About

Introducing The Blue Sweater. After 17 months of researching, developing and testing, we proudly present the world’s first sweater made of 100% beech wood fiber that is biodegradable*, 100% traceable, soft as cashmere and that saves over 3,300 L of water! Sounds awesome? There is more!

A New Category of Clothes. We tried to find new and innovative materials that grow close to where we produce and use much less water, rather than relying on the usual polyester or cotton. We strive to make products that look remarkable and feel amazing. Our premium sweater delivers incredible comfort & impact. We are restless, curious, and by no means perfect. The path to building the world’s first water saving & giving apparel brand is a long one, and we’re just getting started.

Felina is 1,70m tall and wearing size S
Felina is 1,70m tall and wearing size S
Bocar is 1,87m tall wearing size XL
Bocar is 1,87m tall wearing size XL

Bye Bye Cotton. By simply saying No to cotton we save tremendous amounts of water in terms of cultivation and production. Instead we choose to work with locally sourced, rain fed fibers such as beech wood. Sounds easy? Hell no!

*Water consumption per kg: 652 liters 100% Modal French Terry Beechwood, rainfed, origin: Central Europe, carbon neutral/closed-loop water system Fiber: 472 L (according to Lenzing) Fabric dyeing: 180 L
*Water consumption per kg: 652 liters 100% Modal French Terry Beechwood, rainfed, origin: Central Europe, carbon neutral/closed-loop water system Fiber: 472 L (according to Lenzing) Fabric dyeing: 180 L

No Cotton. No Polyester. No Bullshit. Instead we teamed up with world leading textile mills to develop the world’s first French Terry – we call it Blue Terry – made of 100% beech wood fiber, called Modal. You got that right, it’s 100%! Our fiber is locally sourced from FSC certified forests in Germany and Austria. It grows without artificial irrigation, fertilizers or pesticides. And it is biodegradable*!

We use FSC certified beech wood from central Europe
We use FSC certified beech wood from central Europe
Turn it into fiber
Turn it into fiber
To make an incredibly soft fabric
To make an incredibly soft fabric
Backneck Tape, Care Label and Label Patch are all made without cotton and polyester
Backneck Tape, Care Label and Label Patch are all made without cotton and polyester

The Thread. Almost every sewing thread is made of polyester or cotton. So we changed that too! Our sewing thread is a bio-degradable Lyocell thread.

The Rib. Usually ribs are made with elastane, an oil based polymer. We opted out of that option and use the world’s only bio-degradable elastane instead.

Bocar is 1,87m tall wearing size L | Felina is 1,70m tall wearing size S
Bocar is 1,87m tall wearing size L | Felina is 1,70m tall wearing size S

Truly Remarkable. For our first product we chose a unisex sweater – crew-neck, loose-fit, with a unique branding. 

We wanted to create a symbol, a unique branding icon – that's why we came up with our Conversation Starter. Built with the intention to spread the word about our meaningful cause of saving and giving water.

To track your impact we printed the GPS coordinates of the pilot project on each Conversation Starter.
To track your impact we printed the GPS coordinates of the pilot project on each Conversation Starter.
The Conversation Starter – snap it on!
The Conversation Starter – snap it on!

100% Traceable. From fiber to finished sweater we stay in Europe! Our fiber is fabricated in Austria by world leading manufacturer Lenzing. The spinning, knitting, dyeing and finishing takes place in Northern Portugal. Take a look! 

 ***We'll get in touch after the campaign ends for size and color choice***

Traditional retailers market their products up to five or six times higher. Selling directly to you allows us to offer incredible quality and innovation at an affordable price.

Because there are three main problems that we have to face with the consumption of fast fashion.

1. Cotton is thirsty! Did you know that cotton is used to produce 40% of the world’s textile products[1] while being one of the most water and pesticide-intensive crops[2]? The production of one kilogram of cotton drinks between 7,000 and 29,000 litres[3] before hanging in your closet in the form of a simple t-shirt.

2. Toxic Water!. The effluent containing a variety of chemicals and dyes that must be treated before being discharged into the environment. Unfortunately this is not the code of practice in many textile producing factories. Due to a lack of treatment plants or an insufficient operation of existing plants, surface and ground waters are increasingly polluted, harming human and nature likewise.

3. Water is scarce! Only 2.5%[4] of our blue resources are actually fresh water while more than 40%[5] of the planet’s population suffer from water scarcity. Translating into more than 840 million people[6] who still lack basic access to clean drinking water.

Made FOR Bangladesh. Our Blue Sweater is dedicated to Bangladesh, the second largest exporter of garments – mainly fast fashion – suffering from severe water crises.

We want to create "Responsible Fashion" and even though we chose not to produce and create work in countries like Bangladesh, we take responsibility for our previous fast fashion consumption. By wearing the Blue Sweater you’re part of our community. Together we pay REPARATIONS to clean up the mess that we created by funding wastewater plants in Bangladesh. Together with DRIP BY DRIP, the world’s first NGO founded to tackle the water issues in the fashion and textile industry and our expert partners in Bangladesh, we seek to find and build solutions to clean and filter ground, surface and waste water. To track your impact we printed the GPS coordinates of the pilot project on our conversation starter.

