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Black Cats Tell All: True Tales and Amazing Black Cat Images aims to rebrand black cats as more adoptable.
Welcome purrs to all Black Cat Tells All tribe members and cat lovers to our new home. Our nonprofit book of pawsitivity seeks to rebrand black cats more adoptable. We'll be sharing news, progress and pre-order shopping SOON! xo,Layla Morgan Wilde
Welcome purrs to all Black Cat Tells All tribe members and cat lovers to our new home. Our nonprofit book of pawsitivity seeks to rebrand black cats more adoptable. We'll be sharing news, progress and pre-order shopping SOON! xo,Layla Morgan Wilde
144 backers pledged $5,606 to help bring this project to life.

About this project

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Black Cats Tell All: Amazing Black Cat Stories & Images

$5,606

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Hello again, it’s Layla, the brains behind Black Cats Tell All.

I'm a cat expert, black cat advocate and founder of Cat Wisdom 101 where we've enlightened and entertained cat lovers since 2011. Over the years, I've worked with many cats at shelters. I got fed up seeing amazing black cats overlooked simply because of the color of their fur. 

 I wanted to do something to really make a difference in the lives of black cats and came up with the idea for Black Cats Tell All, the first collection of positive black cat stories and amazing photos to rebrand black cats as adoptable as any other color. 

We wanted the book project to kick-off black cat awareness and adoptions campaigns and so we partnered with a nonprofit with the goal of donating 100% of net proceeds to our cause.

Check out our testimonial video (above) from Chris Poole, the king of cat videos from Cole and Marmalade (over 92 million YouTube views). His cat Cole is contributing a story and a perk.

If you haven't seen my video about why I launched this passion project, check it out now.

The stories are narrated by the fearless felines who feel it’s time to tell the world the truth. These amazing black cats share nothing in common except the color of their fur and a yen to pen their stories. They reveal how wildly entertaining and fabulous black cats are to live with.

Our goal is to change perceptions about black cats, one story, one photo at a time. One day, when someone Googles "black cat stories," Black Cats Tell All will pop up and not just the Edgar Allan Poe and horror story.

And one day, someone deciding to adopt the cute tabby at the shelter may think twice and consider the sleek house panther waiting in the corner.

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Our goal is to change perceptions about black cats, one story, one photo at a time. One day, when someone Googles "black cat stories," Black Cats Tell All will pop up and not just the Edgar Allan Poe and horror story.

And one day, someone deciding to adopt the cute tabby at the shelter may think twice and consider the sleek house panther waiting in the corner.

We're thrilled Black Cats Tell All garnered worldwide support in our recent Kickstarter campaign but the Kickstarter platform is “all or nothing”. Backers pledged nearly $ 9,000 but we didn’t reach our goal which means we got zero dollars but priceless feedback. 

Gwen Cooper, NY Times Best-selling author of Homer’s Odyssey has given her stamp of approval and written a book cover blurb.

 "Nothing beats a black cat for elegance, grace, or sheer lovability. Yet too many still languish in shelters, overlooked for adoption in favor of their more brightly colored brethren. The heartfelt, beautiful tales in this collection speak eloquently to the great good fortune of those of us lucky enough to be owned by a house panther. Read and rejoice!" 

~Gwen Cooper 

Why Crowdfund again?

Backers have a powerful voice to choose who to support and the feedback has proven invaluable. Over 200 backers (woohoo, you rock!) from our first Kickstarter believed in the Black Cats Tell All project. About 10% are so passionate, they pledged support directly to our nonprofit fiscal sponsor (Center For Independent Productions).

That leaves the other 90% of backers with the opportunity to pledge their support for this much smaller and shorter campaign of only 1 week and $2,000. Pledges from one campaign do NOT rollover. Every campaign starts from scratch. Can I count on you to pledge again?

Why Kickstarter?

We initially created a Kickstarter campaign raise to funds for publishing a nonprofit book, but more importantly to build a tribe of like-minded cat lovers and passionate advocates. A community of people who want to make a difference in the lives of black cats. Kickstarter is a great platform of validation and for testing the market before investing in a project.

We learned from our feedback how to improve our book, create it for less money and publish it sooner!

Budget slash

The silver lining is realizing we don’t need pricey offset printing and shipping costs for a limited edition book. That cuts our original budget of 15K by over 60%

Why such a small goal? We want to leave no margin for failure. Small goals can easily stretch into being 200 or 300% funded.

Timing

We need to get Black Cats Tell All out to the world in a bigger and faster fashion. We can realistically shoot for a book launch in October, 2016 in time to celebrate for our Black Cat Awareness Month.

We want Black Cats Tell All to be the first book to pave the way for more positive black cat stories. It would mean the world if you would be part of this historic book.

We are committed to printing two versions of Black Cats Tell All.

1) E-book

2) POD (print on demand) similar to our original hardcover version.

This is not the cover. Part of the budget is for a great book jacket and interior designer (removed).

BONUS Addition

It quickly became clear during our campaign how many gorgeous black cats our supporters and fans have. I've seen thousands of stunning examples of mini-pantherdom posted on social media and figured, why not include some of the best examples in our book?

Not only will Black Cats Tell All share original stories narrated by cats but interspersed in the book will be curated images from a diverse range of black cats. Some will share mini-stories and fun profiles, unlike anything you've seen before!

  • We're offering backers unique perks including ways to have your cat featured, 
  • a purrsonalized thank-you from Cole of Cole and Marmalade.
  •  More perks will be added and we welcome suggestions. 
  • All books come with FREE shipping.

