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To become the best, you must learn from the best. We've given you access to the top artists, now we want to make it affordable for all.
To become the best, you must learn from the best. We've given you access to the top artists, now we want to make it affordable for all.
4,462 backers pledged CA$ 610,117 to help bring this project to life.

About this project

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CA$ 610,117

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The Story of Schoolism

 "For both aspiring artists and professional artists a good education is everything. Education leads to improvement of skills, that leads us to jobs and also allows us the ability to paint and communicate our thoughts easier. This valuable resource sadly isn't easily available to the public or even the globe as a whole. But if this kick starter succeeds, then every person can have a quality education if they wish it. That is tremendously powerful, and extremely exciting! I for one will pledge as an easy and great education in the arts should be available to us all. I will pledge because this kickstarter will change the lives of many, and I for one cannot wait to see it happen!" - Karla Ortiz (Marvel Studios concept artist)

 Of all the projects that we at Imaginism Studios have undertaken over the years, Schoolism is the achievement we're most proud of. Our mission 10 years ago was to make the best education accessible to everyone in the world. 

We've done that.

Now our goal is to make that education affordable for everyone, but to do that we need your help. 

Please Save and Share. 

By pledging a subscription and sharing with your artistic peers, you will be doing more than getting a top-notch art course at an amazing price. You will be helping to make Schoolism classes more affordable while not compromising the quality of the learning experience Schoolism students have enjoyed since the beginning.

Schoolism Subscriptions are designed to be flexible, affordable, and above all, valuable to your career. For as little as $10 per month you can have instant and unlimited access to the knowledge you’ve been searching for. Courses are made up of up to nine extensive lessons broken down further into absorbable chapters. Each lesson includes assignments designed to strengthen the skills you’ve learned and ensure that every technique taught becomes another valuable resource in your artistic toolbox. And if at any point in your subscription you'd like to switch to any other class, you can do so for just $1.00.

Today, you can pledge for whichever subscription model best fits your needs. The more backers we receive, the lower the subscription rates will be on Schoolism.com after the Kickstarter.

Schoolism Subscriptions will give you the time you need to get the most out of your education and focus on exactly the subjects you wish to excel in. Pick a course, watch the lectures, and do the assignments. Meanwhile, keep your eye on Schoolism.com for your next class, because whatever your artistic interest, Schoolism shares your curiosity, and you never know what well of knowledge we might tap next.

SELF-TAUGHT COURSES. With the success of this Kickstarter, it won’t matter where in the world you’re from—as long as you have internet, our Self-Taught classes will be accessible—and affordable!—to you. You can subscribe monthly to the course of your choice, watch and re-watch the lectures to your heart’s content, and learn at your own pace. And if you ever feel that you’d like to focus on a different area of your art, it only costs a dollar to switch to a different Self-Taught class.

CRITIQUED SESSIONS WITH VIDEO FEEDBACK. These are our premium-level classes. In a Schoolism Critiqued Session, when you submit your assignments, your instructor will send back a video critique in which they will paint over your work, and tell you what you’ve done well, where you’ve improved, what they might have done differently, and what to focus on next. With instruction from top artists that is tailored to your specific skills and style, you and those around you will amazed by how quickly you can improve.

SCHOOLISM LIVE WORKSHOPS. Our Schoolism LIVE workshops series, held all over the world, are not only a fantastic chance to receive the best art knowledge and advice out there straight from the source, but they are also a great chance to meet the instructors, and mingle and network with artists in your industry who are on the same exciting path as you.

FREE INTERVIEWS. Schoolism members can drop in on casual conversations between Bobby and a huge selection of professional artists that he has interviewed over the years. Get inspired by learning about the history of your favorite artists and how they got to where they are today.


Our mission is to help artists level up their skills and their careers by supplying the highest quality knowledge and education. Whether it’s through our classes, our workshops, or our interviews, we want the path towards your artistic potential to be clear.

