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$2,835
pledged of $45,000pledged of $45,000 goal
34
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, February 28 2015 2:14 PM UTC +00:00
Last updated February 28, 2015

Bloomtown TV: The Mud, Sweat and Tears of Horticulture

A webseries about the funny, fanatical folks in the horticulture business who will entertain you right into a pair of gardening gloves.

Bloomtown TV: The Mud, Sweat and Tears of Horticulture

A webseries about the funny, fanatical folks in the horticulture business who will entertain you right into a pair of gardening gloves.

$2,835
pledged of $45,000pledged of $45,000 goal
34
backers
Funding Unsuccessful
The project's funding goal was not reached on Sat, February 28 2015 2:14 PM UTC +00:00
Last updated February 28, 2015

About

Bloomtown, my friends, is a new online series about the mud, sweat and tears of horticulture. Each 8 to 10 minute episode will feature real-life characters who love, learn and live this business everyday, from growers and sellers, designers and supply chain folks, all the way to the end consumer. 

Why Are We Doing This?

  • To gently nudge indoor-types away from their devices and out into a garden or flower shop to see what they're missing AND
  • To pry outdoor-types from their petunias for a few minutes of entertainment watching people they can relate to and learn from.

Either way, we're passionate about this project because we believe it will soothe souls, spark laughter, inspire people to beautify their homes and communities and reach those who may never have touched a flower or plant in their lives.

How Will We Do It?

By discovering passionate people in the horticulture business and showing how their lives intersect with those of their customers, who seek them out for flowers and plants during happy and not so happy times. 

What to Expect from Each episode:

  • HUMOR - As you might imagine after seeing the trailer, this is not your typical "How to" Gardening series. Bloomtown is character-driven because let's face it, you won't be interested in the HOW if you're not interested in the WHO. We've found some seriously funny and fascinating people working in this industry and we can't wait to introduce you to them. 
  • GREAT STORIES - Doesn't matter if you're a novice who doesn't know a stem from a stamen OR a veteran green thumb, everybody loves great stories and we already have some lined up if we can get funded for production.
  • TAKEAWAYS - You never know what piece of advice our pro's might leave with you. Could be something meaningful like a suggestion about what types of native plants to grow in an effort to promote the bee population OR on the other hand, you might hear someone postulating about the non-chafing properties of tag less underwear when gardening. 

Your contribution today will help us produce the first three, full-length episodes of Bloomtown, as we build an online community with content that entertains and educates you, and maybe even inspires you to get your hands a little dirty too.

How Will We Use the Money?

Erik Light, EP

An experienced storyteller, Erik has worked as an independent producer for 8 years and has developed television concepts with Original Media, Electric Sky Productions, and others. His recent digital series, Thrift Shop Divas, gained a large fan base in the St. Louis market where he resides. Erik is convinced, based on the television-ready characters he's encountered in the Horticulture industry, that Bloomtown will attract an audience of backyard gardeners, hort professionals and more interestingly, a whole new viewer that may have never touched a flower or plant in their lives.  

  Bush Air       Thrift Shop     Men in Spikes   Return Team

Stephanie Winslow, EP 

As President of FlopaK, a woman-owned and operated floral packaging business in St. Louis, MO, Stephanie has been immersed in and dedicated to the floral industry since 2007. While visiting Europe, she was struck by how ingrained plants and flowers are in the European culture. Whereas Americans tend to reserve purchases for special occasions, Europeans buy, grow, give and enjoy plants and flowers on a daily basis. As our country is beginning to trend towards organic, eco-friendly, home-grown options, Stephanie believes the timing is right for an online community like Bloomtown where people from every corner of society can access the power of the flower.

 

Risks and challenges

Weather
Being that Bloomtown is a series about the horticulture industry, there may come times when the weatherman gets it wrong and we're rained out on location. With a team as experienced as ours, we are proficient at optimizing our time and finding ways to improvise without affecting production quality e.g. Switching to inside interviews and leaving outdoor shots for a sunnier day.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    PASSERBY. You are key to our success, and we are so grateful for your support! You will receive a special shout-out on Facebook and Twitter for helping Bloomtown take root.

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    Pledge $10 or more About $10

    NEWCOMER. Thanks for stopping by our growing community! We'll be sure to give you a special Bloomtown salute on Facebook and Twitter. You'll also receive a beautiful hi-res flower or insect photo taken at one of our shooting locations- great for your desktop wallpaper. (Sent digitally)

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    Pledge $25 or more About $25

    BLOOMTOWNER. Glad you decided to settle down in our little town. You'll receive the aforementioned shout-outs, hi-res wallpaper photo from one of our shooting locations plus exclusive behind the scenes footage of the making of an episode (sent to you digitally)

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    Pledge $50 or more About $50

    BACKYARD GARDENER. It's great to see you out in the garden, neighbor! We sincerely appreciate your generosity and will be sure to send you the first three episodes of Bloomtown on DVD, along with two of our eco-friendly Bloomtowner coasters for your iced tea this summer.

