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A comic about an agency that caters exclusively to superheroes. Because with great power comes great marketability!
A comic about an agency that caters exclusively to superheroes. Because with great power comes great marketability!
323 backers pledged $13,089 to help bring this project to life.

About

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$13,089

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We did it! Thanks to everyone who's supported The Hero Business so far. But the fun isn't over! Now I get to reward pledgers with some added-value Stretch Rewards. So keep rallying around the biz, Heroites!

Did you ever wonder where a struggling student like Peter Parker got those custom-branded spider-tracers? Or how Batman replaced his sidekicks so quickly? Or why those superhero team-ups occur so coincidentally?

Well, wonder no more.

Welcome to The Hero Business, where super-powered promotion is all in a day’s work. Because with great power comes great marketability!

Cover mock-up to The Hero Business: Season One
Cover mock-up to The Hero Business: Season One

The series revolves around an agency that serves the superhero community. But the battles raged inside this office can rival the flying fisticuffs of its clientele. Under the humorous hijinks, desperate co-workers are harboring deep, dark secrets. And when the dirty details are exposed, they just may doom the company before the next crossover season!

The Hero Business is “The Avengers” meets “The Office” – equal parts satirical sitcom, superhero saga and ongoing soap opera. See why Bleeding Cool describes it as "an impressive piece of revisionist satire," and Comic News Insider hails it as "really, really funny."

All the fun is captured in “The Hero Business: Season One” Graphic Novel: a 220+ full-color trade paperback. It includes six complete storylines, 50 “Coffee Break” gags, plus guest comics by some of today’s most talented up-and-coming artists. Each storyline stands on its own, but all six comprise the mega story arc of Season One.

The book serves as a perfect introduction to new readers. And for longtime fans, there are a number of new bonuses included. The first storyline has been specially remastered exclusively for this collection. The book is also packed with unseen sketches, and wrapped in a new digitally-painted cover.

A sample page from our second storyline
A sample page from our second storyline
Sample "Coffee Break" gag
Sample "Coffee Break" gag

Bill Walko here. I’m the creator, writer and artist behind The Hero Business. Launched in 2010 as a webcomic, it has garnered a dedicated fan following as well as critical acclaim.

The series marks my first push into self-publishing. Having spent most of my career as a graphic artist and illustrator, I really wanted to create a humor-based comic book that celebrated the fun side of super-heroics. 

Inspiration struck when I thought of melding my marketing experience with the world of costumed crusaders. What if there was a marketing agency just for superheroes? An entity that arranged those seemingly accidental team-ups? An agent negotiating your center spot in super-team group shots? A crisis management expert to cover up the less-than-heroic antics of the world’s greatest heroes? Much like real life, these super celebrities would be backed by a clever (and sometimes unscrupulous) unseen marketing machine.

That’s when the name hit me: The Hero Business. The comic, inspired by a marketing career and a lifetime of comic book reading, instantly started to write itself.

Now five years in, the first phase of the series is complete. And I’m proud to compile “Season One” into a high-end trade paperback collection. But the hardest thing about launching an indie series is building an audience.  

And that’s where you come in.

The goal of this Kickstarter is to produce a large quantity of books, with finer-quality printing and plenty of extras to reward everyone’s participation in the project. The larger print run will also enable The Hero Business to reach a bigger audience through retail outlets and other venues.

The ultimate goal is to make The Hero Business financially viable, so I can continue its ongoing saga for future seasons. I’m having a fun time celebrating the absurdities of the super set, and our cast of characters have a lot more stories to tell (as well as secrets to spill... just you wait!).

With your help, we can make it happen.

Join us at The Hero Business. Make a pledge and help spread the word!

A page from our third storyline
A page from our third storyline

Still not sold? OK, I’ve pulled out a few reviews to show you what people are saying about me and The Hero Business: 

 “Mark my words: this book will garner a very strong fan base because of its broad appeal and for that reason I cannot recommend getting on board highly enough.”
 - Bleeding Cool 

 “As Bill terms it in his description – “with great power comes great marketability!” And so far in this strip, it also goes hand in hand with great fun!”
- Comic Book Resources 

 “It’s really, really funny [...] I love this...”
- Comic News Insider 

 “With all the time they spend saving people, dying, and coming back to life, superheroes can’t be bothered with managing their images. That’s where the webcomic The Hero Business steps in.”
 - i09.com 

 “... hilarious [...] Hope you find it as irresistible as I do.”
WomenWriteAboutComics.com 

 “... a fresh new look at the genre.”
- Music City Comics 

 “... hilarious, satirical love-letter to superhero comics...”
- Comic Bloc 

 “... you should check his work out.”
- Comics Alliance 

 Bill Walko is one of the “Cartoonists That Marvel & DC Should Hire Right Now”
 - i09.com

Another sample "Coffee Break" gag page
Another sample "Coffee Break" gag page

Bonus time! Here's a detailed description of our reward tiers.

