Risks and challenges
One thing I don’t worry about is whether people will enjoy playing the game. Since its inception as a board game, I’ve loved watching people everywhere get swept up by the fun and excitement of trying to figure out who is singing that song and just what is the name of it! Thousands of players of all ages listening to their favorite genres and era of music, recalling fond memories and creating new ones. With your help, It won't be long now until everyone, everywhere will be able to play Music Mayhem. But there are some real risks and challenges that we have addressed and must plan for as we bring Music Mayhem to the next level.
Q: Do we have legal rights to play the music?
A: Yes. I have all the proper music licenses from ASCAP, BMI, and SESAC to play and host Music Mayhem in all its various formats.
Q: Will programming and web development cost more than the quotes I received?
A: One thing I’ve learned over the years of development I’ve done on the game is that everything takes longer and usually costs more than you’ve planned. With that in mind, I always get multiple competitive quotes and budget to account for the likelihood of any possible time and cost over-runs.
Q: What about competitors and potential copy-cats?
A: I hold a patent for the Music Mayhem board game, and have carefully copyrighted every possible piece of the board game and online game. We own a broad range of website domain names. Even with the best intellectual property protection, though, my advisers and my own education teach me that legal protection can never provide bullet-proof protection against a determined and ruthless competitor. One of my closest business advisers – himself an entrepreneur who has faced down copycats and competitors – reminds me that one of the best protections against imitators is to get to market first, do a better job than any copycat, and do everything I can to inspire loyalty in my clients and players of the game. That’s my game plan.
Q: Will I be able to grow sales at a rate that matches the growth of expenses?
A: Expenses that will grow as the game gets more popular include technical and programming costs, music license costs, and hiring and paying for staff. We have been frugal throughout our history and are very good at properly managing our financial resources. Our operating costs are relatively low and margins have been high so we anticipate that we will be able to be profitable very soon after we launch. I sought and completed an MBA from the University of Minnesota Carlson School of Management specifically to gain additional business skills I would need to operate and grow Music Mayhem.
Q: Will we be able to raise enough money to impact the search for a cure for Alzheimer’s?
A: By building a bullet-proof gaming platform and carefully growing the business we will have a sustainable vehicle that can continuously raise money for the cause. My motivation has always been to use the game as the vehicle to raise an enormous amount of money and be a major player in funding the search for a cure.
Q: Will the game sustain players’ interest? Will it develop a base of repeat players and loyal fans?
A: I have worked with game creators in the past and will continue to consult with gaming professionals to make sure that Music Mayhem offers the right types of challenges, enough difficulty levels, and enticing rewards – to keep players coming back. I already have a couple new features ready for the programmers.
Q: Will financial difficulties require me to consider working with investors or clients who don’t share my vision of using Music Mayhem as a fundraising vehicle for Alzheimer’s research?
A: I have faced this challenge before and resolved it quite easily. The important thing is to be transparent with everyone about our mission and how we fulfill it. In fact, the opposite has occurred and we have attracted investors and collaborators because of the social cause we have embraced. By incorporating as a Benefit Corporation, I made sure that my commitment to donate money to Alzheimer’s research is part of the corporate mission.
Note: Per Kickstarter rules, none of the funds raised via this Kickstarter campaign will go to any charitable causes.Learn about accountability on Kickstarter
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