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A lifetime warrantied watch crafted for every university student and young professional that will help children worldwide.
A lifetime warrantied watch crafted for every university student and young professional that will help children worldwide.
197 backers pledged $17,471 to help bring this project to life.

About this project

Watch Up & Conquer - BJØRN Watch Co. project video thumbnail
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$17,471

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Our founders are three friends who met at the University of Pittsburgh in a meeting they all weren’t supposed to attend. The first had a keen eye for aesthetics, design, and style, along with a family heritage in world class Swiss watchmaking. The second was entrepreneur-like, innovative and resourceful. The third had a mathematician's view of geometry and proportions, creating a complementary and multidisciplinary team.

Our name, BJØRN, is inspired by Bjorn Eriksson, King of Sweden, and derived from our goal; to disrupt the watch industry and to give back to the community.  According to history, Vikings explored Europe by sea for trade, raids, colonization and conquest, and were seen as brutal raiders, but King Bjorn was not only a fearless leader, as he was well acquainted with his ways and manners, and in his lifetime his kingdom stood in great power, and no kind of want was felt.

As most college students and young professionals, we could not afford quality goods, and much like King Bjorn, we believe everyone deserves a chance to. We were tired of the fast-fashion mass produced over priced minimalist watches that were flooding the market, so we decided to use all of our savings to disrupt the industry. We spent months perfecting our designs, sourcing quality materials, and finding the best factories around the world. We buy directly from them, eliminating the middleman, allowing you to purchase the highest quality products at the lowest price point.

As a part of BJØRN’S mission, we are not only committed to giving our most valued asset, time, but also our resources. After the campaign is complete and our company is funded, 10% of every watch sale will be donated to a philanthropic organization of your choice to help children in need around the world. Our mission is to put a watch on every university student and young professionals wrist, therefore we must first collaborate to ensure that there will be an ever growing number of kids studying and bettering themselves and the world we share.

 

Andy Warhol Museum: Shot by AWM.
Andy Warhol Museum: Shot by AWM.

 

Pittsburgh - Shot by Dan.
Pittsburgh - Shot by Dan.

Our first model, called “Andy,” was inspired by Pittsburgh legendary artist Andy Warhol and his ability to transform everyday objects into art. We set out to design a high quality minimalist watch that was elegant, refined, and versatile for every occasion at an affordable price for students and young professionals like ourselves.

 

 

 

 

 

 

When designing “Andy” we made sure to keep in mind our target audience, university students and young professionals like ourselves, who cannot afford to buy countless watches to suit every occasion. Unlike many watch companies, we don’t believe in making you buy another watch just to have a different strap. This is why all of our watches come with two easily interchangeable straps of your choice and the possibility to purchase additional straps, allowing for a total of 24 possible combinations. In addition, our straps will be interchangeable with our future watch models. A true bang for your buck.

 

 

 

 

 

 

 

 

 

 

We hope that with your help we will be able to launch the first transparent watch company that exclusively focuses on designing minimal watches for young people who are just starting out in the real world. We are not seeking to make a large profit on our product, but rather we are dreaming that all of our fellow students and young professionals can wear an elegant, refined, and versatile watch that will accompany them in their first dates, interviews, and jobs.

We are already focused on the future and working with more young creatives from all corners of the world, such as Barcelona, New York, and Punta del Este, to bring to you more innovatively minimal new designs, such as the following:

 

Production: Members of our team travelled to the Canton Fair in Guangzhou to meet, test quality, and hand pick our manufacturer. We met many manufactures and chose this one not only because they assured great quality and timely delivery, but because they expressed the highest ethical standards and stood against child labor and fast fashion, two cornerstones of our foundation.

Vale at the Canton Fair in Guangzhou.
Vale at the Canton Fair in Guangzhou.

Delivery: Jero, one of our co-founders, has vast experience in logistics and international commerce. We partnered with Shipwire Fulfillment Center to fulfill all of our domestic and international orders. They are located in Lancaster, Pennsylvania near our HQ’s, so that if an issue ever arises we can personally see to it.

Warranty:

 

 

 

  

 

Our founders Tom, Jero, and Ale.
Our founders Tom, Jero, and Ale.

 

 

Due to the terms and conditions of crowdfunding we are not allowed to donate any of the backer money raised, but we are allowed to promise that in the future once our company is funded, we will be donating 10% of all of our sales to a philanthropic organization of your choice to help children around the world.

Once you have backed us, we will be contacting you to determine which colorway combination you desire and which children philanthropic organization you wish BJØRN to help. After all of our backers have casted their vote, the most voted organization will receive 10% of our future sales.

Tom & Jero cooking breakfast for the kids at the Ronald McDonald House Charity.
Tom & Jero cooking breakfast for the kids at the Ronald McDonald House Charity.

 

 SOCIAL MEDIA:

Facebook

Instagram: @bjornwatchco

LinkedIn

FAQ: Should you have any questions, please visit our landing page http://bjornwatches.com/ for general information.

Thank you for your support,

 

Risks and challenges

We have talked to several manufacturers in person and hand-picked the one we are currently working on. The watches you saw on our video and photos are already functional prototypes that had QA by both the manufacturer and ourselves. After we fund the company, we will be able to replicate these prototypes in mass production.

