12-27-2018-EGG EMBRY ARTICLE
12-27-2018-EGG EMBRY ARTICLE
Hello there and good evening!
Egg Embry sent this article to me several days ago. I have read it and it is great! It is called: HOW TO MAKE YOUR FIRST (OR ANY) CROWDFUNDING YOUR BEST CROWDFUNDING!
Please understand that this project is NOT a Kickstarter HOW TO only. But if you are just getting started, many people would agree that to get a following fast and in an honest way, that Kickstarter is a great - if not the best option. That said, Egg reviews Kickstarter projects EVERY week. He recently got a promotion of sorts for his weekly FB article called EN World.
His credits include:
Open Gaming Network
and he is one of the BEST human beings you could ever be fortunate enough to meet. Please be nice to him and treat him well, because he deserves it very much!
Egg has been doing this professionally for a while, so I think he knows what he is doing!
I DO want people to understand how fortunate I am on how people create exactly what I want, but even better. I am not some pushover that takes and grabs ANYTHING I get my hands on. I sued to be an art director and just simply state what I want, and pretty much everyone nails it!
As I have mentioned in previous updates, it would be foolish for me to put out any piece of writing in its entirety. That said, I skipped the very beginning and grabbed a few words somewhere in the middle. Here is what Egg crafted, IN PART:
YOUR IDEA To begin any crowdfunding project, let’s assume that you already know a few key points: • What Kickstarter, Indiegogo, Patreon, Drip, and all other crowdfunding sites are (sites where you presale a product in order to fund its completion) • What tabletop roleplay games are • That you have an RPG or RPG accessory that you want to bring to life through the wonders of preselling [BEGIN SIDEBAR] PRESELLING. I keep using that term to define crowdfunding, but it’s not wholly accurate. Preselling implies that you’ve completed the pilot version of a finished product and you’re seeking customers to use their money to cover the purchase order. Where a crowdfunded project is different is in its level of readiness to go to print. A presale is all but ready for final printing and delivery, while a crowdfunded project may not be through much more than the conceptualization phase of creation. In other words, everything that exists for the project may be limited to what’s on the campaign page. That said, I’ll continue to interchange crowdfunding with preselling, treating them like they’re the same. [END SIDEBAR] Let’s start at your tabletop RPG idea and dig into the prerequisites you’ll need to complete before you go to a crowdfunding site. There are two parts to any RPG idea. The first is the idea itself: Being a character in a fantasy setting with simulated powers based on math and chance. The second is how that idea will be conveyed: typically, the packaging such as a book. For this discussion, let’s make our example a new RPG, Crowd & Funding (C&F), and the packaging will be both a print and digital book. Locking in on the core gives you the foundation to build from. Beyond the concept there’s all the easy to list parts: Name, mechanics, words, editing, art, layout, printing, and shipping, to name the broadest few. Next, what on that list needs crowdfunding to fund and complete? The common ones are everything after name and mechanics. The concept is easy to do alone, but the effort of conveying that idea and printing it is where money is needed. THE PRE-CAMPAIGN After the concept and packaging comes the paperwork, one of the less fun moments of creation as you figure out the counts and costs. Word count, page count, art count, then the cost of freelancers, cost of printing, and the cost to ship. Once you have counts, you’ll need to price out the cost of freelancers to write and draw content. All of this lets you set your price per unit. Not fun but important work for determining the funding goal of your campaign – the minimum amount of money you need to raise – but also important in case there are any stretch goals to factor in. Beyond costs, you’ll need to estimate how long it will take to write, layout, print, and ship your product. You need a strong estimate to provide a reliable delivery date for your project plus any stretch goals. The platform where you offer backers a chance to back your crowdfunding is important. Each site has a different level of visibility and offers different options to both you and the fans. Keep in mind, these sites may accept different types of content and that can factor into your decision. With the basics mapped out, you’re well on your way to needing individuals like myself to help spreading the word. You can have the best idea, the best product, the best attitude, the best of everything, but if your customers and fans don’t know about your work then all you have is the best failure. In my opinion, there are three places that RPG crowdfunding campaigns fail: • Never told anyone about your product/campaign • Not enough information on the campaign page/video • Problematic creator I often here that there’s a fourth road to failure, funding goal is………………….
Anyways, thanks again. I have one more person to check on. I wanted him to enjoy his Christmas season with his family, as I know it is important to him. He is fast and prolific, so I have zero worries!
Next or soon. I would like to show you A PEEK of the FILGAR’S TRAPS “side scroller” traps dungeon maps! I have a lil bit of catching up to do on a couple projects, and I will get back to you asap. Until then, I sincerely wish all of you a belated Happy Holiday season, and / or Merry Christmas, and a VERY HAPPY NEW YEAR. May 2019 be the best ever for you all.