DKK 100,571
pledged of DKK 200,000pledged of DKK 200,000 goal
153
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sat, November 21 2015 5:02 AM UTC +00:00
Books & MagicBy Books & Magic
First created
Books & MagicBy Books & Magic
First created
DKK 100,571
pledged of DKK 200,000pledged of DKK 200,000 goal
153
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Sat, November 21 2015 5:02 AM UTC +00:00

About

The magical book of The Little Mermaid is a fully augmented reality book. Each of the beautiful color illustrations in the book is an entrance into a virtual 3D world that emerges straight out of the page when viewed through our app – even the book cover! 

Something new and something old. 

We've combined modern image recognition technology with the original fairy tale by Hans Christian Andersen. Only a few words and phrases needed a freshening up; the rest of the fairy tale remains original and timeless.

Additionally, as the book honours the original story, it is highly suitable for use in an educational setting for teaching the story and genre in a fun and interesting way.

The 3D scenes are directly related to the text and storyline. Each scene comes to life with atmospheric environments, animated characters, sound, interactive objects and gameplay. Using the mobile device as a window into the universe gives a freedom and mobility to explore it from any angle, from far away or close up.

Perfect for children 6+ ... and curious grown-ups 

We've kept both younger and older age groups in mind when designing the gameplay and scenes. Each gameplay starts easy on the first level and increases in difficulty, making it challenging for children of all ages – even the oldest kids of all, the parents. 

Jump between different scenes simply by flipping the page. The storyline is the original and can't be changed but the visual universe is open for exploration and adventures.  

Our Little Mermaid book is of exceptional quality and loaded with colorful illustrations. Its pages are twice as thick as standard book pages, and the cover is solid and will last for ages.

Besides the colorful illustrations we have also added smaller black and white drawings throughout the book. 

We spent months finding a print supplier that can deliver a book that meets our requirements and to ensure a optimal experience when used in combination with the app.

Once our app is done and published it will be free to download from Apple App Store and Google Play. An original copy of our magical book will unlock all the scenes.

If the app is being used with printed copies you can freely explore and play the complete first scene on the cover page while the remaining scenes needs to be unlocked via in-app purchases.

Each 3D scene contains at least one gameplay and we plan to continue to add more interactive objects and new gameplays after the initial release of the app.

Touch-free interaction 

Our new navigation-based interaction scheme allows you to keep both hands firmly on the device while playing. Just point the center interaction circle towards an interactive object to activate it.

Freedom of physical navigation 
Using the mobile device to physically navigate around the scene on top of the book gives a fascinating freedom to explore. It's even possible to move the mobile device into the scene itself for an immersive experience.

Interactive objects
Explore the universe and interact with objects to see what happens. Examine new angles or places and unveil hidden objects.

Gameplay

Apart from discovering the interactive objects hidden in each scene, each scene also contains gameplay. Find the key to unlock the chest to see what's inside, fend off crabs in the little mermaid's sea garden before they cut off all her flowers. Or make the Prince's ship do a full broadside with all its canons.

Animated characters
Watch as the characters and animals of the story are brought to life. We have animated all the main characters but they are not subject to user control. However, you can influence them and their reactions by interacting with the environment. They can also provide hints on what they need or what lies in store. 

How will the Kickstarter funds be used? We are very close to having a finished book. The app still needs some more development before we are ready to release the first version. We are very pleased that we finally found the print company that could deliver the quality we require. However, the delivery and print process turned out to be very time consuming. The turnaround-time for a print order is approx. 3 months. So we will need to order in big qualities and keep a local stock ready at hand. This is a huge upfront expense for us and forms our Kickstarter pledge.

Who are we? In short, we are four experienced guys from the Danish game industry plus our intern. We are located in Copenhagen (Denmark) and we have all grown up with Hans Christian Andersen's fairy tales as a big part of our childhood. Now we have children ourselves. 

Our final and slightly ghostly member is our writer Hans Christian Andersen ;) 

The Books & Magic team
The Books & Magic team

Mark Folkenberg: Founder & Game Programmer. Started out developing computer games and computer game related tools for titles like Hitman: Absolution, but changed his focus to app development after getting his first iPhone. Combining augmented reality with books is an old vision of his - and hopefully now it will be brought to life. 

Holds a Master’s Degree in Computer Science (M.Sc. / cand.scient), major in machine intelligence (AI) with a minor in game and engine-programming.

Johnny Haarup: 2D Artist & Art Director. A broad range of skills by working with games and UI productions for over 16 years. Mostly games for kids. First game project (1998) was an interactive book. Responsible for all the 2D graphics and the overall style, making sure the book and the magic world blends together.

Stephen Foged: 3D Artist & Generalist. Degree from Art Institute of Pittsburgh. Have since worked over 16 years in the gaming industry. Always seeking to improve and find better ways of doing things. Responsible for the 3D graphics.

Jens Jacobsen: Game Programmer. Got his first Commodore 64 as a kid, and has since held a keen interest in developing computer games. He has been doing that for the past 9 years and worked on titles such as LEGO: Glatorian Arena and PennyGirl. His foundation is a Master’s Degree in Computer Science (M.Sc. / cand.scient), major in machine intelligence (AI) with a minor in game and engine-programming.

