Imagine walking around in the middle of the desert, and stumbling across a cart...where people are gifting peanut butter and jelly sandwiches...is it a mirage?
Thanks to all of our 2012 Kickstarters, it was a reality! You exceeded our dreams last year. We asked for $2000 and you gave us $3566! We put those funds to use and served PB&J to the masses and served over 2500 people! Doing this required over 300 loaves of bread and over 80 large jars of peanut butter and jelly.
We served at our camp. We served at the Thunderdome on Kidsville night. We took the cart to Kidsville, to the deep playa cinema, to late night dance parties. The cart seemed to pop up wherever people needed it most, and the burners were nourished and grateful.
As a camp, we got the chance to meet so many cool people through the cart. We gave some people from other countries their first ever PB&J sandwiches. And we listened to concerns that we should try to provide gluten-free bread, spreads for those with peanut allergies, and most importantly...Nutella!
This year we want to do all that and more, so we are once again asking for $2000 and hoping to meet a stretch goal of $4000. The $2000 will enable us to repeat last year’s performance with some new surprises and cover our basic costs. $4000 would cover the cost of incorporating some higher-end ingredients like Nutella and organic jams and spreads into our repertoire. A little luxury on the playa can go a long way.
PB&J Cart History
At Burning Man in 2007 (aka Green Man), we burners Wisky (aka Julie Wiskirchen) and Massive (aka Bill Gilman) found ourselves with excess peanut butter and jelly at the end of the week. We went around to other camps asking for leftover bread and then took the supplies in a little red wagon -- which became a makeshift table atop two sawhorses -- setting up a PB&J gifting stand at various playa festivities. The burners we encountered were delighted to bite into the delicious sandwiches and had very definite opinions about the correct ratio of peanut butter to jelly, and on which bread, often wanting to make their own.
Fast forward to 2011 and the Rites of Passage, with a larger camp and more resources, Wisky and Massive, along with members of our camp, built The PB&J Cart. We asked each camp member to bring a loaf of bread, jar of peanut butter and a jar of jelly for a “PB&J in PJs” event listed in the What When Where for Wednesday. With $600 worth of supplies ("street" value, eg. Trader Joe's sizing and pricing), we thought we’d have enough supplies for the whole week, but ran out in an hour and twenty minutes!
For the uninitiated, one of the ten principles of Burning Man is Gifting. At Burning Man, you need to bring everything you need to survive. The only things you can buy are ice and coffee. We do not accept money for these sandwiches - they are our gift to the hungry citizens of Black Rock City.
We have some way cool new rewards and favorites from last year's campaign!
Rewards will be mailed out after the burn in September, but we will have bandanas and spatulas at our camp, so if you are going to the Burn, you are welcome to come visit us at 4:30 and D and collect your rewards - and a tasty sandwich!
Risks and challenges
We are highly invested in making sure the PB&J Cart happens on playa. During an early July trip to Gerlach, we fixed up the cart and brought the top signage home for updating. It is the primary group gifting that our camp does and we take it seriously. We already have our Nevada Dept. of Health application approved, and our supply transport coordinated. We will leave camp mid-week to get more fresh bread to ensure optimum tastiness. Failure is not an option!Learn about accountability on Kickstarter
- (11 days)