Our journey started with the movie “The True Cost” where our founder discovered that in order to produce one cotton t-shirt you need up to 2,700 L of water. Shocked by this figure, he started to look for a better solution, marking the beginning of an incredible journey with the aim to make a revolutionary textile and create a whole new category of clothes.

The very first prototype built during a design thinking workshop in February 2017
The very first prototype built during a design thinking workshop in February 2017

In the past 17 months Blue Ben grew from a newborn to a toddler. The fabrication of the Blue Terry took several attempts, making the Blue Sweater the result of a lot of ups and downs. It’s exciting to see how far we’ve come and we’re proud of that. However, in order to start the production of at least two new colors and to officially get proof of our biodegradability by Hohenstein Institute we need your support! Help us to spread the word about the link between water and fashion and to offer the first water saving & giving alternative!

    
  
                      

Amira, Leyli, Valeria C., Marla, Manuela, Raquel, Ana, Christina, Kristina, Nona, Lara, Felina, Ylenia, Valeria M., Veronika, Johanna, Elisa, Asal, Johannes, Farschid, Hannes, Matz, Jann, Bene, Martin, Joao, Ricardo, Armindo, Favo Studio, Bocar and so many more.

A very spacial Thanks goes out to Jonas Nellissen for creating a truly amazing campaign vid. And Jakob Listabarth for designing this beautiful campaign. 

Sources* : For further reading please click here

Risks and challenges

Our relationship with our partners is built on trust, experience, reliability and a shared commitment to save water. We already succeeded in fulfilling the main steps to deliver the new fabric.

However, we understand that some things are out of our control, and that it’s impossible to predict with absolute certainty every single thing that might hinder the production or delivery process.

There is a possibility that deliveries can sometimes take longer than expected. Espacially during the holiday season. While we do not anticipate that this will happen, we have nonetheless established measures in case anything should delay the fulfillment process. No matter what, we will be in contact with you at every step of the way.

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Support

  1. Make a pledge without a reward

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    Pledge €5 or more About US$ 6

    Keep Innovating

    You really like our vision of the water-saving & giving brand, but do not want to buy a sweater? You don't have to. With this reward, you help us realize the next innovative garments. You will be one of the first to co-develop the next piece together with us.

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    Pledge €85 or more About US$ 96

    The Blue Sweater - Special First Mover

    One Blue Sweater
    + Sizes XXS - XXL
    + Women -> choose one size smaller
    + Available in Cherry Tomato, Gull Grey, Outer Space Navy, Misty Rose & Lemon Curry.
    + Basic colours will be shipped in December!
    + New colours will be shipped in March 19!

    Free shipping in Germany.
    
Shipping fees apply to other destinations.

    We'll get in touch after the campaign ends for size and color choice.

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    Ships to Anywhere in the world
    Limited (26 left of 50) 24 backers
    About US$ 96
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  4. Select this reward

    Pledge €95 or more About US$ 108

    The Blue Sweater - New Colours

    + One Blue Sweater
    + Sizes XXS - XXL
    + Women -> choose one size smaller
    + Available in Misty Rose & Lemon Curry.
    + New colours will be shipped in March 19

    Free shipping in Germany.
    
Shipping fees apply to other destinations.

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    Ships to Anywhere in the world
    6 backers
    About US$ 108
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  5. Select this reward

    Pledge €95 or more About US$ 108

    The Blue Sweater - Basic Colours

    + One Blue Sweater
    + Sizes XXS - XXL
    + Women -> choose one size smaller
    + Available in Cherry Tomato, Gull Grey and Outer Space Navy

    Free shipping in Germany.
    
Shipping fees apply to other destinations.

    We'll get in touch after the campaign ends for size and color choice.

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    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    About US$ 108
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  6. Select this reward

    Pledge €125 or more About US$ 142

    The Blue Sweater - Limited AOP

    + One Blue Sweater AOP
    + Limited to 100 pieces only!
    + Dedicated to Bangladesh
    + Sizes XXS - XXL
    + Women -> choose one size smaller

    Free shipping in Germany & EU
    
Shipping fees apply to other destinations.

    We'll get in touch after the campaign ends for size and color choice.

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    Limited (63 left of 70) 7 backers
    About US$ 142
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    Pledge €190 or more About US$ 215

    Two Blue Sweaters - All Colours

    + Two Blue Sweaters
    + Sizes XXS - XXL
    + Women -> choose one size smaller
    + Available in Outer Space Navy, Cherry Tomato, Lemon Curry, Gull Grey and Misty Rose.
    + This Pledge will be shipped in March 2019!

    Free shipping in US, UK & EU
    
Shipping fees apply to other destinations.

    We'll get in touch after the campaign ends for size and color choice.

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    Ships to Anywhere in the world
    0 backers
    About US$ 215
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