Prior to the success of this Kickstarter, our Self-Start classes have cost on average $470 per class. Now we’re chopping that price down to as low as $10/month for any course and it’s going to take a minimum of a few thousand subscribers to make this possible. This campaign is the perfect way for us to check that this new pricing model is feasible.

The money we earn from our backers will go towards generating new content, new classes, and programming costs for schoolism.com. It will also go towards our live workshops that we hold around the world. Most of the money will of course go to our amazing artist instructors that we have the honor of learning from. After all, without their generosity to share their knowledge, Schoolism would not exist.

The number one way that you can help Schoolism make this Kickstarter a success is to pledge, because the more stretch goals we hit now, the lower we can set the final subscription rates when they appear on our website.

But there are more ways you can help! If you’re part of a studio that would benefit from Schoolism Subscriptions, please contact us at info@schoolism.com to let us know who we can speak to at your studio that takes care of education. If you’re aware of a media outlet or other organization that you think we should be speaking to about this Kickstarter, then don’t hesitate to let us know, we’ll be supremely grateful.

Finally, a way that anyone can help this Kickstarter gather the momentum it needs to really succeed is to talk about it with others and share this project with as many other artists and art-lovers as you can. Please repost this Kickstarter on your social media, and remember to tell all your friends to check it out because this campaign is really about reciprocation. Schoolism began as a place for great artists to share their knowledge, and that spirit of openness and generosity will always be its true power. We hope you’ll join us in this fight for accessible art education!

Risks and challenges

The logistical risks of this project have all been minimized. First, there’s no shipping to worry about as there are no physical products to deliver. Secondly, all of the online infrastructure has already been built and Schoolism has been successfully running for eight years now. Finally, we have already run a successful Kickstarter before in the form of “Niko & The Sword of Light” so none of this process is new to us.

The real risk in this project, however, is larger than the Kickstarter itself. This campaign represents Schoolism’s push towards a brighter future for art education. With Schoolism Subscriptions, we hope to make the long sought-after knowledge of today’s top professionals accessible to the masses. If this Kickstarter were to fail, then it would mark a great obstacle in the path towards widespread art education. This is why we hope you will become a backer, and ask others to join you with us in making art education history.

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    Pledge CA$ 5 or more About $4

    Positive vibes - You get what we are trying to do and we appreciate that. Thank you for the positive vibes.

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    Pledge CA$ 50 or more About $40

    We are based in Canada, so Kickstarter makes us use Canadian dollars. Sorry for any confusion!
    ($40 USD = $50 CAD)

    Test Drive Package -
    2 month subscription of a self-start course of your choosing on Schoolism.com.

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    Reward no longer available 200 backers
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    Pledge CA$ 50 or more About $40

    We are based in Canada, so Kickstarter makes us use Canadian dollars. Sorry for any confusion!
    ($40 USD = $50 CAD)

    Test Drive Package -
    2 month subscription of a self-start course of your choosing on Schoolism.com.

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    Reward no longer available 500 backers
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    Pledge CA$ 50 or more About $40

    We are based in Canada, so Kickstarter makes us use Canadian dollars. Sorry for any confusion!
    ($40 USD = $50 CAD)

    Test Drive Package -
    2 month subscription of a self-start course of your choosing on Schoolism.com.

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    Limited 458 backers
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    Pledge CA$ 100 or more About $79

    We are based in Canada, so Kickstarter makes us use Canadian dollars. Sorry for any confusion!
    ($80 USD = $100 CAD)

    Intermediate package -
    6 months subscription of a self-start class of your choosing on Schoolism.com.
    Switching classes cost a fee of $1.00

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    Reward no longer available 200 backers
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    Pledge CA$ 100 or more About $79

    We are based in Canada, so Kickstarter makes us use Canadian dollars. Sorry for any confusion!
    ($80 USD = $100 CAD)

    Intermediate package -
    6 months subscription of a self-start class of your choosing on Schoolism.com.
    Switching classes cost a fee of $1.00

