About this project
THANK YOU BACKERS!!!
We've reached our stretch goal and everyone who backed at the $75 level or above will get a free stainless steel growler. You'll also be invited to an exclusive party to vote on what logo will be put on your exclusive growler.
Thank you so much to everyone for backing our project and believing in Books & Brews. Cheers!
Books & Brews Story
Books & Brews is the Indianapolis area's first combination used bookstore and nanobrewery. We are a family-owned, family-first business and want to invest locally in everything we do from the ingredients in our beer to the food we serve. Our vision is not only to offer local products at reasonable prices, but also to provide community-based events and a comfortable environment to allow people to unplug from the digital age and plug back into each other. In short, we want Books & Brews to be the real life social network.
The bookstore at Books & Brews will offer a selection primarily of used books and will operate on a buy, sell, trade system. A section of the store will also be dedicated to local authors who will be highlighted with regular book signings and readings. Books & Brews will carry a variety of categories of books, but will specialize in fiction including children’s, young adult, and adult literature. Where else can you exchange your used books for craft beer?
Books & Brews will brew on a three 55-gallon pot brewing system that will net approximately one barrel of beer per batch. Keeping with the literary theme of the business, all of Books & Brews' beers will be named after classic literary works, characters or authors, such as Alice’s Adventures in Witbier, The Canterbury Tales Pale Ale, Charlie and the Chocolate Stout, and Clifford the Big Red Ale.
Staying with the local theme, Books & Brews will also offer guest taps, wine, coffee, and tea from local vendors. Indiana bread, meat, and cheese will highlight a small but flavorful menu.
Through the process of creating the business plan, we decided on the tagline "read, drink, converse" because we wanted the social element of the store to have equal billing to the books and the beer. We plan to spotlight local authors, poets, musicians, and artists and provide them an additional venue at which to share their talents. We want to bring people together with events like book clubs, parent meet-up groups, trivia nights, and food tastings. More than anything, we want Books & Brews to be your go-to place to escape from the grind, put up your feet, have a drink, take a deep breath, and enjoy the moment.
Out of Print Clothing Rewards
We've discovered this awesome company called Out of Print Clothing that sells some really cool retro book cover t-shirts, long sleeve tees, and other accessories.
All you have to do is shop their website, pick out any of their t-shirts and we'll get it to you! The shirts are $32 and the long sleeve tees are $42.
Shop tees here (click on men's or women's) - http://outofprintclothing.com/shop/clothing/
Shop long sleeve tees here - http://outofprintclothing.com/shop/fleeces/
Note to higher reward level backers: due to the late nature of adding these rewards, we won't be able to include them in your reward level. Thank you for understanding.
If you'd like to add one of their shirts, just increase your donation level by $32 or $42 respectively and I'll work with you personally so you get the product you want. Thanks again!
Where the Money Goes
We need help with the build-out costs of our current space, but the last thing we want to do is come on Kickstarter and ask for something as lame as help with HVAC, plumbing, electrical upgrades. So we'll take care of those expenses, but we will need your help with the other things that will make Books & Brews a really cool place.
FIXTURES (40%) - The majority of the Kickstarter proceeds, about 40%, will go toward lumber and other building materials necessary to furnish our store. In keeping with our focus on handcrafted and local products, we are hand-building all of our fixtures ourselves, so you know your dollar is being stretched as far as possible.
REWARDS (25%) - The next largest portion of our campaign will go toward covering our rewards - glassware, t-shirts, labor, and other materials necessary to offer you the best product possible as our thanks for your donation. The remainder of these items that aren't used as rewards will serve as the starting inventory for our merchandise.
FERMENTERS (15%) - About 15% of our goal will go toward three new fermenters and the appropriate fittings. We are starting with plastic fermenters as opposed to stainless steel in order to get more for our money and enable us to make as much fresh beer for our customers as possible. This also gives us the financial flexibility to experiment with our brews.
INGREDIENTS (10%) - As we've mentioned several times, we want to be as local as possible with everything we do. The ingredients for our beer will be no exception. We will be purchasing our malt and hops from Indiana whenever possible and, if not, from the closest surrounding state. This 10% will help ensure we get off the ground with the freshest products we can find.
FEES (10%) - Kickstarter and Amazon will take the final 10% as their fee for running the campaign - well worth it if you ask me, and I encourage everyone reading this to search for projects in your neighborhood and give them your support. There are a ton of great ideas out there that just need a little help to get off the ground.
Support the Localism Movement
At Books & Brews, we're dedicated to bringing our customers a genuine handmade and/or local experience from the moment they walk in the door. We hand make our fixtures (bookcases, shelves, tables), we hand make our beer (a large variety of drinkable session beers), we purchase all our food from local vendors (cheeses, meats, bread), and we get our ceramic mugs from a local dealer as well. At Books & Brews, you know that your donation dollar will be stretched as far as it can go and invested back into the local community.
A Place for Parents
Books & Brews will be a family-friendly and affordable place for parents to take their children to play, read, learn and have fun! We are a family-first company and believe in the power of community; our vision is to help save families money, bring people together, and develop long lasting relationships with our customers through memorable events. Won't you join us?
A Better Product for More Affordable Prices
At Books & Brews our model is simple - give the customer the best possible product for the most reasonable price possible. Our motto is simple - local products, reasonable prices - and we will challenge ourselves every day to stick to that vision.
A Place for Hobbyists
Whether you're an avid reader, writer, beer/wine connoisseur, or local music/art buff, you'll love what we have in store for you at Books & Brews. We will have weekly book clubs, tastings, and art on display, and will spotlight local singers/songwriters. With our friendly, knowledgable staff, Books & Brews will truly be a place to read, drink, and CONVERSE!
Risks and challenges
At Books & Brews, we know there will be significant challenges even after our Kickstarter is successfully funded. We are currently working with the city of Indianapolis to determine if our location of choice will need a variance of use in order to brew beer on premises. If it's determined that we'll need to seek a variance, there is a minimum 35-day waiting period which could be extended if we face any opposition from local residents or property owners. Second, we will need to seek permits from both the state and federal government in order to sell and brew (210 two-way license to guest beers and wine plus a 101-1 small brewer's permit to make and sell our own beer). With that said, there is always the possibility of delays in getting you your Kickstarter rewards, but we will continue to do everything in our power to be open early in 2014 and get you your rewards in a timely fashion. As a backer of our project we thank you for your support and understanding.Learn about accountability on Kickstarter
We're still working on a lease, but we've zeroed our efforts on the northeast side of Indianapolis. We're currently negotiating for a space at the 96th street exit off I-69, but there is a possibility we might move down the road just a hair on Bash Street by the post office.
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