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The BSG2 is an all weather and top quality snow goggle featuring instantly replaceable magnetic lenses and an unbreakable frame.
The BSG2 is an all weather and top quality snow goggle featuring instantly replaceable magnetic lenses and an unbreakable frame.
The BSG2 is an all weather and top quality snow goggle featuring instantly replaceable magnetic lenses and an unbreakable frame.
837 backers pledged €129,327 to help bring this project to life.

About

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Magnetic, Unbreakable Snow Goggles, Built to Last

€129,327

837

    

We started our brand Blueprint™ 3 years ago because of our love of sunglasses and snow goggles. We’re avid snowboarders who live for fresh powder; but we hate the fact that when our goggles get damaged or lost in a colossal wipe out, we’d have to buy a new expensive pair. INEFFICIENT.

So we went on a quest to develop our very own snow goggle with premium features, without the high price tag.

Because we already have 3+ years of experience in the optics industry, we had all the knowledge and connections in place to make this vision a reality.

We asked ourselves:
Imagine if we could develop the most scientifically advanced snow goggles on the planet for HALF the price that we normally spend on top name brands? Big brands = big markups and high marketing costs resulting in very high retail prices, right? We decided to turn that idea on its head.

We succeeded in developing a brand new snow goggle which can withstand ANY condition and compete with the very best goggles in the industry. 

Beauty meets function. Our goggles give you not 6, not 8, but 10 high performance magnets to keep the lens in place – this is an industry first. Super easy, simple and fast lens changing, the Blueprint™ way. You never have to worry about changing conditions on the mountain again. 

We don't like snow goggle companies that claim super easy lens changing systems, who don't live up to their claim. Our special magnetic construction is so good, we guarantee that you'll never want a 'regular', non-magnetic system again.

And the feeling you'll experience when the lens snaps into place... It's mind blowing.

Extremely strong 

We've tested our magnets in collaboration with some of the best freeriders in Europe, in the most extreme conditions. This gives you absolute assurance that the lenses will stay firmly attached to the frame, no matter how hard you slam your face.

Our frames are made of the best quality, super flexible Thermoplastic Polyurethane (TPU), making it virtually IMPOSSIBLE to break. Our goggles can withstand any weather conditions or wipeouts you may face. We offer a LIFETIME GUARANTEE on our TPU frame.

For the foam we’ve selected the absolute best 3-layer face foam that’s made. Our increased density foam reduces hot spots so your goggle forms a tighter seal, providing a more comfortable fit on your face.

Our spherical dual lenses make our goggles stand out MOUNTAIN-HIGH above all of our competitors. Most goggles on the market only offer basic lenses, often even without anti-fog and anti-scratch treatment. We aimed higher.

Our inner lenses are imported from Italy, a country known for producing excellent lens quality. The outer lens is an Injection Molded polycarbonate lens, featuring a water repellent Hydrophobic coating and Anti-Reflective (A/R) coating. All this to ensure the absolute BEST possible vision for you on the mountain.

Further, all our lenses offer 100% UV protectionsuper anti-fog and anti-scratch coating so you are guaranteed to maintain optimal vision for many years.

With a wide range of lens options, you will never have to worry about changing conditions on the mountain ever again. Simply pull a new lens out of your pocket and snap it in. It's THAT simple.

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You can buy an extra lens by adding € 39 to your pledge amount. 
We will contact you when the campaign finishes to ask for your lens of choice.

Everybody loves to be unique. That's why we’ve improved our strap system for super easy changing of styles. All of our straps are featured with either a signature plastic or print logo. The anti-slip silicone ensures the best possible fit regardless of whether or not you wear a helmet.

We have 10 designs to choose from. You can buy an extra strap by adding € 16 to your pledge amount. We will contact you when the campaign finishes to ask for your strap of choice.

To make this project a reality, we need your help to fund our first production run. We've already spend a lot of time and money setting up designs and molds, but because of high minimum order quantities we need to order in bulk. That's where you guys come in.

Help us by sharing our campaign with your friends!


 

We can guarantee delivery before Christmas, for the first 500 orders!

Risks and challenges

Supply Chain Risk

Since we already have 3+ years of experience in the optics industry, we have a lot in place to prevent challenges in the supply chain such as delays. We have long standing relationships with our frame and lens factories and everything is enforced through contracts and rigorous QC (Quality Control).

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Fulfillment Risk

On the fulfilment side we already have taken the necessary steps to make sure all products are shipped in time. Our fulfillment center located in The Netherlands will be able to ship to ANY country in the world very quickly.

Our shipping costs:
- Netherlands: € 5
- Rest of EU: € 10
- Rest of World: € 15

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We'll keep you updated!

If for whatever reason we do experience a delay or setback, we will always let our backers know immediately!

If you have any questions or want to get in touch, please email us at: kickstarter@blueprinteyewear.com

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Support

  1. Select this reward

    Pledge €2 or more About $2.20

    You’re awesome! A Golden Thanks for you.
    You’ll be featured on our ‘Thank You Video’
    and on our social channels!