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    Reward no longer available 400 backers
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    Pledge CA$ 100 or more About $79

    We are based in Canada, so Kickstarter makes us use Canadian dollars. Sorry for any confusion!
    ($80 USD = $100 CAD)

    Intermediate package -
    6 months subscription of a self-start class of your choosing on Schoolism.com.
    Switching classes cost a fee of $1.00

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    Limited 309 backers
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    Pledge CA$ 150 or more About $119

    We are based in Canada, so Kickstarter makes us use Canadian dollars. Sorry for any confusion!
    ($120 USD = $150 CAD)

    Professional package
    1 year subscription of a self-start class of your choosing on Schoolism.com.
    Switching classes cost a fee of $1.00

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    Reward no longer available 200 backers
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    Pledge CA$ 150 or more About $119

    We are based in Canada, so Kickstarter makes us use Canadian dollars. Sorry for any confusion!
    ($120 USD = $150 CAD)

    Professional package
    1 year subscription of a self-start class of your choosing on Schoolism.com.
    Switching classes cost a fee of $1.00

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    Reward no longer available 1,000 backers
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  10. Select this reward

    Pledge CA$ 150 or more About $119

    We are based in Canada, so Kickstarter makes us use Canadian dollars. Sorry for any confusion!
    ($120 USD = $150 CAD)

    Professional package
    1 year subscription of a self-start class of your choosing on Schoolism.com.
    Switching classes cost a fee of $1.00

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    Limited 223 backers
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    Pledge CA$ 299 or more About $238

    We are based in Canada, so Kickstarter makes us use Canadian dollars. Sorry for any confusion!
    ($240 USD = $299 CAD)

    Michelangelo package
    You're all about continuous learning and want to take full advantage of the special price on Kickstarter
    2 year subscription of a self-start class of your choosing on Schoolism.com.
    Switching classes cost a fee of $1.00

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    Reward no longer available 150 backers
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    Pledge CA$ 299 or more About $238

    We are based in Canada, so Kickstarter makes us use Canadian dollars. Sorry for any confusion!
    ($240 USD = $299 CAD)

    Michelangelo package
    You're all about continuous learning and want to take full advantage of the special price on Kickstarter
    2 year subscription of a self-start class of your choosing on Schoolism.com.
    Switching classes cost a fee of $1.00

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    Limited 502 backers
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  13. Select this reward

    Pledge CA$ 299 or more About $238

    We are based in Canada, so Kickstarter makes us use Canadian dollars. Sorry for any confusion!
    ($240 USD = $299 CAD)

    Michelangelo package
    You're all about continuous learning and want to take full advantage of the special price on Kickstarter
    2 year subscription of a self-start class of your choosing on Schoolism.com.
    Switching classes cost a fee of $1.00

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    Limited 148 backers
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    Pledge CA$ 380 or more About $302

    We are based in Canada, so Kickstarter makes us use Canadian dollars. Sorry for any confusion!
    ($300 USD = $380 CAD)

    Studio package
    You have some awesome artists in your studio that like to learn. This package gets you 5 separate accounts with 5 separate classes with a 6 month subscription for each. Switching classes cost a fee of $1.00. If you'd like to add more accounts, each class is an extra $76 CAD ($60 USD). Maximum 10 accounts per pledge.

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    Pledge CA$ 750 or more About $596

    We are based in Canada, so Kickstarter makes us use Canadian dollars. Sorry for any confusion!
    ($625 USD = $750 CAD)

    Seiler Package
    You want your participation in this campaign immortalized in a custom drawing from Schoolism instructor, Jason Seiler. After this Kickstarter has ended, Jason will produce, from photos you provide, a portrait or caricature sketch (your choice) which will be shipped free of charge to wherever you are in the world.

    This package also grants you a 1 year subscription of a self-start class of your choosing on Schoolism.com.

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    Ships to Anywhere in the world
    Limited 3 backers
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Funding period

- (57 days)