Nonetheless, although the product is important, it its the structure of the team which is even more important. We formed a diverse, multi disciplinary and complementary team to cover all potential issues, especially the ones which tend to be more difficult as production, international shipping and legal issues. What is more, we partnered with strategic companies to be able to overcome all major issues.

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  1. Select this reward

    Pledge $1 or more About $1.00

    PLEDGE $1 OR MORE

    You love BJØRN’s mission. You want to be a part of its revolution. You can’t pledge for the watch, but you can pledge for the beginning of our journey. Get your name posted on the BJØRN website as a backer, and get a Facebook appreciation post. THANK YOU! We're a step closer!

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    Pledge $10 or more About $10

    PLEDGE $10 OR MORE

    Help launch our mission and receive a personal video message from the founders on the BJØRN website with a link to your chosen social media page! You can choose any language you like, we´ll promise to try REALLY hard on the pronunciation.

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  3. Select this reward

    Pledge $20 or more About $20

    STRAP IN! - 3 STRAPS

    Choose one in each category:

    + One (1) of any BJØRN leather watch strap.
    + One (1) of any BJØRN NATO watch strap.
    + One (1) of any BJØRN suede watch strap.

    FREE SHIPPING WORLDWIDE.

    *(choose straps and color after campaign conclusion)
    ** (choose charity after campaign conclusion)

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  4. Select this reward

    Pledge $50 or more About $50

    1 BJØRN, 2 STRAPS - SUPER EARLY BIRD

    Your choice of one BJØRN watch in any of the three colorways and 2 straps of your choice.
    Save 40% off future retail price.

    FREE USA SHIPPING.

    *(choose color and straps after campaign conclusion)
    ** (choose charity after campaign conclusion)

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    Pledge $55 or more About $55

    1 BJØRN, 2 STRAPS - EARLY BIRD

    Your choice of one BJØRN watch in any of the three colorways and 2 straps of your choice.
    Save 27% off future retail price.

    FREE USA SHIPPING.

    *(choose color and straps after campaign conclusion)
    ** (choose charity after campaign conclusion)

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  6. Select this reward

    Pledge $60 or more About $60

    1 BJØRN, 2 STRAPS - KICKSTARTER SINGLE

    Your choice of one BJØRN watch in any of the three colorways and 2 straps of your choice.
    Save 16% off future retail price.

    FREE USA SHIPPING.

    *(choose color and straps after campaign conclusion)
    ** (choose charity after campaign conclusion)

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  7. Select this reward

    Pledge $99 or more About $99

    1 BJØRN, 8 STRAPS - COMPLETE BJØRN

    Your choice of one BJØRN watch in any of the three colorways and all our designed straps for multiple occasions.

    FREE USA SHIPPING

    *(choose watch color after campaign conclusion)
    ** (choose charity after campaign conclusion)

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  8. Select this reward

    Pledge $150 or more About $150

    3 BJØRN’S, 8 STRAPS – PREMIUM BJØRN

    You are a collector. You have class. You deserve to have all 3 - the Argentum Silver, Sandstone Gold and Rose Gold 29 - with all of our 8 straps.

    FREE USA SHIPPING

    *(choose watch color after campaign conclusion)
    ** (choose charity after campaign conclusion)

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  9. Select this reward

    Pledge $400 or more About $400

    BJØRN’S COOLEST FEEDBACK

    We’ll connect face-to-face, or by skype, phone, Morse, whatever… for three 60 minute sessions to steer, guide, and discuss your business, project or idea that you’re working on. We’ll also send you a BJØRN of your choice with all 8 straps.

    FREE USA SHIPPING

    *(choose watch color after campaign conclusion)
    ** (choose charity after campaign conclusion)

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    Pledge $500 or more About $500

    BJØRN’S TEAMWORKING

    Play as a team and add to your BJØRN your Frat, Sorority, or Team initials on the watch. We’ll send you 10 WATCHES with 2 different straps each. Play as a team player and show commitment to your gang!
    Save 60% off future retail price customized watches.

    FREE USA SHIPPING.

    *(choose watch color after campaign conclusion)
    ** (choose charity after campaign conclusion)

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  11. Select this reward

    Pledge $2,500 or more About $2,500

    CO-BRANDED COLLABORATION WITH BJØRN

    Get your business or brand on a BJØRN watch. We'll design and manufacture 50 WATCHES with your company or brand logo and arrange everything for you. We can then either co-promote the collaboration or you can simply have the watches for your staff/customers.

    FREE USA SHIPPING.

    *(choose watch color after campaign conclusion)
    ** (choose charity after campaign conclusion)

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  12. Select this reward

    Pledge $3,300 or more About $3,300

    COOLEST WATCHMAKERS

    Any of the 3 of us will PERSONALLY fly out to your hometown and present TOGETHER to the world the new BJØRN collection with your company or brand logo and our signature printed in 70 watches. If you want to be a pioneer and host the event before we're available to anyone else, then this reward is for you. We´ll help you arrange everything, from event management to press and social media diffusion.

    FREE USA SHIPPING.

    *(choose watch color after campaign conclusion)
    ** (choose charity after campaign conclusion)

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Funding period

- (45 days)