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    12 backers
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  2. Reward no longer available

    Pledge €79 or more About $87

    SUPER EARLY BIRD:

    Your choice of (1) BSG2 Snow Goggle from our collection, for a special Kickstarter price!

    Includes regular microfiber pouch.
    Regular retail price will be € 120.

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    ADD extra strap + €16
    ADD extra lens + €39
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    Ships to Anywhere in the world
    Reward no longer available 50 backers
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  3. Reward no longer available

    Pledge €89 or more About $98

    EARLY BIRD:

    Your choice of (1) BSG2 Snow Goggle from our collection, for a special Kickstarter price!

    Includes regular microfiber pouch.
    Regular retail price will be € 120.

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    ADD extra strap + €16
    ADD extra lens + €39
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    Ships to Anywhere in the world
    Reward no longer available 100 backers
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  4. Select this reward

    Pledge €99 or more About $109

    REGULAR-BUT-STILL-SPECIAL BIRD:

    Your choice of (1) BSG2 Snow Goggle from our collection, for a special Kickstarter price!

    Includes regular microfiber pouch.
    Regular retail price will be € 120.

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    ADD extra strap + €16
    ADD extra lens + €39
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    Ships to Anywhere in the world
    15 backers
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  5. Select this reward

    Pledge €109 or more About $120

    THE SUPER EARLY BIRD ALL-IN PACKAGE:

    Your choice of
    - (1) BSG2 Snow Goggle
    - (1) Extra Yellow (low light) lens
    - (1) Ultra Premium Microfiber Pouch (with special ventilation construction)

    Regular retail price will be € 150.

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    ADD extra strap + €16
    ADD extra lens + €39
    ----

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    Ships to Anywhere in the world
    Limited 99 backers
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  6. Reward no longer available

    Pledge €119 or more About $131

    THE EARLY BIRD ALL-IN PACKAGE:

    Your choice of
    - (1) BSG2 Snow Goggle
    - (1) Extra Yellow (low light) lens
    - (1) Ultra Premium Microfiber Pouch (with special ventilation construction)

    Regular retail price will be € 150.

    ----
    ADD extra strap + €16
    ADD extra lens + €39
    ----

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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 300 backers
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  7. Select this reward

    Pledge €129 or more About $142

    THE REGULAR ALL-IN PACKAGE:

    Your choice of
    - (1) BSG2 Snow Goggle
    - (1) Extra Yellow (low light) lens
    - (1) Ultra Premium Microfiber Pouch (with special ventilation construction)

    Regular retail price will be € 150.

    ----
    ADD extra strap + €16
    ADD extra lens + €39
    ----

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    Estimated delivery
    Ships to Anywhere in the world
    57 backers
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  8. Select this reward

    Pledge €139 or more About $153

    THE SUNGLASSES/GOGGLE ALL-IN PACKAGE:

    You will receive:
    - (1) BSG2 Snow Goggle All-In Package
    - (1) Pair of Blueprint™ Sunglasses (check blueprinteyewear.com for all models)

    Regular retail price will be € 190.

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    ADD extra strap + €16
    ADD extra lens + €39
    ----

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    Ships to Anywhere in the world
    90 backers
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  9. Select this reward

    Pledge €218 or more About $240

    THE DOUBLE ALL-IN PACKAGE:

    Your choice of
    - (2) BSG2 Snow Goggle
    - (2) Extra Yellow (low light) lens
    - (2) Ultra Premium Microfiber Pouch

    Regular retail price will be € 300.

    ----
    ADD extra strap + €16 (for 1)
    ADD extra lens + €39 (for 1)
    ----

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    Ships to Anywhere in the world
    102 backers
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  10. Select this reward

    Pledge €499 or more About $550

    THE POPULAR GUY PACKAGE:

    Five (5) BSG2 Snow Goggle All-In Packages.

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    ADD extra strap + €16 (for 1)
    ADD extra lens + €39 (for 1)
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    Includes Free Worldwide Shipping!

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    Ships to Anywhere in the world
    Limited 9 backers
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  11. Select this reward

    Pledge €1,000 or more About $1,102

    THE SUPER STAR PACKAGE:

    (1) of the BSG2 models will carry your name on our website. On top of that, you will receive one (1) BSG2 Snow Goggle All-In Package.

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    Limited 0 backers
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  12. Select this reward

    Pledge €5,000 or more About $5,509

    I-AM-THE-PRESIDENT PACKAGE:

    **** Get ready ****

    You will receive:
    - 1x BSG2 Snow Goggle All-In Package
    - 1x flight from anywhere in Europe/USA to Kelowna (Canada)
    - 6 nights (4 in beautiful K2 Rotor Lodge!)
    - 4 days Heli Skiing / Boarding (all-day!)
    - 1x special CMH Hestra gloves
    - 1x pair of K2 ski's or snowboard (your choice)
    - 1x TomTom Action Camera
    - Car rental included
    - Video (fully edited) of your trip

    Oh, and we'll hang a picture of you in our office.

    Join the most awesome Blueprint trip you will NEVER forget.

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    Limited 0 backers
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Funding period

- (28 days)