UPDATE: A huge thank you from the bottom of our hearts to everyone who has pledged so far! We made our original goal but now we're hoping to hit $3,300 to cover the Kickstarter fees and rewards, plus all the costs of transportation, PB&J Cart upgrades like solar and water, and the sometimes cruel, sometimes sublime twists of fate that come with every journey to and experience on the playa.
We've added a few new weaves to our reward structure:
- For every reward level from $25 up, you'll receive a photo from the PB&J Cart team, ideally sent from BRC (but no guarantees!)
- We've also added a new reward of SERGEANT PATRON for $35, which allows you to give orders at the PB&J Cart for an hour while we're serving at Burning Man. You will not be required to make sandwiches, but may need to give an example or two of correct form while berating or kindly encouraging your minions. THIS REWARD IS NOT AUTOMATICALLY AVAILABLE AT ANY OTHER PLEDGE LEVEL, although if you are a SUPER BACKER or above you can purchase this experience for a mere $10 more than your current pledge. Simply modify your pledge amount and leave your chosen reward where it is.
- Lastly, we've also brought the amount of the LIFETIME BOARD OF DIRECTOR reward down to a far more manageable amount, since we knew a number of you were still on the fence about that one.
Thank you again to everyone for their kindness, generosity, and spirit. Gifting food on the playa has it's own traditions, integrity, and nourishment of body and soul that create a better burn for everybody.
Imagine walking around in the middle of the desert, and stumbling across a cart... where people are gifting peanut butter and jelly sandwiches... is it a mirage?
At Burning Man in 2007 (aka Green Man), we burners Wisky (aka Julie Wiskirchen) and Massive (aka Bill Gilman) found ourselves with excess peanut butter and jelly at the end of the week. We went around to other camps asking for leftover bread and then took the supplies in a little red wagon -- which became a makeshift table atop two sawhorses -- setting up a PB&J gifting stand at various playa festivities. The burners we encountered were delighted to bite into the delicious sandwiches and had very definite opinions about the correct ratio of peanut butter to jelly, and on which bread, often wanting to make their own.
Fast forward to 2011 and the Rites of Passage, with a larger camp and more resources, Wisky and Massive, along with members of our camp, built The PB&J Cart. We asked each camp member to bring a loaf of bread, jar of peanut butter and a jar of jelly for a “PB&J in PJs” event listed in the What When Where for Wednesday. With $600 worth of supplies ("street" value, eg. Trader Joe's sizing and pricing), we thought we’d have enough supplies for the whole week, but ran out in an hour and twenty minutes!
This year, we need to make sure we have plenty of PB&J and bread for the masses, and we need your help to reach our fundraising goal of $2,000. We will be buying in bulk from restaurant supply companies, which will create many multiples of materiel compared to stock bought at regular grocery stores. Realistically, to keep the PB&J Cart open all week, not to mention fees from Kickstarter and Amazon Payments, we will need more than $2,000 and are looking into getting donations from PB&J companies and bakeries. We also have to arrange for transport and storage of these supplies at Black Rock City. It’s a sticky job -- but we think it’s worth it -- to provide protein and love to hungry burners as well as hopefully conjure their inner child. We will even cut off the crusts upon request!
For the uninitated, one of the ten principles of Burning Man is Gifting. At Burning Man, you need to bring everything you need to survive. The only things you can buy are ice and coffee. We do not accept money for these sandwiches - they are our gift to the hungry citizens of Black Rock City. We are asking for $2,000 because that's the minimum we need to make an impact this year. Supporting our cause beyond that goal will enable us to spread the PBJ love much further. We will also be able to install solar panels to power lights and sound on the cart, and we may even be able to put a portable, on-demand hot water heater for keeping everything nice and clean.
If you select the t-shirt and/or spatula reward and want to receive them by this year's burn, please message us right away with your t-shirt size and address. We will be placing the order for shirts and spatulas right when the Kickstarter campaign ends, so we'll need that info right away. If you don't mind receiving your rewards until September, then just fill out the Kickstarter email asking for your address at your leisure. Thanks!
- (19 days)