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    Pledge $75 or more About $75

    GREEN THUMB- Well how 'bout that. Seems like everything you touch starts blooming. Thank you for pledging your hard-earned greenbacks. We'll send you the first three episodes of Bloomtown on DVD, two of our eco-friendly Bloomtowner coasters and one un-friendly Bloomtown fly swatter!

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    Pledge $100 or more About $100

    MASTER GARDENER- You have mastered the art of coaxing our project up from the soil. We will send you the first three Bloomtown episodes on DVD, two of our eco-friendly Bloomtowner coasters, one un-friendly Bloomtown fly swatter and exclusive behind the scenes footage of the making of an episode (sent to you digitally). Now go prune something!

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    Pledge $150 or more About $150

    CURATOR- You are lovingly watching over Bloomtown the series to make sure it grows strong and we love you for it! You will receive the first three episodes of Bloomtown on DVD, two of our eco-friendly Bloomtowner coasters, one un-friendly Bloomtown fly-swatter, exclusive behind the scenes footage of the making of an episode and a special outtake reel (sent digitally).

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  8. Select this reward

    Pledge $200 or more About $200

    BOTANIST- There is a science to this Kickstarter thing after all. You saw + You Liked = You Gave! You will receive the first three episodes of Bloomtown on DVD, two of our eco-friendly Bloomtowner coasters, one un-friendly Bloomtown fly-swatter, exclusive behind the scenes footage of the making of an episode and a special outtake reel (sent digitally). This package also includes a special video message from one of the characters in our episodes.

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    Pledge $300 or more About $300

    ARBORIST- We thought "Tree" hundred was a great pledge for someone who's helping Bloomtown "branch out." Enough with the puns - here's what you get with your pledge: The first three episodes of Bloomtown on DVD, one Bloomtown collapsible flower vase, one un-friendly Bloomtown fly-swatter, exclusive behind the scenes footage of the making of an episode and a special outtake reel (sent digitally). This package also includes a special video message from a character of your choice from one of our episodes.

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    Pledge $500 or more About $500

    GROWER- We love the dirt under your fingernails! You will receive the first three episodes of Bloomtown on a crew-signed DVD, one Bloomtown T-shirt, one un-friendly Bloomtown fly-swatter, exclusive behind the scenes footage of the making of an episode and a special outtake reel (sent digitally). This package also includes a special video message from a character of your choice from one of our episodes.

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    Pledge $750 or more About $750

    DESIGNER- You knew just the right amount to add to make a stunning arrangement. Just for that, you will receive the first three episodes of Bloomtown on a crew-signed DVD, one Bloomtown T-shirt, one Bloomtown ball cap, exclusive behind the scenes footage of the making of an episode and a special outtake reel (sent digitally). This package also includes a special video message from a character of your choice from one of our episodes.

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    Pledge $1,000 or more About $1,000

    FLORIST- You really put together a beautiful green bouquet and had it delivered right to our account. We are truly grateful and would like you to have five eco-friendly Bloomtowner coasters, one un-friendly Bloomtown fly swatter and the first three Bloomtown episodes on DVD. BONUS - Your name will also appear in the credits of one of the episodes and Joe Pike, the voice of Bloomtown, will cut you a personalized voicemail message with his buttery baritone pipes.

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    Pledge $2,000 or more About $2,000

    PROFESSOR- We really appreciate your help cultivating the minds of the next generation horticulturists. Please enjoy five eco-friendly Bloomtowner coasters, one un-friendly Bloomtown fly swatter, a Bloomtown T-shirt and baseball cap and the first three Bloomtown episodes on DVD. BONUS - Your name will also appear in the credits of two of the episodes and Joe Pike, the voice of Bloomtown, will cut you a personalized voicemail message with his buttery baritone pipes.

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    Pledge $3,500 or more About $3,500

    HORTICULTURIST- ON LOCATION VISIT FOR TWO! Come to one of our shooting locations, watch the process and have lunch with the crew! You will also get a Bloomtown hat and T-Shirt along with exclusive behind the scenes footage sent to you digitally. You will have to provide your own travel and accommodation.

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    Pledge $5,000 or more About $5,000

    PHILANTHROPIST- We don't know what to say other than thank you, thank you, thank you! Join us on set with a friend, have lunch with the crew and accompany us to a press appearance on a local radio or television station! You will also get a Bloomtown ball cap and T-Shirt along with exclusive behind the scenes footage sent to you digitally. You will have to provide your own travel and accommodation.

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    Pledge $7,500 or more About $7,500

    MAYOR- Congratulations! You are now the Mayor of Bloomtown. Before you start writing your acceptance speech, think about this awesome reward. You and a friend will be invited to one of our shooting locations to watch the making of a Bloomtown episode, in which you will also have a cameo. You will also get a Bloomtown hat, T-Shirt and custom Bloomtown rocking chair! In addition, we will send you exclusive behind the scenes footage of you at the shoot you attended! You will have to provide your own travel and accommodation.

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Funding period

- (30 days)