Andreas Bach: Intern. AP degree in Marketing Management and is studying for a bachelor in International Sales and Marketing Management. Andreas will take care of the social media and be the link between Kickstarter backers and the team.

Book 

Weight: ~700g. (~25oz)
Pages: 32-36 
Languages: English (US), Danish, German, Spanish, French, Russian.

App 

Minimum supported platform: iOS7+, Android4.1+
Devices: iPhone, iPad, Android phone & tablet (requires back-facing camera)

Risks and challenges

We are well under way with the book and the app. We plan to release the first version of the app this February. As usual there is a risk of rejection by Apple. We don't consider this risk to be particularly high but we mention it here since this is the first Kickstarter-backed app we are submitting and there will be content only available to those of you who have purchased the book.

This is also our first production of a physical book, so our experience within the book printing & publishing field is limited. We have already learned a ton but we recognize that there is still a lot to learn. Therefore, we have allied us with an experienced Digital To Print (DTP) professional, who will be helping us all the way to the final printed book. We have already found our supplier who can print the book in the quality we require.

The pledged amount is budgeted as follows:
(in percent to avoid any currency confusion)
10% in fees to Kickstarter and payment gateway
25% to shipping
12% for covering handling, picking and packaging costs
53% for printing the actual book.

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Support

  1. Select this reward

    Pledge DKK 10 or more About $2

    STANDUP BACKER
    A magical 'Thank You' filled with gratitude from us in Denmark! You will be listed in the app credits as a standup guy or gal who helped make this become a reality.
    Included in reward:
    - Name in app credits
    - PDF of the illustrations

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  2. Select this reward

    Pledge DKK 75 or more About $11

    POSTCARD PACK BACKER
    5 postcards containing a magical scene to share with friends and family! The postcards can be used with the app.
    Included in reward:
    - Name in app credits
    - PDF of the illustrations
    - 5 magical postcards

    **FREE WORLDWIDE SHIPPING**

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  3. Reward no longer available

    Pledge DKK 199 or more About $30

    EARLY BIRD Book Backer.
    Be the first to get a copy of our magical book: The Little Mermaid as soon as it's finalized.
    Included in reward:
    - Name in app credits
    - PDF of the illustrations
    - 5 magical postcards
    - 1 copy of our very first book.

    **FREE WORLDWIDE SHIPPING**

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    Reward no longer available 100 backers
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  4. Select this reward

    Pledge DKK 249 or more About $38

    BOOK BACKER
    Get one copy of our magical book: The Little Mermaid as soon as it's finalized.
    Included in reward:
    - Name in app credits
    - PDF of the illustrations
    - 5 magical postcards
    - 1 copy of our very first book

    **FREE WORLDWIDE SHIPPING**

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  5. Select this reward

    Pledge DKK 449 or more About $69

    2-PACK BACKER
    Get two copies of our magical book: The Little Mermaid as soon as it's finalized.
    Included in reward:
    - Name in app credits
    - PDF of the illustrations
    - 5 magical postcards
    - 2 copies of our very first book

    **FREE WORLDWIDE SHIPPING**

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  6. Select this reward

    Pledge DKK 599 or more About $91

    SIGNED BOOK
    Get one unique personally signed copy of our magical book: The Little Mermaid. Let us write your message or greeting to your loved one inside the book. (handwritten). In addition we'll include one piece of reproduced sketch artwork.
    Included in reward:
    - Name in app credits
    - PDF of the illustrations
    - 5 magical postcards
    - Sketch artwork (reproduction)
    - 1 copy of the book with personal message & signature.

    **FREE WORLDWIDE SHIPPING**

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  7. Select this reward

    Pledge DKK 999 or more About $153

    BETA ACCESS
    Get access to the app before release. Participate in the development with feedback and good ideas in our beta forum. Receive a copy of the final book once it is ready.
    Included in reward:
    - Name in app credits
    - PDF of the illustrations
    - 5 magical postcards
    - Original sketch artwork (hand-drawn)
    - 1 signed copy of our magical book
    - Access to unreleased app and beta forum

    **FREE WORLDWIDE SHIPPING**

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  8. Select this reward

    Pledge DKK 1,999 or more About $305

    10-PACK Backer
    Get 10 copies of our magical book: The Little Mermaid.
    Included in reward:
    - Name in app credits
    - PDF of the illustrations
    - 10 magical postcards
    - 10 copies of our very first book

    **FREE WORLDWIDE SHIPPING**

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  9. Select this reward

    Pledge DKK 20,000 or more About $3,055

    ANGEL BACKER
    Get your name in the book!
    For you who love this project as much as we do and want to make a significant contribution.

    You will be listed alongside us in the credits inside the physical book. You will also receive a signed copy of the book with a personal thank you from the Books & Magic founder Mark Folkenberg plus a framed original and unique piece of artwork from our artist Johnny.

    Included in reward:
    - Name in app credits
    - PDF of the illustrations
    - 5 magical postcards
    - 2 signed copies of our magical book
    - 1 piece of framed unique original artwork
    - Access to unreleased app and beta forum
    - Name in the physical book credits
    - Invitation to our launch party

    **FREE WORLDWIDE SHIPPING**

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Funding period

- (30 days)