Stretch goals are simple. Anything above 5K includes an extra 20 pages of glorious black cat photos from cats on Instagram to the one perhaps on your lap. Stretching beyond original pledge levels of 7- 9K, we'll print a 2017 Black Cats Tell All Calendar and bookmarks. 

You're invited to a private book launch party!

All book perk backers in the NYC area will get an invite to our private book launch party in October.

Huge thanks to everyone who supported this nonprofit campaign from the beginning. Join the Black Cats Tell All Tribe by pledging right now. 

Together, we can rebrand black cats as adoptable.

Peace, love and purrs,

Layla

Keep up to date with the latest news about the project. Join the tribe and subscribe at CatWisdom101.com  If you can't pledge now,  please share this with someone who loves black cats.

Visit and follow us across social media @catwisdom101

http://www.facebook.com/catwisdom101

http://www.twitter.com/catwisdom101

http://www.pinterest.com/catwisdom101

http://www.instagram.com/catwisdom101

 

Risks and challenges

The risks at this point, barring acts of God, are minimal. However, excellent communication is key and backers deserve to know what is happening at every step of the campaign and beyond, until a printed or e-book is in your hands. We're committed to over-delivering because this project and our backers deserve it.

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Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    LOVE Black cats?

    Show your love in a little or big way. It all adds up. No perk except big purrs of thanks!

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    Pledge $10 or more About $10

    Early Bird E-Book & VIP Membership

    Be the first in line to receive an e-copy of Black Cats Tell All and Membership to the BCTA VIP Club. Includes VIP badge (digital) and private member updates.

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    Reward no longer available 12 backers
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    Pledge $20 or more About $20

    Black Cats Tell All: Hardcover & FREE

    Early Bird Black Cats Tell All: Hardcover copy & VIP Membership BCTA Badge with private campaign and book launch updates. FREE Shipping.

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    Pledge $30 or more About $30

    Double Delight: BCTA Hard Copy, E-Book+

    Keep one and give the other as a gift. Includes a hard copy of Black Cats Tell All, an e-book Kindle version, custom thank-you badge of your choice, VIP BCTA membership badge, private updates and FREE shipping.

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    Pledge $35 or more About $35

    NEW Love You to the Moon and Back & Book

    Love You To The Moon And Back Perk includes: Your cat's name in a purrsonalized card designed exclusively for this campaign (see our latest update for a sample image) AND your name listed on a special thank-you page published in Black Cats Tell All. PLUS receive a free e-book of Black Cats Tell All.

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    Pledge $45 or more About $45

    Black Cat bag, eBook & Your Cat Featured

    Three times the charm perk! Includes a canvas Black Cat tote bag from Marcy Very Much, a copy of Black Cats Tell All (eBook) & your cat featured (with photo) in an interview by Penelope Kitten at the lifestyle blog Marci Very Much. It will be a special post in October to celebrate Black Cat Awareness Month.The person or cat who pledges the most will be front and center in the post. LIMIT 3. U.S. only.

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    Reward no longer available 3 backers
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    Pledge $49 or more About $49

    BCTA Hardcover, Custom Photo From Cole

    Pledge $49.00 or more a hardcover copy of Black Cats Tells All (Free shipping) plus a custom thank-you photo from celebrity cat Cole the black cat, holding up a sign with your name or cat’s name (or both). The purrsonalized photo will be emailed or if you prefer shared on Cole and Marmalade's Facebook page where they have over for a million followers. Also VIP BCTA membership badge an private updates.

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    Pledge $60 or more About $60

    BCTA E-Book & Limited edition Cat Mug +

    Pledge $60.00 or more and receive an E-copy of Black Cats Tell All, a limited edition, signed and numbered black cat mug “I love You To The Moon and Back” by Chris Hudson of Crazy Cat Lady Ceramics. Her black cat Shalom is contributing a story. This perk was created for us and is limited to 20. Perk includes Free Shipping to U.S. & Canada, personalized thank-you card from Layla, "Love You to the Moon and Back", VIP BCTA membership badge with private member updates.

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    Limited 9 backers
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    Pledge $100 or more About $100

    Your Cat's Photo Published Plus E-Book +

    Have your cat immortalized in a special addendum in Black Cats Tell. Perk includes your cat's photo, name and inscription. Minimum photo size 2" X 2", approx. 1/4 of a page. We'll do our best to photo-edit and enhance old images if you don't have a high-res. image. Bonus e-copy of Black Cats Tell All, VIP BCTA membership badge and private updates.

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    Pledge $250 or more About $250

    Your Cat's Photo/Profile Plus E-Book +

    Have your cat immortalized in a special addendum in Black Cats Tell. Perk includes your cat's photo, name, mini-story or profile. Minimum size alloted 1/2 page. We'll do our best to photo-edit and enhance old images if you don't have a high-res. image. Bonus e-copy of Black Cats Tell All, VIP BCTA membership badge and private updates.

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    Pledge $495 or more About $495

    A Portrait of Your Cat & Book+

    Imagine the loving treasure of a custom portrait of your cat by renowned black cat artist Diane Irvine Armitage. This exclusive perk for one lucky cat includes a 9 X 12 painting on canvas, shipped free, a hard cover copy of Black Cats Tell All, a personalized "love you to the moon and back" card and handwritten thank-you from Layla.

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Funding period

- (7 days)