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Help fund a multi-use leotard that's reversible, convertible, and detachable to simplify class days for active kids & their parents <3
67 backers pledged $7,636 to help bring this project to life.
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Multi-Use Leotard for Busy, Active Kids (***pat. pending***) project video thumbnail
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$7,636

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Brett L. Murphy, the founder of Bittyrina and inventor of the "leotank" improved leotard, conceived the idea of creating a lifestyle brand dedicated to introducing children to dance while she struggled to dress and prepare her own bittyrina for her very first ballet class.​

Like Brett, more parents are taking the initiative to introduce their children to dance and gymnastics classes at an early age. The market has been slow to address the specific needs of early dancers, especially. Traditional dance wear is notoriously inconvenient and uncomfortable for our youngest dancers. The leotards available for little dancers are merely shrunken adult leos, and they remain difficult to pull up and down. 

Quite often, children involved in dance dabble in other activities that call for a leotard. Why not have a garment suitable and appropriate for multiple forms of dance or dance and gymnastics? The leotank is Brett's answer to one-dimensional and inconvenient traditional leotards. 

After a few stressful episodes of racing to her daughter's daycare after work, taking off all of her tiny dancer's clothes in the parking lot of her dance school, and struggling to squeeze the two-year-old into her ballet tights and leotard, Brett decided that she'd make mid-week dance classes easier for parents of bitty dancers and gymnasts.

She drafted up a leotard design that would make her daughter's introduction to dance a little less traumatic. After drafting the leotank design, which attaches to bottoms at the waist to make it easier for her recently-potty-trained tot to maneuver in and out, she decided to enhance the improved leotard's utility to make it reversible AND convertible. 

The leotank can be used for ballet and gymnastics... or jazz... or tap... or acro, because the designs can be patterned on one side for gymnastics or jazz and traditional ballet pink on the other side for ballet class. A variety of tops and bottoms will be available, so that the wearer can combine different styles and sizes. Also, different cuts of the leotank bottoms will be available. Some early dancers need more room for training pants and diapers. 

Brett's aunt, a seamstress, sewed the first prototype. Brett spent a bit over a year researching and fine-tuning samples with her daughter acting as her fit model. Having used her daughter, who is sensory-sensitive and extremely particular about the fit of clothing, Brett is confident that the leotank will be very comfy to bittyrinas. She is ready to test out the latest iteration on more little dancers and move into full-blown production by the end of 2018. 

Bittyrina is dedicated to designing distraction-free dance wear for miniature dance queens. 

More than ever, kids are enrolled in multiple extracurricular activities. It's hard enough getting them to class on time, but when you add clothing changes and unexpected potty mishaps... the process becomes a headache. For some parents, especially working parents, the inconvenience is unbearable.  

These scenarios create a barrier to access that Bittyrina hopes to eliminate. Inspired further by the invention of the leotank, Brett Murphy has crafted a brand that focuses on easing the introduction of dance training and helping dance educators retain their students. Bittyrina also offer a number of services to dance schools and host events to encourage free-dance, family literacy, and relationship building. Brett has authored books, a dance party curriculum, and created a mobile app to help parents and teachers introduce their children to dance. 

Our overall mission is to strengthen the preexisting bond between humans of all backgrounds by encouraging everyone to forget the nonsense and dance their worries away. We want to keep little dancers dancing. With your contribution, we can kick leotank production into high gear and gain a new community of cherished supporters!

***Check out an example of our top reward ($750), a Bittyrina Party, here! :)

2015 - Very 1st Leotank and Pantybottom Set
2015 - Very 1st Leotank and Pantybottom Set
Unlimited possibilities!
Unlimited possibilities!

Risks and challenges

There are so many dance schools, dancers, and dance enthusiasts... for several good reasons. Dance is a universal language that crosses boundaries. Our biggest challenge to date is reaching all the people who could benefit from our products -- especially, the improved leotard highlighted in this campaign. This leotard will make "chauffeuring" little dancers and gymnasts to and fro easier by eliminating inconvenient steps in the process.

We hope to overcome this challenge by employing PR and advertising efforts that would help us reach our target market. We want to get the leotank into as many households with little dancers and gymnasts, so that we can gauge areas for improvement, continue to develop our product, and help parents keep active kiddos moving!

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Support

  1. Select this reward

    Pledge $10 or more About $10

    A Very First Dance Camp for a Bittyrina

    Be one of the first to own our latest book!

    In The Very First Dance Camp for a Bittyrina, GiGi recounts her weekly routine. She has become comfortable with the events of each day, but as the school year ends and summer begins, her schedule is filled with new experiences. Her summer days will be spent learning new skills and meeting new friends.

    She has completed her first year of dance at Miss Sheila's School of Dance, but she will continue her dance training as a summer dance camp participant. She is excited by the opportunity to learn different styles of dance, but is a little nervous about spending longer days at the dance school. She is also a bit worried about studying under several new dance teachers.

    GiGi learns that new experiences are less unnerving when you prepare.

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    Pledge $25 or more About $25

    A TuTu-tard

    The first iteration of our skirted leo, this is super soft and delicate cotton and poly-mesh skirtard that we have coined the "Tutu-tard" :) It is dainty and a perfect fit for your graceful little ballerina. It gives a great aesthetic on stage, and makes bittyrinas feel like princesses!

    Perfect when paired with a crown headband or tiara <3

    *Important* Care Instructions:
    Delicate wash and hang dry to keep your tutu pristine.

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    Pledge $35 or more About $35

    Signature "Arabesque" Tee

    Can your bittyrina ARABESQUE, PIROUETTE, JETE, annnd Nae Nae? Our stylish dance tee will inspire her to show off a little bit :D

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    Pledge $75 or more About $75

    Two (2) #THEEMOSTCOMFORTABLELEOTARDEVER

    With a full-coverage bottom, made to hide panties and training pants, our leotard is the most comfy out there! It has extra space for little tummies, an elastic neckline that expands to make pulling it down easier, and soft fabric that should not irritate budding dancers. Sensory-sensitive kid-approved, these are THEE MOST comfortable leotards EVER! You'll get two ;0

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    Pledge $150 or more About $150

    "Preparation is Key" Box

    Filled to the brim with leotards, accessories, and more... The "Preparation is Key" box has everything a little dancer needs to get started AND keep going!

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    Pledge $500 or more About $500

    TWENTY (20) TuTu-tards

    We will provide 20 TuTu-tards for you to distribute... or we can distribute all 20 tutu-tards to bittyrinas for you!

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    Pledge $750 or more About $750

    A Bittyrina Party

    We will host a custom Bittyrina party from invites (beginning) to clean-up (end) for up to 15 guests. Our parties include snacks, crafts, a fashion show, and.... DANCING! For more information, please visit https://www.bittyrina.com/parties.

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Funding period

- (30 days)