technology and sleek design seems to have become more prevalent, we still strive for that classic and practical look. This project started out as a vision to create a stylish, timeless and quintessentially English chronograph. A timepiece should be passed from generation to generation not look dated a year after the owner has made a sizeable investment. We at Boston & Stewill want our watches to be as desirable in 50 years’ time as they are now.

The result was the Tourer II, our take on the classic chronograph. We set out to create a beautiful watch with a timeless look using a Swiss chronograph movement. Our inspiration came from a number of vintage speedometers, adding a modern twist to a classic style, easily seen in our dial design and leather racing strap with deploy clasp. The watch will be available in three different dial colours, white, cream and black and will come with the option of either a brown or black leather strap.

Backers will have the choice out of the above three variants of Tourer II dials - Cream, White or Black
Backers will have the choice out of the above three variants of Tourer II dials - Cream, White or Black

The first step in the design process came in the form of some rough sketches based on simple ideas that we had discussed. The design was built around the bullhead positioning of the crown as we wanted to try and replicate the look of a classic speedometer. We then commissioned some simple 2D designs to ensure that our concept was viable, the results of which can be seen below.

Initial 2D Artwork
Initial 2D Artwork

The next step was to have some 3D renders created to see what the watch would like like in its full glory before committing to technical drawings and prototypes. To say we were happy with the results would be an understatement, we were thrilled with the beautiful timepiece we had created.

3D Renders
3D Renders

We then commissioned technical drawings so we could provide our manufacturer with detailed plans in order to create our prototypes.

Case-back Technical
Case-back Technical
Side Technical Drawing
Side Technical Drawing

The dial design takes it's inspiration from an old classic speedometer that we stumbled across whilst researching vintage car dials. This is why you will find the standard 1-12 hour markings replaced by 10-120 and the world 'Kilometres' above the 12 o'clock position, our homage to the measurement of speed.

Our 1st rough cut demo dials
Our 1st rough cut demo dials

The arrival of our prototypes blew us away. The quality was outstanding despite not having the finish that the full production run will have and we were confident in presenting them and knew we were ready to offer them to a global audience.

Finished Prototype
Finished Prototype
Finished Prototype
Finished Prototype

The rear of the watch features a screw down back giving it that solid feel and also includes an engraved Boston & Stewill logo. Each watch will also feature a unique serial number so every individual piece can be registered with us should the owner wish.

The watch's caseback features the B&S logo
The watch's caseback features the B&S logo
The bull-head positioned crown also features B&S detailing
The bull-head positioned crown also features B&S detailing
The Tourer II features a stainless steel butterfly clasp for safety and comfort
The Tourer II features a stainless steel butterfly clasp for safety and comfort
Embossed Boston & Stewill name on the red underside leather strap
Embossed Boston & Stewill name on the red underside leather strap
  • Case Diameter: 42mm 
  • Case Thickness: 14mm 
  • Lugs: 22mm 
  • Case Material: 316L Brushed and Polished Stainless Steel 
  • Crystal: Sapphire 
  • Movement: Swiss Ronda Quartz 
  • Strap: 22mm / leather, tapering down to 20mm 
  • Clasp: Deployment 
  • Water Resistance: 10ATM 
  • Dial: Choice of three colours - Cream, White and Black

Following a successful campaign, we are ready to start straight away with production of the Tourer II. The design is finalised, all technical drawings have been validated and the correct tooling for making the cases is made. As you can see from the promotional shots above and below, we have had prototypes in our possession for a while and have tested them for a number of months to make sure that we are happy with the look, feel and quality of the watch. Our manufacturers are ready to start production as soon as we ask them to begin and will start by manufacturing the many components that go into producing this watch before moving on to assembly, QC (quality control) and water resistance testing. The watches will then be sent out to us for a final inspection and our own rigorous QC before we begin to dispatch the watches to our backers.

Pledging your support today, you are ensuring that you are one of the first to secure a fantastic Boston & Stewill Tourer II and are making sure that you receive it as soon as possible. You are also helping reduce the cost of production and securing yourself a more favorable price, not only compared to RRP but to those who back the project later.

The first 45 backers will receive the watch of their choice for £150 ( a huge discount of £249 off the RRP). The next 150 backers will receive a watch of their choice for £175 (a discount of £224 off the RRP). For those who have missed the two early bird offers we have more watches on offer at £225, still enabling a saving of £174.

We also have a retailer package where those backers who have their own online or physical retail store (evidence of such a business must be provided) can buy ten watches at a special retail price that will enable them to market them in their stores.

We can offer these discounts at this stage as we have not yet embarked on the expensive process of marketing and creating brand awareness. We are hoping that you will help us grow as a brand by spreading the word, sharing with your friends and engaging with our social media profiles. By buying a Boston & Stewill watch, you are part of the brand.