Also, You can customize your pledge with Add-On options:

And here are some photos to show product detail:

When you need some power in the A.M., nothing's better than this hero-sized 15 oz. coffee mug.
When you need some power in the A.M., nothing's better than this hero-sized 15 oz. coffee mug.
Interactive Magnet Set: Endlessly rearrange, revamp and repeat as necessary!
Interactive Magnet Set: Endlessly rearrange, revamp and repeat as necessary!
Art Cards (Set of 12): Each 5x7" collectible card printed on 14pt Gloss Coated Cover with UV color finish.
Art Cards (Set of 12): Each 5x7" collectible card printed on 14pt Gloss Coated Cover with UV color finish.
“Walkos: It’s A Sweet Bill Walko Sketch Collection” that stays crunchy in milk. I’ve sprinkled the 20-page book with some of my most popular pieces.
“Walkos: It’s A Sweet Bill Walko Sketch Collection” that stays crunchy in milk. I’ve sprinkled the 20-page book with some of my most popular pieces.
Sample head shot commissions.
Sample head shot commissions.
Sample full-figure commissions on 9x12" bristol board.
Sample full-figure commissions on 9x12" bristol board.
                      

Risks and challenges

The book itself has already been finished (with the exception of adding caricatures of our Board of Directors), so production will begin as soon as the campaign is successfully completed.

My printing vendor is someone I have used in the past, and I was extremely happy with the result. Because of my marketing background, I’m well-versed in project management and printing needs. I will be posting updates over the course of the campaign and production phase.

Please note that all orders outside of the United States will have higher shipping and handling costs depending on the reward level you choose.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $10 or more About $10

    THE INTERN: A digital version of "The Hero Business: Season One"

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    48 backers
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  2. Select this reward

    Pledge $25 or more About $25

    THE GO-GETTER: A signed printed version of "The Hero Business: Season One" with a character sketch of one of my characters
    + The Digital Version
    + Donor Credit in the Book

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    Ships to Anywhere in the world
    176 backers
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  3. Reward no longer available

    Pledge $35 or more About $35

    THE MARKETING EXPERT: A signed printed version of "The Hero Business: Season One" with a character sketch of one of my characters
    + "Hero Business Revamp Kit" Magnet Set
    + 2 Exclusive Hero Business Art Cards
    + The Digital Version
    + Donor Credit in the Book

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    Ships to Anywhere in the world
    Reward no longer available 25 backers
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  4. Select this reward

    Pledge $50 or more About $50

    THE MOTIVATOR: A signed printed version of "The Hero Business: Season One" with a character sketch of one of my characters
    + 15 oz Hero Business Coffee Mug
    + 2 Exclusive Hero Business Art Cards
    + The Digital Version
    + Donor Credit in the Book

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    Ships to Only United States
    Limited 20 backers
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  5. Select this reward

    Pledge $50 or more About $50

    THE ART DIRECTOR: A signed printed version of "The Hero Business: Season One" with a character sketch of one of my characters
    + 2 Exclusive Hero Business Art Cards
    + Set of 10 Bill Walko collectible Art Cards
    + Bill Walko Collectible Sketch Book
    + The Digital Version
    + Donor Credit in the Book

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    Ships to Anywhere in the world
    Limited 16 backers
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  6. Select this reward

    Pledge $75 or more About $75

    THE SENIOR ART DIRECTOR: A signed printed version of "The Hero Business: Season One" with a character sketch of one of my characters
    + A head-shot Bill Walko commission, any character of your choosing, on Bristol Board
    + 2 Exclusive Hero Business Art Cards
    + Set of 10 Bill Walko collectible Art Cards
    + Bill Walko Collectible Sketch Book
    + The Digital Version
    + VP-Level Donor Credit in the Book

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    Ships to Anywhere in the world
    Limited 5 backers
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  7. Select this reward

    Pledge $100 or more About $100

    THE SWAG BAGGER: A signed printed version of "The Hero Business: Season One"
    + An original sketch on the inside cover (any character of your choosing)
    + 15 oz Hero Business Coffee Mug
    + "Hero Business Revamp Kit" Magnet Set
    + 2 Exclusive Hero Business Art Cards
    + Set of 10 Bill Walko collectible Art Cards
    + Bill Walko Collectible Sketch Book
    + The Digital Version
    + VP-Level Donor Credit in the Book

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    Ships to Only United States
    Limited 12 backers
    $
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  8. Select this reward

    Pledge $150 or more About $150

    THE CREATIVE DIRECTOR: A signed printed version of "The Hero Business: Season One" with a character sketch of one of my characters
    + A full-figure Bill Walko commission, any character of your choosing, on 9x12" Bristol Board
    + 2 Exclusive Hero Business Art Cards
    + Set of 10 Bill Walko collectible Art Cards
    + Bill Walko Collectible Sketch Book
    + The Digital Version
    + VP-Level Donor Credit in the Book

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 8 backers
    $
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  9. Reward no longer available

    Pledge $250 or more About $250

    MEMBER OF THE BOARD: A signed printed version of "The Hero Business: Season One"
    + Your likeness immortalized in a Hero Business storyline in this volume
    + Signed print of your appearance page
    + An original sketch on the inside cover (any character of your choosing)
    + 15 oz Hero Business Coffee Mug
    + "Hero Business Revamp Kit" Magnet Set
    + 2 Exclusive Hero Business Art Cards
    + Set of 10 Bill Walko collectible Art Cards
    + Bill Walko Collectible Sketch Book
    + The Digital Version
    + Executive Donor Credit in the Book

    Less
    Estimated delivery
    Ships to Only United States
    Reward no longer available 9 backers
    $
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Funding period

- (30 days)