About this project
Welcome to our Kickstarter page! I hope you've seen the video above and are clued up on what we're about. If not, please watch it before reading further...
Basically, we've been an unsigned band for about 5 years now.
So far, we've paid for everything ourselves, from tours to merchandise, production to equipment, and the general massive amount of stuff you need to run a professional band. Everything else we've achieved by the love, help and kindness of our friends, family and (of course), our beautiful fans. We've achieved some amazing things so far... just have a look...
...We've also been able to tour in Europe, America, Mexico, and landed some amazing support slots (Gabrielle Aplin, ASP, Jason Webley, Coppelius). It has all been self-funded, and more than often left us very out-of-pocket and in-a-lot-of-debt.
We all still work day jobs, and still give this band everything we've got. For the last five years we have been pouring our blood, sweat and tears into into this band. WHY??? Because we absolutely love it. It's been the most important thing to us, over the years, watching it grow, change and progress, travelling and meeting our fans and just seeing the amazing reaction our music has been causing across the internet and at live shows... BUT, it's now getting to a point where we just can't carry on at this level without proper funding. If we want to continue this project, and progress further, we're definitely going to need some help!
I'm glad you asked!
Our most important priority right now is TO FINISH THE ALBUM!!!
We have been working on our new record 'The Bullet Within' for the best part of 2013 with our good friend and producer Forbes Coleman at Audiobeach Studios. Although it is in the final stages, we've still got a way to go. In case you haven't heard, studio time is very expensive, and we've really taken our time with this record to get it just right. It's going to be worth every penny... but right now we can't even afford to finish it! Although we've done the majority of recording, it still requires mixing AND production. After Forbes adds his final touches, it still requires mastering (for which it goes to ANOTHER studio), to make it sound shiny and amazing… and radio friendly. Phew.
After that, we're going to need money to help promote it, and give it the press and public attention we feel it truly deserves… This means PR, promotion, distribution and of course, TOURING.
Apart from the occasional show, we haven't toured extensively as a band since 2012. It's very expensive. We'd like to be able to return to a lot of the places we've been to, meet you all again, make new friends, and also hit up some new places! It's very important to us that you'll get to hear this album live as well as recorded, and we get to meet you all!!
Throughout next year, we plan to tour the UK, Europe, America AND Mexico. If we exceed our goal, we'll look into other countries too! We will also be conducting a full survey to find out exactly where will be the best places for us to come out… so everyone will have a say. If you think we should come to your town, let us know! We'll do our very best to go everywhere where there is a member of our flock, and (depending on how well our Kickstarter does), we should be able to pull off our most extensive tour yet!
SO! In total, our bill for recording, production, mixing, mastering, PR, promotion, distribution and touring is £10,750! That's more than all the money we're asking for!
As I'm sure you've seen, the ACTUAL cost of everything is closer to £20,000. This is because we also need to buy live stage equipment. In short, most of our instruments are old and broken. Mishkin's piano is on its last legs (there's a horrible moment at every show where she plugs it in and we all hold our breath), Tessa doesn't yet own an electric violin (which makes it very difficult to play in larger venues, and we can't add any effects to an acoustic instrument), Katha's drum kit is bruised and in dire need of new skins, and (ideally), Garry would need a new bass amp too as his is from 1800AD. With every tour... something else breaks and it's getting pretty difficult to continue without replacing our whole backline. We've also started using a lot of new equipment (Synth tracks and Ableton Live) which enables us to take the next step musically, and make our music progress to bigger and better things. This is very exciting for us. But again, it's is an expensive process - we now require in-ear monitoring for the whole band.
So our live equipment costs add up to £3,500.
Further to this, we have an additional cost of £5,452.50. This is for the creation of new merchandise, postage costs and Kickstarter fees.
We've already exhausted our personal funds, and as you can see the total is actually closer to £20,000, but we feel a £10,000 goal is more achievable, and we're happy to make the rest up ourselves - we want this album to explode as much as you do! However, one of the great things about Kickstarter is you can go beyond your goal, so if we make anything extra, be assured it will go directly to helping us achieve our dream through music, and being able to put out the best record possible, best merchandise, and best and biggest live tour we've ever done!!!!
All of our costs are broken down in the video but in case you missed them... here they are again:
As I'm sure you know... if we are not able to raise the £10,000, we will... not... get... a... penny. This terrifies us. So we're trying not to think about that. And hoping you're feeling generous. Without your pledge we will not be able to finish our record and give it the push we really feel it deserves.
Our third studio album is based on the concept of personal struggle, a burden, something that everyone carries with them like 'a bullet within'. The themes touch on disillusion, escapism, alcoholism and even suicide, yet this is not a depressing record. It celebrates the highs and lows of the human condition and turns it into something highly creative and beautiful to listen to.
We've been through A LOT as a band, and we're still here, still making music, still touring and still together. This record has been the thing that's kept us going, kept us inspired and it's been the first record that we've written ALL TOGETHER. As you will see, previous members of the band have been involved in it's creation as well as the current line-up, so we really feel it's our most special record to date.
As we mentioned before we also have guest appearances from Gabby Young (who has also had success with Kickstarter), and Melora Craeger from Rasputina (she has also played cello for Nirvana and worked with Marilyn Manson). Both of these incredible artists are in Indie bands which we adore. It's been amazing collaborating with like-minded musicians and seeing what they've brought to our sound.
It is literally the most exciting thing we've ever done. We've called it 'The Bullet Within' because we want it go off with a bang, and strike at the heart of the music industry. For years we've felt very frustrated that our music has been called 'too niche', and many labels and managers have said they love it but they just 'don't know where to put it'. We LOVE the fact that our music is so completely different to what's going on in the music industry now, and we want to be able to be heard by those who ARE looking for something with a bit more substance than the X-Factor rubbish. We also feel this is our most accessible album yet, so it's essential it reaches as many people as it can. We're calling it our 'breakthrough' album as that's exactly what we hope it will do!
The album artwork will also represent the bullet and the bird, and we've handpicked one of our favourite Birdeatsbaby artists Jack Flamel to do this (scroll down to the reward pictures below to see examples of his artwork).
We want this album to bring people together and unite them in something everybody shares. We hope you will love it as much as we do. We feel this song 'The Bullet' sums up the album concept so we're revealing the lyrics to it below...￼
The best part we found about making this Kickstarter was we got to get really creative about the things we can offer you, 'The Flock' in return for your generosity! We've come up with some amazing things… so go and check them out right now on the right side of the page and PLEDGE PLEDGE PLEDGE! --------->
Below are some pictures to give you an idea of what our rewards look like...
In all seriousness - if you don't see a reward you like, email us! We're able to add rewards as we go, so if there's a bundle you don't see... LET US KNOW!
Finally, we'd like to thank you in advance for sticking with us over the years, or if you're new to The Flock, thank you for finding us and we hope you like what you see. We literally can't do this without you... we think it's really great that something like Kickstarter has come about because it enables us (and countless other musicians) to create our art together with you (our fans). We love the whole process of getting to know you over this time and seeing this band grow together. A million thanks, from us to you.
Love & Feathers,
Risks and challenges
Risks - The biggest and most scary risk is that we don't make our goal. We're literally depending on this money to put out our record and tour it... it's going to be nearly impossible to do it without funding so we're very, very nervous!
Challenges - We feel pretty confident that (providing we make our goal), our only challenge is to bring YOU an amazing record, amazing rewards and the biggest and best Birdeatsbaby tour we've done so far. We know we can do this with your help!Learn about accountability on Kickstarter