The next few years could be very exciting for Boston & Stewill as we have some ambitious plans. We have already mapped out a set of goals we aim to achieve which include launching a line of high end jewelry accessories such as cufflinks and a fashion line – in fact the connections are already in place. We want to grow and expand this brand so for anyone who supports us by buying the Tourer II can take pride in knowing that they have bought into and helped develop the latest great British name.

It is a great pleasure for us to bring you these timepieces and we here at Boston & Stewill hope that you love them as much as us and will provide us with enough support to make them a reality. Thank you for your time.

       

Risks and challenges

As with most products that are manufactured, there is a risk that our watches could be subject to delays and setbacks. We are proud to be able to say that we work with fantastic manufacturers, trusted by many major international brands so the likelihood of delays will be substantially reduced.

We have performed capacity planning and have included a time line to show what backers should anticipate in terms of the timeline we are aiming to hit.

Our team is highly experienced with regards to order fulfillment and will regularly keep our backers up to date throughout the production process. Updates will be provided via email and the usual social media avenues.

In the unlikely event of a setback or delay to delivery, details will be promptly shared and a revised schedule provided. Transparency is key to Boston & Stewill as we want to create a brand you can trust.

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Support

  1. Select this reward

    Pledge £1 or more About US$ 2

    Your show of support for Boston & Stewill.

    You will also be able to send us your suggestion of a name for our next watch model (sensible choices only please).

    We will contact you once you have pledged your £1 to ask you for your selection.

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    6 backers
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  2. Select this reward

    Pledge £175 or more About US$ 219

    The Early Bird - BLACK FACE

    Receive ONE Black faced, black strapped Boston & Stewill Tourer II watch (£224 off the RRP)

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    Ships to Anywhere in the world
    Limited 16 backers
    £

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  3. Select this reward

    Pledge £175 or more About US$ 219

    The Early Bird - WHITE FACE

    Receive ONE White faced, black/brown strapped* Boston & Stewill Tourer II watch (£224 off the RRP)

    *you will be asked your preference of strap colour at the conclusion of the project

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 21 backers
    £

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  4. Select this reward

    Pledge £175 or more About US$ 219

    The Early Bird - CREAM FACE

    Receive ONE Cream faced, black/brown strapped* Boston & Stewill Tourer II watch (£224 off the RRP)

    *you will be asked your preference of strap colour at the conclusion of the project

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 26 backers
    £

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  5. Select this reward

    Pledge £225 or more About US$ 281

    Kickstarter Backer - BLACK FACE

    Receive ONE Black faced, black strapped Boston & Stewill Tourer II watch (£174 off the RRP) . Choose the colour of your watch dial and strap at the end of the project.

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    Ships to Anywhere in the world
    1 backer
    £

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  6. Select this reward

    Pledge £225 or more About US$ 281

    Kickstarter Backer - WHITE FACE

    Receive ONE White faced, black/brown* strapped Boston & Stewill Tourer II watch (£174 off the RRP) . Choose the colour of your watch dial and strap at the end of the project.

    *you will be asked your preference of strap colour at the conclusion of the project

    Less
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    Ships to Anywhere in the world
    0 backers
    £

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  7. Select this reward

    Pledge £225 or more About US$ 281

    Kickstarter Backer - CREAM FACE

    Receive ONE Cream faced, black/brown* strapped Boston & Stewill Tourer II watch (£174 off the RRP) . Choose the colour of your watch dial and strap at the end of the project.

    *you will be asked your preference of strap colour at the conclusion of the project

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    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    £

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  8. Select this reward

    Pledge £1,250 or more About US$ 1,560

    Retailer Package - Ten watches (of your choice) to be sold in your store for the RRP of £399.

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    Ships to Anywhere in the world
    Limited 1 backer
    £

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  9. Reward no longer available

    Pledge £150 or more About US$ 188

    The Super Early Bird - BLACK FACE

    Receive ONE Black faced, black strapped Boston & Stewill Tourer II watch (a huge £249 off the RRP)

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 15 backers
    £

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  10. Reward no longer available

    Pledge £150 or more About US$ 188

    The Super Early Bird - WHITE FACE

    Receive ONE White faced, black or brown* strapped Boston & Stewill Tourer II watch (a huge £249 off the RRP)

    *you will be asked your preference of strap colour at the conclusion of the project

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 15 backers
    £

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  11. Reward no longer available

    Pledge £150 or more About US$ 188

    The Super Early Bird - CREAM FACE

    Receive ONE White faced, black or brown* strapped Boston & Stewill Tourer II watch (a huge £249 off the RRP)

    *you will be asked your preference of strap colour at the conclusion of the project

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 15 backers
    £

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Funding period

- (35 days)