Introducing The Blue Sweater. After 17 months of researching, developing and testing, we proudly present the world’s first sweater made of 100% beech wood fiber that is biodegradable*, 100% traceable, soft as cashmere and that saves over 3,300 L of water! Sounds awesome? There is more!
A New Category of Clothes. We tried to find new and innovative materials that grow close to where we produce and use much less water, rather than relying on the usual polyester or cotton. We strive to make products that look remarkable and feel amazing. Our premium sweater delivers incredible comfort & impact. We are restless, curious, and by no means perfect. The path to building the world’s first water saving & giving apparel brand is a long one, and we’re just getting started.
Bye Bye Cotton. By simply saying No to cotton we save tremendous amounts of water in terms of cultivation and production. Instead we choose to work with locally sourced, rain fed fibers such as beech wood. Sounds easy? Hell no!
No Cotton. No Polyester. No Bullshit. Instead we teamed up with world leading textile mills to develop the world’s first French Terry – we call it Blue Terry – made of 100% beech wood fiber, called Modal. You got that right, it’s 100%! Our fiber is locally sourced from FSC certified forests in Germany and Austria. It grows without artificial irrigation, fertilizers or pesticides. And it is biodegradable*!
The Thread. Almost every sewing thread is made of polyester or cotton. So we changed that too! Our sewing thread is a bio-degradable Lyocell thread.
The Rib. Usually ribs are made with elastane, an oil based polymer. We opted out of that option and use the world’s only bio-degradable elastane instead.
Truly Remarkable. For our first product we chose a unisex sweater – crew-neck, loose-fit, with a unique branding.
We wanted to create a symbol, a unique branding icon – that's why we came up with our Conversation Starter. Built with the intention to spread the word about our meaningful cause of saving and giving water.
100% Traceable. From fiber to finished sweater we stay in Europe! Our fiber is fabricated in Austria by world leading manufacturer Lenzing. The spinning, knitting, dyeing and finishing takes place in Northern Portugal. Take a look!
***We'll get in touch after the campaign ends for size and color choice***
Traditional retailers market their products up to five or six times higher. Selling directly to you allows us to offer incredible quality and innovation at an affordable price.
Because there are three main problems that we have to face with the consumption of fast fashion.
1. Cotton is thirsty! Did you know that cotton is used to produce 40% of the world’s textile products while being one of the most water and pesticide-intensive crops? The production of one kilogram of cotton drinks between 7,000 and 29,000 litres before hanging in your closet in the form of a simple t-shirt.
2. Toxic Water!. The effluent containing a variety of chemicals and dyes that must be treated before being discharged into the environment. Unfortunately this is not the code of practice in many textile producing factories. Due to a lack of treatment plants or an insufficient operation of existing plants, surface and ground waters are increasingly polluted, harming human and nature likewise.
3. Water is scarce! Only 2.5% of our blue resources are actually fresh water while more than 40% of the planet’s population suffer from water scarcity. Translating into more than 840 million people who still lack basic access to clean drinking water.
Made FOR Bangladesh. Our Blue Sweater is dedicated to Bangladesh, the second largest exporter of garments – mainly fast fashion – suffering from severe water crises.
We want to create "Responsible Fashion" and even though we chose not to produce and create work in countries like Bangladesh, we take responsibility for our previous fast fashion consumption. By wearing the Blue Sweater you’re part of our community. Together we pay REPARATIONS to clean up the mess that we created by funding wastewater plants in Bangladesh. Together with DRIP BY DRIP, the world’s first NGO founded to tackle the water issues in the fashion and textile industry and our expert partners in Bangladesh, we seek to find and build solutions to clean and filter ground, surface and waste water. To track your impact we printed the GPS coordinates of the pilot project on our conversation starter.
Our journey started with the movie “The True Cost” where our founder discovered that in order to produce one cotton t-shirt you need up to 2,700 L of water. Shocked by this figure, he started to look for a better solution, marking the beginning of an incredible journey with the aim to make a revolutionary textile and create a whole new category of clothes.
In the past 17 months Blue Ben grew from a newborn to a toddler. The fabrication of the Blue Terry took several attempts, making the Blue Sweater the result of a lot of ups and downs. It’s exciting to see how far we’ve come and we’re proud of that. However, in order to start the production of at least two new colors and to officially get proof of our biodegradability by Hohenstein Institute we need your support! Help us to spread the word about the link between water and fashion and to offer the first water saving & giving alternative!
Amira, Leyli, Valeria C., Marla, Manuela, Raquel, Ana, Christina, Kristina, Nona, Lara, Felina, Ylenia, Valeria M., Veronika, Johanna, Elisa, Asal, Johannes, Farschid, Hannes, Matz, Jann, Bene, Martin, Joao, Ricardo, Armindo, Favo Studio, Bocar and so many more.
A very spacial Thanks goes out to Jonas Nellissen for creating a truly amazing campaign vid. And Jakob Listabarth for designing this beautiful campaign.
Sources* : For further reading please click here
Risks and challenges
Our relationship with our partners is built on trust, experience, reliability and a shared commitment to save water. We already succeeded in fulfilling the main steps to deliver the new fabric.
However, we understand that some things are out of our control, and that it’s impossible to predict with absolute certainty every single thing that might hinder the production or delivery process.
There is a possibility that deliveries can sometimes take longer than expected. Espacially during the holiday season. While we do not anticipate that this will happen, we have nonetheless established measures in case anything should delay the fulfillment process. No matter what, we will be in contact with you at every step of the way.Learn about accountability on Kickstarter
- (30 days)